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@anotherbikeshop-blog1
Sometimes the best rides are the unplanned ones. This one started out like any other Monday #demoday , but the unexpected addition of some long time friends that I probably haven't ridden/raced with, since the 90's made for some great times. This photo could be an ABS team shot from the 1995 KHS Knobular Series Oroville round. Thanks #sneakypete for joining us with @doongirl and @hbomb__ (at Soquel Demoforest Santa Cruz)
Sometimes the best rides are the unplanned ones. This one started out like any other Monday #demoday , but the unexpected addition of some long time friends that I probably haven't ridden/raced with, since the 90's made for some great times. This photo could be an ABS team shot from the 1995 KHS Knobular Series Oroville round. Thanks #sneakypete for joining us with @doongirl and @hbomb__ (at Soquel Demoforest Santa Cruz)
It's gonna be Rad! Our second Bikes & Beers Movie night we will show the BMX classic movie RAD! Sign up on the link in our bio. Fundraising for the BMX - Fun Spot Revitalization Project. #santacruzbikepark #bmx #anotherbikeshop
Mountain Biking is not a Crime, but littering is....come on UCSC students. We all like a good party, but #packyourtrash #mountainbikingisnotacrime (at UC Santa Cruz)
Somebody's always riding... Yes that's a wetsuit... Yes those are dreads (at Another Bike Shop, Santa Cruz)
Thanks @ibiscycles for the hospitality last week. For the opportunity to get a ride on a great new bike and incredible food and wine too. You guys know how to put on a shindig! The new #HD3 was a blast to ride, and looks awesome too. Nice job! Can't wait to get some here at ABS!
Hot off the press. Our latest trail series design will be in the shop this weekend. What's the trail name?? Anyone? Thanks @broprintsscreenprinting STOKED #anotherbikeshop (at Another Bike Shop, Santa Cruz)
The Trail Series Shop Shirts were born...
This story begins in 1987 when Another Bike Shop was born. This logo, while not the first ABS logo, was created by Mark Woodhead who was the manager of Bicycle Repair Express (the precursor to ABS, which is another story in itself) around 1991. Mountain biking was mostly cross country, hard tail riding at the time and suspension was just arriving on the scene. We began to make t-shirts with this logo, however, this tee was so expensive to print on shirts that we had to come up with something else…
Around 1997 we reached out to another local designer and skateboarding icon, Keith Meek. Our shop was known as the hardcore mountain bike shop and downhill was becoming all the rage, so we wanted something with less colors, depicting a new school riding style and encompassing a timeless design. Keith came back with the logo we are using today.
The birth of this new logo and the workings with a skateboarding icon lead us in the direction of our first non logo shirt, the crime shirt. Mountain biking is always under pressure from many different angles similar to that of many non-uniform sports. We decided to run a Mountain Biking is not a Crime shirt for this reason. This shirt became an instant success. Soon we were making stickers and hats to complete the ensemble. This was when we realized there wasn't a local bike shop in this area that was branding the culture of mountain biking. Then the idea hit, why not use local trail names as the idea behind t-shirt design. Trail names are hilarious! It is always taboo to share the location of a secret riding spot or surf spot, so rather than include the name of the trail in the design, we kept it on the down low. We began with the iconic trails that have been around since the dawn of mountain biking in this area. The first up was a design created by Kevin Tudball. I saw his art up on a wall at our local print shop, sentinel printers, and asked who created it. Needless to say I reached out to him not knowing if our little old bike shop would be worthy of such a talented artist. He was stoked that I had reached out and was even more stoked on riding bikes.
The Dead Campers shirt was a huge success and our customers "got it" without labeling the trail name. We knew we were on to something!
Without knowing too many artists in the area, we reached out to Kevin again to see if he wanted to do another shirt design. I was very weary, I was worried about using the same artist for a second t-shirt, but didn't know where else to go. We created a list of trail names for him to choose from and low and behold,
he went with another iconic trail, Lock'em Ups. We let Kevin go to work on this one on his own and here is what he came up with. We loved it…the design was nothing like the first design. It was perfect! While it is not a literal biking shirt design, there is not a single bike or sprocket in the image, it does send 2 messages. You immediately see the traditional U'lock that is used to lock up your bike. Santa Cruz has a terrible problem with bike theft and this shirt depicts the need to lock up your bike to keep it safe, with not one lock, but many. #bikethievessuck
The trail name can also be interpreted from all the different locks and keys to Lock'em up, but mainly we added this dude to the back of the shirt to tie it in further..the crazy bike dude that's locked up and needs to shave his legs.
