Coursework Assignment 1: Zombies!!! Board Game Advert - Write Up & Reflections
Zombies!!! Board Game Advert Reflections
We were tasked with creating a 30 second video advert for a board game of our choice, implementing various visual and audio sound-fx during the editing process.
I chose to film my advert on the board game Zombies!!!; I had a rough idea from the outset how I would like to film the advert. Envisioning various outdoor scenes and live action scenes to represent the game-play and players, however this proved to be a greater task than I had first imagined due to the necessary lighting, and weather conditions required, timing for actors to be available for recording and of course, the unpredictability of the public during filming.
Due to these various factors I decided it was best to film indoors to enable more control over the filming process and to have the board game more prominently shown in the video, for this change of direction I focused on filming a comical style of horror advert with the feel of a low budget B-Movie horror film, the idea came to me from watching several of these types of films and from the music videos of Rob Zombie, one of which I used intro music from for the backing track to my video.
I gave my actors direction asking them to play the game and have a good time, secondly I gave the zombie actors a free run at how they believe a zombie would act. Once filming was done, I created various zombie groans and board game sound fx using a microphone and manipulated them in Audacity.
Afterwards I gathered all my scenes and audio clips in Premiere Pro and cut all the necessary clips together into one video. I then reduced the frame rate to 12fps and increased the speed of the video to around 132%, followed by adding in black and white with a mixture of sepia tones to the video sequence, and then finally adding scratch effects to the video in order to give it the look and feel of a low budget B-Movie horror film.
There were several challenges when editing the video such as the length of which the video was to be but as I poured through the video segments it became apparent which scenes fit best with style of the advert I was going for and those that didn't.
The next problem was adding the audio to the video in time with the sequences after I had cut the video down proved to be a challenging but fun experience. Editing sound in Audacity proved to be a small learning curve but after several hours with the program I managed to get the sounds I was looking for, feedback from my lecturers indicated I was best using Adobe Audition to edit my sounds in future projects.
After the feedback session, along with using Audition for my sound editing, I was advised to increase the volume of the voice over so that it would not clash with the rest of the sounds in the video.
Once all the video aspects were complete and the audio was added to the video, I then exported the finished video into a Quicktime.mov format, followed by uploading the video to YouTube.
Ultimately I am happy with my efforts and I feel like I have learned a lot during the whole process, not only from my own experiences filming and editing, but also in the efforts of the other students in my class which has inspired me to do more and hopefully even better in my next project.
The following are links to sites/videos which helped me create my video:
For the old film look I used the following YouTube video tutorial:-
https://www.youtube.com/watch?v=OMfYP-6D1y4
http://rustystasiuk.deviantart.com/art/Premiere-Pro-Old-Film-Grain-299974974
This sites helped me in general areas of the editing process and finished cut:-
http://www.premiumbeat.com/blog/premiere-pro-tips/
http://www.premiumbeat.com/blog/pro-tip-exporting-a-finished-video-from-premiere-pro/
The following YouTube link is to the music video for the song Dragula by Rob Zombie which I heavily influenced my video concept and for which I used the opening sequence for the soundtrack to my video:-
https://www.youtube.com/watch?v=EqQuihD0hoI
The following images and links are from films which influenced my video greatly:-
https://www.youtube.com/watch?v=uAn5uLNMmjk
https://www.youtube.com/watch?v=rcyzubFvBsA
Night of The Living Dead (1968):
https://www.youtube.com/watch?v=pElSu_ECJGM
https://www.youtube.com/watch?v=DCFQtc6BzyM