L’esprit De Escalier @bluedreamer-blog - Tumblr Blog

CUSTOMER EVALUATIONS

I just recently went to this well-known fast food chain. They are famous for their chicken and I was hoping to have it on that day. Unfortunately, they run out of stocks and could not offer me what I wanted. I’ve witnessed a few customers who went out of the store empty handed and of course, disappointed.

Running out of supply is a big no-no for every businesses, especially if they could not offer the products that they are known for. Losing profits for that day is a minor thing. However, business may have the risk of losing these customers forever which makes them lose their purpose.

In this kind of problem, the company should have assigned another supplier in case their original supplier could not provide for their needs. Company’s should always have a back-up plans and should not rely on their other products.

ADVERTISING

Marketing Plan

EXECUTIVE SUMMARY

Targeting Filipinos of classes B, C, D, and E, Red Ribbon aims to be an everyday celebration brand for every Filipino families. With that, offering its product and placing their baked products inside the various local grocery stores (e.g. SM Supermarket, Robinsons Grocery Stores, Puregold, etc.) aims to targets both the traditional and modern moms in every Filipino household. As Filipinos known to be family oriented, we are targeting Filipino moms who tends to make or greatly influence most of the family purchases.

Red Ribbon prides itself with their cakes. Since customers have different preferences, the group suggests to create a value pack – get one slice of each five cakes for only P99.00. For the months of June – September, Red Ribbon will be releasing its cake slices promo. The cake slices promo will be available in five delicious classic cake flavors: Choco, Rocky Road, Ube, Ultimate Choco and Mocha. For the months of October and November, Red Ribbon will launch its confetti cake. It will be sold per slice only. It will be called the “TGIF” dedication cake. For December, it will launch its Christmas themed confetti cake. There's nothing more festive than our show stopping Christmas cake. For January, it will offer back its “TGIF Dedication Cake” slices. As for the month of February, it will launch its Valentine’s themed confetti cake. A Valentine cake is a sweet way to express your love for a special someone.For March-May, the “TGIF Dedication Cake” will be officially sold as a whole cake. No celebration is complete without it.

Through this strategy, 30% sales increase is being expected within the first quarter from its implementation and increase the market share by 20%.

MESSAGING

Ads number 1, 2, 3, 4, 5, 6, and 9 aims to achieve an emotional goal where its goal is not to inform the customer about the product, but to elicit an emotional response that leads to personal identification. The ad number 1 for example, “Love Has No Labels” is a campaign to make individuals—even the most progressive and accepting of us—realize that we harbor our own implicit judgments. The demonstration showed different sets of skeletons kissing, hugging and dancing before revealing themselves to passersby as gay, lesbian and biracial couples and friends. As a results, people were able to recognize their own prejudices.

The ads number 7, 8, and 10 aims to achieve a cognitive goal wherein the advertisement's key message is about the product's attributes or benefits of the product or service that is being advertised. The message is designed to make sure that consumers pay attention to the ad and take the time to cognitively process the information. The intention is to first, present the consumers with rational information about the good, service, or company and then to help them develop positive feelings about that same product or company. Chowking’s advertisement of their halo-halo was able give out information about the good to its viewers as it presents a solution to its customer’s problem, and that is how to get through the blistering heat.

Dove’s Real Beauty Sketches is the ad that I like the most out of the ten ads. The aim of the ad is to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers. It really touched my heart as I saw it and probably many women are empowered by the said ad. On the other hand, the ad of Mcdonald’s is the ad that I least favor because it only focused on their delivery and not really about their main products which are their food. Ad number 10, Nike’s “Short a Guy”, has stimulated me to learn more about the brand. Through this ad, Nike was able to bring awareness to the people that they have several other products that people were not aware of. It brought me curiousness as to what other products that Nike could offer.

FROM HERE TO THERE

As an entrepreneur starting from scratch, I would use a DIRECT CHANNEL to get my high-end luxury goods to my customers. This means that I would not use any intermediaries to distribute my products to the consumers. Although it would cause me a lot in terms of business growth and geographical reach, with this channel, I would be able to gain a bigger profit and sustain my own sales force.

