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Once you know your customers’ journey, you now only have to figure out where your services fit into the equation. For example, if you are a digital marketing agency, you could offer your social media management, PPC, or SEO services to this particular industry. That way you and your team would have local SEO expertise for small restaurants that serve seafood. You could then target your prospects and offer something of value, such as free SEO pack trial for a month in exchange for their contact information.

So, there it is! That is our secret sauce to get prospects to give us their email address. Lead generation doesn’t have to be a wild goose chase. It is all about offering what the other person really needs and once you adapt this mindset, generating leads will be much easier.