Axel Goes South @axelgoessouth - Tumblr Blog

Jack Welch on living in a world of change

Code is a design tool - the browser is the medium and the deliverable

Kevin Shuttle

Invest in creating great customer experiences and service vs. investing in ads

Jennifer Hyman, Rent The Runway

SXSW 2015! Yeah Baby, Axel is back. Expect great things and keep coming back.

XOXO, Axel

Data is the new oil. Privacy is the new green

Pitch remark by a Spanish guy at a start-up event.

Human powered networked search. Definitely worth cheking out, made by some of the Twitter founders

The "real" quantified self, nipple.io

#nipple.io #sxswi

Encryption is a tool in the defense against the dark arts of the digital realm

Edward Snowden

#sxswi #privacy #harry potter

Aetheists should also get together every Sunday to discuss how awesome shit is.

Adam Savage @sxsw

#mythbusters #sxswi

Real time search, the want's

#ArtCopyCode #sxsw2014

Location and time

OOH search is increasing due to use of mobile devices, eighty percent of searches are for local services. Search, disregarding context, displays massive spikes dependent on location and time of day. TVC's do create measurable effect in search regarding the displayed brands. Typically within a 7-12 minute window after showing the TVC. The core example was based on searches during Super Bowl 2014. 40% of YouTube view's now come from mobile devices.

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run

Roy Amara, Institute of the Future, Stanford

#sxsw2014

All creatives want to create beautiful things people love"

- Google @ArtCopyCode

We are no longer constrained by one location or one line of thinking.

Microsoft @SXSW