Estefany Vasquez

Hola, soy Estefany, content writer/manager. Aquí encontrarán todos los artículos de mi autoría.

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Hotels: How to incorporate the use of QR codes to improve your services

QR Codes have been used for more than 20 years, with the new normalcy in the middle of the coronavirus pandemic, they have proved their value. The tourism sector realizes how these codes can improve their services. A good example is how hotels are starting to use them for their guests, proving the great use of technology. Keep reading to find out more!

A hotel in Bogota joins the use of QR codes

Colombia is an attractive country for tourism, and as a tourist, you can find so many good places to stay. But with the new normalcy, every hotel needs to fulfill the biosecurity rules, just like the Marriott Courtyard Hotel in Bogota. The hotel is opening its door again after the mandatory quarantine is put in place on March 19th. 

There are so many changes inside the hotel as Iris Delgado, General Manager, explained to La Republica newspaper that one of the biggest changes was the new laminate flooring when the floors were matted. This will facilitate better cleaning and more health security. 

Another great point and the main reason behind this note is the use of QR codes for different aspects inside the Marriott. Using them in the rooms to request the products that were before within the minibar service, to products such as hairdryers, coffee machines, and other similar appliances. After scanning the code, a catalog will be displayed. That way, the guest can choose what they need. 

The restaurant is pretty similar to the new services. In every table, the commensals can find a QR Code that, after the scanning, will present the menu of the different dishes that are being offered for the meals, from breakfast to dinner. The other security measures are using biosecurity bags to keep face masks safe that way. There are no chances of contamination, and every guest can feel safe at the hotel. 

These are just a few of the great changes that every hotel around the world is doing to adapt to the new normalcy. But actually, hotels are great places for QR Codes technologies. 

The age of technology

There are many ways to use QR Codes in hotels or inns to present a better service to every guest. Check out how to proceed with them!

- Room service or reservations: one of the greatest services at hotels and inns is the room services. With a QR Code in every room, guests can check the menu and make their request. Also, they can proceed with different reservations from tables at the restaurant to trips and other activities. 

- Be in touch with reception: a QR code can put every guest in touch with the reception through an SMS or WhatsApp, without saving the number on their phones.

- Restaurant menus: as the Marriott in Bogota is doing, putting a QR Code in the restaurant's tables can be an excellent way to eliminate the menu's physical copies. 

- Make payments: with QR Codes, payments can be made easily with just a scan and the correct app, so every expense that the guest has at the hotel can be paid with a code.

Hotel room directory: another great way to use code is to show the guest the guide and schedule of the hotel's different activities. This can be demonstrated with a simple but detailed site or a PDF file that the guest can download to their devices. 

- Digital kiosk: hotels and inns always offer magazines, newspapers, and books as part of the room service and in the waiting and dining area. But with the new normalcy, this would be better to have it in digital. A QR Code can present the digital kiosk and the catalog of choosing to enjoy good reading. 

- Opinion: with a QR Code, the hotel or inn can give the guest a form to fill the guest's experience during their stay. This form can be done with Google or other apps, but it would be displayed after the scan. 

These are just a few of the many options used in hotels, inns, or any other tourism service with QR Codes. They are definitely what many businesses are looking for in the middle of the adaptation to a new normalcy. Keep in touch with MyQRBC to find out more amazing news of these codes, and do not forget to follow us on our social media.

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Código QR: despeja tus dudas sobre esta maravillosa aplicación

Actualmente vemos mucho más seguido ese cuadrado con puntos y como pixelado en distintas partes, para algunas personas ya es familiar pero para otros sigue siendo algo desconocido. El código QR está aquí para quedarse, más con la nueva normalidad que estamos enfrentando, conoce algunos datos interesantes sobre ellos y despeja cualquier duda que tengas. ¡Sigue leyendo!

No te quedes con las dudas, ¡te enseñaremos todo acerca del código QR!

Aunque muchos ya están usando esta tecnología no terminan de entender todo lo que un pequeño código QR puede ofrecer. Son muchos los negocios que se han beneficiado del uso de esta imagen cuadrada llena de pixeles, por eso hoy te damos una lista de datos y cosas puntuales acerca de ellos. ¡Vamos a ello!

- Su nacimiento fue en la década de los 90

Fueron creados en Japón en 1994, ya que en el país del sol naciente están en constante búsqueda de mejorar los procesos de los distintos trabajos. Denso Wave fue la compañía que ideó esta nueva forma de códigos de barra para llevar un control sobre los componentes para automóviles que diseñan y producen, de esa forma llevaban un mejor seguimiento. 

- Hay que pensar en ellos más allá de los pixeles

Todo código QR posee una estructura definida, que permite que el escaneo sea exitoso y le da al usuario toda la información que el mismo código posea. 

Información de la versión: identifica el código.

Información del formato: aquí está la información sobre el nivel de corrección de errores y el enmascaramiento del código. 

Datos y claves de corrección de errores: aquí se encuentra la información principal de un código QR. 

Patrones requeridos: todo lo que se encuentra en un código QR que no se daña o se cubre.

Patrón de posicionamiento: aquí se determina la dirección, lo que hace que leer el código para cualquier scan sea de 360°.

Patrón de alineación: este se asegura de que se pueda escanear el QR aunque esté sobre una superficie curva o haya un ángulo difícil. 

Patrón de tiempo: este le permite al decodificador determinar el ancho de cualquier código QR. 

Zona quieta: esta zona permite que el código QR quede aislado del entorno, así que permite que esté impreso en cualquier imagen. 

- Son económicos y un enlace entre el mundo digital y el físico

Los códigos QR deben ser vistos como el enlace entre el mundo digital y el físico, con ellos puedes acceder desde cualquier dispositivo con cámara a lo que sea que ofrecen, desde un landing page hasta el website principal, algunos incluso pueden darte un catálogo completo y hasta el video de cómo hacerlo. Junto a esto se suma lo económicos que son, con solo imprimirlos en una publicidad, un poster y hasta en las envolturas del producto, cualquier usuario puede acceder a ellos. 

- Versatilidad es una de las características principales del código QR

Existen muchas versiones de estos códigos y muchos tipos también, pero esto no significa que sean difíciles de crear, al contrario son muy sencillos de hacer, existen muchos generadores que permiten crear un código sencillo. Para escoger una versión de código QR debes entender que dependen de los módulos que posea, van desde la versión 1 con 21 x 21 módulos, hasta la versión 40 con 177 x 177 módulos; de estos módulos depende la información que se pueda almacenar. 

Entre los tipos de códigos están a parte del estándar, los micro QR, iQR, SQRC y FrameQR. Para el código estándar se pueden conseguir el código estático y el dinámico, este último el preferido por muchos ya que permite cambiar el contenido del mismo, sin tener que modificar su diseño por lo que no hay que reimprimir el mismo. En cambio, el estático luego de que se define y se escoge el contenido no se puede cambiar, por lo que si sucede algo, se debe reimprimir los códigos lo que lleva a que sea costoso. Por esta razón los dinámicos son los mejores y los más usados. 

- Resistentes al daño

Cualquier código QR puede seguir funcionando aunque tenga parcialmente un daño, o tenga alguna parte oscurecida. Esto gracias a la corrección de errores con sus cuatro niveles: L, M, Q y H; cada nivel acepta un porcentaje de daño siendo L el más bajo y H el más alto. Para escoger el mejor a utilizar dependerá del tamaño con que se vaya a imprimir. 

- Para un mejor escaneo

Para que el escaneo y su decodificación funcionen correctamente lo mejor es dejar una buena zona quieta que lo separe de la imagen de fondo especialmente si el fondo es unicolor. Con esto también recomendamos que haya contraste entre el código QR, la zona quieta y el resto de la imagen. 

