Bianka

[biankaisms-blog]

Crowdsourcing is a weapon against terror!

We have all see the power of social media and how it engages our community in an entirely different way then when President Regan was shot or President Kennedy was killed. The terror attacks bring information in a fast paced manner to the globe. If you see something, say something is the thought process but it does require for people to lift there heads up from there phones and look around. The person that was able to identify the Chelsea Bomber is a good example of the power of crowdsourcing to combat the war on terror. http://www.huffingtonpost.com/greg-kushnick-psyd/vital-lessons-learned-fro_b_12157054.html

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proof that crowdsourcing can draw thousands of patients to medical research is an important discovery itself, given how hard that can be, said Dr. Nikhil Wagle, a project leader and an assistant professor of medicine at Harvard and Dana-Farber.

read:http://www.newstribune.com/news/health/story/2016/oct/11/crowdsourcing-effort-takes-aim-deadliest-breast-cancers/644181/

[biankaisms-blog]

Truths about Social Media

Facebook is more relevant to business to attract customers then many other social pages. I belong to the majority of social pages but I can say that I do spend majority of time and answer the majority my questions through family, friends, business, and groups that I belong to on Facebook. To build strong B2B marketing and social media research needs to be completed on where like/competitor products are interacting with the community. That doesn’t mean you need to do the same thing however it is important to understand the completion and find the niche that can help you grow. One thing that bothers me is business not keeping their content relevant. If I’m looking to go out to dinner I will often check social media about current special, happy hours, and wait times if the information isn’t there then I might click to the next without calling or even trying to see if their web link works. http://www.forbes.com/sites/ajagrawal/2016/10/03/the-real-truth-about-b2b-marketing-and-social-media/#47c9d4a72a11

[biankaisms-blog]

Be Creative - Be Social!

Working at a non-profit social media marketing can be successful and there are also many opportunities beyond the traditional photos, post, and responses. We have an active primary social media page for the American Cancer Society but there are always ways we can better ourselves. I personal don’t mind that all of my donor dollars may not stay local because I’m in favor of finding the preventative options and cures to all the various cancers out there. If that means it has to happen in another state, then alright, let’s make it happen! But what ways can we creatively share local and national content? We could have videos from different research labs or more local testimonials from patients that receive rides to treatment or services through our wig bank or even the Hope Lodge. We have some wonderful photos but we need to start interacting with our communities in a more meaningful way. https://smallbiztrends.com/2016/10/how-to-use-social-media-for-marketing.html/print/

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[biankaisms-blog]

Return on Investment (ROI) and how it can be used as a marketing platform is here to stay. There are still myths how many followers, paid advertising, how many platforms you are interacting on are a few things. Ultimately the campaign needs to be a more holistic approach encompassing a variety of components, “Social media isn’t as straightforward as some other marketing and advertising strategies; it can be used to achieve a number of different goals, its potential ROI is harder to measure, and it’s hard to get a predictable response. Still, correcting these misconceptions and striving to be as accurate and precise as possible will help you become a better social media marketer. Do your research, value your experience, and try to look at your tactics as objectively as possible if you want to see the best return—and the best path of improvement for your own performance”.  In summary social media is not a separate job description it is part of the whole marketing strategy. The message success can only be stronger if it is aligned with all platforms to keep with the brand. http://www.forbes.com/sites/jaysondemers/2016/09/28/9-things-social-media-marketers-get-wrong/#10b89d594b2f

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There are many thoughts about marketing on social media. There is the old school belief that it fad and another contrast saying it is the be all end all.  Both of the thoughts are correct. Social media platforms are interest based and do change often to keep with the times and there can be a strong ROI if you do your research, spend some time developing content, understand that advertising on social media isn’t free, and don’t get to upset when the plan needs to be adjusted. Social media allows for business to interact in a fast paced environment and with time, research, and an investment a company can gain a good ROI over some of the past methods of marketing. http://www.prdaily.com/Main/Articles/21469.aspx

