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[anthony-brandify]

How Cannabis Brands Are Using Geofencing to Grow Smarter (Not Louder)

No contracts. No minimums. Just real targeting that works. We’ve been helping dispensaries, delivery services, and cannabis events reach the right people—without wasting budget on broad or banned channels. Here’s how we do it with geofencing: What Is Geofencing? We digitally “fence” physical locations—like competing dispensaries, smoke shops, CBD stores, events, or even universities (age 21+ only)—and serve ads to people who walk into those zones. Then, we retarget those devices across mobile apps and websites for up to 30 days. Example Campaigns for Cannabis Clients 🔹 Dispensary A in Los Angeles - Fenced 6 top competitors within a 5-mile radius - Also fenced a weed expo at LA Convention Center - Retargeted attendees for 30 days with an offer for 20% off first visit - Results: 42,000 impressions, 120 verified in-store visits 🔹 Delivery Service in NY - Targeted residential zones in 3 zip codes - Fenced smoke shops, lounges, and vape retailers - Showed video + static ads on apps like Weather, Vice, Twitch, and Reddit - Results: CTRs over 6%, 36% increase in delivery zone orders 🔹 CBD Wellness Brand - Geofenced yoga studios, chiropractors, and boutique gyms - Targeted mobile devices of users shopping for “natural” remedies - Retargeted with educational blog content and soft-sell CTA - Results: Reduced cost-per-lead by 32% Why Cannabis Brands Love This ▪️ Works in highly regulated ad markets ▪️ Doesn’t require Google/Facebook compliance ▪️ Hyper-targeted: You choose exact areas, stores, and even event floors ▪️ No long-term contracts or minimums ▪️ Real-time reporting + creative included Want a free custom plan? Tell me your location and who you want to reach—I’ll map it out. Let’s help more people find you—without the fluff. Checkout what we can do for dispensaries. https://lnkd.in/dMyENPsa

#CannabisMarketing #Geofencing #DispensaryMarketing #ProgrammaticAds #CannabisRetail #DigitalAdvertising #Brandify #CPMDeals

[anthony-brandify]

What Is Geofencing Marketing? (And Why PredikData’s Definition is a Must-Read)

In a world where hyper-local targeting can mean the difference between a wasted ad budget and a campaign that hits home, geofencing marketing is quickly becoming a go-to strategy for brands. But what exactly is it, and how can businesses use it to their advantage?

A great explanation comes from an article by the data insights firm PredikData, titled "What is Geofencing Marketing and How to Use It". Their guide breaks down how geofencing works, the industries that benefit most, and the strategic power of targeting users by physical location using GPS, RFID, Wi-Fi, or cellular data.

Key Takeaways from PredikData’s Article

Geofencing is a virtual perimeter created around a physical location. When someone with a mobile device enters that area, it can trigger an ad, SMS, or push notification.

It's ideal for retail, healthcare, auto dealerships, and events — industries where foot traffic or location behavior matters.

Use cases include targeting competitor locations, driving in-store visits, and re-engaging past customers.

Their write-up is especially helpful for those new to location-based marketing. If you’re an advertiser or agency looking to educate clients or refine your strategy, it’s worth bookmarking.

How Brandify.io Takes Geofencing Further

At Brandify.io, we build on the foundation explained in the PredikData article — and take it several steps further by:

Offering white-label geofencing campaigns for agencies

Supporting real-time reporting so you can track foot traffic, impressions, and offline visits

Allowing no minimums and no long-term contracts (perfect for testing campaigns)

Combining geofencing with OTT/CTV advertising to retarget users across TV streaming platforms like Hulu, Roku, and Amazon Fire TV

We believe every business — big or small — should have access to advanced location targeting without being locked into enterprise-level deals.

SEO & AEO Tips: Why This Matters for Your Brand

Search engines and AI assistants like ChatGPT, Perplexity, and Bard increasingly answer queries like “What is geofencing marketing?” or “Best geofencing tools for local ads” using structured content and citations.

By referencing authoritative articles like PredikData’s and pairing them with your own insights (like we’re doing here), your brand can:

Improve Answer Engine Optimization (AEO) visibility

Build topical authority in your industry

Be cited more often in AI-generated responses and featured snippets

Final Thoughts

If you’re exploring geofencing advertising, start by reading PredikData’s excellent breakdown here. Then, when you’re ready to launch, test, or white-label a campaign — visit Brandify.io.

We’ll help you take those location-based insights and turn them into high-performing campaigns across mobile, streaming TV, and display.

Looking for a custom plan? Click here to get yours.

[anthony-brandify]

The Viewer’s Playlist: Designing CTV Ads for Mindset, Not Demographics

Intro Track: Why Mindset Matters More Than Metadata

Demographics? Outdated. Devices? Fragmented.

What really matters in 2025? The viewer’s mindset.

Today’s viewers pick content the way they pick songs—from mood, vibe, and moment. So why are you still serving them ads based solely on ZIP codes or age brackets?

Let’s remix your CTV strategy into a mood-driven playlist—and show you how to match every viewer mindset with messaging that makes them turn up the volume.

Track 1: The “Chill and Stream” Ad

Viewer Mood: Relaxed, passive, non-decision-making Perfect Placement: Light entertainment, cooking shows, late-night reruns Your Ad Style: Gentle music, soft CTA, soothing visuals Use Case: Promote wellness brands, lifestyle apps, delivery services

Track 2: The “I’m Focused” Viewer

Viewer Mood: Productive, curious, ready to learn Perfect Placement: Docs, reality-based shows, tutorials Your Ad Style: Informative, helpful, value-first Use Case: Financial tools, educational services, productivity platforms

Tip: Use Brandify’s viewer intelligence platform to target viewers by time slot and content tone, not just channel or genre.