- Tamaño correcto para el código QR 

Se pueden imprimir en cualquier tamaño, pero a menor escala es donde se vuelve complicado. El menor tamaño que queda perfecto para un óptimo escaneo es de 1 x 1 cm o 0.4 x 0.4 pulgadas. De resto, si son publicidades grandes como en vallas o pantallas LED, los códigos funcionan perfectamente. 

- Personaliza tu código QR

Otras de las grandes funciones de estos códigos es que pueden ser personalizados en muchos aspectos. Desde los colores con los que se imprimen, dejando de lado el clásico negro, hasta la forma en como se presentan porque se puede redondear los bordes. Otra gran opción es lograr poner tu logotipo dentro del código, eso sí sin que el mismo esté encima de los patrones de posicionamiento, lo mejor es que se coloque en el medio. 

- Utilidades de un código QR 

Hay muchas formas para las cuales los códigos QR se pueden usar. Una de ellas es una landing page, que no es más que un sitio móvil que ofrece información o cosas puntuales, sin que sea una website completa. También puede servir para dar tus datos de contacto al mejor estilo de una tarjeta de visita digital. 

Entre otros de los usos está: para descargar archivos, para mostrar una dirección a través de un mapa de Google, redirigir a un video de YouTube, son el nuevo medio de pago, se puede conectar a cualquier red social, o llevar directo a una tienda virtual. Los usos pueden ser infinitos, por eso cada día ganan más terreno.

- Métricas para marketing

Una de las grandes ventajas de usar códigos QR en cualquier campaña de marketing, esto incluye colocarlos en toda la publicidad que se vaya a imprimir y que se vaya a colocar en la parte de redes sociales, es que le permite al equipo encargado de esta campaña, ir obteniendo las mejores métricas que muestra el desarrollo y los resultados de la misma.

Todo generador de códigos QR ofrece conectar los mismos a cualquier servicio que usen para llevar las métricas de las campañas. Lo que da un excelente informe sobre el comportamiento de las diferentes estrategias usadas para las campañas. 

De esta forma mostramos como los códigos QR son una excelente herramienta, que es precisamente lo que les ha permitido su popularidad en especial en el mundo del marketing. Esperamos que este artículo haya servido para despejar algunas dudas y conocer más sobre ellos. Quédate con nosotros para que veas todo lo que MyQRBC tiene para ofrecer y no te olvides de seguirnos en nuestras redes.

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WhatsApp: el código QR está dentro de las nuevas actualizaciones

WhatsApp es el servicio de mensajería más usado en el mundo. Cada cierto tiempo presenta mejoras, esta vez nos trae la incorporación de los códigos QR para varias características, esta vez incluye su versión Whatsapp Business usado para empresas o emprendimientos. Hoy te mostramos cuál es el propósito y cómo se usan estos códigos en la aplicación. 

WhatsApp tiene nuevas funciones 

WhatsApp siempre está innovando sus servicios en sus plataformas de mensajería, recuerden que actualmente la aplicación posee dos versiones la normal y la de empresas. En ambas está integrando varias características nuevas a través de códigos QR, vamos a conocer cuales. Eso sí, el uso de los mismos no es algo completamente nuevo para WhatsApp, ya la aplicación los estaba usando para sus versiones web y desktop. 

Para ambas versiones de la aplicación, ahora se puede añadir contactos a través de un código QR, de esta forma se puede empezar a añadir sin necesidad de andar repartiendo el número, lo que puede parecer algo sin importancia, pero es más sobre la seguridad de cada usuario al mantener su número oculto. De hecho esta característica de la app te permite ocultar tu número y solo usar el código.

Para compartir el código QR, con o sin el número, solo debes ir a ajustes que se encuentra en los 3 puntos ubicados en la parte de arriba a la derecha. Luego te sale tu nombre y perfil, al lado estará el símbolo para entrar a la característica de códigos QR. Al darle clic, te sale automáticamente una ficha con tu foto de perfil, tu número y el código QR. 

Esto es lo que le mostrarás a la persona que te quiera agregar a sus contactos, la misma debe seguir los mismos pasos, excepto que cuando entre a su ficha debe darle a donde sale escanear código y con su cámara logrará escanear el código. 

Al hacer el escaneo saldrá la foto de la persona y el número, para anexar a tus contactos solo debes darle a añadir. Lo que registrará la información de contacto de la persona, de esa forma no hay necesidad de dar el número de teléfono o solicitar el mismo a la otra persona. 

En la misma pantalla donde sale la ficha con el código, también sale la opción para compartir dicho código a través de otras aplicaciones o contactos, lo interesante de esto es que lo comparte sin revelar el número de teléfono para más seguridad. Por lo que esto te permite restablecer el código QR, solo se le debe dar a los tres puntos de la parte de arriba a la derecha, de esa forma cambias el código sin haber compartido tu número. 

Para WhatsApp Business o de Empresas, la compañía habilitó el mismo sistema de compartir la información de contacto a través de un simple código QR, pero para la mayoría de los emprendimientos que usan la aplicación de mensajería para comunicarse con sus clientes, este sistema es una excelente mejora. Esto debido a que de esta forma pueden compartir el código a través de sus redes, y hasta imprimirlo para colocarlos en sus tiendas físicas y sus productos. 

WhatsApp mejora su servicio

La aplicación siempre estará buscando cómo mejorar sus servicios y hacerlo más seguro para todos sus usuarios, la compañía que ahora está bajo Facebook, sabe que la seguridad entre chats es sumamente importante, a pesar de que varias de sus características siguen siendo tema de quejas entre muchos. Pero sigue dando la batalla contra sus rivales más grandes como Telegram y Line.  

Es por eso que cada vez se pueden notar cosas nuevas como los stickers animados, la capacidad de envío de archivos, compartir los famosos estados entre las redes hermanas de WhatsApp: Instagram y Facebook; junto como muchas cosas más. En los próximos meses podemos esperar más actualizaciones, por ahora solo queda hacer un video llamada de 8 personas entre amigos y seguir disfrutando el servicio. 

Sigue en contacto con MyQRBC para enterarte de muchas más noticias sobre el uso de códigos QR, no te olvides de seguirnos en redes sociales.

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Banco de Occidente offers a service without physical contact using QR codes

In the middle of the fight against the COVID-19 virus, many countries around the world are taking so many actions to protect their people. But this is going beyond what every government is doing. Many important economic sectors are taking different initiatives to offer the same quality products and services to all their clients. Today, we are going to show you how Banco de Occidente in Colombia is using QR Codes to implement a contactless payment system. Keep reading!

Banco de Occidente announced in August its new payment system

Banco de Occidente is an essential bank in Colombia. They always are looking for the best for their clients. The bank has its headquarters in Cali. It was founded in 1965 and is part of the Aval Group. Nowadays, it is one of the best businesses in the South-American country. Because everything can get better with time, offering new services and new methods to the clients, the bank is taking new opportunities in the middle of this pandemic. 

In this case, Banco de Occidente is offering a new contactless payment system through the use of QR Codes, with the bank's app. Each of the Aval Group's Banks is going to apply this method. But for now, it's starting with Banco de Occidente. 

The objective here is to prevent unnecessary contact with bills and credit or debit cards. With the app and QR Codes, clients will be able to pay without touching anything, all with the use of their smartphones. They are scanning the QR Code that is generated with dataphones of many establishments in the country. 

