Beauty Of Copy

Micro copy with macro impact

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When you change your password on The Noun Project, they email you a special link for you to complete the process. When you’re asking a user to context-switch like this, you need to be clear and set expectations.

…But that doesn’t mean you can’t have a little fun.

Good microcopy sets expectations (but does it in character).

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Placeholder copy is often discouraged because of the risk users might skip a field altogether (as they might mistake the placeholder for actual content). But in the case of Stack Overflow on their Profile description field, I don’t think that’s too much of an issue… In fact it’s just fun to read and might even encourage users to write something more than a standard bio.

Good microcopy knows its users.

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When you search for something on Twitter and it thinks you might’ve made a typing error, it provides both results and gives you the option to choose one or the other.

Good microcopy gives you options.

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Your brand’s tone-of-voice might be fun, casual or playful but when it comes to payment, just communicate clearly.

On Evernote’s subscription page, the copy isn’t exactly clinical, but they spell everything out. They set expectations by letting customers know what to expect and what will happen next.

Good microcopy communicates clearly.

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No user blame here. Thanks for taking responsibility LinkedIn. 

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While I typically will have already made up my mind in unsubscribing to a newsletter, Michael’s does a good job at humanizing this opt-out experience by treating it like a breakup 💔. 

In a last ditch effort, they try to lure users back either partially (if they still want to opt-in, but to fewer emails) or fully (if by chance it was a slip of the click and they didn’t intend to opt-out), unless they in fact intended to unsubscribe entirely which is often the case.

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Perfect portrayal of how Tumblr’s changelog really makes itself stand out in contrast to the typical #basic “Bug fixes, various improvements”-esque logs that you normally see. cc: @staff

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I’m not normally inclined to leave a rating in the App Store, but when a brand attempts to personalize the messaging, it makes it a bit more endearing. Nice one, Songkick.

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🗑🕸🚯

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They had the decision to push a bland, boring, trivial update. But they didn’t. 👏 Over.

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Know your audience. @8tracks knows their youth audience well 😏

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When I heard Toggl had recently gotten a facelift, I was curious to check it out. Before even logging in to the platform, I could tell from arriving at their landing page that they had done a complete rebranding. Their new microsite is miles better than before, with the value props and benefits clearly laid out. I love the playfulness (both visually and content-wise) found across the site, especially in each of the respective value prop sections, right down to the subcopy.

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@webbys social authorization warning message is pretty funny and addresses common concerns considering many users (especially as of late) have reservations around granting 3rd party apps access to their social network data.