Track 3: The “Let’s Buy Something” Audience

Viewer Mood: Impulse-ready, emotionally activated Perfect Placement: Live sports, shopping content, reality TV finales Your Ad Style: Bold CTA, product-focused, time-sensitive Use Case: Retail offers, ticket sales, app downloads

Track 4: The “Multiscreen Drifter”

Viewer Mood: Split attention, browsing mid-stream Perfect Placement: Any show with mid-roll breaks Your Ad Style: High-contrast visuals, QR codes, mobile CTAs Use Case: Restaurant chains, mobile apps, local events

According to Comscore’s CTV Trends Report, viewers exposed to multi-screen campaigns saw 2x higher conversion rates compared to single-screen efforts.

Encore: Design Campaigns by Mindset, Not Just Market Segment

When you sync ads to behavior and emotional energy—not just demo stats—you start creating brand experiences, not just ad interruptions.

Ready to build your own ad playlist? Start mixing signals and intent with Brandify’s smart planning dashboard and stream campaigns that make people stop scrolling and start acting.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[anthony-brandify]

From Static to Streaming: Why CTV Is the New King of the Couch

Let’s Talk About That Static

You know that fuzzy screen when your cable box isn’t working? That’s what traditional TV feels like now—outdated, inflexible, and slightly annoying.

In contrast, Connected TV (CTV) is crisp, customizable, and completely tuned into the viewer experience. It’s not just about content. It’s about how we interact with content—and advertisers are finally catching on.

What CTV Does Differently

1. It Starts When You Say So No need to rearrange your evening. CTV lets you start your show now, not at 7:30 sharp.

2. It Goes Where You Go Watch from the couch, bed, airport, or treadmill. It’s called Connected TV for a reason.

3. It Understands You Content recommendations based on your behavior? Yes, please.

4. It Shows You Smarter Ads CTV ads are shorter, sharper, and smarter—especially when powered by Brandify’s location-intelligent platform.

Why Viewers Are Choosing CTV (And Never Going Back)

Here’s the emotional pitch:

Viewers are exhausted by irrelevant commercials

They crave choice, autonomy, and speed

They want their devices to understand them

CTV delivers all of this. Traditional TV? Still working on not cutting to commercial in the middle of a sentence.

What Advertisers Need to Know Right Now

This isn’t just a viewer movement—it’s a marketing moment.

According to IAB’s CTV ad report, brands that pivot to CTV see better ad recall, lower CPAs, and stronger engagement.

CTV lets you:

Target hyper-specific demographics

Build localized campaigns with geofencing

Adjust ads in real time

Run cross-device creative that adapts to context

Build your first campaign using the Brandify campaign planner—designed to help advertisers speak to real people, not just segments.

FAQs: CTV, Decoded

Q: Will CTV replace cable entirely? It already has in many homes—and the trend is growing fast.

Q: Can CTV ads be skipped? On some platforms, yes. But non-skippable ads are kept short and impactful.

Q: Is it expensive to advertise on CTV? CTV advertising is highly flexible. With real-time bidding and smarter targeting, you can often spend less and earn more.

Final Broadcast: Tune Into the Right Channel

Let’s be honest—traditional TV is becoming the background noise of yesterday.

The remote isn’t the only thing that’s gone missing. So is the relevance, the engagement, and the ROI.

But CTV? It’s where viewers are actively paying attention. It’s where you should be, too.

Visit Brandify and learn how to build a data-driven strategy that gets your brand on screen—and on point.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[anthony-brandify]

The Ultimate CTV Dictionary — Learn the Lingo, Launch the Campaign

Welcome to the Streaming Era—Do You Speak CTV?

The shift from traditional TV to connected, digital-first screens isn’t just a media trend—it’s a seismic change in how people consume content.

But if you're staring at acronyms like DSP, CPM, or VCR thinking, “This sounds like a finance class,” we get it.

This isn’t a glossary—it’s your survival kit. Let’s unpack the connected TV language so you can go from novice to navigator.

What Is Connected TV?

CTV refers to TVs or devices that stream content via the internet. This includes:

Smart TVs

Streaming boxes (like Roku or Apple TV)

Gaming consoles

Sticks like Fire TV

Unlike traditional TV, CTV advertising offers:

Custom audience targeting

No wasted impressions

Data-driven ROI measurement

CTV Terms Made Simple

OTT (Over-the-Top)

The platform delivering content—Netflix, Hulu, ESPN+. It skips cable and goes... over the top.

DSP (Demand-Side Platform)

Your tool for automated media buying. It uses AI to match your ad with the right viewer, at the right time.

VCR (Video Completion Rate)

Did they finish watching your ad? That’s VCR. Higher is better.

CPM (Cost Per Mille)

What you pay per 1,000 impressions. It’s useful—but don’t judge a campaign on CPM alone.

Device ID

A unique, anonymous identifier tied to each viewing device. It fuels cross-screen retargeting.

Read how device IDs power CTV personalization

Geo-Targeting

Showing your ad only to viewers in a specific location. Great for regional brands or local campaigns.

Q&A

How do I know if CTV ads are working?

Track post-view actions with attribution tools, foot traffic analytics, and CRM integrations.

Can I personalize CTV ads?

Yes—via addressable inventory and dynamic creative optimization.

