Bojan's blog @bojancek - Tumblr Blog

From startup 'kid' to job 'kid'?

First of all, let me say that I respect start-up industry so much. It has to offer great platform for all business oriented people with an entreprenual spirit they want to create and feel. It's phenomenon what's been going on in the last few years . Seeing all these young persons, coming directly from the students rows and trying to create something that will do the world a better place… this is just awesome. It's incredible journey for all of them who at least try to create something.

Now, we also know that only a small percentage of young enthusiasts actually make it happen and start to deliver their product or service. And also a small percentage of those are the one who succeed in a global level. So what happens with all of those who haven't succeeded? Well, if they know why did they even start their start-up in the first place, they try with another idea. This time they're more experienced, they have bigger social capital and know better how to deal with the obstacles. But again, only a small percentage of them actually succeed. So over some years, trying to find investors and right source of mentorship, a lot of them stop working on their dreams. They simply quit. And all this energy and excitment about changing the world is now just a fantasy.

Looking from this perspective, why do I think OPN – the opportunity network – platform is a great place for all of the start-up 'kids'?

Well, first of all, it's because I believe they shouldn't stop working on their dreams. Show must go on. If you know you can create something big, you should keep doing it until you succeed. And even then you should keep doing it. Because you're passionate about this proccess of creating and bringing value to the market.

OPN is a business platform that lets you stay who you are and how you want to create brand culture. This is important factor for start-up 'kids'. Freedom and creaticity are one of the most important reasons why start-up industry has been expanding so well.

Next thing is that OPN offers the usage of advanced internet technology. Being a partner of global social community (public listed) is awesome opportunity for those 'kids' to stay in the internet business and not switch the industry.

It offers a professional mentorship of experienced people in the different fields, such as investments, networking and traditional business, where they have already created wealth and gained a lot of knowledge. And most important - they all have interests to 'invest' their time in you.

All the knowledge and connections they have gained while being involved in start-up, is great source for budilding their next business within OPN.

Having control and overview of their business is the case also here. With innovative online office they are always and everywhere in a position to 'check something'.

There's no need to search for investors who will help them get resources they need in order to create the app, establish business model and start to 'kick ass'.

And last but not least – there are no costs with creating product/service and business model. Everyone can start building their business, even for free. A system from logistic and business view is already been done and it's working. It's there. And it is a damn profitable model.

So how they will attract users to spend time and money on their social community, it's up to them. And by saying 'their' social community I mean like it sounds. They still remain 'CEO' of their business, with freedom to decide with whom, when and where they will build the business.

All they need to do is download the app and start working on their next project within OPN and its cooperation partner, which by the way has awesome community and big potential of creating passive income.

More information about the product and business model I explained in those posts:

We challenge the status quo. In a sexy way: http://bojancek.tumblr.com/post/78577890240/we-challenge-the-status-quo-in-a-sexy-way

From technical sucked start-up to 300 milion eur of market capital: http://bojancek.tumblr.com/post/77802998860/from-technical-sucked-start-up-to-300-milion-eur-of

Stay great. Inspire others. And don't forget what you're all about. ;)

Cheers!

Seriously? :)

What would you say if you have had your own company for the last few years... A company that's your 'baby' and where you have spent the majority of your life since you have founded it... You literally breath with this company… Don't sleep at nights because of revolutionary ideas you wanna launch etc. etc...

And then... one day... an unknown person you have seen 5 times in your life... says to you: "Accept my advice and don't do business and investments anymore in your company, because it will crash down."

I know! I literally couldn't understand how the hell this person isn't embarrassed to say that kind of things. And in front of other people! But... I can understand why he's thinking like this. I really do.

Now, I'm not the founder of my company, but I'm a shareholder and a business partner. And yes, I do consider it as my 'baby', I do breath with it and I have felt insomnia a lot of times over the last few years. So having my own standards to accept and think about advices ONLY from people who are building their global business (with a revenue of min. 100 milion eur), you may assume how his message have had impact in my life. :)

And I gotta say – I've kind of missed that. At least 1 and a half year I haven't been told such thing. And it was great opportunity for me to realise once again that I'm in the right path. Why? If I summarise his explaining and 'proving' his 'professional' knowledge about my company and industry, it goes like this: »I've never been active in your company, nor I haven't participate in this business not even for one day, but from the perspective of my unprofessional thinking and lack of knowledge of this industry, I assume this company will not survive, so take the money that's left out, until there's still time.«

