BEHIND THE FEAT

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Boys And Girls Club – Charlestown/Boston

Over the past few months, the FEAT team has discovered several of Boston’s generous charities and mentoring programs, and the selfless individuals who work everyday in outreach in our shared east coast home.  FEAT has take full advantage of all that its home base is offering, and continues to look for new ways to give back.  This past Tuesday FEAT’s founder, Parker Burr, accompanied by PR manager Bianca Corey, were lucky enough to see first hand all of the incredible programs offered at Boys and Girls Club of Charlestown. 

Boys and Girls Club is a nationwide organization that provides after school programs and a safe learning environment, enabling kids to reach their full potential. Upon arrival we learned it costs a family $25 dollars a child for a year at the club, and this cost maxes out at $50 dollars per family. Whether you have 2 kids or 10, you pay $50 dollars for well-monitored, stimulating educational activities and a friendly, fully-staffed mentoring program. 

Our tour was lead by 11 year old, Asia, who represented a cadre of the club who proves to be mature, and in turn are rewarded special privileges. She was excused out of normal “rotation” to give two sock entrepreneurs a detailed tour of the facility. Art classes, libraries, quiet rooms, arcade-type facilities, pool and recreation, computer stations, cafeterias, auditoriums, recording studios, were just some of the many stops we made while getting to know our new friends.  This is like a school without the classes and teachers, and those aspects you may have ‘disliked’ as a student. Bianca and Parker recorded a cover of Justin Bieber’s, What Do U Mean? on the recording computer in the studio, jammed out with a senior member while playing guitar in the music room, and learned a new variation of the popular billiards game, pool. Safe to say, the FEAT team may have felt as if they were on vacation, rather than a work trip.

They don’t want to go home from the club, and neither did FEAT.  This was evident when one of the small tour guides was summoned over intercom for pick up quite a few times, but simply couldn’t bear to leave before he saw the FEAT presentation that had been planned for a bit later. With much regret, he went to his waiting mother, but he was sent home with a pair of socks for his sister and himself.

 The auditorium was filled with over 40 students who had shown interest in our FEAT Socks entrepreneur presentation. Some members from the sister club in South Boston joined us for the event. It may have seemed like chaos, but the atmosphere was lit with enthusiasm and excitement to learn about socks! With popcorn littering the room, the presentation revved up and the kids participated in a Jeopardy style game. Their true competitive natures surfaced when the room was pitted –almost unintentionally, girls vs. boys- in a cutthroat competition for the desired FEAT sock prize. After smart discussion, team building, and immense effort, a winner was declared, but no participant went home without a pair of socks. We made friends and shared stories. The kids were able to come up and talk one-on-one with Parker and Bianca, and ask questions about starting their own business. One group of kids explained their recent efforts to make a business of selling paper airplanes to other students. They had even gotten as fair as recruiting other classmates to work for the young business managers, and even earned commission selling the planes!

 The FEAT team will be planning a return visit to Charlestown and other clubs, to volunteer, and relive this fun experience. Keep an eye out for more pictures and videos from this trip to the club. Thanks again to our friends over at the Charlestown Boys and Girls for hosting us!

 -Bianca, Spreading Smiles

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“If my design wins, do I get 10% of profits?”

Today we took a two-minute walk over to our neighbors at Brighton High School to take full control of Mr. Chris Plunkett’s 6th period elective art class. Snap chatting our adventures as we left the warehouse, box of socks in hand, we asked each other what we thought we would experience during the next two hours. We had little expectations but hoped to share our story with the students and give them the opportunity to try to design the next featured FEAT sock.

The school is a massive three-story building, built like a castle. The large wooden doors open up to the front lobby, where you enter through an archway of metal detectors (perhaps more effective than a moat full of sharks?) After signing in we were led to the art classroom where we were greeted by one of the school’s counselors, Kathleen Young, and her colleague Mr. Plunkett. They explained to us that it was a half-day and it might be a struggle getting the kids to focus. Not to mention the fact that it was the last period of the day before the kids could go home. We gave each other the look, “What are we getting ourselves into?”

Besides the regular scheduled art class, Ms. Young had recruited some other budding entrepreneurs to join in our art project, thinking that they’d hear some valuable advice. We provided the students with blank FEAT socks and let their imaginations take the wheel from there. They had about 40 minutes to create their own masterpieces, and at the end we held a group art critique. Mr. Plunkett explained how an art critique usually works to the students who hadn’t participated in one before: only constructive criticism would be allowed. We all voted together on our “winning” pieces, giving away actual FEAT socks as prizes and even some FEAT t-shirts. One kid eagerly saw an opportunity and spoke up, “If my design wins, do I get 10% of profits?” Maybe some day.

