Content Marketing in 2022: How to Create Content That Stands Out
Content Marketing has been around since the dawn of the internet, and it has consistently been one of the most effective ways to get your business in front of people online. But with so much content being produced online, how do you ensure that yours stands out from the crowd? This guide will show you how to create the kind of content that actually resonates with your audience members in 2022 and gets them to engage with you and your business on social media channels like Facebook, Twitter, Instagram and Google+.
As we enter into the new decade, it’s important to take stock of where we are and where we’re going in our marketing plans. With the rise of social media and constantly evolving technologies, content marketing has become more powerful than ever before and will become even more useful in the next 5 years, so it’s important to understand how content will continue to change in this ever-evolving world. Let’s take a look at how you can use these methods in your future content marketing strategies to make sure that your campaigns stand out from the crowd.
A picture is worth a thousand words. The human brain processes images 60,000 times faster than text, so try to incorporate as many graphics and images as possible into your content marketing strategy. Some common trends for visuals will include: gifs, video, infographics, 3D renders.
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Embrace them all! You'll want to make sure that your visuals are easy on the eyes and pleasing enough that readers (and potential customers) will be drawn in. Keep at it with your content marketing efforts until you find something that works best for you. Just remember that what works today might not work tomorrow; keep an eye out for what else is trending and always stay up-to-date with new tools or strategies.
Use color psychology in your design: Color psychology is powerful and can have a huge effect on how your audience feels about you. You'll want to make sure that you're using color in an intentional way and use it for more than just aesthetic purposes. Using these colors will help attract customers that are seeking out exactly what you're selling; we often don't notice how color affects us because we're exposed to it all day long, but each of us has preferences for certain colors that may not be well-known by others.
Become an expert on something new
Become an expert on something that you’re interested in, but hasn’t been talked about much yet. This gives you a leg up on your competition. For example, if you were to become an expert on how people who live and work abroad can adjust their tax burden through international housing deductions, you could create content that stands out from all of the list posts already out there. Share your new perspective and knowledge with readers, who will likely enjoy a breath of fresh air (not to mention all of those pageviews).
What do others think about your topic? - Ask others what they think about a topic you’re looking into. Let’s say you were thinking about creating content around how people who live and work abroad can adjust their tax burden through international housing deductions. You could simply ask around, using LinkedIn or Twitter for example, Hey, I’m considering writing a piece on X – what do you all think? Then respond to all of those who take interest. Be sure to tailor your question slightly depending on which social platform(s) you use.
Video marketing will still be around
By 2032, half of all online video will be watched on a smartphone and more than two-thirds of that video will be created by consumers.
- Virtual reality marketing will get bigger: The number of active users for augmented and virtual reality apps is expected to nearly double by 2020. By 2032, nearly everyone will have access to AR/VR technology through their phones or laptops including most businesses.
- Podcasts are mainstream: One-third of all Americans listen to podcasts weekly; nearly 80 percent of businesses plan on using them as an advertising or branding tool by 2020. Even better news? Podcast ads are extremely effective, with listener engagement levels well above those for online videos and prerecorded audio.
Social media will become even more important
As more and more industries move towards social selling and businesses realize that they need to adapt or risk falling behind, social media will become one of the most important forms of content marketing. It will still be possible for some businesses to successfully create and share good-quality content without using social media channels at all but for many others, it won't.
And if you're trying to build an audience in your niche, you'll have a much easier time doing so if you're sharing your work on multiple platforms as opposed to just one or two. In other words, anyone who wants their business or products being talked about in five years' time needs a good strategy for using social media channels today.
1). As Google's dominance over search continues, you'll need to adapt your approach and optimize for social media.
2). It will be even more important than it is now for companies who want to succeed on social media today.
3). The business landscape will have changed by then too, so keep an eye out for new platforms and trends that are likely to emerge over the next five years.
SEO will move away from keywords, but there will still be SEO
Sometime, Google will remove all keyword data from their index; a move that will force marketers and businesses to focus less on targeting keywords, but more on using content as a means of achieving some business goal.
In 2017, it was all about optimizing pages for keywords.In 2017, many companies were caught in a trap, trying to figure out how to create content for Google when Google kept changing its rules. And while it may feel like SEO is doomed with all these changes, there’s no need to panic! It’s just part of life as a marketer or business.
In fact, it's inevitable that SEO trends will shift and change over time. Which is why your focus shouldn't be on tactics; but rather on creating stories that cater to an audience's needs and goals. Because regardless of what SEO changes are coming down the pipeline you'll always want your content marketing efforts helping your customers achieve their goals!
In 2027, it will still be important, but more businesses and marketers will be focused on telling stories that cater to an audience's needs. And while we can't say with absolute certainty how these changes will affect SEO trends down the line, we're confident we'll continue seeing search-engine optimization evolving over time. But whatever happens next year or even decades down the road, one thing is certain: customers come first!
Influencer marketing and native advertising are going nowhere but up
Being relevant and consistent with your content is only going to become more difficult in a world of too much content. But don’t worry there will be even more opportunities available, too. Companies are expected to spend $120 billion on influencer marketing by 2027, up from $40 billion today.
Native advertising (creating sponsored content that blends seamlessly into a platform's user experience) makes up 23 percent of all digital media ad spending, but it's expected to reach 42 percent by 2025. If you're creating branded content for someone else's platform, think about how it can add value even if it doesn't directly lead back to your company website.
Influencer marketing and native advertising are expected to make up a larger share of media spend over time. This can be a great way to reach your target audience by working with influencers that already have their attention. Just remember, influencer marketing comes with high risks if something goes wrong, you're linked with that influencer forever. Be careful who you partner with and always make sure there is clear disclosure on any sponsored content.
Mobile content marketing won’t fall off anytime soon
The idea that content should be designed specifically for mobile is not going anywhere anytime soon. Think about it, even today 50 percent of all Google searches take place on a mobile device.
Mobile might account for 1/5 of all online traffic but in three years, it’ll account for more than 1/2. By 2024, that number will increase dramatically as more and more internet-connected devices become popular, think smart refrigerators, watches and televisions. Because we won’t know what exactly these devices will be used for, we can be sure that some level of mobile content marketing will still remain a necessity; prepare accordingly.
People use mobile devices for quick, on-the-go browsing, so they need content that is just as fast and easy to read. That’s where shorter paragraphs and more graphic content come into play.
If you’re currently doing long form content marketing on a mobile site, it’s important that you try adding some images or at least bullet points of your key points before posting it. Shorter content works especially well when we know that 80% of people don’t scroll past the first two pages of Google search results; even if people are searching for something specific, they want an answer as quickly as possible. Your website needs to make sure its first page reflects that.