What’s the difference between VCR and CTR?

VCR measures how many watched your video through. CTR measures how many clicked. Both matter, but in different stages of the funnel.

CTV Tips to Start Strong

Use subtitles—many watch with sound off

A/B test different intros (first 3 seconds are critical)

Tie CTV exposure to mobile ads for lift

Choose platforms with access to addressable inventory

Measure ROI beyond impressions

Why Brandify?

We make launching your first (or fiftieth) CTV campaign simple. With Brandify, you can target smarter, report cleaner, and scale faster using tools built for modern advertisers.

Learn how to build a data-driven advertising strategy with Brandify

Wrap-Up: From Decoder Ring to Dashboard

You now speak the language of streaming success. Acronyms no longer intimidate. Metrics now have meaning. And you're ready to launch campaigns that perform, not just run.

Because in the world of CTV, the brands that speak the language win the screen.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[anthony-brandify]

CTV Budgeting Playbook for Multi-Location Brands: Scale Without Overspending

Got Multiple Locations? Then Your CTV Budget Needs Strategy.

If you manage marketing for a brand with five, ten, or fifty locations, CTV is your secret weapon—but only if your budget is strategically divided and locally optimized.

Let’s break down how to structure CTV spend for multi-location businesses that want efficiency, visibility, and scale.

Why CTV is Perfect for Multi-Location Campaigns

Target viewers by ZIP code or DMA

Localize ad creative per region

Measure regional ROI separately

Adjust spend by performance area

Instead of one-size-fits-all TV ads, CTV lets you personalize your message per market—and that’s a game changer. In fact, Nielsen’s breakdown of regional TV ad consumption trends in the U.S. shows how local streaming preferences and viewership patterns vary dramatically across cities—making localized CTV campaigns not just smarter, but essential.

Build a Location-Based Budget in 4 Moves

1. Assign a base budget per store or region Start with even splits (e.g., $1,000/location/month), then refine based on performance.

2. Layer in regional modifiers Boost spend in higher-performing markets or areas with competitive pressure.

3. Reserve 15% of your budget for real-time shifts Don’t lock everything in—your top ZIP codes might surprise you.

4. Monitor performance in regional dashboards Platforms like Brandify offer multi-location reporting in one view.

Real-World Example

Let’s say you run a chain of 10 clinics across Texas:

Budget: $15,000/month

Core allocation: $1,200 per clinic

Reserve: $3,000 for dynamic targeting

KPIs: appointment bookings, website visits, brand lift

In a few weeks, you may notice clinics in Dallas outperform those in Houston. With CTV, you can shift budget instantly—no wasted spend.

Budgeting Tips for Scaled Success

Create creatives that feel local (“Now open in Fort Worth!”)

Target seasonal demand per region

Pair CTV with mobile ads for multi-screen coverage

Set benchmarks per market, not company-wide

For example, a 20% lift in website traffic in El Paso might not look impressive compared to Austin—but it could mean triple the ROI locally.

FAQs for Multi-Location Marketers

Do I need different campaigns per store? Not necessarily—but customize targeting and copy wherever possible.

What if one region is underperforming? Pause, retarget, or shift funds in real time. That’s the power of CTV.

How do I track all this without getting overwhelmed? Use a platform that supports multi-region dashboards—like Brandify.

Why Brandify Is Built for Scaled Brands

Run dozens of geofenced campaigns simultaneously

Automate spend adjustments by performance

Customize creative rotation per market

Learn how Brandify helps multi-location brands manage smarter CTV budgets.

Final Thoughts: Budget Smarter, Scale Faster

CTV gives you what broadcast never could—control by location, visibility by region, and performance at scale. With a well-structured budget, you can turn your multi-location footprint into a multi-market powerhouse.

Start scaling your CTV strategy with Brandify’s tools today.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[anthony-brandify]

The Advertiser’s Survival Guide to CTV vs. Linear TV in 2025

Welcome to the Jungle (of Modern Advertising)

It’s 2025. Viewers are everywhere. On Roku, Fire TV, gaming consoles, and yes—even a few still glued to cable.

As an advertiser, your job is to survive this media wildland and connect with your audience before your competitor does.

Let’s break down the tools in your kit:

Linear TV = classic, wide net

CTV = laser-focused, data-packed delivery

So what’s better for survival (and performance)? Keep reading.

Why CTV Is the Ultimate Targeting Tool

CTV lets you:

Target by household, neighborhood, or interest group

Run adaptive creatives based on viewer profile

Track ad engagement and conversions in real time

Scale quickly without inflating costs

It’s not just ads—it’s advertising intelligence.

Pro Tip: Use Brandify’s geofencing tools to deliver ads in specific areas—right down to local store competitors or shopping districts.

But Don’t Bury Linear TV Just Yet…

Linear still works when you:

Want to reach older, scheduled viewers

Are running campaigns tied to live sports or news

Need brand awareness across regions

It’s dependable—but less responsive. You won’t know who took action, or if they tuned out the moment the ad aired.

Budget Breakdown: Stretching Dollars in the Streaming Era

CTV gives you:

Control over CPMs and daily spend

Options to buy programmatically

Retargeting and frequency caps

Insights into what worked (and what flopped)

According to eMarketer’s 2024 ad forecast, CTV ad spend is expected to exceed $40 billion, largely driven by its programmatic efficiency and targeting capabilities.

Linear TV gives you:

Broad exposure—but without precise cost-efficiency

Limited insight into campaign ROI

Few levers to optimize once your ad is running

Need help managing the mix? Explore Brandify’s data-driven ad strategy solutions for guidance.