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Video helps humanize your brand, but live video actually connects an individual to your brand in real-time, which is even more powerful than well-produced recorded content

http://www.wordstream.com/blog/ws/2016/09/22/social-media-marketing-trends

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Dominating the competitor’s using social media marketing isn’t rock science, however it does take a strategic market plan, tied in with a social media content calendar. There have been some critics that state the ROI just doesn’t match up. However, if you think about it, it’s about interacting with your customer in a meaningful way so that when they need to choose or when a family or friend ask for recommendations your company/product stays relevant in their mind. However just creating a post, taking a photo, making a video or twitting about your business isn’t enough. There are steps to successful social media marketing; first research your competition, by following your competitor watch the frequency, type of post, and how the community responds. From that develop your focus customer it could be different than your first thoughts but it is important to understand what is important to them. Borrow what works from others, there is no need to re-invent the wheel if mission Monday works and receives feedback and interaction from the community than make it happen. You do need to know how to do it better or different, try a new media option give more details, develop a stronger brand content. Review the data and make sure there is value to the customer, and if it isn’t working adapt and adjust the campaign. https://www.entrepreneur.com/article/282146

[biankaisms-blog]

Crowdfunding For A Cause!

Crowdfunding and how it can help schools, non-profits, and business… It time to start thinking out of the “walk for a ….” Thought process to raise money. The time, talent, and volunteer support needed are expenses that could be replaced by involving a many people to give toward your cause. Online fundraising can be done through various social media formats including Facebook, Twitter, and LinkedIn. Just like a traditional fundraising event you begin with the end in mind, set your goals, come up with your outreach, marketing, and tracking tools. People can share their story on the “why” using YouTube and keep participants update of the progress of the campaign.  To keep with the online presence, you can also create a meaningful thank you to send out to contributors and allies in the community that helped. It’s time to take a deeper look and start thinking outside of the traditional fundraising box! Let’s use social marketing to get us all where we want to be. https://onlinefundraisingtoday.com/2016/09/13/crowdfunding-for-schools/

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Look how far we have come! We can know live stream events, ideas and family fun through Facebook. Who will social media grow, develop, strength, and dominate our lives for the rest of 2016 and into the future? It is interesting how people and business can get connected and stay connected in your back yard and around the world. Social media has allowed marketing departments to skyrocket there potential and show the world that it not just a fad. The different ways include shop now, sign-up, in the moment reality domination. This concept was recently used by the American Cancer Society when we help a global Relay For Life Celebration with a live telecast and interaction through Facebook.  The other trends rocking in 2016 include visual experiences, and seamless social experiences. Making sure your online and mobile information is understandable so users can have a seamless experience. Videos are dominating the world think of “chubaka mom” and how often we loved and shared that video many people can learn through a virtual community more than ever before. Additional trends include apps, video ads, virtual assistance like what Verizon has started offering and don’t forget wearable technology it is so much more than a watch, you can talk on the phone, send and receive text, and monitor your fitness activity. https://think360studio.com/4-social-media-marketing-trends-dominating-2016-infographics/

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What to do when a social media marketing campaign fails? What if the ALS Ice Bucket challenge failed? I don’t think ALS realized the impact that the challenge would have on social media and there fundraising efforts. They were able to enjoy early success of the campaign but where it failed is how do you keep those donors, those enthusiasts, those consumers engaged to come back and be involved year over year. When a store makes sales goals they base them off the previous year’s sales and when those goals are not meet well product stays on the shelves or when it comes to an organization like ALS or ACS researchers don’t get funding, programs that support our constituents go untreated and often people die. When a social media marketing campaign fails things can turnaround if your revaluate your target group, make sure the content is shareable and easy to understand, and a powerful visual that brings it back together, don’t repost the same thing (insanity is doing the same thing over and over again and expecting different results). Watch the metrics frequently through the campaign, when we run online fundraising challenges we are giving updates at least weekly to see if we need to changes things up or event changing the goal.  Keeping up with trends is important but also being sensitive to the world around is more important. I personally wouldn’t find it appropriate to start a campaign today on 9/11. Although the reasons might be valid damage control could turn into something that could show a non-profit in the wrong light and make them appear selfish. http://www.sociableblog.com/2016/09/07/what-to-do-when-socialmedia-marketing-campaign-fails/

