Okay so here's the meta post on Milo VS April as online celebrities in Monster Con
So first thing is first: Milo and April represent two types of online celebrity at their core. Milo is independent and April is with an agency or similar company.
Independent parties mean that they fund, manage, organize everything on their own. All their costs come out of their own pocket. All of their issues need to be handled by themselves. With this though comes absolute freedom in what you do, what you can do, and how you organize yourself for the online masses. Milo can do their influencer work along with their reaping job, and even on occasion live stream it.
Milo also dubs themself an influencer, which means their popularity and opinions are held in such high regard they can, well influence society into trends/fads etc. When you're a hot immortal death, there is basically all the time in the world and no pressure on when those bad days come around. People are happy to obsessed to seeing what Milo is doing, no matter how mundane it is. Milo had to work their way from the bottom to get to their level of popularity, likely with little to no help. They have cultivated their online identity to what they want and what they want to do, which can also be changed at any time if they so desire.
Now April is more of a content creator who has called herself a streamer. She also has shown herself to have managers who work in her stead. This is similar to how agencies work in real life. Agencies are meant to help fund a streamer with resources to create a persona in the online world. That persona then helps generate content for people to enjoy and consume. They also help them with legal issues, funding, social media management, scheduling and more. It can be a huge numbers game, and some agencies are way more draconian than others.
April likely has to keep up the persona, the numbers and the content up to keep her job. Some agencies own the rights to the character you are in that space, and given how extreme Monster Prom universe can be, the group April is being backed by, could literally own her identity. They could rip it away from her if she decides to say no, which would explain why she's putting up with such terrible treatment: she wants to keep doing what she's doing, but she's caught in a contract that she can't get out of or else.
Now both of them rely on large viewership and fan bases to keep said careers going. Milo thrives off of the attention and validation, while April may just need it to survive the side effects of capitalism. Both would become devastated in their own ways if they suddenly dropped in popularity: Milo's massive reputation shattered would be a severe blow to their psyche, stuck with that forever as they are immortal; April being stuck with whatever god awful consequences are in her contract if she doesn't keep being profitable for the company that's giving her the ability to stream.
Now not all agency companies are evil capitalist scum, but this is the Monster Prom universe.
April and Milo both exist in similar spaces online, and their needs for maintaining that space are very similar. Their reasons being very different because of the independence versus agency.
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