Difference Between Blogging and Social Media
Blogging and social media both allow people to share their opinions and thoughts with the people who listen. Promote the link you wanted to promote, share that news status, and more. However, blogging and social media are also very different.
When you blog, your content is all by itself. There is no competition when someone enters the URL to your blog. Itâs just your blog post followed by another one of your blog posts. With this method, you can develop a stronger community.
On social media, you will develop a larger community, but larger doesnât mean stronger. If someone is following thousands of people, chances are they wonât see a lot of your tweets. Social media is also filled with competition because the timeline keeps on updating. A new tweet appears on your timeline every second, and millions of tweets are sent out every day. This is the same for Facebook, Pinterest, Google+, and all of the other social networks. Itâs also very easy to get fake followers although fake subscribers to a blog are less likely.
Blogging allows you to develop a strong community and social media allows you to build a large community. Itâs quantity against quality. However, if you can mix the two together, you will have a big presence on the web.
With millions of tweets and Facebook updates posted each day, there is no question that the world of social media is bustling. The traffic flow on most social media websites is high and constant, which makes any posted content subject to observation by a diverse audience. Unlike blogs, which need to be more rigorously advertised in order to produce page views, a like on Facebook or a follow on Twitter automatically adds your company page to a userâs News Feed and any subsequent posts will be delivered straight to the user.
Another advantage of using social media is its brevity. People today are busier than ever and time is always of the essence. Many who use the Internet as their primary source of information have little time to read anything longer than a tweet or Facebook update, both of which limit post length. Posting under these conditions forces key points to the forefront, removing all of the âfluffâ that can lose a readerâs interest.
If social media is so revolutionary, then why do so many companies still create âoutdatedâ blogs? Despite a general decrease in blog activity over the past several years, blogs can still be effective from a content marketing standpoint. While short posts and images are great for capturing the attention of users, they are ineffective in explaining more complex topics â say, your companyâs point of view or its goals. Blogs offer a forum to provide more information that wouldnât fit in a tweet or another social media update.
A blog can also be personalized. Sure, you can change your Twitter background or put up a cover photo on Facebook, but, at the end of the day, the template youâre using is not your own. A blog is a blank slate that can be crafted into what your company wants it to be; you can use your own graphics, color scheme, and other customizations. These small modifications can make all the difference in marking the site as uniquely yours. On social media websites, your company is just another profile.
Social media has its advantages, but so does blogging. Which should a company choose to emphasize? The answer is both.
Blogs and social media websites each serve a unique purpose. While blogging may be a bit cumbersome at times, it is still an incredibly useful way to market content. Social media is an excellent way to build an audience, but it is often very difficult to publish an informative and well-written post within their parameters.
An effective content marketing strategy uses the two in tandem. You should post links, snippets of longer articles, videos, and other pertinent information on your companyâs social media profiles. Use Facebook, Twitter, and other similar sites to gain a user following, then direct them via links and advertisements to your company blog. Meanwhile, reserve your blog as a place to post your âmeatierâ content and more important information. The content is king, social media is courier, and a company blog the throne.