The experience was so rewarding. We were able to share with these kids the inspirational history of a company that was started by a kid not too much older than they. For some of these kids, its important to see what kinds of opportunities lay before them, and what directions they can take with their lives. With enough dedication, hard work, and proper education, they too could start a company from the ground up.

We laughed together and shared musings about our favorite companies and clothing stores. Some kids even were kind enough to follow us on Instagram and our other social media platforms. Many expressed interest in participating in a job shadow, or even just getting the chance to come by the warehouse to see what we actually do all day at FEAT. There wasn’t a dull moment at Brighton High and we are sure we will make a return visit.

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SOUP; an acronym with a meaningful break down, Share our United Pantry, has been trying to end local hunger in Somerville, MA, for over 16 years. As a separate entity, but located under the extensive umbrella of the Somerville Homeless Coalition, this small, yet tightly packed, food pantry is located on the backside of First Congregational Church of Somerville. Today, we were able to take a quick trip over to visit our new friend, Nina Siciliano, manager at Project SOUP, accompanied by a long time volunteer. We saw first-hand how the pantry functions on a daily basis.

Along with our enthusiasm, we were excited to bring about 100 pairs of our best selling BamBam socks, which in turn brought real smiles to incoming clients of Project SOUP. One local woman gave me a bit of her time, generously sharing part of her story with me. Here, to pick up food for her two children and herself, she selflessly turned down items she knew she wouldn’t use. She left with some food essentials to warm their bellies, and colorful socks to warm their feet.

The SOUP pantry manages to keep its supply and open their doors to Somerville residents six days of the week. Free suppers are offered, as well as distribution of fresh and canned foods. On Sundays they close.

The food is collected at the pantry for distribution to eligible elderly and disabled citizens of Somerville, and they have truly made use of any and all accessible space.  Boxes and bags of bread are piled high, tubs of canned food and other non-perishables line the walls and cover the shelves. As we expressed our astonishment at the collections, one of the volunteers explained that this supply was actually less than usual.

They had enormous walk in freezers and fridge space, for collection of fresh vegetables, dairy and meats, but those were surprisingly in low stock during our visit. Thankfully, due to the kind-hearted people and companies still making contributions, food manages to make its way through Project SOUP’s doors regularly. From Panera to Target, and even local Boston brands, they receive donations of pretty much anything you can imagine. These contributions aren’t as unattainable as you would tend to assume. Nina discussed the networking and connections it takes to make something like Project SOUP a reality, and how keeping these relationships is the key to SOUP’s success. FEAT will continue to partner with Project SOUP, and donate whenever possible.

As always, if you can manage a donation, please visit Somerville Homeless Coalition's donate website, https://donatenow.networkforgood.org/shc

-Bianca, Spreading Smiles

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Socks; the new tie of the modern man's suit. 

What’s a suit without a good pair of socks? Well it’s still a suit, and it can signify seriousness of purpose, class, and good decision-making. FEAT recently teamed up with a successful non-profit organization that encourages the young men of Springfield, MA to dress their best and reach for success. Our fellow path-pavers over at Suit Up Springfield, started this non-profit with the intentions of guiding the young men in this urban community to “suit-up” and dress the way they want to be perceived. Helping with job searches, the process of interviewing, and successfully managing networking skills, Suit Up Springfield shows young men how to tie their ties and how to make lasting workplace ties.

This thought of a simple suit changing your life may at first seem simplistic, but this isn’t the only way Suit Up Springfield is making a difference. Through donations and suit drives, they are equipped to operate this mentoring program that supports an attitude of confidence and determination, which can lead tomorrow’s community leaders to succeed academically and professionally.

Founder of Suit Up Springfield, Justin Roberts, shares FEAT’s love for exciting, smile inducing socks. One of his social media outreach strategies was to launch a "sock game"; encouraging young businessmen to post photos wearing crazy socks with their business attire.

The FEAT team has been caught saying on multiple occasions that crazy cool socks are not only a conversation starter; they are a force that is hard to ignore. We reached out to the president over at Suit Up Springfield and expressed our motivation to upgrade their sock drawer. We were able to send out 100 pairs of our 2015 summer line that will absolutely give these young men a step-up in interviews and meetings.