So this message is for everyone who're trying to build your own business and working hard to make your mission possible – IF YOU'RE NOT BEING TOLD THAT KIND OF THINGS FROM OTHER PEOPLE, THAN YOU'RE DOING SOMETHING WRONG! Now, don't give a f*** to those people. I don't say those persons are bad human beings. I don't even know that guy, so who am I to judge him? But, from the statements he gave me, I know how much my time and energy I will put into our communication. Because his way of thinking isn't good for myself and my family. In fact, this is disturbing my way of thinking, because it's representing something I've been trying to escape from. Don't fight with them, don't try to prove them wrong (for any price), just show the serious approach to your work and your vision. Tell them they're idiots, because they tell statements with no sense - and don't feel bad because of this. Remember – you're a business man, an entrepreneur, you're doing something incredible for the world, your family and your friends. Don't let them to insult you. And don't forget to understand their behaviour – they're not capable of searching credible information. They just believe what they want to believe.

I'll repeat once again the words from inspiring entrepreneur - Howard Schultz, CEO of Starbucks - “There will be people along the way, who will say to you that you’re dreaming to big, that it’s not possible and those things just can’t happen. Don’t allow anyone - friends, family, acquaintances, teachers, whoever it is - don’t allow anyone to tell you, that what you’re dreaming for yourself and your family is not possible. It is possible. Don’t be one of those people, 20 years from now are going to be walking around in 9-5 job, miserable and angry, because you let your dreams got away from you. Because you didn’t believe stronlgy enough in yourself and what was possible. Don’t allow that to happen. This is an unbelieveable time and I can’t encourage you enough to continue to think that things are possible and that your dreams can come true.”

More words from Howard you can find in this 2 min video: https://www.youtube.com/watch?v=60S6L20AlbM

Have your standards. Because your story does matter. ;)

Cheers!

We challenge the status quo. In a sexy way.

I decided to write a few words about the brand I am helping to add a value on the market. If you decide this is a spam, I'm fine with that, it's your way of looking at it. However, my way of looking at it, is to provide a market with correct overview of our concept.

Over the last few years I learned a thing or two about human psychology. And the very basic thing is that every individual is a believer or someone who doesn't believe. I know there is a lot of other factors between these 2 points, but at the end you either believe or you don't. It's simple as that. And I do understand why someone believes and someone doesn't. This is not my topic now and obviously I'm not here to judge anyone from these 2 categories.

However, among credible ones there are also some 'articles' on the web market that explain our brand in the way authors wanted to explain. I'm fine with that, I don't get to the point where I feel I need to prove them something in front of the public. It's really not my style. But you know, writing something in public and provide readers with your name, can be dangerous and unpleasant. Especially if the company you're writing about, is a public company. And some writers have already experienced this. They got one or two nice letters with legal opinion and they needed to change/remove what they wrote. I support this, because market deserves the truth. This is a balance every market needs, in order to keep the right flow.

Now, let's get to the point. Crazy as it sounds, but when you think about it, our idea actually makes a lot of sense. Let's look first from the perspective of a basic user of our online community. Combining different online services into one community is not a real innovation for sure. It's like if you'd put for example Facebook, Amazon, Ebay and Groupon together into one enviroment. But why would you do that? Well, you don't need to be smart to realise that big fishes, such as these companies, don't have interests to cooperate on the corporate level. But, when you think about that and what kind of value such cooperation can provide a market with, it's actually something that is worth to spend your time to think about.

Having the access to the same data base of the biggest web services is pretty awesome. You'd be able to create more values and opportunities for the users, than just to provide them a service. For example, you'd be in the position of making the whole enviroment more user friendly, offering them a unique loyalty program. Let's say you post a photo on your facebook wall, do some bidding on Ebay auctions and download an e-book from Amazon. And because of these activities, the community gives you the credits you can spend for buying the real lunch nearby through coupon on Groupon. Yeah, I know it sounds pretty cool. But is this experience really possible on big fishes platforms? Well, technically it may be. In practice? I think it's not.

What we have done is we collected some pretty cool services into one enviroment. We have community for communication and this is a core of an whole experience. The users can check good deals nearby; bid for their favourite product on auctions; play games with their friends; listen to the music (soon read e-books, watch movies etc etc.); trade on the real forex market; and buy on thousands of global online stores and as a result save money when using our cashback system, connected to their bank account (such as PayPal).

