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Investors pump $100M into mobile health in Q1

This week MobiHealthNews published its first quarterly report of 2012 — Mobile Health: State of the Industry Q1 2012. This edition actually marks the tenth “State of the Industry” report that MobiHealthNews has published since we began distilling our coverage into reports at the end of 2009. As always, it includes a roundup of the [...] from http://bit.ly/HOxgiw

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Global mobile health market worth $8B by 2018

A recent report from Global Data pegged the global mHealth market as having a $500 million value in 2010 that will top $8 billion by 2018. The research firm argues that the rise of mobile health has been partially encouraged by the global financial crisis, which led to a focus on finding cost efficiencies in [...] from http://bit.ly/IXfhK6

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The future of medicine is … here: TEDMED 2012

In just a few short years, the TEDMED conference has grown in size and prominence to become an annual highlight for healthcare visioneers and digerati. The list of speakers shows it to include some of the best and brightest in the nation, and spans disciplines from engineering to medicine to informatics to chemistry. As many readers already know, the TEDMED format follows that of the original TED conference series, consisting of 20 minute presentations followed by a brief on stage [...] from http://bit.ly/HOxgis

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Millennials Challenge Stereotypes, But Are Rapid Tech Adopters

US Millennials (aged 16-34) are a heterogeneous group, displaying varying characteristics and habits that defy many casual stereotypes, including the ones hoisted on them by non-Millennials (aged 35-74), says the Boston Consulting Group (BCG) [pdf] in an April 2012 report. In fact, while Millennials see themselves in generally positive terms - “tech-savvy,” “hip,” and “cool” [...]

from http://bit.ly/ITtQR7

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Mid-Rolls Perform Best Among Rising Video Ad Completion Rates

Mid-roll ads perform far better than pre- or post-roll ads, says Adobe in an April 2012 report. This is relatively unsurprising, given that users are actively engaged in the content by the time the ad plays, but is important nonetheless, given recent Vindico research showing that completion rates can be a better branding success indicator [...]

from http://bit.ly/J7wZHt

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Report: Facebook's average CPM increased 41% since Q1 2011

Facebook's average cost per thousand impressions (CPM) increased 41% since Q1 last year, said Simon Mansell, CEO of social media marketing company TBG Digital. The findings, detailed in a TBG Digital's "Global Facebook Advertising Report", was designed to identify trends and measure performance of Facebook campaigns. from http://bit.ly/Iv4x35

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Study: Facebook CPMs Increased 41%, US CPCs Rose 34% Since Q1 Last Year

Facebook’s average CPM rates globally have increased by 41% since the first quarter of 2011, and 15% since the fourth quarter of last year. Meanwhile, CPCs have risen 23% in the top 5 markets versus Q4. That’s according to new global research released by social media agency TBG Digital... Please visit Marketing Land for the full article.

from http://bit.ly/Iv4x2Y

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More Than 27 Percent Of Emails Are Opened On Mobile Devices (Report)

Mobile internet growth isn’t just limited to the web. Consumers are also using mobile devices more frequently to read emails. According to a new report from marketing agency Knotice, more than 27 percent of emails were opened on a mobile device during the second half of 2011. That number is... Please visit Marketing Land for the full article.

from http://bit.ly/Iv4uUT

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PSFK Picks: Top 10 Health Innovations Of The Week

We bring you the most stimulating and exciting stories from the world of wellness research. from http://bit.ly/J2yNkW

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Drugs vs <b>Mobile</b>: Two Ways To Create $1B in Value

Today, URL Pharma was acquired by Takeda for nearly the same amount – $800M. The story here in brief is that for hundreds of years, colchicine was used for the treatment of gout and other conditions; it was an effective drug but had to be used ... See all stories on this topic » from http://bit.ly/I2zmKJ

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"#<b>Pharmaceutical</b> companies realise they need to become more <b>...</b>

excerpt:Pharmaceutical companies have already realised that traditional forms of marketing no longer cut it if they want to be leaders in the industry. Social ... blogs.terrapinn.com/.../pharmaceutical-companies-realise-socia... from http://bit.ly/I2zmKF

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<b>Pharma mobile</b> app listing - Digital Handbook - Mobile and pharma

Pharma's mobile apps have tended to focus on Apple's iPhone and, to a lesser extent, its iPad, but Android apps are also being produced - PMLiVE. www.pmlive.com/digital.../pharma_mobile_app_listing from http://bit.ly/I2zoCt

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Five ways <b>pharma</b> uses <b>social</b> media - Digital Handbook - <b>Social</b> <b>...</b>

All the top 10 pharma companies use social media, here's how - PMLiVE. www.pmlive.com/.../5_ways_pharma_uses_social_media from http://bit.ly/I2zoCp

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How should <b>pharma</b> develop digital campaigns? | pharmaphorum

This is an interview with Faisal Ahmed of Life Healthcare on how pharma is getting to grips with social media and digital. www.pharmaphorum.com/.../social-pharma-faces-faisal-ahme... from http://bit.ly/I2zmuh

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The Next Steps Being Taken by <b>Pharma</b> with <b>Social</b> Media

Last week, Bayer became the first big Pharma company to dip its toes into the water by using Pinterest. Pinterest is of course the latest social media site to take ... http://bit.ly/IMcT9Y... from http://bit.ly/I2zmuf

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Big <b>pharma</b>: How does it stay in compliance when using <b>social</b> or digital media <b>...</b>

Dr. Fou begins by outlining the current situation that specific industries face, in particular, the pharmaceutical industry, as it tries to figure out how to best implement a social strategy for itself. In traditional forms of media, such as TV, Radio, ... See all stories on this topic » from http://bit.ly/I2zolX

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Opinion: <b>Pharma</b> and healthcare marketers evolve cautiously toward <b>mobile</b> media

Despite the commonly acknowledged fact that espousing the potential of new media technology such as eHealth and mobile health is the only way for pharma stakeholders to stay ahead in the game, nearly every one of them believes that they are not ... See all stories on this topic » from http://bit.ly/IMcR1D