Corey's Awesome Blog

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Approaches for successful social media marketing

   There is no doubt that Social Media has played such an important role in our daily life. Every day, millions of people use social media to share information, express their feeling, interact with people, and even do business work.

   Just from my teacher Rachel’s social media marketing class, I begin to aware the variety use for social media. The best use for social media marketing is creative and motivational ideas rather than boring propaganda. Here I got a brilliant case study about social marketing and I really want to share it with you.

    Warner Music Group held SXSW Music Residency in 2013. Unlike the other camera companies, Nikon had a totally new attempt. Instead of recording the music shows by the company itself, Nikon allowed their fans to record the music shows by Nikon cameras. Armed with a special camera that has built-in wifi, a certain number of fans were chosen to take photos for the three day’s music show and then post them to the social media instantly. Obviously, the participators for SXSW Music Residency are outstanding persons in the field of music. Thus, they undoubtedly become the best choice for spread the idea of Nikon camera. Nikon shared its new camera with its fans through this music show. What’s more, these fans spread their photos and videos to tweeter and the clicks were almost 166 million times. 

   This is a very successful case for social media marketing. Though Nikon took a lot of risk, it did it at last. And the new product was spread out with the fans’ first hand experience. It was far more reliable than direct advertisement.

   The best way for social media marketing is creativity, inspiration and conviction. If a company can take these factors into consideration, the social media marketing plans will become really constructive. 

  Here is the link for my Chinese Resource. Click Here

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How to make a podcast?

   I want to say that I have never had the opportunity to make a podcast before the Social Media Marketing class. The only podcast that we listened from our teacher, Rachel, is the podcast ‘How to Make People Quit Smoking’ from Freakonomics podcast. I think this one is really professional.

   Up to now, I can’t believe that we did such a good job for the Podcast assignment. Although we were not very professional, we endeavored our most to do the best.

   After the class about Podcast, we had the assignment for making our own podcast. I chosen one topic from the list and formed a group with Cynthia, Jetherine, Alva, Sunny, Angie, Helena and Aileen. Our topic is entertainment and we quickly decided to talk about the Korea TV show.

   During the following class we divided our group into three parts. Jetherine and I were chosen as the Podcast hosts. Cynthia, Alva and Sunny were the group that holds positive opinion about the Korea TV show. Angie, Helena and Aileen were the group that holds the opposite view. Then we began to write the draft for respective part.

   On Friday afternoon we went to the Peter Hall meeting room, which was borrowed by our teacher Rachel. We begin to do the record the work in the meeting room with a cell phone. It was an interesting time for recording a podcast rough audio file. Since we are beginner, we find it is hard to control our feeling when recording. We even made a lot of laughingstock when we were working. It was very funny!

   After the record, I collected the audio files and began to do the Post-production. The audio editing software is Adobe Audition 3.0. To tell the truth, I really don’t know how to use it. Thus, I searched some course about Adobe Audition 3.0 through the Internet and absorbed it. First, I edited the audio files and put the available part together. Then, I put some background music to the audio files, which will make it sounds more interesting. I even make some audio tidbits at the end of the podcast.

   At last I sent the audio file to Alva and I wanted to hear some suggestions from her. She told me that the background music should be changed to casual rhythm music but not strong rhythm music. Therefore, she sent me several Korea songs with casual rhythm and I changed the background music.

   It took me almost a whole Sunday to make this Podcast. However, I think it is worth to do so. I learned a lot from making a podcast. 

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How to make Kung Pao Chicken?

    Obviously, the online articles do us a lot of favor in our daily life. Whenever we want to write about a certain subject, do a certain project, find useful information, or even make delicious dishes, we can find it is very easy to get information from online articles. It is through online articles that our life becomes convenient.

  For me, I like to cook very much. Two months ago, I bought a hot plate and a set of cooker. At the beginning, I only study new dishes from experience in oral. I took suggestion from my family members or my friends, which are good at cooking. Then I put these suggestions to practice. 