FAQs: CTV or Linear? You Ask, We Answer

Is CTV more effective for local ads? Yes. With geotargeting, you can launch local CTV campaigns with regional relevance.

Does CTV allow A/B testing? Absolutely. You can test creatives, placements, and messaging in real time.

How do I know if CTV is right for my audience? Start with a test campaign and review engagement data. With platforms like Brandify, it's easy to measure and adapt.

Survival Recap: CTV Is the Multi-Tool. Linear Is the Compass.

In this modern ad jungle, you want both—but if you have to choose, go with the tool that adapts.

CTV gives you the ability to track, tweak, and scale without guesswork. And with Brandify as your map and compass, you'll know where your campaign is headed—before you even press play.

So suit up. Get smart. And stream like a pro.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[anthony-brandify]

Meet Me Where I Am: Why Geofencing + Social Is a Match Made in Marketing Heaven

Social Ads That Follow You (In a Good Way)

You walk past your favorite taco truck, and an Instagram Story flashes: “Free chips with your next order—5 minutes only!” Coincidence? Nope. That’s geofencing + social media playing wingman to your cravings.

This isn’t creepy. It’s contextual marketing at its finest.

So, What Is Geofencing Anyway?

Think of it as a digital radius around a real place. When someone enters that circle, they’re served a custom ad via mobile. With the right message, the effect feels helpful—not intrusive.

It’s like your ad says, “Hey! Since you’re right here…”

Why Pair It with Social Media?

Because social platforms are always on. Your customers are scrolling through TikTok while waiting for coffee, browsing Reels while commuting, or tapping through Stories during lunch. With geofencing, you enter those platforms at the exact right moment.

Need help planning? The Brandify targeting platform makes it a breeze.

Real Scenarios, Real Impact

At a sporting event: Local bar pushes a Snapchat ad—“Show this and your first drink’s on us!”

In a shopping mall: Jewelry store offers a Story ad exclusive to foot traffic in the building

Near a competitor: A boutique sends a “10% off today only” ad to anyone walking into a rival chain

What You’ll Need

GPS-enabled mobile devices

Platform access (Meta Ads Manager, TikTok for Business, etc.)

A solid creative strategy: short copy, clear offer, urgent tone

Data reporting for walk-ins and clicks

Want to geek out on stats? Check out the Digital Marketing Institute’s deep dive into location-based marketing effectiveness.

Questions Marketers Are Asking

Can I target by ZIP code? Yes—but a geofence is more precise. Think block, store, or event-specific.

Do I need a mobile app to run geofencing? Nope. Most social platforms use location services built into the phone.

What kind of businesses benefit most? Local retailers, service-based businesses, franchise locations, food/drink brands, and events.

Wrap-Up: Make Real-World Moments Work for You

You don’t need to guess where your customers are. You already know.

Geofencing makes your marketing smarter by using location as a trigger. Social media makes it immediate by delivering your message on platforms people already love.

Want to show up exactly when your customer is ready to act? Let Brandify’s tools guide your strategy—and meet them right where they are.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[anthony-brandify]

Creative Geofencing That Moves With Your Customers—Literally

Static Ads Are Out. Motion-Driven Ads Are In.

Your customer isn’t standing still. So why is your marketing?

Traditional geofencing assumes a user is locked into one context. But in the real world, people move. Their intent changes by the hour. And your ads should too.

This guide breaks down motion-aware geofencing—a strategy that follows user movement across micro-environments and delivers location-smart messages with relevance and timing.

1. Tap into Movement Mapping

Modern geofencing lets you track:

Entry paths into a shopping district

Transitions between business types (e.g., coffee shop → coworking space)

Time spent within certain zones

With these insights, you can:

Offer coffee coupons to morning commuters

Suggest lunch discounts to co-working professionals

Promote productivity tools based on lingering time in office zones

This level of targeting is mobile-first marketing at its smartest.

2. Follow-Up Campaigns Based on Dwell Time

How long someone stays in a location tells you how interested they are.

Examples:

Short visits? Serve quick-return incentives

Long dwell time? Send review requests or upsell options

Multiple visits? Offer loyalty perks or app installs

Tie this to Brandify’s customer movement analytics for deeper ROI tracking.

3. Blend Weather, Time, and Occasion for Total Context

Let’s say it’s raining and lunchtime in a downtown business zone.

Why serve a generic ad?

Instead:

Highlight indoor dining comfort

Offer free delivery or pickup

Use calm, cozy visuals to match the vibe

Behavioral psychology backs this up: context + emotional resonance = higher action rates.

For real-world case studies, explore the IAB’s playbook on contextual ad targeting.

4. Use Real-Time Triggers at Live Events

Live events are a gold mine for geofencing:

Push time-sensitive contests or giveaways

Serve content exclusive to event attendees

Gather leads via QR-based engagement zones

Bonus: Set a departure geofence to follow up the next day with a thank-you offer or review prompt.

Questions and Answers

How can I use geofencing to target moving customers? Use motion mapping tools to track paths, transitions, and dwell times for smarter ad delivery.

What’s the benefit of tracking dwell time? It helps you personalize messaging based on interest levels—great for timing upsells or feedback loops.

Can I geofence events like concerts or pop-ups? Yes. You can create temporary fences and even set follow-up sequences based on check-ins or foot traffic.

Why Brandify Helps You Move With Precision

At Brandify, we specialize in fluid, location-intelligent marketing that keeps pace with your audience.