In the App, the client must enter the Transaction module, then choose the QR Aval from the menu, and select the QR Shopping function, which is the new feature of the app. Then the client must scan the code that the Dataphone is showing. After that scan is finished, the client can select the credit card, the number of installments, and complete the payment. 

QR codes are a great help in these times of pandemic 

As Banco de Occidente and Aval Group have stated: "...are looking for innovative solutions for their clients, expanding the portfolio of electronic services and scaling the digital transformation of the sector and the country". This shows that Colombian businesses want to embrace new technologies, to offer to their citizens and clients while protecting their health.

QR Codes will always be one of the best solutions to reduce the risk of contact with objects and people. Banco de Occidente understood this, and it's applying new methods for their clients. It won't be surprising to observe in a couple of months how these codes are taking more importance for businesses around the world.

Check out more exciting and incredible news about the use of QR Codes, all around the globe, with MyQRBC. Don't forget to follow us on our social media!

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Coca-Cola adaptó sus máquinas dispensadoras con el uso del código QR

En estos tiempos que estamos viviendo nos toca adaptarnos a la "nueva normalidad", esto implica menos contacto físico con personas y objetos, respetando la distancia social para protegernos unos a los otros del covid-19. Es por eso que Coca-Cola, una de las marcas más grandes y conocidas del mundo, no se ha quedado atrás presentando un nuevo sistema en sus máquinas dispensadoras que evita el contacto con su superficie a través del uso de un código QR. ¡Conoce más de esta noticia con el siguiente artículo!

Coca-Cola contribuye con el distanciamiento social y con el uso de sus máquinas dispensadoras sin contacto

Coca-Cola posee distintas bebidas bajo su marca por lo que las máquinas dispensadoras presentan todas estas variedades y en distintos formatos, pero antes era necesario tocar la máquina y sus botones para poder obtener la bebida de tu preferencia, sin contar el pago que debía hacerse con dinero en efectivo. 

Ahora que nos enfrentamos a muchos cambios gracias a la pandemia de Coronavirus, la empresa cambia sus máquinas de venta automática llamadas Coca-Cola Freestyle. Estas máquinas ya estaban en el mercado ofreciendo lo mejor de la tecnología táctil, al ser una mejorada versión de las clásicas máquinas dispensadoras, ya que puedes crear tu propia bebida mezclando las más de 100 versiones que Coca-Cola ofrece. 

Este servicio siempre ha sido innovador, no solo por la forma en cómo se usa la tecnología sino también, gracias a la imagen que ofrecen las máquinas, que no dejan de estar muy al estilo de la marca y con ciertos toques retro. Sin contar que dejan que el usuario controle la experiencia de principio a fin, dándole poder a los consumidores, ya que está demostrado que los comensales prefieren servirse su propias bebidas por cuestiones de seguridad, y ahora más que nunca.

Dispensadoras de Coca-Cola tienen un sistema de códigos QR

Por esto la división Freestyle lanza al mercado "Pour by Phone" su respuesta a la necesidad de usar las máquinas sin tener contacto físico con ellas, permitiéndole a los usuarios obtener la bebida o mezcla de bebidas de su preferencia, simplemente con un toque en la pantalla de sus dispositivos móviles. 

Ya las máquinas Freestyle ofrecen una app, donde podrás guardar las mezclas que creas, de esa forma era sencillo seguir tus mezclas de bebidas favoritas en cualquier máquina dispensadora, ubicadas en los distintos locales que forman parte de los asociados de Coca-Cola. Pero en este caso la app es solo un complemento, porque la función sin contacto se hace con un código QR sin necesidad de bajar la app o dar muchas vueltas, que luego del scan ofrece las opciones de bebidas y las formas de mezclado, para que se haga simplemente con una sola mano. 

Esto no quiere decir que la app queda olvidada, al contrario para los usuarios que ya disponían de la misma en sus dispositivos, la app ofrece la opción de scan para que puedan usar las mezclas ya guardadas en los perfiles de los usuarios. Pero para aquellos usuarios que no usan la app, el código QR se encuentra directo en la máquina y te toma pocos minutos acceder a la interfaz Freestyle, para escoger la bebida de tu preferencia. 

Coca-Cola solo quiere que el proceso sea seguro, pero a la misma vez que los comensales se diviertan, tal como vienen haciéndolo desde la salida de las máquinas Freestyle. Junto a esto la compañía quiere unir todos sus sistemas para las máquinas dispensadoras, bajo una sola interfaz y que siga siendo sencillo para todos los usuarios. Gran parte de este trabajo para ofrecer un servicio sin contacto, se hizo desde casa cumpliendo con las normas de distanciamiento social, las cuales la conocida marca de bebidas ha impulsado a través de sus campañas sociales. 

Coca-Cola siempre ha sido una de las marcas más conocidas por sus campañas sociales llevando excelentes mensajes a todo el mundo, con los tiempos vividos no se queda atrás y quiere ofrecer mucho más para sus clientes y usuarios alrededor del mundo. Sigue nuestro blog para más noticias interesantes sobre códigos QR y no olvides seguirnos en redes sociales. 

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China implements QR codes for the health area

Qr Codes are taking the spotlight! One of the most significant areas that are starting to understand all their benefits is healthcare services. China implements QR codes for its healthcare, and to help the citizens. One good example it's the eastern city of Hangzhou, where the QR codes have been used for different health services. Keep reading to find out more!

QR codes improve healthcare services

Using QR codes can improve communication, transparency, and information between providers, caregivers, and care recipients. This technology can be an incredible tool, especially for data and information. Hospitals and other services are starting to understand this. So, how can healthcare use QR codes? Easy, with these methods:

Identification: to help with patients' medical data and records.

Marketing: to show information about the hospital's services and resources, including the human one.

Drug safety: to have transparency and authenticity with drugs and medicines, through packages and brochures. 

Medical equipment: to help to install and showing functions of medical equipment that will help with tests and to the effective delivery of care. 

Health tracking: codes can be used to track patients' health status. They can alert the closest hospital or doctor about the patient's condition, or if they leave their houses. 

Asset and inventory tracking: assets and inventory are highly expensive for any hospital, so codes can help to track all of them and how they have been used throughout the day, only by scanning the code.

Procedure information for patients: codes can facilitate understanding from patients, caregivers can explain so much, but sometimes using their own devices can help patients to understand the treatment or care that they received altogether. 

Many healthcare systems and services still used traditional methods to keep track and record of procedures and patients, but that is changing with technology and with QR Codes. An excellent example of that is observing how China implements QR codes for healthcare services.

China improves its medical services thanks to the implementation of QR codes

China implements QR codes in Hangzhou to fight against the coronavirus pandemic. The Asian country was the first one to suffer from the virus, with many contagious and deaths. But they are improving their medical and healthcare services, using technology such as QR Codes. The company Ant Financial is the major player in this implementation, with the mobile app Alipay. The codes can be connected to the citizen's sanitize or social security cards to facilitate registers and the search for medicines. 

These codes are facilitating processes that could take hours. Patients no longer need to carry their records on paper. With just one QR code, they can check in on hospitals, simplifying processes, and granting treatment quickly. 

According to Ant Financial, Hangzhou was the first one. Still, more than 100 cities are already using the codes to control the covid-19 outbreak better and helping with returning to work and daily activities. Another great point in using QR Codes is the contactless methods of scanning. That way, citizens can reduce the risk of contagion and take precautions.

If China implements QR Codes for its healthcare and medical services, we can expect that soon, other countries, not just in Asia but globally, start to use the codes as a great way to keep records and track patients and prevent more contagious diseases. Keep in touch with MyQRBC to find out more news and great uses for QR Codes, don't forget to follow us on our social media!