If I were to take my company global, the top 3 countries that I would first target would be USA, South Korea, and France. According to a research from Departures magazine and Ledbury Research, North America was listed as the most important market for growth over the next five years. East Asia ranked second, followed by Western Europe, Eastern Europe and then Central and South America.

Since South Koreans have started to avoid overly popular designer or luxury goods with big logos as they are offer less scope for differentiation. Instead, they are looking for goods to showcase their unique tastes and personal identities. Giving a sense of individuality for the South Korean customers and as one of the technologically advanced country, they will be catered in a show room where they could examine a merchandise and then buy it online. In France, customization services are likely to evolve further and sales through internet retailing are increasing. Therefore, with the French market, customization through internet is ideal. Lastly, since the late 1960s the US has been a magnet for wealthy overseas consumers and has been as a key shopping destination ever since. Nonetheless, internet retailing will also be emphasized for reaching the American market.

WILLINGNESS TO PAY

Having my dinner at a restaurant in Centrio with a friend, I am willing to spend a maximum of 200 pesos. However, if I am to choose a restaurant to impress my boss, I am willing to pay a maximum of 500 pesos. For a simple haircut, I am usually willing to pay at most 100 pesos. Conversely, my willingness to pay will increase if I must have rushed haircut for a special occasion that I should attend on the next day. As you may see,whenever I need to make an impression, my willingness to pay changes and also by how important an occasion is for me.

I HAVE THE PRODUCT FOR YOU

The baby boomers today will experience health problems and so multivitamins and other supplements are just one of their needs. But for them to actively maintain a good health, a center for those baby boomers is ideal. It would consists of exercising machines that would be appropriate for them and also doctors and nurses for their medical care.

Christmas is the most important holiday and everyone wants to feel special. A store that personalizes everything from shoes, clothes, bags, accessories, food, et cetera, would surely touch the hearts of everyone but these are of good quality at good prices.

And for those who are concerned with the environment, a personalized cotton swabs are also offered. Swabs are usually made with plastic, but these personalized swabs are made with paperboard spindle.

By switching to paperboard spindle, we are able to save petroleum energy which helps our Mother Nature. More time is spent online, doing anything therefore, more people are open to the idea of shopping from home therefore, fast delivery of the ordered items is one of the main concern and there may also be doubt if the product is delivered well. An online camera will be installed with the product so that the customers will be assured.

Because there is also an increased concern for look and grooming, an application where any person could see what style of hair, make-up, or clothing would be ideal for them can lessen their time wondering if whether or not such look would make them look better.

BRANDING ME

Sincere, competent, exciting, sophisticated, and rugged. These are the five branding personalities and I guess, the word exciting describes me best. I always try to show the people around me the different sides of my personality because I do not want to show the people the same things over and over again. I always have the desire to surprise people every now and then. If ever the time will come that I will have the need to change people’s perception about me, then I should change both my outlook in life and the way I package myself. In other words, I have to rebrand myself.

GOODS AND SERVICES

(Are there any purchases that are purely goods? Are there any purchase that are purely services?)

It is found that there is no perfect definition for separating goods from services, though scholars have been trying for a very long time. However, there are purchase that are pure goods and pure services. Pure goods are do not include any services. Examples of these include a box of cereals, a bottle of shampoo, and/or a package of socks. Pure services on the other hand, do not include any goods. Examples are financial consulting, car wash, and/or tutorials.

WHAT MAKES UP A PRODUCT

The symbol of beauty, Dove, is one of my favorite brands and is number one on my list. It comprises forty percent of my purchases as it is a must for my personal care. I always feel beautiful and confident whenever I use their beauty bar and I like the soft feeling of my skin after I use it. With the mission to help girls love themselves the way they really are, it makes me love the brand more.

Nescafe Creamy White is one of the brands that is always on my shopping cart and it always keep me up when I need to. It usually takes up thirty percent of the products that I purchase. As a third year business student, I always have the need for coffee especially when I’m pulling an all-nighter just to finish my projects or when I need study. However, unlike any other coffee, Nescafe Creamy White is with Nestle milk which suited to my taste. It has the perfect balance of coffee and milk.

Another twenty percent of my purchases goes to Nestle Ice Cream. It is always present in any occasion and whenever I shop, I always make sure to grab their ice cream whenever I visit the store. What I really like about the brand is that it gives me more than what I have paid. I like how creamy their ice cream is and how unique the taste of their ice creams are.

