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A high data quality is an essential success factor in marketing. We will demonstrate to you how you can ensure data quality in marketing.

#data collection

Goal of the Data Privacy Day is to strengthen the data privacy awareness with consumers in the EU.

#profiling & insights #privacy

What happens to inactive newsletter subscribers who have not responded to a newsletter over a longer period but have not unsubscribed, either?

#marketing automation

We should not underestimate the significance of email forwards: according to Litmus, a large proportion of visits is reached through forwards via email.

email marketing

#email marketing

Measures against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips on how to avoid spam classification.

#design & content #email marketing

We take a look back at the social media marketing year 2015 and summarize 10 important social media marketing facts from 2015 in a comprehensive infographic.

#strategy #social media marketing

We take a look back and summarize 10 important big data facts from 2015 in a comprehensive infographic.

#strategy #big data

Also in 2015 email marketing was the most important digital marketing channel. We give a retrospect and gathered 10 important facts in a comprehensive infographic. Summary Article Name Retrospect: The 10 Most Important Email Marketing Facts 2015 Author Sebastian Pieper Description Also in 2015 email marketing was the most important digital marketing channel. We give [&hellip

#strategy #email marketing

Mobile gained more and more relevance also in 2015. We take a look back and summarize 10 important facts about mobile marketing in a comprehensive infographic. Summary Article Name Retrospect: 10 Important Mobile Marketing Facts 2015 Author Sebastian Pieper Description Mobile gained more and more relevance also in 2015. We take a look back and [&hellip

#strategy #mobile marketing

The digital transformation is the biggest challenge for companies of all types in the next years. We take a look back at the year 2015 and gathered 10 important facts in an infographic. Summary Article Name Retrospect: 10 Important Digital Transformation Facts 2015 Author Sebastian Pieper Description The digital transformation is the biggest challenge for [&hellip

#strategy #digital transformation

Throughout the lifecycle in e-commerce, there is a large number of triggers waiting which, with the right dialogue marketing measures, can be used to activate, retain and emotionalise customers. Each trigger opens the chance to positively influence a customer through communication. Triggers cannot only be found in marketing contexts, but also in the service and [&hellip

#e-commerce

E-commerce is loosing out on immense turnovers due to shopping basket abandonments. Remarketing emails are easy to employ and when the design and implementation is right, they are a promising tool to realise the turnover which was thought to be lost. According to a study by Sureplayroll, e-commerce providers loose out on a $18 billion [&hellip

#retail

We would like to demonstrate four ways of how the user viewpoint can be implemented in the testing process of landing pages.

#optimising #landing pages

The customer lifetime value describes the value a customer generates in the course of his customer relation with a company.

#kpi #email marketing

We have the temptation to measure everything and then look what we can do with the email marketing figures. More appropriate would be exactly the opposite.

#strategy #email marketing

The creation and adaption of highly individualised content (content processing) is hardly manageable manually, with thousands of content fragments, at least not in an economically viable way.

#marketing engineering #content processing #Marketing automation

Use this roadmap to identify areas of investment in emerging technologies.

#hype cycle

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