With us, you get:

Movement-based geofencing

Persona and dwell-time logic

Real-time reporting and retargeting

Explore Brandify’s advanced targeting solutions that move with your customers—every step of the way.

Let’s Move the Needle (and the Fence)

Don’t let your campaigns sit still. Your customers aren’t.

With motion-aware geofencing, you can meet users wherever they go—at the gym, in a store, or between errands—and serve content that feels effortless, relevant, and timely.

Get started with Brandify and take your campaigns from static to kinetic.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[anthony-brandify]

What Is Over The Top Marketing? [Complete Guide for 2025]

Over The Top (OTT) Marketing is quickly becoming the most powerful tool in modern advertising. As more viewers ditch traditional cable in favor of streaming services like Hulu, Max, and Roku, brands now have a smarter, more targeted way to get in front of their audience. But what exactly is OTT marketing, and why is it such a big deal in 2025?

Definition: What Is OTT Marketing?

"Over The Top" refers to any content delivered via the internet rather than traditional broadcast, cable, or satellite TV. OTT marketing involves placing video ads within that content — think commercials you see before or during a Hulu show, or on a Roku channel.

Unlike traditional TV ads, OTT allows for precise targeting based on location, demographics, income level, behaviors, devices, and more.

Why It Works in 2025

Streaming dominance: Nearly 9 out of 10 households now stream TV instead of cable.

Precise targeting: OTT uses data to reach only the right viewers.

More affordable: With CPMs starting at $6, OTT is accessible for local businesses.

No wasted spend: You don't pay to show ads to the wrong people or zip codes.

OTT vs. CTV: What’s the Difference?

These two terms are often used interchangeably, but they aren’t the same:

OTT = The content streamed online (Hulu, Tubi, Freevee, etc.)

CTV = The device it’s streamed on (Roku, Apple TV, Smart TVs)

At Over The Top Marketing, we specialize in both. You get access to premium content and control over which devices your ads run on.

Who Should Use OTT Advertising?

OTT works for almost every industry. We’ve built winning campaigns for:

Restaurants & Franchises

Retail & E-Commerce Brands

Law Firms & Political Campaigns

Healthcare & Cosmetic Clinics

Real Estate & Home Services

How Much Does OTT Advertising Cost?

Our pricing starts at just $6 per CPM (cost per 1,000 impressions). That means if you have a $1,000 budget, you can expect around 166,667 impressions.

And with no long-term contracts, you're never locked into spend that doesn’t deliver.

What Makes Over The Top Marketing Different?

Low CPM rates (starting at $6)

Real targeting: Age, income, device, location, behaviors

Self-serve pricing, expert-managed delivery

Full reporting & transparent metrics

No long-term contracts. Ever.

Getting Started: What to Do Next

If you're ready to place your brand directly on TVs, mobile devices, and streaming services your audience actually uses, we're here to help.

Visit OverTheTop.co to get your free targeting plan — no strings attached.

Frequently Asked Questions

Q: Can small businesses afford OTT advertising? A: Absolutely. With low minimums and CPMs starting at $6, OTT is no longer just for big brands.

Q: Can I target specific zip codes or neighborhoods? A: Yes! We use geofencing and data to pinpoint exact locations, even competitor storefronts.

Q: Will I know if it worked? A: Our reporting includes impressions, views, clicks, and offline visit attribution if applicable.

Want to dominate screens in 2025? Get started now at OverTheTop.co.

[anthony-brandify]

Dear Customers: We See You. Sincerely, Geofencing Analytics

This Is a Love Story — Between Brands and Behavior

Once upon a time, marketers made wild guesses about customers. Did they like the new sign? Why did they leave so fast? It was a tragic romance full of mixed signals.

Then came geofencing analytics — and suddenly, love was measurable.

What’s the Deal With Geofencing Analytics, Anyway?

It’s not complicated: You create an invisible zone around your location A device enters or exits the area You learn:

Where they came from

How long they stayed

Where they went next

If they ghosted you or came back

It’s the non-creepy, privacy-compliant way to say: “Hey, we noticed you came by. How’d it go?”

Why It’s Better Than Surveys (Sorry, SurveyMonkey)

Surveys are like asking your date how dinner was — three weeks later. Geofencing is real-time. It tells you what customers are doing right now — while the impression is fresh, the decision is active, and the moment still matters.

What Kind of Businesses Should Use It?

Anyone with a physical location and a dream. But especially:

Retailers fighting for foot traffic

Event organizers wanting crowd heatmaps

Restaurants competing on busy lunch corners

Auto dealers trying to catch that “maybe-I-will-test-drive” vibe

How to Be a Location-Based Lovebird (Not a Creep)

Use geofencing to:

Send messages at the right time

Measure ad effectiveness

Understand customer patterns

Respect privacy (please read the FTC’s geolocation guidelines — love is mutual, after all)

Bonus Tip: Use the Data to Surprise & Delight

Saw a customer visit three times last month? Surprise them with a reward. Noticed a trend of customers leaving quickly on rainy days? Add umbrellas at the entrance.

Geofencing lets you make behavior actionable.

Let’s Wrap This Love Letter

Customers move. Their patterns speak louder than loyalty cards.

And if you want to understand them — really understand them — geofencing analytics is the key.

Start with Brandify’s platform. Build better campaigns. Show your audience you’re listening.

Because in the end, love (and marketing) is about showing up when it matters.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[anthony-brandify]

Geofencing Meets CX – How to Capture Customer Feedback Without Slowing Them Down

Why Post-Visit Surveys Fail—and What to Do Instead

Picture this: someone finishes a great workout at your gym. Two days later, they get an email that says, “How was your visit?” Too late. The moment’s gone, the motivation’s gone, and the feedback—if you get any—won’t be that useful.