And the other ten percent goes to other brands.

#unilever #nestle #nescafecreamywhite

My Positioning Statement

Touching so many people’s lives by carrying various brands like Selecta for ice cream, Knorr for seasoning on every Filipino family meals, Dove for the skin, Clear, Tresseme, Creamsilk, Vaseline for hair care and et cetera. Unilever‘s purpose is to make a sustainable living a commonplace. With Unilever, for them to succeed requires “the highest standards of corporate behavior towards everyone they work with, the communities they touch, and the environment on which they have an impact.” Unilever is one of the companies that I look up to because of their selfless concern for others.

Being internationally known, there are countless fresh marketing graduates and professionals who are willing to be part of the company.

As a student, I never lose focus on my goals and as an aspiring leader, I involve myself in various activities that could hone my leadership skills. As an Atenean, I do not count the cost, nor the things that I have achieved and received. What matters to me the most is that I have done what is required of me and as much as possible I do more than what is expected of me for the benefit of others. As a person, I always strive to be the best that I could be.

And it was awesome!!🎆 Fireworks @ #xavierourcommonhome

#xavierourcommonhome

Market Potential

What is Targeting, choosing a segment to target, and sizing markets.

Market Potential for Ateneo de Cagayan:

Total Student Population: 10, 691

X 25%= 2,673 X 75%= 8, 018

Market Potential for Capitol University:

Total Student Population: 6,222

X 25%= 1,555 X75%= 4,666

Market Potential for Cagayan de Oro College:

Total Student Population: 8,600

X25%= 2,150 X75%= 6,450

Suppose I own a tailor’s shop at Cagayan de Oro City, for me to be able to target and offer my services, I need to compute my target market. Ateneo de Cagayan (ADCU), Capitol University (CU), and Cagayan de Oro College (COC) are just a few of the schools in the city. Let’s say, there are 10,691 students at ADCU, 6,222 at CU, and 8,600 at COC. Each student needs 2 sets of uniforms, while 75% needs 3 sets. The total market potential is calculated by multiplying the number of buyers in the market by the quantity purchased by the average buyer, by the price of one unit of the product. After doing all the calculations, Ateneo de Cagayan has the greatest market potential of 8,018 units.

�A]��82��S

Entry 4: SERVING MARKET SEGMENTS

As a teen, I am always up for new adventures and by that, I always have the need to wear shoes that are comfortable and has good qualities. In this entry, I will state my trusted top 5 footwear brands and why I think they deserve their spot.

Nike, nonetheless is the number one footwear and apparel brand and it is because of their mission, “to bring inspiration and innovation to every athlete* in the world. (* If you have a body, you are an athlete).” Nike creates products, services and experiences for today’s athlete while solving problems for the next generation. Also, the company have foreseen that the young athletes of today will have a big impact on Nike’s future target market. Grounded on the company’s mission, they strive to be a company who continually inspires every professional, aspiring, or young athletes around the globe and be part of their everyday lives. In today’s era, people easily changes their preferences and by that, I appreciate how daring they constantly innovate their products.

Adidas, one of the top shoe brands in the world has the mission “to strive to be the global leader in the sporting goods industry with the brand built on a passion for sports and a sporting lifestyle. They are committed to continuously strengthening their brands and products to improve their competitive position.” Known for their “long lasting” shoes, Adidas boasts itself for elegant designs and comfortability. Nowadays, people uses Adidas as a walking shoes but whenever they feel to have a run, they aren’t worried that their shoes will be worn out because it is also designed for spots activities.

Third is Puma. The company’s mission is “to be the fastest sports brand in the world.” With today’s technological advancements, Puma takes in to the advantage. With their mantra of “Forever Faster”, Puma now manages several websites around the world and through that, they gather their customer’s feedbacks which gives them the opportunity to respond to their customer’s needs immediately.

“Our mission is to become the number one brand for the sports enthusiast.” To accomplish this, ASICS aims to continue making the best products. Considering their technological advances, they will push the limits on what they can learn from the body and its needs in athletic gear. They pledge to bring “harmony to the body and soul.” With the combined research by scientists, athletes, and coaches, ASICS creates shoes that are tailor-made with the exact standards of every athletes. The brand assures their consumers that their shoes are perfectly fit and comfortable through various researches of the experts.