With Springfield hitting awfully close to home for us recent UMass Amherst grads, it was easy to see how our donation could benefit. Hopefully within the next few weeks we will be receiving some photos to share with you, because who doesn’t want to see a nicely groomed and well-dressed young man?

Follow their journey on Facebook, https://www.facebook.com/Suitupspringfield

If you can manage a donation, please visit here DONATE, and thank you for your support!

-Bianca, Spreading Smiles

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“There doesn’t have to be a dock or a port where we go, there just has to be a coast, and wherever that coast is we’ll get there”. Dr. Benjamin LaBrot, founder of Floating Doctors, is referring to the accessibility that their non-profit organization has instituted in isolated developing areas in the Caribbean. He and his sister, Sky LaBrot, by way of ship, distribute donated medical supplies, and implement free acute and preventative health care, to these coastal areas.

Panama, located in Central America, is bordered by both the Caribbean Sea and the Pacific Ocean, its location being one of the reasons that Floating Doctors has implemented a free ‘floating’ health care service there. Floating Doctors wishes to reduce the burden of disease on people in these developing areas, who otherwise wouldn’t be able to receive this treatment, nor be able to afford their own fully equipped hospitals.

The Southern Wind, the Floating Doctors’ boat, carries 20 working people and 11 tons of relief supplies. It is the answer to Dr. Benjamin LaBrot’s hope to provide more medical supplies than just what he had formerly been able to carry in a few backpacks.

FEAT heard about Floating Doctors through a friend, and Tufts Medical Student, Catherine Dam, who will be volunteering with the program this month. She mentioned her desire to provide the kids there with FEAT Socks, to brighten their spirits, and to keep their feet comfortable.

When I first reached out to Floating Doctor’s Sky LaBrot, Co-Founder and CEO, she was so excited to hear of our enthusiasm regarding a sock donation. She politely stopped me during my spiel to say, “It would be so great to bring socks for the people here, but its very warm year round and they just don’t really wear shoes...”. This concept quickly made sense, but we kept discussing possibilities, and she expressed a need for socks at one of their homes for elderly residents, which is run by Floating Doctors. With about 100 residents, it would be easy for FEAT to supply them with more than the necessary number of socks to keep their feet happy.

Volunteers are the backbone to Floating Doctors. While medical experience is most appreciated, they accept anyone with positive attitude, willingness to work hard, and a desire to help people. This program thrives from the selflessness of doctors, nurses, healthcare professionals, students, and goodhearted people.

With the socks shipped, we are excited to hear back from our friends at Floating Doctors. Over the next few weeks, we will definitely document Catherine’s travels to Panama, and hopefully she will return with plenty of photos and inspirational stories to share with the rest of us.

Please if you can, donate to Floating Doctors at http://floatingdoctors.com/donation/

Want an idea of what your money can do?

$5 - 30 kids with multi-vitamins for a month $25 - 10 patients seen and provided with necessary meds $50 – Provide transport to medical crew to a distant community $100 - Micro finance a surgery $2,500 – Keep floating doctors afloat for 1 month

-Bianca, Spreading Smiles

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“first restore confidence, strength, and self-esteem…and to tackle the road ahead and move toward jobs, homes and new lives.”

Back on My Feet (BoMF) is an organization that uses running to combat homelessness. An idea that brings local Boston volunteers out three days a week, early in the morning, to run alongside homeless and struggling people who need to start putting the right foot forward to make real change in their lives, and start heading in the right direction.

If the name of this non-profit doesn’t just highlight a perfect collaboration between two organizations, then nothing will. Back on My Feet and FEAT socks recently collaborated to bring over 400 pairs of socks to BoMF Boston’s homeless veterans. Before speaking with a local friend of FEAT - a BoMF volunteer- we had yet to hear of this company and the amazing accomplishments and success they have had.

This nationwide group, located in 12 major cities coast-to-coast, focuses on fighting homelessness by getting people motivated to run. This community driven mission serves to, “first restore confidence, strength, and self-esteem…and to tackle the road ahead and move toward jobs, homes and new lives.”

They emphasize that it is important for all people to feel recognized; this gives the members a chance to redefine themselves. No longer are they thought of as homeless, they are dedicated runners working towards a goal. These people sign a contract, ensuring they will complete their goals. They don’t just do this because it is required; this incentive gives hope for success and a new life that is evident through the Alumni members. “ Within six months of becoming a Back on My Feet Alumnus, 90% of members maintain their employment, 60% receive a wage increase, and 20% achieve a promotion.” These returnees support and return to run with their original teams.

