Big Boss Creative

is a creative advertising company providing original, award-winning AV/Digital/Social Media content for the entertainment industry

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We’re very excited to collaborate with Walt Disney Studios Home Entertainment’s campaign for Aladdin Diamond Edition. Check out the GIFs we made for the movie.

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Check out our trailer for UNSULLIED, a suspense thriller--in theaters August 28!

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Ninja Apocalypse trailer hits 1.6MM views and the body count is growing!

Check out our popular trailer and thanks for all the love!

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Insurgent Movie on Instagram: “3-2-1… GO! Watch @TheDivergentSeries: #Insurgent on Digital HD TODAY! (Link in bio)”

“3-2-1… GO! Watch @TheDivergentSeries: #Insurgent on Digital HD TODAY! (Link in bio)”

Collaborating with Lionsgate on the #insurgent digital campaign = A SMASHING SUCCESS! Check out our spot!

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Puffin Rock - Official Trailer - Netflix [HD]

Join the adventures of Oona and Baba as they explore the beautiful island of Puffin Rock.

How cute is this video? So great to team up with Netflix to create this trailer for Puffin Rock. Check it out to kick off this week with a smile :)

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Divergent GIF garners 1.5M views on Facebook!

Check out the GIF we created for Lionsgate’s “Divergent” to see what the buzz is all about!

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Ninja Apocalypse still KICKING with over 1.5MM views on YouTube!

Check out our popular trailer and thanks for all the love!

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Can A 56 Year Old Movie Feel Relevant?

BIG BOSS CREATIVE WINNING SILVER AT THE 2015 PROMAXBDA GLOBAL AWARDS PROVIDES THE ANSWER

We are thrilled to have received recognition for our work on the TV campaign for Sleeping Beauty. But this brings to mind the recurring question: Can old movies feel relevant to today’s fast paced, nano-second attention spanned consumers???

As is always the case with the Disney animated classics like Sleeping Beauty, the challenge is to make a movie that’s over a half century old feel "sparkly and new.” Considering all the various genres and titles that have come through our doors and our many years of creative advertising, this is perhaps the hardest thing to pull off over and over again. No blockbuster action scenes to pull from… no hot new stars to feature… not even a brand new storyline or trending social media buzz to capture the audience’s attention. Taking a movie originally released in 1959 and making it seem fresh, cool, and exciting to today’s audience is a triathlon level achievement for movie marketing. But it can be done.

Receiving a PromaxBDA Global Award for Excellence in Advertising for “Awaken”, our TV spot for Sleeping Beauty, is humbling recognition that it’s always best to put challenging marketing opportunities into the hands of creative types who: 1. truly care about the audience’s experience 2. truly don’t care what the old marketing guard thinks

When going for something truly original, it’s often important not to step back for the wide perspective. Don’t be afraid to stay in tight. Get lost in your little creative world for a while. Because the further you step back from “Trial”, the more “..and Error” comes into view. And that last part can fill your vision (and your client’s head) if you’re not careful. But if over the years, you are able to build a client/vendor team that’s built on trust, that pushes each other for originality, looks upside down at challenges to find new solutions, and feels comfortable enough with each other to loosen the reigns on experimentation, great things result… and the consumer wins.

What’s more challenging than introducing an audience to a new product? Reintroducing them to an old product and giving them a reason to feel that it’s new, relevant, and speaks to them today. And that takes the power of untethered creative collaboration… from the hearts and minds that conceive it, to the eyes and ears that consume it. Wondering if advertising can polish up a dusty old movie to a brand new appealing luster? Just ask our shiny new silver statuette.

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Big Boss Creative TV Spots Win Silver and Bronze at PromaxBDA

We are very thrilled to announce that two of our TV Spots were honored at the 2015 PromaxBDA Global Excellence Promotion, Marketing and Design Awards!!!

Our Sleeping Beauty “Awaken” :15 TV Spot was the Silver Winner for Movie Promotion: Home Entertainment. Check it out here.

Our Jungle Book “Swingin’“ :30 TV Spot won Bronze for the same category. Check it out here.

We are excited to share these awards with our amazing clients over at The Walt Disney Studios In-Home Creative Services. We are truly grateful to work with them.

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The DUFF Digital Spot Gets Half A Million Engagements on Facebook!

Check out the video we created for Lionsgate’s The DUFF to see what the BUZZ is all about!

https://www.facebook.com/video.php?v=709009052555951&set=vb.508739002582958&type=2&theater

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Good Ol‘ Fashion Understanding

When tasked to come up with shareable content for The DUFF digital and in-home release, we noticed that Mother’s Day was many weeks before the actual release date - too early to harness for traditional advertising… but could be perfect for digital.

The DUFF is a teen comedy filled with high school drama, cliques, labelling, and love triangles galore…  On the surface, given the predominately female tween, teen and young adult audience, you’d think dedicating a spot to honoring mothers for Mother’s Day would be a complete fail… an utter waste of digital space.  But that sort of demo skimming (looking merely at the age/gender surface of a demographic) would have doomed this content to the social nether world and left a missed opportunity in the shareable and interactive portion of the campaign.  

Creating social content requires some good ol’ fashion understanding of your demo (which some of us, in this instance, acquired from living in the same house as the demo).  On the surface, tween, teen, and young adult females seem to completely and utterly disdain the presence of Mom.  The yelling, the disrespect, the slammed doors and thrown cell phones… the caustic dregs of teen bile spewed out of their screaming mouth (you get the picture… maybe you’ve lived it, too?)  Well, beneath all this is a deep-seated, undeniable love for everything Mom does for her daughter.  The bond between Mother and Daughter is like nature’s Super Glue - it’s formed with a lot of heat and corrosive chemical reaction, but once it’s set, nothing can break it.

Once we focused on that premise, creating a video piece that spoke to the core appreciation every daughter has for her mother was easy.  And like everything that appeals to the core, it has to be shared… and commented on… and defended… and loved… with every ounce of your being… because that’s what tween, teen, and young adult females do.

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If DUFF means “Designated Ugly Fat Friend,” then what do you think a RUNT is?

Check out this Digital Video we created for Lionsgate’s The Duff and find out now!

https://www.facebook.com/video.php?v=700867483370108&set=vb.508739002582958&type=1&theater

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Who's the CHAD in your life? Tag him so we can all appreciate his beauty!

It was interesting to see the willingness of people to list out their own C.H.A.D. crushes in response to this very effective digital content.

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Lionsgate Home Entertainment and Big Boss Creative celebrate Mother’s Day with The DUFF!

Lionsgate Home Entertainment tasked the Big Boss Creative team with creating a compelling digital video asset that they could release to their hundreds of thousands of social media fans.   Using clips from The DUFF we created a :30 second digital video asset that was designed specifically to post to their existing social media fans on Facebook and Twitter.  The goodwill provided by this video will soften the earth when future teenage fans suggest watching the Duff on VOD or Blu-Ray.

https://www.facebook.com/video.php?v=696305853826271

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First WhipClip Launch Meme Gets 80K Engagements In First Day!

Justin Bieber’s Comedy Central Roast is more than trending.  And so are our memes for WhipClip, a new app that enables you to create clips of your favorite TV and music moments, so you can share them with your friends!  As WhipClip’s Launch Partner, we are beyond ecstatic that the meme we created has garnered 80k engagements (RT’s and Favs) on Twitter!!!  Check it out!