With another huge success on the Lock'em Ups shirt, we thought we needed a shirt for the kiddos. What is an iconic trail that is ridden by all kinds, not just the core downhillers? Lock'em Ups and Dead Campers are both known for their decent, but what is a trail that has more history than the 2 combined, the trail that leads you into the mountain biking mecca of UCSC. The trail ridden by the young and old. The trail that is fun both down and up. The trail that has been around the longest. That would be the iconic Star Wars trail.
It was important to find the right artist for this job…We reached out to everyone asking who would be qualified for this work, and that is when we found CJ Design. I knew he was perfect the minute I walked into his office, he had a life size R2D2 right in the entry way! I was thrilled…He understood what we were looking for, and better yet, he was a rider too. This shirt depicts the rider of our area. The towering redwood trees which encompass the Star Wars trail. The shirt is perfect...
With 3 old school trail designs in the bag, we were feeling the heat that we needed to come out with a new school trail t-shirt. With the list of trail names growing, we sent them over to CJ design and he forwarded them to Matt Farrar. Matt immediately wanted to do the Chupacabra t-shirt and reached out to us. He got to work quickly and created a very different shirt design then we have seen in the past. This symbolic design has been a very successful shirt for ABS. While it doesn't have a biker on it or depict mountain biking, which we actually felt refreshed that he went that route, it does give the sense that mountain biking is a tough sport. But most of all this shirt is just bad ass.
This leaves us to where we are today…We have 2 new designs coming out before the holidays…stay tuned, very tuned as one will be released in 2 weeks. Ciao.
A travel back in time to a logo created for is in 1991 by Mark Woodhead. A bike shop for the real riders. #tbt #anotherbikeshop #oldschool #bringitback (at Another Bike Shop, Santa Cruz)
Readers Choice Best Bike Rental Shop!
Thank you community for voting for our shop! We pride ourselves on our service and products that we sell.
Happy Halloween! Found some Trail Tags while riding last week. Seen em? 🎃👻👹 #happyhalloween #halloween #mtb
We've been doin this a long time. ABS Team Rider @jtrask831 1998 7springs, Pennsylvania. #norbanationals #santacruzbicycles #super8 #tbt #oldschool #DH #mtb #mtnbike #santacruzconcepts
The all knowing TROUT predicts Giants Win tonight! Jmar and Danny concur. #sfgiants #giantsfan #bikesboobsbaseball 😬🙏⚾️🇺🇸 @karissapaxton #trout
We now carry Cleary Bikes, a new local bike company…..
We love this SF Giants Orange balance bike from Cleary Bikes. Cleary Bikes are located in Mill Valley, Ca and are just what every kid needs. They are extremely light, and have the quality of an adult bike in a mini package.
Cleary Bikes roll smoothly, they’re quiet, and they look sleek. "We see our bikes as fun tools, not toys. Kids know the difference because the quality that distinguishes our bikes is evident in every facet of their construction. It can be felt in every pedal stroke" Cleary Bikes.
Cleary Bikes only deals in kids bikes…3 sizes and 4 models. They know what's up.
Come on down to Another Bike Shop and try one out today….or tomorrow. You can also just purchase it from our online shop and we can ship to you or you can pick it up at the store. Go Giants!!
The boys on the way to Damon's Annual #clunkerrally today (at Another Bike Shop, Santa Cruz)
Come on out to @newleafcmarket on the Westside. Tons of good stuff. @sambazon #instagood #picstitch #acaibowls #bikemechanics (at New Leaf Community Markets - Westside)
Bike to Work tomorrow Oct. 2nd 630-930! Rumor has it that @sambazon will be @newleafcmarket Westside making Acai bowls!! Can life get any better!! Eat an amazing breakfast, chat with your neighborhood community all while your bike is being checked over by the mechanics from @abs_santacruz ! #liferules #amazing #instagood #localbikeshop (at New Leaf Community Markets - Westside)