Angela Moore, the previously mentioned friend of FEAT, and a long time supporter and volunteer at BoMF, has been with the program since 2013 and runs every Monday, Wednesday and Friday, rain or shine. She started as a ‘walker’ and with persistence, finished her first 5K on New Years Day 2014 with her co-members. She recalls tears of joy as she made this accomplishment, “I cried as I crossed the finish-line because of their determination (and mine), even though many were homeless.”

Angela goes on to describe how there is an overwhelming sense of belonging; teams will train and complete half marathons. In her own time with BoMF, she has run alongside several team members who were able to get jobs and move into housing. She explains that these same people will return to the groups because they consider what BoMF creates to be family. Plus, they LOVE her dog Brody, who joins in every run.

Want to join in and start walking or running with BoMF? Visit, http://boston.backonmyfeet.org/boston-get-involved

-Bianca, Spreading Smiles

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When one of the employees from Somerville Homeless Coalition handed us their business card, Parker and I noticed the wacky slogan, Working hard to put ourselves out of business since 1985. Let’s just say it took us a minute to comprehend the quirky message that they were trying to get across. That is the long-term goal of SHC and so many other homeless shelters across Boston. An article posted by the Boston Globe from December 2014 stated, “More Boston residents living in emergency shelters than in any of 25 major cities surveyed nationwide…”

This issue is hard to ignore. As local residents ourselves, we constantly feel the severity of the situation as we walk around the city. From T-Stops, to businesses and storefronts, the problem is clear. That is why we have started this movement to provide socks to these facilities on an ongoing basis.

Although finding the entrance to Somerville Homeless Coalition served as our first feat of the day, we finally made it to our donation destination. If you follow FEAT Socks on Snapchat, you might have felt like you were following DJ Khaled on his infamous lost at sea waterski Snapstory. But it was worth it. While speaking with the director at SHC we learned that over 1000 people trickle through their food kitchen year round and SHC provides a wide range of other services for the participants.

While on our visit at SHC, we learned about their 21st Annual Somerville 5K Road Race. As the name states, this yearly race is held to raise money for the organization. If you love to run, and love to help out the community, make sure you sign up for this year’s race. It takes place October 1st 2016, and keep an eye out for the FEAT socks logo, as we are proud sponsor.

-Bianca, Spreading Smiles

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“New socks are incredibly essential for homeless men and women and are always something that we are in need of here at Pine Street Inn.” – Melissa Cording, Director of Development.

The Pine Street Inn is a breathtaking establishment, located in Boston’s South End, in the former Boston Fire Department Headquarters. Started back in 1969, and built on the hopes of one man with 50 beds for women off the streets, the Pine Street Inn (PSI) is now a 670 bed organization with three locations. PSI in collaboration with HopeFound, formely Friends of Shattuck Shelter, and located in Jamaica Plain, now delivers a comprehensive and coordinated range of services to 1,600 homeless men and women.

The wide range of services that PSI generously offers includes everything from temporary to permanent housing, job training and placement, recovery services, street outreach teams, and advocacy. They even run an in-house catering company, iCater, which is run by selected individuals from PSI program.

On February 26th, Parker Burr, founder of FEAT, and I dropped off 900+ new blank FEAT socks to PSI. The Vice President, Heidi Daniels, graciously offered to take us on a tour of the facility. But before we even had the chance to enter the facility, a man wearing tattered clothing greeted us. He saw the bundle of socks in my arms and sweetly asked if he could take a pair for him and his girlfriend. With the intended purpose of our visit being a visual learning experience, this came as an eye opening realization that we were providing more than we could have hoped. Now it was personal for us.

Once inside the building, the feeling of community was abundant. People at the front desk warmly greeted us. Participants of the program walking by waved and smiled, and the security guards took the time to show us through the front hallway. Our first stop was quick, and we saw the in-house medical staff and Stabilization Program. We went on to see the dorm-type facilities, which hold over 500 guests nightly. They stressed the importance of clean blankets and towels, and mentioned that their enormous washer and dryers, on which they had relied for years, had died. With loads of fundraising they were able to purchase new machines, and they had to use cranes to bring them in through the windows of the five-story building.

We saw the kitchens and dining areas and met a few of the 500-person staff that makes PSI a fully functioning operation. They have done more than you can imagine, making the homeless people of Boston feel like they have a secure refuge. In addition to this large facility, they have a sister location in Jamaica Plain and have permanent housing in and around the city for families to get back on their feet. They also have Outreach teams, which send out volunteers in vans with goods, such as socks, to help keep people comfortable during the colder days. We are both humbled to be able to give the smallest comforts to deserving folks.