  One day, my roommate Jake showed me how to make noodles with soybean paste. He is really good at making noodles with soybean paste. It is so delicious that I can't deny to learn it. After his demonstration, I tried to make this dish all by myself. And guess what? I did it! I am so glad that I can make a new dish.

  Later, I was told from our teacher, Rachel, that we can get a lot of useful information via the Internet. Therefore, I decided to find some information about making dishes through the Internet. I found a recipe about making Kung Pao Chicken online and followed the steps to make it. Finally, I learned how to make Kung Pao Chicken with the article that I got through the Internet. What a nice day! 

I   find it is an interesting thing to learn different kind of recipes for making dishes. Making food is far from a boring thing. It is through learning how to make different kind of dished that I find life is so excellent.  

Here is the link for the recipe.  Click Here

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Our Podcast

http://v.youku.com/v_show/id_XNjk4NDE1MjI4.html?qq-pf-to=pcqq.c2c

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A Good Case for Engagement

Don’t you fell boring when the annoying interruption marketing jumps out from television?

When it comes to me, I remembered that I will probably change the channel when I saw advertisement during a TV show. I think interruption marketing is the most expensive but the least effective way for marketing, because interruption marketing, like TV advertisement, will give the advertisement to you regardless of your feelings. Thus, people will find themselves being treated unequally and won’t be likely to accept the information from the interruption marketing.  

As we all know, comparing with the traditional advertisement, Social Media Marketing is leading the main stream of the advertising methods. If it is used in the right way, it will cost little money but bring a great deal of profit. At the same time, Social Media Marketing uses permission marketing, which is a very useful way for promotion.

Permission marketing means that consumers will admit to being marketed.  It may give the consumers’ a mutual concern point with the company, which may attract their attention. Therefore, the marketing is invisible and consumers tend to like the products from the company, because consumers find that they are placed in a position and have interactions with the company.

Here is a very successful case for permission marketing. VITAMIN WATER is a very popular and healthy drink brand, which was born in New York. In the summer 2009, the company plans to promote its new product: Vitamin Water “connect”. They choose a very wise way for their promotion.

The company targeted its audience, set up a brand team and started engagement through Social Media Marketing. Among the summer vacation, Vitamin Water interacted with the audience and collected the ideas about this new product’s name, package, flavor, etc. What’s more, some celebrities’ participation even raises audience’s interest. Finally, when the new product was pushed out, there were thousands of potential buyers.

Chinese Resource   English Resource

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Reverse Thinking About Social Media

Social Media is definitely a very popular thing to us. We always can’t stop ourselves from using it, since it is of so many advantages comparing to its disadvantages.

Well, I want to have a not proper description for Social Media. Social Media spreads like an extremely infectious “virus”. That is to say, once you have addicted yourself to Social Media, it’s very easy to lose your control for it.

One day, I talked about Social Media with my teacher Lucy, which is my former English-American History teacher. She told me that she seldom use Social Media when she was in college, such as Facebook, Twitter, etc. The reason is that she believes that it will waste her time. I told her that I share the same opinion with her. Generally, I will not use my phone during class time, since it is such an easy thing to distract your attention from your class when you are using your phone.

Meanwhile, personal information is obviously exposed to the audience. For example, one of my roommates always tries to use a lot of Social Media software in order to broaden his social circle. Thus, his personal information will oppose to the internet, which may cause unnecessary problems for him.

Apparently, privacy security is really an important thing when talking about Social Media. It is an easy thing to get personal information via Social Media. Therefore, personal information exposure is becoming a focus issue. Can’t you believe that some bad people may make use of the personal information? It’s definitely a horrible thing for personal security.

Well, if you are interested in my topic, here is a short clip about the experiment on the easy approach to personal information. Funny Clip

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                     Is Social Media a Double-edged Sword?

   When I want to know the latest news, I often use the Social Media platforms, such as WeChat, Weibo and so on. They always swiftly spread the latest news. Therefore, it’s quite convenient for me to keep pace with the world. That is why I like Social Media.