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Think back 30 years ago marketing was done through the television, print, and cold calling. Oh how times have changed. Marketing in the Modern World: fishbat Shares 5 advantages of Social Media Marketing in an article posted on September 7, 2016. Social media sights are where people are at Facebook, Twitter, Instagram, Pinterest, and LinkedIn are just a few of the ways business can reach a new customer, retain a past customer, and interact in a live format to keep their brand, product, service relevant. Keeping the brand recognized or relevant is number one! Working for a non-profit that is a strategy that is discuses and executed frequently. There are so many great charities raising money for cancer research, and programs but to stay ahead our brand the American Cancer Society needs to stay in the forefront of our constituent’s eyes. We utilize various streams including ads, post, pictures, live feeds to interact with the community. The second step is to drive traffic to the business or see a trend in click throughs from social media to websites that lead to purchases, donations, participants, etc. The third step is to establish brand authority with the latest information to stay ahead of the competition. I see this through the American Cancer Society when we share information about grants that are being funded and how they are helping a real person. Most people don’t understand what happens in research formulas and petri dishes they understand how that research has helped a person. The fourth step post relevant and valuable information to increase the traffic from social media sites. Our marketing and online team reviews where our website traffic comes from so it is important to increase SEO. The fifth items it to promote customer engagement, our American Cancer Society pages including Relay For Life do things like this by asking people to share their favorite things about Relay or sharing a story about their survivorships or use of our programs and services. This strategy is important because we (ACS) can preach that we are cutting edge but people relate to other people when they choose a charity to partner with.

http://finance.yahoo.com/news/marketing-modern-world-fishbat-shares-090000844.html

[biankaisms-blog]

Social Media a Tool Business Success,

What is the best way to market your business? Sense the creation and growth of YouTube, Facebook, Twitter, and other social media platforms business have a new and cutting edge way to reach their targeted markets. Business both for-profit and non-profit had to reach deep into their pocketbooks to buy phone and mailing list, take out paper ads and television ads to find customers that their products attracted but because of social media business can find a niche to their targeted market. One channel is YouTube which according to John Boween who wrote a blog titled, “The 4-Part Formula to Build a Social Media Community Around Your Business” YouTube is a tool if used correctly to build and sustain happy and loyal customers. The 4 Steps are Quality, Value, Consistency, and Authenticity all of which are important to any marketing plan. With YouTube the quality refers to the video not to high production but a nice quality to keep it genuine and hard core sales like. Value refers to sharing tips or advice that are relevant to the customer for example if I was considering creating videos for my local Relay event I would want to show or share where the money goes to people in our community.  If I wanted to see success and progression on the YouTube channel, there would also need to be consistency in the presentation so for example every Monday I could share “Mission Monday” sharing relevant mission information about the American Cancer Society. I might not see the results immediately but it is about consistency and authenticity, most people can see through the lies and bull so being your authentic self to promote your product or services can build a marketing plan for long term success.  

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Social media is our future. Think back to the 1990’s many of us still had DOS computers but the internet has help change our communities good, bad, and indifferent platforms like Facebook, Twitter, and YouTube are here to stay. There are still people that might be afraid of the internet but if used to help the world it can be a change agent for good. Branding is imperative to a business success companies need to align themselves with people, causes, or interest that make sound business sense. Reviewing “Why Sponsorship Need Social to Survivor” this is highlighted by Ryan Lochte a US Olympic gold medal swimmer that is losing partnerships because of lying. Companies like Speedo need to be sure to be aligned with individuals and companies that meet the values of their customers otherwise they won’t stay relevant in the market. Lochte is an amazing athlete but social media and consumers shared their thoughts and views about his lie and companies need to make sure they are staying positive to keep their books in the green. Through my work with the American Cancer Society I spend time researching local companies that have missions and/or corporate giving that aligns well. As a corporation we are working hard to help people stay well, help people get well, and to raise the much needed funds to find cures, that can only be done with sponsorships that align.  Those companies before approving sponsorship or partnerships will also do their research on us to make sure our online activity aligns with their vision and values. We stay active on social media because the research shows people stay engaged with brands the participate with on social media.

https://www.spredfast.com/social-marketing-blog/why-sponsorships-need-social-survive