If you can, please make donations to PSI at, http://www.pinestreetinn.org/donate

-Bianca, Spreading Smiles

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Chennai is the capital city of the Indian State of Tamil Nadu. As the fourth largest city in the country, it is a major cultural, economic and educational center. Recently Chennai was hit with a devastating natural disaster. Record-breaking rainfall, generated by the annual northeast monsoon occurring in the months of November-December 2015 that hit the city, and the 2015 South Indian flood has had monumental effects on Chennai. This disaster was reported to have displaced approximately 1.8 million people and killed more then 500 individuals. This devastation caused somewhere between $7-15 billion dollars in damage. OnDecember 2nd, 2015, Chennai was officially declared a disaster area. The days to follow brought along suffering. People were forced to leave and seek refuge with family in neighboring cities. By December 6th rescue efforts were coming to an end and the relief efforts were surfacing. The Chennai Corporation dispersed relief packages, consisting of mostly food. Slowly other necessities were starting to be restored: mobile, banking and power. The damage this disaster caused is hard to imagine and even harder to put into words. The suffering these people felt is life changing, and sometimes- particularly when we are so geographically distant from a place like this- it takes stepping back and looking at the whole of a situation to truly empathize. A friend of FEAT mentioned he would be visiting Chennai in February 2016. He generously asked for a small donation of socks to provide to a family he would be staying with. This small gesture, that many would take for granted, provided smiles. It brought just a little bit of joy, but opened our eyes to the ripple effect that one small act of kindness can produce.

-Bianca Corey, FEAT Team spreads smiles

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-Bianca Corey, FEAT Team spreads smiles“Socks are the most under donated, yet highly valuable items of the system.” – Angela Moore, Volunteer at Back on my Feet

Young, highly engaged, and caring individuals- this describes our team at FEAT Socks. The wide range of backgrounds which this group has developed helps to form an eclectic brainstorming think tank. Collaborating with local humanitarian groups has proven to be mutually beneficial. So we began thinking of ways to make a real difference in peoples’ lives – from their feet up!

It started with helping one family, to helping 1,000’s, FEAT is working to make donations and contributions to people, places and organizations. This blog will be a continuing documentation of our efforts, and we will share the stories we learn along the way to create awareness. It’s not the magnitude of a good deed that makes it good; it is helping to plant seeds of kindness and giving that really makes a difference.

Blank FEAT Socks

It is no simple FEAT to make the BEST socks on the market. FEAT sock material guru, Elijah Grundel, has spent 300+ hours in facilities and even more working with his partners to develop a sock that is not only extremely comfortable, but also has the ability for color retention that prompts our socks to be referred to as, “the best on the market”. Thus we have accumulated product that feels and looks like a top market sock, but lack certain features that would put FEAT in a top position in the market. We think of them as prototypes.

These socks are not worthless. One day, we sat down and brainstormed different ways to put these socks to use. Recent college graduates, and locals to the Boston scene, we started listing organizations that we had connections to. One phone call later, we spoke with a volunteer of a local organization that helps homeless veterans get back on their feet. This is what she had to say, “Socks are the most under donated, yet highly valuable items of the system.” –Angela Moore, volunteer at Back on My Feet. This sparked an ongoing act to bring FEAT socks to a part of the community that needed us most.

-Bianca Corey, FEAT Team spreads smiles

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Welcome to our take on a great strategy, brand ambassadors. Many other companies use this concept to share product with their customer base in a personal way. Of course that is a goal of ours, but we are gathering a group of individuals that share our vision, enjoy life as much as we do, and we want to share their stories with you.

We want to showcase our Weekenders, bring people together, and show our customers all the different ways that you can live life. These people have taken life by the horns and paved their own paths. Whether it be overcoming struggles, reaching FEAT’s that they didn't think were possible, breaking new musical barriers, or just being straight awesome, they have 'made it'. They've made the life they dreamed of, or are working hard to get there.

The connections we make are real. We like to treat our business like a friendship. We will do whatever we can to make sure that our brand, and the Weekenders grow together.  As we move forward, look out for limited edition lines based off of these influential individuals. Our creative designer will be working one-on-one with the Weekenders, coming up with designs that they dream up, and creating socks that their fans will fall head over heels in love with.

Keep an eye on the Weekender's page as our group expands. We are excited to see where this will take us.