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Mejoran servicios de lectura de periódicos y revistas con códigos QR

En España se está adoptando rápidamente el uso de los códigos QR, esto para facilitar el retorno a las actividades diarias de los ciudadanos luego de la cuarentena, impuesta por esta pandemia que atravesamos. Es por eso que muchos negocios en el país están implementando el uso de los códigos QR, una muestra de ello es la lectura de periódicos y revistas en bares y cafeterías, mediante esta herramienta. ¡Sigue leyendo para conocer más!

Facilitan la lectura de noticias en estos establecimientos con el código QR

En España hay muchos periódicos conocidos, uno de ellos es el Diario Información ubicado en la provincia de Alicante. Este diario ofrece el servicio de suscripción a su edición impresa en muchos establecimientos alicantinos, donde los habitantes disfrutan de su desayuno informándose de las últimas noticias regionales, nacionales e internacionales.

Pero la pandemia ha cambiado esta rutina, ya que muchos españoles se sienten más cómodos al no tocar objetos, como papel periodico o el menú del establecimiento. Qué mejor para estos negocios que ofrecer periódicos y revistas, directo a los dispositivos de su clientela, solo con escanear un código QR.

La iniciativa viene del propio Diario Informador que, en conjunto con los establecimientos que están suscritos a su edición en papel, les ofrece el código QR para que se coloque en sitios de fácil acceso para la clientela, luego de que el cliente se retira del local el código pierde su validez, o esta se acaba a la media hora de haber ejecutado el código. 

Hubo una prueba piloto y la recepción fue excelente, por parte de los dueños de los locales como de los clientes. Como indica Paco Gómez dueño de "El Rincón del Polío": "Muy Buena iniciativa (...) Hasta ahora si estaba una persona leyéndolo otra tenía que esperar a que terminara, pero con esta idea todos los clientes pueden acceder a la vez desde sus móviles, sin esperas." 

Por su parte Sonia Moreno, cliente leal a este local destaca: "Es muy cómodo y es el futuro, así que creo que debería extenderse a cuantos más sitios mejor." Y hay muchos otros clientes a los que la iniciativa les parece genial, ahora se sienten más a gusto al ir a los distintos establecimientos y poder leer las noticias sin tener que esperar. 

Es posible leer periódicos y revistas usando la aplicación del código QR

Los códigos QR ofrecen infinitas posibilidades, especialmente para servicios como periódicos y revistas, ya que muchas personas prefieren comer o estar en salas de espera leyendo buena información. Una práctica que no se ha perdido a pesar de los avances tecnológicos, es por eso que Diarios como Información aprovechan estas herramientas para seguir en el mercado ofreciendo lo mejor de lo mejor a sus lectores alicantinos. 

Leer el periódico del día solo con escanear un código, pareciera algo salido de la caricatura que enamoró a muchos hace años "Los Supersónicos", pero ya es una realidad. Una que no solo es extremadamente práctica, sino que contribuye a la parte de sanidad que cada país del mundo trata de implementar en medio de la batalla contra el virus covid-19. 

Diario Información acota que todos los que ya están suscritos al servicio de la edición en papel y tienen un negocio para público, pueden acceder de forma gratuita al servicio de código QR. Solo deben entrar a su perfil de suscriptor y obtener su código QR, imprimirlo y colocarlo donde sea más cómodo para que los clientes tengan acceso al mismo.

Lograr leer periódicos y revistas a través de nuestros dispositivos móviles es magnífico, en especial en tiempos de pandemia, en los cuales queremos tomar todas las medidas de precaución posible para evitar más contagios. Esta idea y noticia es una de tantas que suceden en el mundo, donde se incluye el uso de códigos QR. Lee más de ellas con MyQRBC y no te olvides de seguirnos en las redes.

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Railway tickets with QR codes will be enabled in India

Nowadays, people around the world are looking for ways to proceed with daily activities in a contactless way. All these methods are appearing in the middle of the fight against COVID-19. Every day you can find more and more news about the use of QR Codes because they are the best method for this. India is taking them for railway tickets, to protect passengers and staff, keep reading to know more!

In India, tickets will be provided without contact

The Asian country has started to introduce a new contactless ticketing system with QR Codes. This system allows passengers to buy their tickets online or in the stations, no matter the method the passenger will receive a link on their mobile phone, this link will redirect them to a QR Code that later can be scanned with handheld devices or smartphones. 

The Board Chairman V. K. Yadav explained that a pilot project is taking place at Prayagraj Junction of North Central Railway. This will have some similarities with the check-in that must be done in airports; all the passengers that enter the station must scan the QR Code during their check-in. 

This system will let you know the contact details of every passenger, but also show that ticket examiners don't need to touch the ticket to check its integrity and information. That way, passengers and examiners will no longer need to touch railway tickets, preventing exposure among the people using the transportation system. 

The future for the railway ticket system

According to Yadav, even when more than 80% of the travelers book tickets online, there are no plans to go completely paperless, but this is a pilot project not only to test the system but also the reception from passengers and staff. 

There are also plans to have check-in counters to minimize the exposure of the staff to the travelers, and to have better control of the passengers. This system is also perfect for the checking-staff on board because it allows them to have all the information of the passengers, just with scanning the railway ticket at the check-in counters. 

India is taking significant methods to fight the virus and protect its citizens. The change with the railway tickets is just one step, not only to prevent more exposures, but also a way to integrate technological resources for its services. Check out more news about the use of QR Codes with MyQRBC, don't forget to follow us on our social media.

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Código QR: cómo compartir la contraseña del Wi-Fi en teléfonos Android

Este año presenta para nosotros más novedades que nunca, una de estas nuevas características es la posibilidad de compartir la clave de tu conexión Wi-Fi, a través de un código QR. No pareciera algo nuevo, pero sí hay detalles que lo son, para saber más sigue leyendo.

En este 2020 es posible compartir la contraseña del Wi-Fi con el código QR

La contraseña de la conexión Wi-Fi sigue siendo algo complicado, muchas familias colocan claves sencillas para evitar olvidarlas o perderlas si la escriben, sin embargo esto puede a veces generar peligros de seguridad para la red. Lo más recomendable es crear contraseñas con combinaciones de números y letras, pero cuando es así estas no son fáciles de compartir, ya que se olvidan rápido o es engorroso buscar donde se anotaron. 

Por esto Android buscó una solución para sus últimas versiones del popular sistema operativo, que cuenta con muchos usuarios a nivel mundial. La misma es simple utilizar un código QR para compartir la red y su contraseña. 

Técnicamente esta idea no es reciente, pero no era algo que venía con el sistema de fábrica, había que instalar complementos o en algunos modelos de router o módems estos venían con el código para compartir. Pero la opción desde un celular Android no era posible, hasta la salida de la versión 10 de este sistema operativo para muchos smartphones.

Aunque el proceso es sencillo hay que aclarar, que para que el uso de esta nueva característica sea exitoso, ambos usuarios deben poseer equipos con Android 10, sino no funciona. Es esta versión la que trae la posibilidad de compartir la red y su clave mediante código QR, versiones más antiguas no lo poseen. Habrá que esperar a ver si generan una actualización para estas, sino el cambio de equipo es lo más adecuado. 

El código QR te facilita los procesos en tu teléfono Android

El proceso es sencillo, buscas la configuración de las redes Wi-Fi, luego le das clic al nombre de tu red, cuando abra para mostrar los detalles y su configuración, cerca del nombre debe aparecer un código QR pequeño con la palabra compartir, al darle ahí automáticamente se crea un código para escanear. De esa forma tus invitados o familiares pueden tener acceso rápido a tu red Wi-Fi.