Geox’s mission is “to create stylish products that enhances their consumers’ daily life, through technical innovations that offer enhanced breathability, durability and protection from the elements.” Geox provides affordable, fashionable, as well as comfort to their consumers which they are willing to pay for the premium. Geox shoes has the technology and brand image that makes them a premium.

MARKETING BEYOND BUSINESS

The world’s biggest social problem are not the wars, the global warming, the resource imbalances, nor poverty. The real social problem here is APATHY. As described by Urban Dictionary.com, “apathy shows complete lack of emotion or motivation, whether directed towards a person, activity, or object. ” In today’s technological advancement, there are numerous ways to bring awareness to various problems and therefore, an opportunity to convince people to take an action and for us people to be in solidarity in combating those social issues. As one of the countless fields in the worlds, marketing can take part on the first step of solving by connecting with the people, selling the problem and making them aware of the existence of these problems. By connecting with the people, it will be some sort of bridge to disseminate information easily and therefore, making them aware of the existence of various social issues. By then, people will be encouraged to take part in solving these issues.

MARKETING and MY CHOICES

Nestle, Unilever, and HumanNature are three of the companies or brands that I personally admire and trust. Nestle is one of the brands that I grew up with and I appreciate how creating shared value became a fundamental part of the company’s way of doing business. While Unilever doubles the size of their business, they also try to reduce their environmental footprint and increase their positive social impact by working in partnerships to help change things in a global scale. HumanNature’s natural products has caught my attention and considering their advocacies of PRO-PHILIPPINES, PRO-POOR, and PRO-ENVIRONMENT had kept me supporting this brand. A brand that I dislike is Coca-cola because I can’t find any health benefits that the consumers could gain from consuming their product. The way I favor a brand over another is how they advertise themselves. If a company’s advocacies and my own beliefs clash then, I would not patronize such brand.

SELF-INTRODUCTION

Seven years ago, I was a typical freshmen high school student who was really inclined to Korean pop culture. Thinking about my future, I thought that my entire life would just revolve around k-pop. When people ask me what I want to do and to be in the future, I answer them confidently just like how I answer questions like what are the things that I like, and how do I see myself several years from now.

I saw myself working in the entertainment industry in Seoul, South Korea as one of the heads of a large and successful company. I also thought of travelling from one country to another and meet new people. One could see this as probably the good life.

As I entered college, things became so different, so unpredictable in all entirety. It was as if all my naïve thinking and innocent dreaming seem for nothing. Thinking about those previous questions, I find it difficult to give out an entirely acceptable and verbose answer, settling for the totally mundane, “I don’t know.” I wanted to be practical, as the times have dictated, and consequently, I begrudgingly throw at the back burner of my brain my teenage dream. People might think that I don’t have any ambitions in life or that I have an unsure future but truth be told, I do have them and am always hurt by the way they say things about me; it usually makes me think lowly about myself.

Currently, I am a third year business administration student, majoring in marketing. Before, I do not have any specific answer as to why I chose this degree, more importantly my major. I would reason out that having this degree could ease me into finding and landing any jobs available. There was even a time when the thought of regretting my choice had creep into my mind and that would leave me in the state of confusion, anxiety and a disconcerting feeling.

Suddenly it hit me. In the middle of my junior year, I decided to be self-assured, shaming my as-if prison-like circumstances and hit it out into a home run of self-confidence that I knew I possessed— that of which I had hidden all these years due to my doubts and fears and considering my degree, I should gain more experiences to build not just my career but also my personality and improve my skills for me to be able to do any job properly and efficiently. I tried to search within me for the things that I truly wanted to do and be in my life, I tried out new things which may have scared the life out of me in the past, I went out of my comfort zone albeit the hardships I undoubtedly will undergo and in the process, I learn more about myself.

I first started looking for my real desires, my real ambitions in life. I tried working as a secretary of a businesswoman during my semester break and a lot of things came into my mind. I realized that I was not wrong in choosing Marketing as my major and secretly, I have been wanting to be a real business person in the future. I want to build a business where I could be able to help numerous people, especially people who struggle to look for their real selves... like me.

#realtalk thisisme

Trending Blogs

Recently Viewed Blogs

L’esprit De Escalier