The Bigger Picture
The song that I will be analyzing for its cultural impact is “The Bigger Picture” by rap artist Lil Baby. Lil Baby is only 25 years old, and he is already one of the largest rappers in the game. His most recent album My Turn spent weeks at the number one spot, and over the last few years he has had more than 4 dozen songs chart on the Billboard Hot 100. In recent times with the surge of Black Lives Matter protests, Lil Baby’s “The Bigger Picture” served as almost an anthem to the movement. He has personal ties to this movement as he is an African American male who has been through the corrections systems in the United States. He thought as an artist, and most importantly since he has a platform, he could help educate and bolster the Black Lives Matter movement. When asked about how he felt about his song in relation to the Black Lives Matter movement Lil Baby stated “"I'm definitely proud of it, 'cause it's like it's working in a good way for me and for my people," he says. "And it let me know that my mind state is not all the way wrong — the way I feel and the way I'm thinking."(npr.org).
It is time to dissect the song a little more to show how this really was a huge effect when it came out, and how it still is. After all, Lil Baby loved to analyze music way before he started to actually write music. For example, "I used to dissect music — like, I used to know every song word for word. That was like one of my goals, to just know this song from front to back," he says. "I wouldn't really make a rap, but I just liked music so much that I started putting it into my life — I'd take someone else's song and make it for me."(npr.org).
The song starts off with a kick-ass intro that is a new reporting.
Protests and growing national outcry continues over the death of George Floyd
Last night, people protesting in Minneapolis escalated
As demonstrators were lashed by tear gas and rubber bullets
The main message here, the main message here, the main message here
Is that they want to see those officers involved
They want to see those officers arrested
Officers arrested
(I can’t breathe, I can’t breathe)
This piece in the beginning is an excellent hook to the song, because he shares the main message in the first 30 seconds of the song. And now he can just keep on building on this message block by block, or in this case line by line. By the time that this song debuted on June 27th it was number three on the billboard charts which is actually the highest song Lil Baby has ever had. This just goes to show how important of a cultural impact this song had at the most relatable time. I think the biggest part about this song is that Lil Baby acknowledges that he has previously rapped about violence and drugs in past songs but that it was time to use his platform for the better to inspire change. According to Genius lyrics, “Lil Baby has famously rapped about a criminal lifestyle his whole career, but wants to use the platform that has given him to spread this message now. With the Black Lives Matter movement progressing the way it has, Lil Baby is fully supporting their movement, to the point where he feels it’s time to stop rapping about guns and killing, but rather to speak up on the racial inequity in America today”(Genius). If only many others follow his lead then music in today’s world can be more influential to culture than ever before. There have obviously been many other songs that have been created to mirror Lil Baby’s message, but it is really important when an artist as mainstream as Lil Baby joins the movement. Hopefully many other artists follow in Lil Baby’s footsteps, and use their large and impactful platforms to stimulate change and improve the culture of the United States.
https://www.npr.org/2020/10/21/923944010/lil-baby-my-turn-bigger-picture-criminal-justice
https://genius.com/20089258






