Para los que desean añadir esta red, es casi el mismo proceso; entran a la configuración de las redes Wi-Fi, allí aparecerá la opción de añadir red, al lado debe salir un icono que te permite abrir la cámara para escanear el código QR y listo. De esa forma puedes conectarte a la red Wi-Fi dónde te encuentres. 

Este proceso puede ser la respuesta para llevar a gran escala a negocios y lugares públicos, como centros comerciales, parques o lugares de convenciones; con solo colocar un código QR impreso en algún lugar de fácil acceso, se puede acceder a la red Wi-Fi de dicho lugar.

Así que las posibilidades son infinitas para esta nueva característica de Android. Y es que en los equipos con este sistema, ya existen muchos más procesos realizados a través de un código QR. Quédate con MyQRBC para enterarte de más novedades en el uso de estos códigos, no dejes de seguirnos en nuestras redes.

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Learn the Benefits of QR Codes in Print Marketing Materials

The Print Marketing Materials are the best and traditional way to design a marketing strategy for your business. They are presented in different formats like brochures, flyers, stickers, stationery, magazines, newspaper ads, poster ads, billboard ads, and so much more. The main point here is to print the information, to sell and promote a brand with a product or service. 

Even when the future is presenting a world without printed things, the print marketing materials still maintain their power. They can have many benefits for businesses, for example, people can remember the brand easily from print material, then from their social media, this is because many people still prefer to read a magazine or newspaper than their digital version; furthermore, people trust the ads displayed on those media, than the digital ones. 

So the goal today for businesses is to combine print and digital material. The first ones are always good to display brand awareness; meanwhile, the digital is good to engage the user that already knows your brand. Another good point of print advertising is that it can show creative ways to portrait brand uniqueness. But today, print and digital marketing must work together to increase the brand popularity, check out more about this!

Benefits of Print Marketing Materials with QR Codes

Many print ads can be found in public spaces like the subway or bus stops, and many of them display fresh ways to engage the audience in their digital platforms, like social media or their apps. But it will be better if the ad has a QR Code to facilitate the search of social media or the app. Read how this works!

Print to digital

The best thing here is to put a QR Code in every print advertising that the brand wants to have, that way the users can scan the code and automatically go to the brand's social media, a landing page, a presentation video, or the brand's app, just by using a smartphone or tablet. 

Keep a track with the marketing campaign 

Another great benefit of having QR Codes in print marketing materials is the chance to have a track record, monitoring the metrics that the QR code presents. Many of these metrics can be integrated with Google Analytics, giving an inside of the digital and the print campaign, of course with the print won't be 100% accurate, but it can provide useful data. 

QR Codes are entirely customizable

Following the colors and design of the print material campaign, the QR codes can be customizable to combine with it. From colors to size, any QR code can be placed in any print material without ruining the design. They are even adding a frame with a short but precise call to action. Besides this, an excellent benefit for designers is the feature of downloading the code in any format like JPG, PNG, EPS, and SVG; this way, they can add the code to any design with their preferred program; and they can be in any size.

QR Codes are editable, so no reprinting 

With the Dynamic QR Codes, they can edit it to change their display information. That way, there is no need to reprint the materials. This is perfect for showing innovations and features, without changing the design or creating a new printed campaign. 

Best Examples of Print Marketing Materials with QR Codes

These are the best examples of printed marketing materials with QR codes.

Magazine and newspaper ads: they work amazingly with any campaign because magazines and newspapers are the most popular printed products. The advertisements within the pages can offer many things, but a QR Code there is the best for the brand.

Poster ads: posters are incredible to announce events in the city. What better way to promote a concert, a festival, or a market than with a banner? And if you include a QR Code there, the user can access more information with just one scan. 

Brochures and flyers: these are a classic tactic in the marketing world, but they have been upgraded to show a QR Code with more information about the product, service, or event display on them. 

Product packaging: many users, when buying a new product, would like to know more about it, the best way to resolve this is with a QR Code. For example, a product that needs ensemble, the manual can be presented with a code that allows the user to download a PDF file of it. 

These are just a few examples of print marketing materials. Still, there are more that can offer many benefits for your brand and the users, especially if you mix the print and the digital aspect of your marketing campaign. Check out more useful uses of the QR Code with the blog, and don't forget to follow us on our social media!

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Los códigos QR fueron implementados en Ruse, Bulgaria, para dar a conocer su historia

Los códigos QR cada día demuestran más su valor en distintas áreas. En los tiempos que estamos viviendo, en los cuales el contacto físico está muy limitado, estos códigos han probado ser una de las mejores herramientas que existen. Hoy te mostramos como en Ruse, Bulgaria se ha implementado el uso de los códigos QR con la inauguración de las rutas turísticas, para la comodidad de los visitantes y también para los habitantes de esta ciudad. ¡Sigue leyendo para saber más!

Aprender sobre el patrimonio cultural fue una tarea sencilla gracias a los códigos QR

Esta ruta turística fue inaugurada el 20 de junio, con un evento en forma de juego de búsqueda del tesoro, comenzando en la plaza Svoboda del centro de la ciudad. Fue un evento perfecto para los amantes de la historia y todos aquellos que quisieran aprender sobre la historia de los lugares más icónicos de Ruse, junto a las personalidades que están de una forma u otra ligadas a estos lugares. 

Este proyecto es una iniciativa de la asociación "Gradored" y el club "Dream", fundado por el programa "Knowledge and Growth" de la fundación municipal "Ruse - a city of the free spirit". Tienen más de un año desarrollando, no solo esta ruta turística sino varias que irán desvelando en el transcurso del 2020. La municipalidad espera con esto que no solo los turistas conozcan la ciudad y su patrimonio cultural, sino que las familias que la habitan también puedan conocer todo sobre la misma. Aparte de ser una excelente herramienta para las escuelas y sus maestros, una forma interesante de enseñar sobre la historia de Ruse.

Los códigos QR conducen a la información sobre los edificios 

La forma en que están usando códigos QR es, con diferentes símbolos con un código único colocado en 30 edificios seleccionados, este código QR muestra información importante de forma resumida, desde su fecha de construcción hasta todos sus dueños. En Ruse hay más de 270 edificios icónicos que muestran la historia y el sentir de la ciudad, cuya antigüedad se refleja por esta ciudad a la orilla del río Danubio. 

La arquitectura de la ciudad es tan importante que, al ser tantos edificios y monumentos, la mayoría se pierde entre tanta historia. Por lo que usar códigos QR se ha convertido en una de las mejores formas de presentar toda la información de estos sitios tan icónicos de la ciudad. Los textos usados en la información que presentan los códigos QR están disponibles en 5 idiomas: inglés, búlgaro, ruso, alemán y rumano; esto debido a que los perfiles de los turistas incluyen estos idiomas. 

Como se puede ver el uso de los códigos QR en la industria del turismo es cada vez mayor, gracias a la facilidad de su uso y que la mayoría de los turistas se sienten cómodos al tener toda la información en la palma de su mano, con solo abrir su teléfono inteligente. Visita el resto de nuestro blog para enterarte de más noticias sobre el uso correcto de los códigos QR; no olvides de seguirnos en nuestras redes.

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Amazing Benefits of QR Codes for Tourists

Tourism is a market that allows many useful options, thanks to its different businesses and services. New advances in technology are increasing tourism marketing changes. One of the best examples is the use of QR Codes for tourists. Today we discuss the fantastic benefits that they have for the tourism sector.