-Bianca

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New samples and packaging are in for 2016. Here's a preview of some of your favorites that are carrying over into this season as well as new styles that we have been working hard on the past four months. Now if you follow our Instagram account @behindthefeat, you have seen some pictures, but I would like to explain a bit more about the physical and visual qualities of our new line.

I know when I read blogs from companies, I'm always wondering who's voice is representing the company. Is it the accountant, ceo, designer, salesman, or the new intern? So starting today we are going to be giving some background information on ourselves and our positions within FEAT.

I'm Andy, now there isn't a hierarchy of titles here, we all work as a collective to build the brand equally. But, you can consider me as the lead designer, photographer, and simply the person who works to convey FEAT's identity to you. I started working with FEAT in October 2015 as just a freelance designer that helped design a few socks with little expectation of this being my current full time job. Fast forward a month and a half, and we created the catalog for Spring 2016 that you can view on our website (go ahead and take a look at that if you haven't yet) and preview the product that will be in select retailers March 2016.

So how we came up with the designs and each line of product for was based off our slogan #weartheweekend. We wanted to design socks in a certain manner and break them down by which time of the week fits best for you the customer, and also how they fit into our timeline as a brand.

The Throwback Thursdays are our carryovers' from last season that are similar material to last season with an improved print, stretch and compression features, as well as a softer synthetic blend.

The Weekdays are a stitched cotton sock that are subtle, but still make a statement in the office.

The casual Fridays feature many louder styles as well as subtle, to suit your boss's preferences.

And lastly the Weekends are a new venture of design for FEAT as a brand and feature more reserved styles that relate to 90's and Boston culture.

Since we are a Boston based company all of the pictures were photographed in Boston, particularly Somerville, to stay authentic to our everyday lifestyles. We aren't always on sunny beaches or hiking in the mountains, we're here in Boston working to make the best socks available for you.  

Look for more features from the rest of the team at FEAT.

#weartheweekend

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As the end of the year rolls around, we have spent a lot of time looking back and reflecting on what a year it has been. We encourage everyone reading this to give thanks. Give thanks to your mentor, your friend, your parents, anyone that has helped or inspired you this year.

Someone we can never thank enough is Vinnie Daboul. Vinnie believed in us when no one else did. He introduced us to our first investor, when we had no idea how we could raise money. Whether it is 12:30 PM or AM, we know whenever we call he will answer. He is the first person we ask for advice on every business decision, big or small. Even to this day Vinne (over)pays for our socks. He'll come in for 5 pairs and give us $100. He never wants anything in return, and he really cares about us and the business. It's the unconditional type of love a parent gives a child. No one loves FEAT more than Vinnie, and FEAT will be forever indebted to him. Vinnie inspired us to reach boundaries we could never even dream of, and we will never be able to repay him for everything he has done for us. Thanks for everything you have done so far Vinnie, can't wait to do bigger and better things in 2016!

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Everyone at FEAT is excited and proud to announce that as of March 2016, FEAT Socks will be launching in one of the nations premiere retailers in over a dozen stores throughout the United States and Canada.

Standby as we write the order, line up production and get the socks out there! Details to follow. Stay with us on Instagram @FEATsocks

Last thing, said retailer told us that we have the best printed socks that they have ever seen. As Phil explained, "that's what happened when you print 20,000+ pairs BY HAND." 

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Today FEAT Socks announced the launch of their subscription sock service, SockScription™.

Buy 1, 2 or 3 pairs per month and cancel at any time.

1. Can I pick the design? No, thats our job, let us do our job.

2. What if I don't like them? You will.

3. Can I cancel at anytime? Yes, but you won't.

4. Why am I just finding out about SockScription? We just launched it

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A few weeks ago we got FEATured on an episode of Hard Knocks on HBO. Charles James, the corner-back on the Houston Texans (Now Baltimore Ravens), grabbed his pair of fun FEAT Socks in this clip.

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It was certainly a summer full of surprises and progress for everyone here at FEAT Socks. We started the summer with just 30 retailers, a home-made website and a team of just four. As of September; FEAT Socks can be found in over 60 retailers, we have launched a whole new website and our team has grown to 10 people including 6 sales reps, a full time designer, operations manager, creative director and marketing guru.

This summer we attended the Agenda Trade Show in Long Beach, California and spoke with buyers from some of the nations premiere retailers.

We are now gearing up for a huge fall and holiday push with new styles, inventory and in store displays.

More updates to come.

We are all enjoying the ride more than ever before.