Aditi & Kelvin

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Final reflection.

Overall, I think this project was a joy to execute. 

Firstly, I partnered with an amazing partner that we both find a joy working with each other which really helped the process a lot and communication for this project was a breeze. 

Secondly, I like how we evolve from our initial idea to this and become overwhelmed by the response that we had because I always underestimated this project and to see the results of this project was really satisfying. I know nothing got sold for us like some other teams that were showcasing but I felt we gain so much more than getting our artwork sold. What we gain, were the audience expression and emotions, hold in one paper. It was really interesting and fun interacting with people through this process. From the buying process to the actual event we had to interact with more people than the other groups but it was joy doing it. 

Lastly, This project really influenced my design process and taught me that there will be always refinement and change you can do to your project even when you think its perfect. How we evolve so much from the start to the end and now when I see the end result I still see there was something we could have better done. Looking at the artworks, I saw a pattern and a majority medium and it was because of the hanging of the artworks that made the audience conform due to wanting to be the norm. I think what i would have done differently was not to paste the artwork immediately, but to have an seperate occasion to paste the artworks all together and curated it nicer. 

However, it is finished and I really am super satisfied with the end product of this installation and i felt there was certain grow of maturity for me as an artist and I definitely grew as a student/artist in the process and for me I can say that this is the best project I ever created so far.

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Instagram post by The Artist Brief • Apr 16, 2017 at 5:17pm UTC

0 Likes, 1 Comments - The Artist Brief (@theartistbrief) on Instagram: “@chrispurnawan #theartistbrief #expressed #tape”

This is one my personal favourites because I feel like it truly encompasses what brutalism is. Visually, it has the aesthetic of brutalist architecture, bold elements that suggest conformity and repetition but still contain a disruptive element. I love the way the artist used duct tape to create a visual rhythmic movement that corresponds to the structure of existing brutalist buildings. 

This may have been an after-thought or a subconscious recreation from looking at the images of brutalist buildings from other installations around the room. Or maybe this specific aesthetic is the true by-product of confinement and control. 

We think our performance art was held back by a couple of limitations which we, unfortunately, could not go through with. However, through the mass of work that we received, we did see what we hoped for in the work of people, proving the success of our performance/ interactive art. - Aditi Rane

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Expressive paint strokes was a majority medium in the artist brief because of the time constraint and pretty examples that was hung on the wall. It became the majority medium because people started to conform to what has already been done and created variations because they taught it was easy. There was another level of confinement and being controlled, that we created and not realised after we collected everything.

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In this artwork, the artist dare to not listen to create the piece and in the moment I even told her it is not allowed but she couldn't care less and that was something we expected to happen and it really did happen but only to a few. She really broke the rules and boundaries to create this artwork.

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I was really amazed by this art piece because only when I took a photo of it on the phone I could see that the artist was trying to draw a face. It really spoke the voice of confinement and the search for an identity in an environment like that.

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I was really shocked by this art work when it was in process. I thought it was very smart because it was obeying the rules by using one medium but tearing the paper to portray rebellion, anger and other emotions.

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Some art works that I really like from The artist brief

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More of The Artist Brief in session.

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During the event at POP 05, The Artist Brief in session as we were facilitating 

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The role of a designer/artist.

As a designer/artist it is a responsibility to know the risks of your installation. For example, Will the installation offend anybody? and if it does do you know why and how are you to controlled it?

This involves the ethics that you have as a designer and the personal beliefs that you have. You can create controversial pieces but you must know the reason for it and not just do it for the sake we do it. In a lecture, we learnt that it is an idea that interlaces responsibilities with a wide range of considerations relevant to the character & happiness of an individual. I felt that was something i never had taught before because always the design process as a student is immediately you have an idea, you just execute but when it involves an audience it becomes a new ball game.

Also, by taking considerations like values and personal beliefs, it engages people in a whole new level when you consider your audience and it becomes more relevant to them. So for this case, we chose interactive art to engage our audience. We had to be extremely careful and study the behaviour of our audience and take precautions. Also, to be adaptive and to change the rules when we had to.

Last but not least, we had to work in boundaries. As our sources were limited and our budget was limited in this project, we had to make do and mend. We had to make a decision together to settle for our second best due to cost. however, it still turn out in my opinion, quite successful with 93 entries for The Artist Brief

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Reflection on regulating the activity

 We ended up talking a lot more than we intended to, however, we still managed to instil fear into people with the given time limit, which seemed to cause most people to panic. It was interesting to see how people managed their time. Some people, understanding that they were restricted to only a minute, started off with little ambitions, making either big bold strokes or fixating on small end products. It was the people who went in for intricacy that struggled the most. It is a pretty direct concept but it translated so well into what we think of brutalism. It is bold, direct, no intricate designs, no perfect finishing, it is an anti-aesthetic type of aesthetic. We saw this translated into our work. 

Even though we expected all the work to be considered to be as brutalist work, however, we failed to remember that not every building built in that era was brutalist. Therefore, in parallelism to the actual scenario, we also had a collection of incomplete attempts of intricacy, brutalist work and failed work.

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3 Followers, 4 Following, 2 Posts - See Instagram photos and videos from The Artist Brief (@theartistbrief)

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Pop05 opening

This was the first day of our exhibition and the day we anticipated for most of our participants to come in on. So we did brace ourselves for a lot of work. We managed to collect 70+ entries on the first day, which have been posted on the Instagram. 

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Exhibition Proposal

The Artist Brief: Our concept is to evoke a collective art work that mimics the likes of brutalism from visitors while recreating an environment of confinement and control.

The artwork would be a collection of multiple inputs (15 X 15 cm squares) on a larger black board (the dimensions are not confirmed now, we will be using the large planks of wood in the basement). We will also require a table to place our materials for usage.

Cost breakdown: unknown (under $500)

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Exhibition Blurb

TITLE - The Artist Brief

MEDIA - Installation

2-5 SENTENCES DESCRIBING YOUR WORK - Brutalism was a byproduct of limitations due to shortages during the postwar period. Our concept is to evoke a collective art work, that mimics the likes of brutalism, from visitors while situating them in an environment of confinement and control.