The tourism industry is implementing the use of QR codes

This industry can offer incredible advantages to top-notch marketing campaigns. The tourism businesses have realized that they need to reach their target public using technology, so what better way than using QR Codes for tourists to engage them with their devices and tourist places and services. 

The codes work incredibly to mix offline and online marketing campaigns. The tourism sector knows this, and many cities worldwide are using QR Codes to help tourists, promoting their products and services. Rio de Janeiro in Brazil and New York in the USA are good examples of cities using QR Codes. 

Tourism Businesses can use QR Codes everywhere. Check out these examples:

Magazine and flyers: many famous cities worldwide have magazines and brochures about tourism there, so as a tourism business, you can have a QR code there to present products and services. 

Official websites: putting a QR Code about your business on your website and on every site about tourism in your country is a great way to reach more audiences. 

Windows: displaying a QR Code on your business' windows is a great idea, especially if you are in a popular tourism area.

Landmark: if the city council approves this, put printed QR Codes around essential landmarks to help increase your business growth. 

Buses and trains: these are perfect places to put QR Codes for tourists. They love to use buses and trains to get a better look around the city or town. 

However, don't overuse the QR Codes! Try to keep the same information with all of them and not spam the tourists with them. They can get tired of so many QR Codes, so try to be smart with them. Another good point about QR Codes for tourists is their data; the relevant information is the best here! 

If you want to show more information, it will be better to link the code to a website. Still, any tourist will always prefer quick and short data. Looking it up on their favorite search engine is not that practical; a QR Code can be the solution with the desired information with just one scan. 

These are the amazing benefits of QR Codes

Using QR Codes correctly for tourists can bring many opportunities for any business in the tourism sector. Check out these fantastic benefits!

Are the tourists looking for a travel guide?

Many travelers love a useful travel guide. Remember they are tourists. They don't know the area like the locals, so this allows your business to create a complete travel guide with things that every traveler will need. And what is the best way to present this guide? Of course, with a QR Code in strategic places. 

The travel guide will give a boost to your business. If you have different partnerships with other companies, it can help them, too. However, be smart when creating the guide; it must be easy to read, forget the use of tons of words, and keep it simple, remember the language barrier. Some landmarks are hard to read and pronounce. And enlightened the local and hidden gems of the city or town, which the tourists preferred. All these can be displayed with one single QR Code for tourists. 

QR Codes for questions, doubts, and suggestions

Are you looking for feedback on your product or services? The best way to get that feedback from tourists is to use a QR Code that will display a form for any questions, doubts, and suggestions about your business. In the tourism sector, this is highly important. The reviews from the tourists will give your business a boost when other travelers look up more information about that place. 

QR Codes for websites and social media

Having a place in the digital world is mandatory. Every traveler around the world looks up information about the place they want to visit online. So the best way is to use a QR Code in the essential websites and social media platforms that will give all the business information and what it offers for travelers and tourists. 

Facts and interesting information with QR Codes

The codes are amazing to present a new way of tourism. Famous landmarks worldwide are starting to use the QR codes for tourists, to give facts and other information. Your business can use the codes to help tourists pinpoint essential information such as directions, public transportations, and emergency numbers. The options are limitless for the use of systems with essential data. 

QR Codes are an incredible tool for the tourism sector. They offer so many options for the different businesses in this market. QR Codes for tourists are the best help that travelers will find in the cities and towns that they will explore. Keep in touch with us to find out more about the use of QR Codes in the market, don't forget to follow us on our social media!

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Inventory Management: How to Use the QR Code

Every company understands the problems, complications, and issues that inventory management has. For that reason, QR Codes were created to give a modern approach to it, thanks to their main ability to hold more information than barcodes. Nowadays, they come with so many possibilities from customization to the data they show. Keep reading to find out more about their uses for inventory management!

Benefits of implementing QR codes for inventory management 

Before show you the benefits they possess for inventory management, let's talk about their history. The first version of a QR Code was the Barcode that can only be read horizontally. It was created to fulfill the wave of consumerism that hit Japan in the 1960s. Supermarkets and retailers needed to accumulate more products to meet market demands. Before the barcodes, cashiers had to make the inventory by hand, which was a slow and painstaking task. 

But even with the barcodes, they still were facing so many struggles with the mass product inventory management requires. This resulted in searching for a new solution. For that, they contacted the DENSO WAVE INCORPORATION, in which its inventor Masahiro Hara with another member of the team, presented the idea of the QR Codes. Thanks to their square shape, that was the key for them to hold tons of data than barcodes, helping the market with mass inventory management. Check out their benefits for it!

Say goodbye to old scanning devices

Barcodes need a particular scanning device to read them. Because they are read horizontally, this limits the information they hold. But these types of devices can be a considerable expense for companies that possess extensive inventories. Another problem with those devices is that they need to be connected or be close to a computer. A computer in the middle of a large warehouse is not convenient, can be dangerous, and presents disruption for the daily process. Scanning a QR Code is more comfortable with the use of a smartphone or tablet. 

Additional information

QR Codes can hold more data and information than barcodes, which means that they can be linked to so many different details, with this QR Codes can be created for a specific type of use within the inventory management, such as manuals with a PDF QR Code, product images with an image gallery QR Code, or videos with the video QR Code. But one of the most important is the Business QR Codes, which helps identify transportation boxes, especially if the inventory is from different companies or levels.

Error correction

One of the main advantages of QR Codes over Barcodes is their 30% error tolerance, which indicates that a third part of the code can be damaged. However, it is still working, this is an essential feature for products that are shipped globally. This comes from their pixelated square shape; many products can go through so many hands, transportation systems, and weather during their shipment, so the damage to their printed code is easy to occur. 

Customize for different products 

If the inventory is for different companies or levels inside one company, it will be better to use QR Codes with different colors to help workers distinguish them. With this, the staff can proceed with a determined organization, even before starting the scanning. A good tip for them is to print them with a size of about 0.8 x 0.8 inches (2 x 2cm) or even bigger. This will help with packaged items with uneven surfaces. 

Dynamic QR Codes

The technology of the codes has been upgraded thanks to the Dynamic QR Codes, they contain all the data and information, but also they can be edited at any time. This is a helpful feature because the codes are printed at large volumes for inventory management, increasing the chance of mistakes. With the Dynamic QR Code, the type of use can be changed without changing the printed version. The information can be edited or updated in case of mistakes or new versions. 

UPC Barcodes

These are the upgraded versions of barcodes, and they can also be scanned using a smartphone or with any QR Code scanner. Simple inventory systems are using the UPC Barcodes. For them, it can be a massive effort to change to QR Codes to simplify the process they are still existing, with only new products showing a QR Code. 

QR codes can be easily integrated into any inventory system

With all the above features and characteristics, you can notice that the use of QR Codes is the best solution for inventory management. It doesn't matter the system or the process, they will help a lot, especially for larger inventories. Many of the current inventory systems allow the use of QR Codes, so start using them to check the best types for the process, here at MyQRBC we tell you how!

Don't forget to follow us with our social media!

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Discover 5 International News About the Use of the QR Code

QR Codes are now widely known, especially when people are looking for contactless ways to proceed with different aspects like payments, online purchases, and check-out catalogs. For that reason today, we present to you five international news articles about the use of QR Codes. 

The QR code has reached every corner of the world

The world is in constant change, moreover when we are talking about technology. QR Codes are not that new in the world, but now more than ever, its importance is reaching higher levels. These international news shows exactly how convenient and practical they are, keep reading!

QR Codes in Prague's lamp poles

The city's lamp poles have always been numbered to help several city services, in case of an incident to pinpoint the exact location. But now the city is taking this system into the new century by adding a QR Code to each pole and keeping its identification number. The company in charge of this original method is the local company Technologie hlavního města Prahy (THMP). 

