Bathrin

Tales of an advertising graduate

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I'm back to blogging

I’m back to blogging

It has been quite a while since I’ve done my last blog post, 2 months to be exact! I had a little time to reflect after visiting family and now that it’s all beginning to close for Christmas, I feel it’s a good time to get back into it!

So what’s been happening with me? Well my new (not so new anymore) job is really taking off, lots of exciting new projects that I’m really proud of, and most…

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Holiday, holiday holiday

It’s now the end of the summer holidays for most but mine is just beginning! As you’re reading this I’ll be in sunny Portugal visiting my family. 

I’m currently sat in 40 degree sunshine, sipping cocktails and reading my game of throne books. 

Sorry to make you jealous, but I don’t get to brag much!

My aim… Get a decent tan and to stop looking like Casper the friendly ghost!

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Is it true? Google Core Algorithm Update

Is it true? Google Core Algorithm Update

Weather provided by MozCast

It’s been boggling me since Thursday, my hard work has really paid off at work. My clients are improving by 100’s of SERP’s!

But there’s a reason behind it! (Well, not officially…) There has been a report of a core update change with all the different algorithm monitors recording high fluctuations over the last week which still hasn’t quite settled yet.

Search…

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Rail Disruptions

Rail disruptions happen on a daily basis, it’s something we’ve just all come to accept. Oh your train was 20 minutes late? I though that’s the normal time it’s due in!

But something weird happened today when I was going to collect my season pass. A refund. No, you read it correctly. National Rail gave me a refund. For all the disruptive train journeys I’ve had to endeavour, they gave me £10 off…

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Web Development vs SEO

Web Development vs SEO

When it comes to optimising a pages on a businesses website, the first thing you look at is the source code.

Is it being tracked?

Is the main part of the page mainly JavaScript or hidden images?

Is the content structured in an easily crawl able structure (eg h1 first, h2 second, image)?

Do all the page elements that are not in <h> or <p> tags have a description such as alt text and titles?

Does…

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Understanding robots.txt

It’s something I never really thought to look into before starting my position – I’d heard of Robots.txt files and understood their purpose but never really knew how to make an optimised one.

So after lots of shifting through particular web develop focused commands. It’s simple: the less in the robots.txt the better.

This is because SEO is all about making it easy for Google and Bing to crawl…

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Pokémon Go Tips

So Pokémon Go has finally been out for a few weeks in the UK now, hence the quiet nature of this blog!

I thought I’d write a few little tips about playing Pokémon Go, some theories I have and more importantly what I’ve heard from a few players!

I doubt there are many people who haven’t started Pokémon Go yet , but for the ones thinking about starting it’s a great little app. It gets you up off…

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Google Search Console

I’ve been looking at different ways to really keep an eye on what’s going on with all of my clients SEO rank, traffic levels and general performance.

It’s got me thinking that no matter what high tech software you’re going to use – it won’t give you the exact answers, it makes a simple algorithm that works out estimated outputs that would imitate Googles algorithm.

But why try? Why not go…

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Starting a Career in SEO

Starting a Career in SEO

So I’ve recently read Search Engine Land’s how to have a career in SEO and it got me thinking about why I wanted to start my career this way.

How I started my career in SEO

I studied Advertising at Southampton Solent University and specialised in Account Management, I wanted to be client facing, I wanted to be the organiser and be in control of accounts. The reason behind this is simple: Because…

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Review: Xbox One

So I’ve finally made the change, from my baby Xbox 360 who first got me into gaming and now all grown up at an Xbox One. So I’ve had it for a few days now and decided to write a review from a Girl Gamers perspective.

So first of all the console itself. It’s big, heavy and very square… It’s not so much of a bad thing but definitely not as pretty as the 360. If you have a TV stand – make sure…

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Teaching SEO

So my new personal task is to teaching others SEO.

But when teaching SEO comes to mind, my mind goes blank? Why? Because it’s something that is forever changing – you could strongly believe in content as the driving force but then next week it becomes Click Through Rates and SERP displays.

I’m at a crossroads between teaching the very basic 101 with what to do and what not to do – or I could…

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Real Love is..

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Google Algorithm Timeline 2016

Google Algorithm Timeline 2016

This is something that I have created myself, with credit to Moz and their Algorithm Timeline and FlatIcon for the icons used in this image.

The timeline has been created in Illustrator and highlights only a few major updated of the Google Algorithm over the last three years. It has been categorised by colour.

Blue highlighting major updates.

Red highlighting Penguin, Pigeon and Panda updates.

Y…

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Graduate Skills: Connecting with People It's something that we all struggle with, whether it's starting afresh and making new friends, impressing co-workers or just trying to get to know a customer.

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Happy Friday

The sun is out, work is going amazingly and it’s a Friday. 

Have a great weekend!

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Agency Life: Settling in

Agency Life: Settling in

It’s already been over three months since I started my career at Rooster. I’ve finally finished my trial period and now full time position as a Digital Marketing Executive. Agency life has turned out to be really amazing.

Before coming to Rooster I heard a lot of negativity of agency life, that it’s hard, demanding and frankly to much pressure at the best of times. I can honestly say I haven’t…

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SEO: Does click through rate matter? Yes!

SEO: Does click through rate matter? Yes!

Before now, SEO evolved into a secret art of guessing the wants and needs of content and it all boiled down to a single aspect… Content.

If your content just isn’t up to scratch then you’ve got little hope of high volumes of traffic. I personally call bullshit on this one.

If good SEO all stems from great content then why do I always seem to land on SERPs that consist of the following:

Irrelevant…

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