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With the launch of MICA, Intel is the latest company to focus on making communication and health sensing wearable devices more fashionable. By making the wearable devices look more like a fashion accessory, Intel feels confident of expanding its footprint in the wearable technology space.

The fashion wearables segment is starting to take off... although Intel admits this is "a proof-of-concept for OEMs looking to create similar hardware running on Intel processors" and it will only be sold in limited locations.

#fashion

There are two pretty simple rules for wearable tech to be successful, 1) does it look good, and 2) does it do something the intended user actually cares about. Here are three new examples of solutions aiming to fulfill both.

Artemis was just covered in Forbes!

#safety #jewelry #nestgsv

Jawbone CEO Hosain Rahman didn’t exactly declare that he intends for the company to focus more on software than hardware, but said he believes that building wearable computing hardware for the masses is going to be tricky.

Rahman said: “Because it’s on your body, there’s a level of personal taste that our industry hasn’t been used to. (It’s) way beyond design thinking; it’s beauty, it’s fashion.”

#fashion #wearables #beauty

PRESS RELEASE – ARTEMIS LAUNCH – SENSE6 DESIGN INC.

SAN FRANCISCO, CA – OCTOBER 27, 2014 — Sense6 Design Inc. announced today that it will be launching its smart jewelry-based personal safety system ‘Artemis’ on Indiegogo on October 28th.

After a year of research and development, Sense6 Design will be unveiling the Artemis jewelry line, its innovative and fashionable safety system, to the public. The Indiegogo crowd funding campaign for Artemis will go live at 8 AM PST on Tuesday, October 28th and will include steep discounts for the first customers who place orders. The company hopes to raise over $200,000 in funding via pre-orders to finance continued development of the product. “Artemis provides faster access to emergency response services, and also records GPS location and audio during an event, so that it is crystal clear what happened later.” said Jeff Axup, Founder & CEO of Sense6 Design. “Artemis makes it simple to look great while also having an added layer of protection if things happen to go wrong.”

Artemis is compatible with several styles of upcoming necklace and bracelet designs. A collection of four pendant designs in sterling silver, white gold, gold and palladium will be revealed on Tuesday. A ‘Module’, which provides the intelligence for Artemis, easily pops into a range of Artemis-friendly jewelry styles which support different activities. Artemis charges wirelessly and lasts two weeks between charges. It is priced similarly to other quality jewelry, and offers a monthly personal-security plan that is cheaper than most home alarm systems or private security services. Final pricing for jewelry and plans will be released via the Indieogo campaign page.

Axup got the idea for Artemis while traveling and being assaulted twice. “Attacks can happen very fast.” said Axup. “One moment I was walking along the street and the next moment I had a group of guys punching me and trying to take my backpack. You don’t have time to grab your phone. The police and your family don’t know where you are, and they don’t know what is going on. It’s a situation that can and does happen far too easily.” Sense6 Design views Artemis as a personal safety system designed to add an additional layer of security for people who find themselves in unsafe situations.

The Artemis security operator acts as your personal security advocate and can directly call police, fire or medical services depending on the situation and route them to your present location. While the initial jewelry designs have been crafted with active adult women age 16-70 in mind, Sense6 Design plans to produce a unisex model that men will find attractive.

About Sense6 Design

Sense6 Design is a smart jewelry company building the next generation of wearable technologies that elegantly extend human capabilities. Their first product is Artemis, a personal safety system that discretely hides inside fashionable jewelry and communicates via your smartphone. If something bad should happen, Artemis lets you instantly access a security operator who knows your location and has an audio recording of what is occurring. It also automatically updates loved ones via SMS. An Artemis-friendly jewelry line lets you look great in a variety of styles, while giving you and your loved ones peace of mind.

Contact

Email: [email protected]

Press Information: artemisfashion.com/press

Web site: artemisfashion.com

#press release #fashion #smart jewelry #safety jewelry #safety

Can a tech company actually influence the fashion world? We’ve got a case study in Apple, which just did a pop-up at Paris Fashion Week, grabbed precious editorial space in Vogue, and is impacting the very size of our pants pockets.

It's great to see that Apple is involving the fashion world in marketing its wearable products. It will only be a matter of time before advanced wearable technologies start infiltrating most types of clothing and accessories.

#fashion #apple watch

The death of an Arkansas realtor is starting the conversation about safety during home sales.

The sad case of an abduction and murder of Arkansas real estate agent Beverly Carter while she was showing a house has resulted in quite a few emails from concerned agents about the potential use of Artemis. Artemis works anywhere your cell phone does. So it will probably work in many suburban areas, but perhaps not at a remote mountain cabin unless there is WIFI. Artemis also caches requests, so it will keep trying to send emergency requests when coverage returns.

#real estate #broker #home sales #safety #agents

The former Burberry CEO Angela Ahrendts was recruited by Apple to help their fashion team create wearable tech people would actually want to wear. So have they succeeded?

"If you look at the way handbags have become statement items, and your choice of handbag tells the world something about who you are, I suspect that Apple will be going this way with the wearables."