The main objective is to report an accident or an unauthorized advertisement. Still, in the future, they will expect to involve other city services and the Integrated Rescue System. They also want to add tourist information and essential data for Prague citizens. Read the full story here.

Helping fashion brands to be ethical

The fashion industry has been under several scandals about unethical aspects. For that reason, brands are starting to use QR Codes to show transparency to their consumers, especially if the brand is sustainable. Brands put in each item from X collection a label affixed with a QR Code, which contains data about the material, roll of fabric, carbon footprint, country of origin, and even the story behind the piece. Find out more here.

Thailand will introduce cross-border payments

Asia is a continent where transactions and businesses are growing every day. But, the currency there is different for each country. That is the primary motivation for Thailand to implement cross-border payments with countries like Singapore, Myanmar, and Cambodia. These payments will be carried out with the use of QR Codes because there is a lack of digital payment platforms that can process different currencies simultaneously, so the codes will give the leverage to perform payments. Check out the full story.

Technological advances surprise us

The QR Codes are perfect for showing the newest technological advances about robotics and apps. Read more about them with this international news!

WhatsApp will start adding contacts with QR Code

This is one of the most popular messaging apps around the world, and it shows new features, like adding contacts through a QR Code. Usually, the contacts are added using their phone number. With this update, you can share your QR Code, which will contain your phone number and profile information. Right now it's just a beta test, but it was under development for some time. Now that beta testers are checking it out we can expect updates soon.  

Because WhatsApp is now under Facebook, it is expected that the code can be shared through it, and even Instagram. There are also rumors about a multi-device account that is expected to be presented soon, but there aren't more details. Let's wait for more information, meanwhile read the full story here.

Be served in Tokyo by a robotic bartender

Pop-up stores in Japan are pretty regular, but now they are futuristic. Taking, for example, The Zeroken Robo Tavern has hired a robotic bartender to serve any drink to commuters from Ikebukuro train station, one of the most bustling stations in Tokyo. This is a pilot test to know how consumers respond to be attended by a robot. 

The way to obtain the desired drink is to pay first at an automatic kiosk then a QR Code is given to them, that must be presented to the robot that will scan it, and proceed to make the drinks. Check out more about this futuristic method here.

International news about different uses of QR Codes are more and more regular, they are a fantastic tool for every user and business. Check out more exciting stories and articles about them with MyQRBC, don't forget to follow us on our social media!

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QR Code: How to Solve Scanning Problems?

The QR Code was developed as an advanced version of Barcodes, to help with inventory management, because they can hold more information, and can be read horizontally and vertically. Besides that, they can come in editable versions like Dynamic QR Codes and can be created in large batches. These are just a few reasons behind their popularity, and businesses around the world are starting to use them to generate revenue streams with marketing campaigns and to improve their internal processes. 

QR Code is becoming one of the most useful tools in recent days. Still, sometimes users can experience problems while scanning, even when they have higher levels of error tolerance. For that reason, today we show you the most common issues with a QR Code and how to solve them. 

Check what the error is when scanning the QR code 

The structure of a QR Code is created in such a way that the margin of error is almost non-existent. That is why they are becoming more and more popular. The codes can sustain up to 30% of structural damage, and even with that, they continue to function; this is known as error correction. The pixelated square shapes that every QR Code present are double; this means that if some part is damaged, the other parts can make up for them and convey the data to the scanner. 

Three parts focus on the error correction, check them out!

- Data and correction keys: this part holds most of the data that is linked to the QR Code.

- Formal information: these parts include error tolerance levels and the data mask pattern, the one that creates the code; that way, the QR Code is easy to scan.

- Quiet zone: this is the space that separates the data from other graphics elements. That way, the scanner knows what must be scanned. 

Common scanning errors and how to fix them

Even with the error correction, the QR Code can't be scanned due to improper designs, color mismatches, materials it will be used on, size, and others. Read the following errors and how to fix them!

Not enough space

Problem: this happens when the quiet zone around the pixel square shape is too small or practically non-existent. Because the design has left out the reserved area, any scanner wouldn't be able to determine what is the QR Code and what the graphic is. 

Solution: when designing the graphic, the designer must always be sure to leave enough space for the quiet zone. The perfect size is at least four times larger than the QR Codes modules; those are the pixels that make up the code and can come in colors depending on the design. 

Design color mismatch

Problem: the background color of the material, where the QR Code is located, is the same as the code, so the QR Code has faded into the design. With this problem, the scanner can't know which one is the code. 

Solution: just design the QR Code to match the background colors, but in a way that QR Code pixels can stand out, maintaining the quiet zone. 

Hidden by material color

Problem: continuing with color problems, here we have the background materials. Sometimes the designer uses a picture instead of colors, and the QR Code pixels can be faded into the view.  

Solution: This is for all the QR Codes. They must be printed or appear with a quiet zone that clearly separates the code from the design, and the colors must be used to stand out the QR Code from the background. 

Too blurry

Problem: when the advertisement is designed, the QR Code can be too small or not of high enough quality. So when the ad is printed, the image appears blurry and can't be scanned. Also, it can damage the general design and deters customers. 

Solution: for small ads, QR Codes work perfectly in JPG and PNG formats. For a high-quality graphic designer level, the best are EPS or SVG vector files that can be scaled without losing their print quality.

Too small or too big

Problem: the QR Code is too small to be found within the design, or it is too big to take over the map. But, you will not get QR Code scans with improper sizing in the design.

Solution: if the print material is small or medium-sized, the QR Code should be a minimum of 2 x 2 cm (0.8 x 0.8 in). The scale of the code should be scaled with the size of the design if it is larger. If the designer has doubts, the best is a bigger code and testing the prints to ensure the right size. 

Missing or broken links

Problems: when scanning a QR Code, it can appear a 404 error code. This happens when the link is missing or is broken, thus deterring possible and valuable clients. 

Solution: if you are using a QR Code for a marketing campaign, make sure that all the links are working correctly, test them before starting the promotion. But if you need to update or edit the information, it would be best to use a Dynamic version of the code, that can be changed at any time. 

Overloaded content

Problem: sometimes, the QR Code can be overloaded with too much data, that slows down the scan time, and the information takes too long to load that can deter users and possible clients. 

Solution: the team must consider the relevant elements for each campaign, instead of linking much information. The primary purpose of QR Codes is to connect the user with the proper information quickly and conveniently. 

Not using a square shape.

Problem: The QR Codes are designed to have a square shape because that is what gave them their advantages from data capacities to quick scan times. If the designer doesn't keep that structure intact, the QR Code will not work efficiently.

Solution: if the QR Code maintains the square shape, it will be linked to the information and scanned quickly. And it is precisely that what makes them so useful for customers and businesses. 

The use of a QR Code is more important than ever, even in the years to come they will take more and more spaces. These are just a few of the small errors that they present, but in general, they are very safe and easy to use. Check out more information about QR Codes with our article and don't miss any posts on our social media!

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How To Backup Business Information With QR Codes During Quarantine

During quarantine time, many businesses have to adapt to drastic changes to keep a constant revenue stream. But this is easier said than done, many companies are struggling with these changes and customers too. However, one of the significant peaks about technology is how it can be used to solve problems, so to backup business information, QR Codes are becoming the heroes in this pandemic. 

QR codes are useful for every business.

One of the primary rules in the middle of COVID-19 pandemic outbreak is social distancing, for that reason having a way to order something, pay purchase with no cash or no credit cars, check out a catalog or a restaurant's menu, read the relevant information, the newspaper or magazines, and other such normal day-to-day activities are now done without touching anything. 

