JVL
Today's Document
styofa doing anything
Lint Roller? I Barely Know Her
noise dept.
DEAR READER
🪼
Stranger Things
almost home
KIROKAZE
$LAYYYTER
AnasAbdin
No title available
blake kathryn
@theartofmadeline
Claire Keane
we're not kids anymore.
d e v o n
Mike Driver
Keni
seen from Singapore
seen from Germany
seen from Vietnam
seen from United Kingdom
seen from Netherlands
seen from Belarus
seen from Singapore
seen from United States
seen from Netherlands
seen from Singapore
seen from Portugal
seen from Australia
seen from Malaysia
seen from Malaysia
seen from Italy
seen from Russia
seen from United States
seen from New Zealand
seen from Canada
seen from Palestinian Territories
@artofthecta-blog
Brand: Unsure
Location: Outdoor signage
Source: Phone camera
What we liked: Cool use of SMS. I like that I can receive my photo by texting into a program.
What we didn’t: The branding is unclear. This would be a great opportunity to advertise the company name and increase brand awareness, however, I'm not really sure what the brand is.
Brand: United Airlines
Location: Phone
Source: Screen capture
What we liked: I like that United Airlines is using SMS.
What we didn’t: A lot is going on here. First, the messaging language is non-compliant. Second, I already said yes to opting in, why am I receiving multiple opt-in messages? Last, the benefit of signing up for text messages is unclear.
Brand: Smashburger
Location: Table card
Source: Phone Camera
What we liked: Opportune use of the QR code, as this is a table tent. Also, the benefit of joining the club is very clear.
What we didn’t: Nothing wrong here!
Brand: Smashburger
Location: Receipt
Source: Phone camera
What we liked: Good promotion of the Smashclub on the back of a receipt.
What we didn’t: The incentive is a little unclear. It would be great if they included the benefit of joining the Smashclub. Is it discounted menu items? Special event notification? Promotions? We're note really sure.
Brand: Macy's
Location: Website
Source: Screen capture
What we liked: Clear, concise, and compelling promotion of Macy's app.
What we didn’t: Nothing wrong here! Great CTA.
Brand: Johnny's Pizza House
Location: Banner Ad
Source: Screen capture
What we liked: Good promotion of Johnny's Pizza House with an enticing CTA. Who doesn't want to win free lunch?
What we didn’t: The only thing that comes to mind is the placement of the ad. Hopefully this CTA was displayed in other places besides just the banner ad.
Brand: Macy's
Location: Website
Source: Screen capture
What we liked: Nice promotion showing all the ways to stay connected to Macy's. Very clear and concise.
What we didn’t: Nothing wrong here!
Brand: OMMA
Location: Outdoor flyer
Source: Phone camera
What we liked: Loved the colors and attention-grabbing headline!
What we didn't: Considering this is a mobile marketing event, an SMS CTA would be a nice addition to the email.
Brand: Gardenite
Location: Phone
Source: Phone screen capture, SMS
What we liked: Great use of mobile messaging to engage users!
What we didn't: Again, it would be great to see this message on a short code, instead of the long code. Also, the initial opt-in language is a little too wordy for my taste.
Brand: H&M
Location: Phone
Source: Phone screen capture
What we liked: Great use of mobile messaging to increase app downloads.
What we didn't: The CTA could've been a bit stronger. A more enticing photo or even a video would've been nice to see!
Brand: Gardenite
Source: Product packaging
What we liked: It's awesome that this company wants to engage their customers via mobile. I like that they offer SMS and a QR code. Great start!
What we didn't: Definitely need to ditch the long code and move to a short code for ease of use, compliance, and marketing capabilities.
Brand: PETA
Location: Web
What we liked: Very innovative use of emojis. Super creative and highly engaging!
What we didn't like: Nothing wrong here! This is awesome.
Brand: Victoria Secret
Location: Mailer
Source: Cell Phone Picture, November 20, 2013
What we liked: I love mysteries so anything that involves a mystery gets my attention. Having customers come into the store to see if they won the mystery prize is a great way to drive in-store traffic.
What we didn’t: Nothing wrong with this one. Great Mailer!
Brand: Ticket Master
Location: Cell Phone
Source: Phone Screen capture, October 15, 2013
What we liked: Clear messaging and simple ask; just text "Y"
What we didn’t: It would have been better to include an offer with the re-opt in process.
Brand: Target
Location: Cell Phone
Source: Cell Phone Screen Capture, November 1, 2013
What we liked: Good use of a link to get people to go from SMS to a mobile website.
What we didn’t: Two things could have been improved on. First, Target should have let users know what they would receive immediately upon signing up. Second, Target should have used a bitly link shortener for better tracking and a way to free up more space for text.
Brand: SnapChat
Location: In App / Text Message
Source: Screen capture, November 18, 2013
What we liked: Lots of verification that ensures users that SnapChat takes their privacy seriously.
What we didn’t: This seems like a convoluted system for verification but as long as it ensures privacy, no major problems here.
Brand: Smash Burger
Location: In-Store Signage
Source: Cell Phone Picture, November 18, 2013
What we liked: Excellent location in the store to get people to become loyal customer. Also, loved that they included a QR code as well as a number to text into. The more ways to engage with customers the better.
What we didn’t: The placement of the QR code is a bit strange. It would have been better to place the QR code below the statement that says "Text Smash"