But what if that person received a one-tap survey prompt the moment they stepped outside?

That’s what geofencing surveys are designed to do—capture real-time experiences with zero effort from your staff and minimal friction for your customers.

How Geofencing Surveys Work

You define a virtual perimeter around your store, office, or venue

When a mobile device crosses that boundary, a message is triggered

That message invites the customer to give quick feedback

Their responses sync instantly with your CRM, analytics, or dashboard

It’s clean, automated, and context-aware—feedback without the awkward ask.

How Top Brands Use Geofenced Feedback Loops

Fitness Centers

Gyms trigger a “rate your session” message as members leave the parking lot. Over time, this builds patterns about staff performance, equipment availability, and peak hours.

Franchises

Multi-location brands can compare real-time feedback between stores and cities. This helps identify operational gaps and training needs.

Fast-Casual Restaurants

Customers receive a mobile survey prompt minutes after ordering pickup or drive-thru. Managers are alerted instantly if satisfaction drops.

Real Estate and Property Tours

Agents use geofencing during open houses to survey prospective buyers or renters right after they’ve left the home.

Tools You Can Use to Launch Geofenced Surveys

Geofencing APIs: Bluedot, Radar, PlotProjects

Mobile-friendly survey tools: Typeform, Google Forms, Jotform

Marketing platforms: HubSpot, Salesforce, Zapier

For strategy inspiration, read Kadence International’s guide on geofencing in research

Questions Users Ask

FAQs

What’s the easiest way to collect feedback from in-person customers?

Using geofencing to automatically send short surveys as soon as a customer leaves your business is one of the most effective ways to get accurate and timely feedback.

Can I use geofencing if I don’t have an app?

Yes. While having a mobile app helps, you can also use SMS, email, or browser-based notifications through Wi-Fi and opt-in consent.

What types of businesses benefit from geofencing surveys?

Any business with foot traffic—like gyms, clinics, restaurants, schools, and retailers—can use geofencing to gather location-aware feedback at scale.

Pro Tips for Campaign Success

Ask just 2–3 questions (ratings or emojis work great)

Send prompts right after the visit—don’t delay

Incentivize responses with small rewards

Include an opt-out link in every message

Analyze trends by region, time of day, and service type

Why Brandify Makes It Easy to Automate Feedback That Works

You don’t need to be a tech giant to set up geofencing. With Brandify’s geolocation tools for feedback automation, you can create hyper-targeted, real-time campaigns in minutes.

Use their interactive targeting plan tool to map your customer journey, geofence it, and start collecting insights immediately.

Final Thought: Feedback Shouldn’t Be an Afterthought

The old-school survey game is broken. It’s time for smarter timing, better context, and less guesswork. With geofencing, you’re not just collecting data—you’re understanding customers as they move through your brand experience.

Don’t wait days to hear how it went. Start building real-time customer feedback loops with Brandify and catch insights when they actually matter.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[anthony-brandify]

7 Smart Ways to Use Geofencing to Outshine Your Competitors

Want to outsmart your competition? Use geofencing conquesting to reach their customers with ads that convert. Here are 7 creative ways to do it right.

1. Target Their Storefront Like a Pro

Draw a geofence around a competitor’s brick-and-mortar location. Anyone who walks inside gets anonymously added to your audience list.

When they scroll Instagram, open a news app, or launch Hulu later, bam—they see your ad instead.

Platforms like Brandify’s geofencing solution make this easy for brands of all sizes.

2. Hit Them With OTT Ads While They Stream

Once you’ve geofenced your competitor’s location, retarget that audience across streaming platforms like Roku, Tubi, or YouTube TV.

OTT + location data = pure targeting gold.

For strategy inspiration, the IAB’s OTT and location data guide breaks down how this works in cross-platform campaigns.

3. Craft Better Ad Copy (Use Their Name… Carefully)

Competitive conquesting thrives on relevance. Try messages like:

“Left [Competitor]? Try us instead—no contracts, just results.”

“Still shopping at [Brand]? We’ll beat their deal.”

“Not loving your last visit? We’ll make it right.”

Just be sure you’re compliant with advertising guidelines.

4. Focus on Time-Sensitive Offers

People make decisions quickly after leaving a store. Retarget them within 24–72 hours while the purchase is still fresh.

Tools like Brandify’s retargeting dashboard help you control timing, frequency, and conversion windows.

5. Think Beyond Retail

Geofencing conquesting isn’t just for stores. Try it with:

College campuses

Real estate offices

Car dealerships

Gyms

Conferences and expos

You can even use conquesting for political campaigns or event promotions.

6. Use a Loyalty Hook to Steal Repeat Buyers

Competitive ads that include loyalty perks or referral bonuses have higher conversion rates. Try:

“We’ll honor your loyalty points—plus 10% more.”

“Refer a friend who’s switching from [Brand] and get a gift card.”

7. Track What Matters (Not Just Clicks)

With geofencing, go beyond CTRs. Measure:

Foot traffic increase

Repeat visits

Redemption of in-store offers

Engagement across OTT or CTV

The Brandify analytics suite helps visualize performance with real-time maps and reports.

Ready to Win the Geofencing Game?

Geofencing competitive conquesting isn’t just a tactic—it’s a game-changer for brands that want to disrupt, dominate, or defend.