There is where the QR Codes play a considerable role in backup business information, helping customers to know everything about a business, with the benefits of not having to go out and touching objects and surfaces. With a QR code, everybody can have access to every business information with handy features like the following.

- Easy to use: one of the significant points in the popularity of the QR Codes is that everybody with a smartphone can read them. The newest model automatically scans the codes with the camera. For older models, there are many apps in the different app stores to scan QR Codes.

- Different types of codes: the variety of uses for QR Codes are increasing with the years. There are so many types from videos, images, landing pages, marketing campaigns, app store links, social media links, catalogs, restaurants' menu, events, and many more options. 

- Perfect for social distancing: QR Codes are ideal to fulfill the social distancing rules because there isn't a minimum scan distance, so they require zero physical contact to be used. If the QR Code is large enough and with high image quality, it doesn't matter how far away the code is scanned.

- Starter point into digitalization: of course, the QR Codes are perfect in these quarantine times, but after the lockdown period, the digitalization process is still there for every business that is thinking about the future. Going into digital with the help of QR Codes will continue to pay off in years to come.

How do I back up my business with QR codes?

The QR Codes complement so many companies, especially to backup business information. Right now, they help with social distancing. Still, after the pandemic is over, they will help with print and digital marketing, besides it is another step into digitalization. Check out different examples of how the backup is done. 

- Contactless information: many kinds of research shows that the virus can survive on surfaces for 2 to 3 days. For that reason presenting paperless and contactless information has become essential. With the use of a PDF QR Code, many businesses are offering catalogs, menus, ebooks, magazines, and other printed products. Another benefit of this method is that the company can save money from writing seasonal products or making small changes to them. 

- Communication with customers: with social media QR Codes, any business can have the opportunity to communicate with their customers, attending their request, and answering any question or doubt. But with the codes, small companies can work together to face any obstacle and to have a good network among other businesses. Besides that, platforms like Instagram work incredibly well with QR Codes to advertise products. They have an open communication channel with customers.

- Taking advantage of the physical place: during this quarantine, physical spaces like stores, kiosks, shops, food trucks, or restaurants are close. But those spaces have many advantages, to advertise the digital changes that every business is implementing. And QR Codes are the best allies here. Think about it: put a large QR Code in the display window or even the wall, with the close customers access to online catalogs, menus, services, and others can become a purchase or application. 

- Forget cash or credit cards: delivery has become one of the strongest points in the COVID-19 pandemic, but at the beginning, many were concerned about payments because cash could be potentially dangerous the same with credit or debit cards. But QR Codes were the answer, setting ordering systems that allow customers to pay in advance with the QR Code. Another method is a digital wallet that many users are starting to get to know. 

- Brand loyalty: another great way to use QR Codes to backup business information is to keep growing the brand loyalty from your customers, offering them new services or even small products about the brand. 

The uses for QR Codes in the COVID-19 pandemic are infinite, especially for small and medium businesses; not only can they backup business information, but they can also have a constant revenue stream and even save money when the quarantine is entirely over. Here at MyQRBC, offer you all the different types of QR Codes to help your business grow.

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Find Out How to Take Advantage of QR Codes In Virtual Events

Many of the events that were scheduled at the beginning of the year had to be canceled due to the coronavirus outbreak. For many companies, the digital world was the best solution, planning virtual events for their spectators and attendees. That way, the schedule is kept on track, and the companies still produce income for their needs and productions. Within the planning process, QR Codes are a great way to help with these virtual events. Check out how to put into motion one of those!

Virtual events are an excellent alternative in times of COVID-19

Rescheduling an event to fulfill social distancing norms during this COVID-19 pandemic was a quick and easy solution for many companies, especially in the entertainment business. But after much planning, they realized that virtual events are perfect, taking into consideration that many people are at home due to mandatory quarantine. 

This way, companies are taking a huge advantage in the use of digitals tools to present virtual events, lessen financial losses, and give a new trend to the world. Many people are changing to digital to continue the business processes, so it's fair that the entertainment and other aspects are turning into virtual events. 

These are the main advantages of virtual events

Different businesses were already using virtual events as part of their digitalization. They were a mix of physical audiences and streaming the incident to the whole globe. The digital world allows us to be connected even within long-distance, which is the main point in virtual events, allowing people worldwide to enjoy them without traveling. Check out their amazing advantages!

- Flexibility: the digital transformation we are facing right now allows us to access information more flexibly, without the cost of traveling and transportation. This flexibility is useful not just for the attendees but also for the hosts of the event, so companies are starting to use a global approach with these events. Take, for example, One World: Together at Home from Global Citizen, which featured artists from around the world.

- Revenue streams: every company needs stable revenue streams, but in the middle of the coronavirus outbreak finding a way to maintain processes and strategies is a hard challenge. However, those who already had a robust online plan, understand the value in virtual events. Using the digital world to continue marketing and selling products is the best move in these changing times. So, don't cancel any event, just turn it into a virtual one and keep the revenue streams as stable as ever. 

- Lower cost: taking the event into the digital world presents lower price and less logistical management: location is simple, no printers, no catering, and fewer materials. Just focus on the digital tools and the content that will be showcasing in the event. With these lower costs, you can spend on improving the marketing strategy and the products or services that are displayed in the event.

- Technology is the key: in every virtual event, the use of technology is the crucial point. With them, you can present a high-quality event that people around the world can enjoy without taking off their pajamas. Giving an event that showcases many exciting and technological features is mandatory. For example, Samsung introduced its new Galaxy models with a significant online event, using said models to live stream for the entire globe, reducing costs and impressing the users. 

- Different events for everybody: when talking about virtual events, you usually can think of showcases, discussions, and concerts. But there are so many more events such as conferences, summits, tutorials, virtual tours, interviews, workshops, and festivals. With all these, any company can generate leads, partnerships, revenue streams, improvement in brand awareness, and solidify their digital position. 

QR Codes help with virtual events

QR Codes are an incredible tool to work with before, during, and after a virtual event. There are many ways to use them for the fact that we are going to show you some of the important ones, check them out!

- Ticketing and registration: there are specific designed QR Codes for events, that will allow users to go to a landing page with a personalized call to action (CTA), with this page the most relevant information about the event is displayed with a link to purchase the ticket or to go to the registration website, it will depend on the event nature. 

- Marketing platforms: QR Codes work incredibly well in both marketing platforms: print and digital. This implies that using QR codes for the print and digital campaign will present similar event attendance. That way, users can know about the event with magazines or newspapers and, more importantly, through their desktops and smartphones.

- App promotion: many virtual events use apps to enhance the user experience during the said event. But of course, it will come in hand to present the app in advance with the use of App Store QR Codes. This will direct users to the main app store to download the correct app and start using the exciting features it presents for the events. One of the best examples of this new way is the VLive app that offers many features for different events, from showcases to concerts, with one app. 

- Virtual reality: one of the new trends within the online events is the use of virtual reality to catch the attention of users and attendees, with interactive panels and exhibitions that allow an exclusive and one of a kind type of event. Of course, to fully enjoy these events, you will need the correct gadgets. 

- Feedback: with the use of QR codes, you can get useful feedback, especially for business-related events, that present a form that every viewer can fill out, communicating their experience and opinions about the product or service and even the event itself.  As you can see, even in the middle of a pandemic, people can still enjoy different events and be connected around the world with digitalization. Virtual events are the new norm, and more than ever, they will help present more content to the audience. Check out more amazing information and news about QR Codes with our social media!