Apple has just announced a huge new addition to the wearables space in the form of an elegant smart watch priced at $350 and up. Similar to Artemis, the Apple Watch has a central processing device that can be paired with a variety of jewelry/fashion accessories in the form of watch bands. No mention was made of any personal safety or 911 features during the WWDC keynote. The introduction of this product should quell most of the naysayers who think that smart-jewelry isn't the way of the future.

#apple watch #smart jewelry #watches #fashion

The female caller was frantic. Why, she asked 911 dispatchers, hadn’t paramedics arrived to her home? She’d already called once to say her husband was writhing on the floor in pain. “Hurry up!,” she’d pleaded, as she gave the operator her address. And then she hung up and waited for help to arrive, but it…

This is a great article on some of the flaws of the existing 911 system (also see flaws in text-to-911). For this and other reasons, Artemis bypasses the 911 system in most cases. Instead, we use a direct call to a security provider who makes a direct call to the police, fire or medical branch in the area nearest to your current location. Artemis provides you with a personal security advocate who is paid to address your situation and get it resolved rapidly.

#911 #emergency #safety

Wearable technology has tremendous potential, well beyond its current applications.

"There will be times when consumers will question the purpose and use of such devices, and some people will reject them altogether. But the potential of wearable devices is too much to ignore, and the benefits are too many to walk away from."

#adoption #wearables #applications

So far, much of the wearables market has focused on smartwatches and fitness trackers. This new crop of gadgets wants to solve bigger problems.

There's a number of startups entering the safety space with wearables. This is a great to see as more safety products will likely lead to a safer society. Firstly, it demonstrates that some people in the tech community are waking up to the fact that technology can be designed for a female audience. Secondly, and somewhat sadly, it clarifies what we already knew, which is that violence is a serious problem facing society and that we need additional methods of safeguarding ourselves. There will be many niches to be found in this combined $400B market.

#wearables #fashion #safety

Wearable companies are beginning to partner with established fashion brands to make their products more appealing to women and luxury markets. Fitbit announced today that they have partnered with Tory Burch and some of the designs they have come up with look beautiful.

Fitbit produces fitness products that can be used to track exercise and it makes sense for an established brand such as Tory Burch to collaborate on a line of jewelry that brings additional value to customers. It remains to be seen which jewelry companies and fashion brands will partner with a personal safety wearable brand such as Sense6 Design's Artemis smart-jewelry product.

#tory burch #fashion #brands #personal safety

Isabelle Olsson designed Google Glass Wearable electronic device technology is potentially more than just another smartphone accessory...

"Wearable technology start-ups are feeding the market with innovative ideas and creative uses of technologies, but they are not addressing other important issues, from security to business models, said Romeo."

"The wearable technology market is at an exciting tipping point, but moving on an almost pure technology-centric trajectory; and wearable devices are not just about technology, said Romeo"

#security #wearables

We all like to wear fashionable and flattering jewelry, but what if your accessory had a secret? Some say the push of a button on a beautiful bracelet could save your life.

"A lot of wearables don't really focus on the fashion side of it, and they don't really focus on the female market. And so we're building something that's more about the fashion and less about the technology, Jeff Axup said."

"The idea is gaining popularity. Deepa Sood launched her company Cuff in February and says the pre-order sales for the year exceeded their goal in one week. "

Be sure to check out the video clip from the ABC news broadcast in this story.

#crime #jewelry #fashion

ABC news will be running a segment titled 'Crime Fighting Jewelry' tomorrow (Thursday July 3, 2014 at 6pm PST) which will feature Artemis Smart-Jewelry. You may also get a sneak-peek at some of our beautiful upcoming jewelry designs.

#fashion #safety #crime #media

"Wearable jewelry" today includes a range of devices from those that alert you to important calls and texts to those that are meant to serve as protection for..

We just received some coverage on TechCrunch! Smart-jewelry is starting to come into its own as a product area and there's a range of different features being offered. No clear trends yet on styling, all though many of the devices offer alerts for incoming texts and calls similar to the Pebble.

"But today, a new, more female-targeted line of devices are starting to emerge, offering features that extend beyond health and fitness, as well as the look of “real” jewelry made with metals and stones, instead of bulky plastic bands."

#smart-jewelry #fashion #women

With wearable tech, first impressions matter more than features.

"We erased the whiteboard in our office. Functionality mattered, but not as much anymore. Fashion and style would now become our focus. Functionality would come later. We would endeavor to create a wearable that would sell well based on its aesthetic value alone. We were no longer creating a 'wearable' but a beautiful piece of jewelry that could be worn for any occasion."

#fashion #watches #customer feedback

Clothing as an attitude statement is how designer and technologist Sangli Li, an MFA candidate in media design practices at Art Center College of Design, describes his interactive hat, a gorgeous, sculptural confection in black and white that would be at home on an Alexander McQueen runway or in a private box at the Kentucky Derby .

"“Our wearables are based in fashion, yet we’re playing with that while exposing their function.”

#fashion #hats

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