Beyond the Brand

Using Donis A. Dondis 1973 'primer' to brand beyond the logo. By Paul Glennon

[beyondthebrand]

Get to know Paula Scher, titan of postmodern design - 99designs

Key designs and 10 tokens of wisdom from the great postmodern designer, Paula Scher.

Great article on one of my favourite designers, Paula Scher. Excellent collection of Paula’s best work...

[beyondthebrand]

Of course you have to add in Dieter Rams when thinking about Braun. He is the brand too...

[beyondthebrand]

What Makes a Brand (Stand Out)?

The six elements of a successful brand

Nice article by Erwin Lima on branding which wisely utilises the methods of Wally Olins (who I had the pleasure of having had some mentoring from early in my career...) 

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And also the Tate brand development ...https://www.creativereview.co.uk/the-tate-logo/

[beyondthebrand]

Deutsche Bank Logo PNG Since 1870, when Deutsche Bank was established, it has gone through a succession of logotypes reflecting the change of the company name, structure, and owners. Meaning and history 1870 The original emblem featured and imperial eagle. It was used for almost half a century with a single variation (a different shape of the shield on the eagle’s chest). 1929 When Deutsche Bank merged with Disconto-Gesellschaft in 1929, the eagle was updated. The bird adopted a cleaner, more minimalistic shape. It now looked less like an eagle from a medieval coat of arms. We can hardly notice any influence of the visual identity of Disconto-Gesellschaft, which featured the interlocking letters “D” and “G” inside a thick white

[beyondthebrand]

Apple Logo Evolution — It all Started With a Fruit

In a press conference in 1981, there was a question from a journalist about why Jobs chose the name Apple. To this question, he answered, “ I love apples and like to eat them. But the main idea…

[beyondthebrand]

Muriel Cooper: Turning Time into Space

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These Are the 10 Oldest Logos in the World

Even before global marketing campaigns, television commercials, and social media, a company’s logo has been important. Over time, as busines

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https://www.logodesignlove.com/brand-identity-style-guides

[beyondthebrand]

BBC Logo Gallery

A look back at the on-screen look of the world's first broadcaster of regular programmes.

[beyondthebrand]

Milton Glaser's art school celebrates the iconic 'I Heart NY' designer's career

Milton Glaser's art school celebrates the iconic 'I Heart NY' designer's career.

[beyondthebrand]

Brand Design Club

Beautiful & timeless branding & packaging design for a tea company by galerie design studio _ New Zealand - Brand Development