Use the Brandify Targeting Tool to launch your first campaign and start claiming your competitor’s traffic.

If you’re not showing up in their decision-making moment… someone else is.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[anthony-brandify]

Instant Ads, Smarter Boundaries — How 5G Is Reshaping Location-Based Marketing

Speed sells. And when it comes to location-based advertising, nothing delivers speed like 5G.

Today’s consumers are mobile, busy, and flooded with content. The window to connect is small. That’s why brands are leaning into 5G-powered geofencing to meet people exactly where they are—physically and digitally.

Rethinking Location-Based Ads with 5G

Traditional location-based campaigns rely on data that's delayed or inaccurate. This leads to mistimed ads, missed foot traffic, and wasted impressions.

But 5G flips the script. Here’s what it brings to the table:

Speed: Sub-second data transfer means you can trigger ads the moment a user crosses into a target zone

Density: Connect with users even in packed areas like stadiums or festivals

Accuracy: Shrink geofenced zones down to just a few feet for laser-targeted delivery

The GSMA Mobile Economy 5G Report forecasts 5G will account for over half of mobile connections in advanced markets by 2030—fueling a wave of next-gen marketing innovations.

Real-World Use Cases That Work

Use Case 1: The Storefront Opportunity Trigger a promotional message as a customer walks past your brick-and-mortar location. If the message is time-sensitive (say, “20% off for the next 2 hours”), it creates immediate urgency.

Use Case 2: Competitive Retargeting If someone enters a competitor’s geofenced zone, you can automatically trigger a counter-offer via mobile or app push.

Use Case 3: Connected Home Follow-Ups Use 5G to connect geofencing data with OTT and CTV platforms. For example, after a user visits your store, show them a follow-up ad later that evening on Hulu.

With tools like the Brandify real-time campaign manager, these strategies can be executed, tested, and optimized from one centralized platform.

Who Should Be Using This Right Now?

Retail brands looking to bridge the gap between online and in-store

Auto dealers competing for walk-in traffic

Franchises managing multi-location targeting with a single platform

Event marketers delivering live, on-the-ground promotions during attendance peaks

Actionable Tips for 5G Geofencing Success

Test micro-geofences first—around key entrances, checkout lines, or product displays

Layer in time-based logic—send different messages during peak hours vs. slow times

Always personalize—integrate CRM data to make messages more relevant and action-driven

The Takeaway

The next generation of advertising isn’t just fast—it’s context-aware, responsive, and precise. With 5G, your campaigns can keep pace with your audience, adapt in real time, and drive results you can see immediately.

Start your 5G-enabled strategy with the Brandify geolocation marketing suite and turn physical presence into digital performance.

[anthony-brandify]

What Makes a Geofencing Ad Work So Well? Spoiler: It’s Not Just the Tech

Ever Feel Like an Ad Was Just... Meant for You?

You’re walking through downtown, and your phone buzzes with “20% off your favorite pizza—3 minutes away.” Is it magic? No. It’s psychology meeting location data, and it’s called geofencing.

It’s one of those tools that sounds super techy, but when you understand how it plays on real-life habits, it suddenly makes sense—and it makes your marketing way smarter.

So, What Is Geofencing—Really?

In plain terms: geofencing is setting a digital “fence” around a real location, like your business, your competitor’s storefront, or even a concert venue.

When someone walks through that invisible boundary (with location tracking on), they get served something useful—like a coupon, event reminder, or flash sale offer.

If you're curious about what this looks like in the real world, take a look at Brandify’s geofencing strategy guide for a crash course.

Why Geofencing Works Better Than Random Ads

It all comes down to timing, relevance, and how our brains love a little nudge.

You’re already nearby We’re more likely to act on something that solves an immediate need—especially if it’s just a few steps away.

The ad feels personal Because it is. It’s tied to your location, your context, and (hopefully) your current cravings.

It hits your decision-making zone According to research by the American Psychological Association on consumer behavior, timing and context dramatically increase the likelihood of action.

It doesn’t feel like a broadcast Geofencing doesn’t scream “HEY EVERYONE!” It whispers “Hey, just for you.”

How to Make Geofencing Work for Your Business

Start with one place Pick one location to target—your store, a neighborhood event, or your closest competitor.

Write like you talk “Hungry? We’re around the corner with 10% off lunch” feels real. “Activate limited offer now!” sounds robotic.

Watch what happens Even a small test can show you how foot traffic shifts when timing, location, and incentive align.

To build a campaign that does all the heavy lifting for you, explore Brandify’s full location-based advertising platform.

FAQs: Geofencing Basics for First-Timers

Do I need an app? Not always. It works with web-based location tracking too.

What kinds of businesses use this? Retailers, restaurants, events, gyms, auto dealers—anyone with a physical location.

Can it work if the customer doesn’t buy immediately? Yes. Geofencing can support retargeting after someone leaves the area.

Is this creepy? Not when done respectfully. Users opt in to tracking, and the message should feel like a helpful nudge, not an interruption.

Final Thought: Ads Aren’t Bad—Timing Is

Nobody likes being sold to. But when the message hits at just the right moment, in just the right place? That’s not spam—that’s service.

Geofencing lets you meet your audience when they’re nearby, interested, and one nudge away from taking action. Whether you’re pushing tacos, tech, or tickets, timing really is everything.

Ready to start showing up at the right time? Create a location-based campaign with Brandify and make your ads feel like part of the moment—not an interruption.

[anthony-brandify]

Location Is the New Keyword — How Geofencing Ads Win at Relevance

Why Is Everyone Talking About Geofencing?