   Admittedly, Social Media brings a lot of convenience for us, such as the availability for communication, marketing and so on.

   We can hardly imagine that Social Media has developed so fast and changed our life so much. Most of the post-90s are the main stream of the Social Media users.

   However, we shouldn't ignore the opposite influence of Social Media. Social Media may causes online rumors, wrong social value orientation, and social order chaos.

   At the same time, I also feel confused about Social Media. The reasons attribute to the completely freedom of Social Media. That is to say, sometimes it is difficult for you to distinguish the negative information from tons of information.

   I remembered that after the Malaysian flight MH370 lost contact with Malaysian Airlines. The Malaysian Authorities is unable to give a clear reason for the plane’s disappearance. Besides, the research work for this accident was not start at that time. Meanwhile, there were a large number of rumors spreading through Social Media, which caused the media instability.

   Moreover, the Kunming terror attack gave a relatively terrible effect on Chinese. It has been proved that the rumors about knife attacks were widely spread online, which caused the Guangzhou and Chengdu cases.

   In a word, without effective supervision of the government, Social Media can easily spread false information. What’s worse, radical person may use it for illegal purpose.

   Thus, necessary regulations should be set up for the healthy sustainability of Social Media.

   If you are interested in the topic, you can take a look at the pictures.

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Li Na: An Inspiration to All

Recently, I read an article about Li Na from China Today. The name of the article is “Li Na: An Inspiration to All.”

Actually, I have read about Li Na from other media and found that she did an awesome job in her tennis career in recent years before this article.

After my utmost admiration to Li Na, I absorbed myself to a flood of comments from media. The only thing that I knew is that she no longer worked for our national sport system. Therefore, her success fully attributes to her perseverance and sweat.

Li Na belongs to the post-80s of China. She was born and raised up in a working family. She is totally a figure from grassroots, like a lot of distinguished people in China, such as Huang Bo, Wang Baoqiang-the famous movie stars that grew up from grassroots.

Moreover, I gradually find that these people are definitely the positive energy in today’s China. Some of them even don’t have enough money for food before they became famous in a certain profession.

However, the differences are that they have ideals and determined spirit. They know that they are pursuing their dream without timid withdrawing.

As for me, they are the best people that I should bear in mind and regard as idols. It is from them that I get a better understanding of “where there is a will, there is a way”.

I have talked about this to my classmates and told them that we should hold an optimistic attitude toward our life. Though the classes sometimes are difficult and boring, we should be responsible to our choice and our parents’ expectations. A determined belief and clear goal should be kept in our mind. Thus, we will really make progress with solid steps and realize our dream in the future.

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Famous Lectures On TED

When I was a freshman, I was very fond of lectures from distinguished persons. I remembered that I attended many different kinds of lectures and learned a lot from them. Among the lectures, I still kept in mind is “The first-class brand management of life”, which was give by an overseas Chinese called Yu Qi. It was through this lecture that I got a systematic knowledge about how to handle time. To tell the truth, it really helped me a lot for my college life. I gradually become a methodic person and know how to manage my time in order to achieve my goal. I am really thankful for these useful lecture.

As time went on, I had made progress with my English competency and wanted to get knowledge from different ways. It was at this time that my classmates showed me a very famous lectures website which is called TED. TED is abbreviated for technology, entertainment and design. It is a non-profit organization of America and the aim of this organization is to “use the power of ideas to change the world.” Through these creative, brief and various lectures, I really broaden my horizon and exercise my mind.

One of the TED lecture shows that I went over recently is about memory skills. Through this lecture I got a completely new understanding of memory. The lecturer gives us suggestions on how to improve our memory skills. An effective way is try to combine the things that you want to recite with images. The more craizer, funnier, weirder the image is, the more unforgettable it is likely to be. This is really a very helpful way to improve our memory skill quality. If we can exercise more about this skill and grasp it, it would be super useful for improving our learning ability.    

If you are interested in this lecture:   Click Here