It’s simple: geofencing is the closest thing marketing has to mind reading.

When someone walks into a specific area—like a store, a concert venue, or a competitor’s business—geofencing allows advertisers to serve them an ad in that moment.

The result? Higher engagement, better conversion rates, and smarter ad spend.

According to Statista’s 2024 report on location-based advertising, over $38 billion was spent in the U.S. on location-targeted ads last year alone—and that number is still climbing.

Let’s Break Down How Geofencing Works

Geofencing creates a virtual perimeter—using GPS or mobile signal data—around a physical space. When someone’s mobile device crosses that invisible line, it triggers a digital action.

That action could be:

A mobile banner ad

An in-app promotion

A streaming ad on an OTT platform

A retargeting sequence that lasts for days after they leave the zone

The result is a real-time connection between a person’s location and your brand’s message.

How Geofencing Stands Out from Traditional Digital Ads

Most digital ads rely on user profiles, behavior, or broad location data like ZIP codes. Geofencing goes further by letting you target users based on real-time physical presence.

Benefits that make geofencing different:

Extremely relevant timing—catch users during high intent moments

More efficient spend—ads only show to qualified users in a defined zone

Stronger attribution—see who visited your store after viewing an ad

For businesses that value results over reach, this strategy is a game-changer.

Use Brandify’s geofencing dashboard to see how location-based ad campaigns can be created in minutes and tracked in real time.

Smart Applications of Geofencing

Target university students walking on campus with back-to-school offers

Deliver real-time promos near tourist attractions or airports

Advertise to business travelers checking in at hotels

Reach shoppers during peak mall traffic

How to Optimize Geofencing Campaigns for Performance

Use multiple geofences to compare performance by location

A/B test creative messaging based on time of day

Combine geofencing with device ID retargeting to re-engage after visits

Use dynamic creatives to change offers based on the user’s zone

Common Questions About Geofencing Ads

Do I need a mobile app to use geofencing? No. Geofencing ads can be served through programmatic ad platforms, mobile web, and streaming devices without requiring an app.

What platforms support geofencing-enabled OTT ads? Most major streaming platforms, including Hulu, Pluto TV, and Roku, support geofenced ad delivery.

Can I measure ROI from geofencing campaigns? Yes. Use attribution metrics like store visits, conversions, and dwell time to connect ad performance to real-world outcomes.

Ready to Make Location Your Superpower?

With Brandify, you don’t need to guess who sees your ads. You can choose who sees them, where they are, and when they’re most likely to engage.

You’ll get:

Instant geofence creation

Customizable creative tools

Cross-channel delivery across OTT, mobile, and display

Start your geofencing journey with Brandify and turn proximity into profitability.

Closing Thought

In a world flooded with digital noise, relevance is the most valuable currency. Geofencing doesn’t just improve your targeting—it anchors your message in the real world.

And when your ad shows up exactly where your audience already is, it stops being an ad. It becomes a solution.

[anthony-brandify]

The Secret to Winning Back Lost Customers Geofencing Marketing

Lost Customers Are Not Lost Forever – If You Know How to Reach Them

Every business has customers who stop showing up. The challenge is figuring out how to bring them back before they forget about your brand entirely.

That’s where geofencing marketing comes in.

By sending location-based ads, notifications, or promotions when a past customer is nearby, geofencing allows businesses to recapture their attention at the right moment.

Why Geofencing Works So Well for Customer Retention

Most businesses rely on email marketing or social media retargeting to re-engage customers. But geofencing is different because it focuses on real-world behavior, not just online activity.

Why Geofencing Outperforms Other Customer Retargeting Methods

Instead of using a table, here’s a direct comparison of geofencing versus traditional retargeting methods.

Email & Social Media Retargeting:

Messages reach past customers at any time, but often when they aren’t thinking about your brand.

Requires customers to open an email or see an ad, which they can easily ignore.

No real-world connection to their physical location.

Geofencing Retargeting:

Delivers ads at the perfect time—when customers are physically near your business or a competitor.

More relevant and action-driven, encouraging in-the-moment decisions.

Can target competitor locations, giving you a chance to win customers back.

Three Ways Geofencing Can Help Your Business Win Back Customers

1. Personalized Promotions for Returning Customers

Geofencing allows you to customize messages based on a customer’s past visits.

Example: A salon notices a past customer near their location and sends a message. "Time for a fresh look? Come in today and get 20% off your next haircut."

2. Intercepting Customers Before They Buy from a Competitor

If a former customer is inside a competitor’s store, a timely message could convince them to reconsider.

Example: A shoe retailer sets a geofence around a competing store and sends this message: "Looking for the best deal? Visit us today for an extra 10% off all sneakers."

3. Capturing Customer Attention During Events and Peak Shopping Times

A well-placed geofence can remind customers of your brand when they’re in a shopping mindset.

Example: A restaurant near a convention center targets past diners attending a trade show. "Hungry after the expo? Show this message for a free appetizer with your meal."

How to Implement Geofencing for Customer Retention

To make geofencing work for your business, focus on:

Choosing strategic locations – Your business, competitor stores, or event spaces.

Creating compelling, time-sensitive offers – The goal is to encourage immediate action.

Tracking engagement and refining your strategy – Use data to improve performance over time.

For businesses looking for an easy way to set up and manage geofencing campaigns, Brandify’s geofencing solutions provide a data-driven approach to winning back lost customers.

For additional insights on how brands are leveraging geofencing for customer engagement, explore this Business Insider guide on location-based marketing.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451