In order to provide our users with real value and cool experience, we've upgraded the usage into the next level. We basically created a loyalty program which rewards users for their any kind of activities on the community. What that means in practice? Let's say you're a user and today you liked a photo of your friend in his wall; you challenged your acquaintance to play a game with; and you had a small chat with your cousin. Because of the business model, related to the access of the same data base for all our services, the community rewards you with some extra credits, you can spend on buying a good deals nearby; bid for the real products on the auction market; send those credits as a birthday gift to your friends etc. etc. There is so many things you can use the credits already now. And in addition to that, you get extra credits on spending of your friends. And I do believe this is a huge step for the whole global web market, using a business model in unique way and 'reinventing' the social media industry.

The huge problem today with the social media market is not that people spend too much time there. It's that the time they spend there in the most cases is not profitable for them. And as social media market has been growing in the last years, more and more people has been asking themselves one thing - how to make money on the internet platform? You see, it's not enough anymore to build nice community or app, where people spend their time and just use it. Sure a lot of communities offer the creative solutions, but in the most cases only the creators of those communities or apps are making money. So the big question in the social media market is: How to create the platform that is profitable not just for the creators, not just for the investors, not just for the people with the special skills or knowledge, but also for the regular users?

So we came up with an idea to make some difference here...

Now, let's look from the business partner's perspective. In order to reach the full potential of our concept, we made an agreement with an independent company which has created a business model available for 18+ years old entrepeneurs (or people who want to be) starting their own internet 'franchise'. Of course, completely free of charge and with zero obligations. What we have done is instead of paying a big attention to the traditional way of marketing, we decided to put focus on mouth-to-mouth marketing. We've provided a market with the new dimension of how the business is being done. So users who don't want just to communicate and use the whole enviroment as a service, they can use the business opportunity, create their own network of users and participate in the turnover of those users. Even if those users do shopping on other online stores, such as hotels.com, apple store, skype etc. etc. That basically means that our entrepeneurs can make money with having the network of users buying stuff on the global web market. They can control their business through their unique online backoffice, with all the business tools they need (one of the business tools they get is a tablet with an app, where they can educate themselves and show the opportunity to their friends).

A brand name? I'm referring to SiteTalk community and OPN cooperation partner.The first one is a public company, the second one has been preparing for an initial public offering (IPO).

Nowadays there is more and more companies that are focusing on giving people the oppportunity to make some extra money. We even get to see that in taxi services, not to mention the banks and many others categories. I believe this is a future. I like to call this industry as an 'independent-business-industry'. It deserves a big respect, because challenging the status quo is not an easy way to do. This is a business industry for people with open mind, who have the guts to think different and 'write' new unconventional stories.

Innovation? You decide.

Stay inspired. ;)

p.s.: one cool ad (not official one of the company): http://www.youtube.com/watch?v=vP63m1R-brw

From technical 'sucked' start-up to 300 milion EUR of market capital

It's not so funny when you think how many people still have prejudices. If this was the case 20 years ago, you were like: "Ok, who cares, I will still be having my 'safe' 5-9 job at least for the next decade...", but having closed mind in information age can literally bury you.

I know there is a lot of factors that leads someone to having closed mind. Family is one of the biggest. And we shouldn't underestimate this. And the lack of resources in developing countries is also something we can put in this category. However, I've been paying attention on that subject in my country, where the lack of resources is not the case. And having been raised in the family where going to the job, eating and sleeping were not just top 3 activities, but almost the only one, I know for sure that it is possible to overcome the old way of thinking.

Those are really the basic things and you can find a huge number of books on that subject. And what's even more crazy in information age - you can find a lot of useful information on YouTube, for free! I'm positive shocked by the material you can find there and help yourself with, to really reach the position in life, where you can replace the old way of thinking, like "I want this lifestlye, but this wasn't meant to me and it is not possible" to "I will do that." I know this sounds cliche, but this really is one of the key elements. And at the end of the day, a lot of cliches have the purpose and the reason why being there. We just need to overcome our prejudices.

Here are one of the books that have been inspiring and helping me the most in replacing this old way of thinking: Robert Kiyosaki - Rich Dad, Poor Dad; Robert Kiyosaki - The Cashflow Quadrant; Simon Sinek - Start With Why; Walter Isaacson - Steve Jobs

And doing that for the last 3 years has been extraordinary journey. The reason why I even started to think about the replacement and being enough open, was because one day I decided to overcome my comfort zone. And I did this, because I realised I need to do something I have never done before, in order to start changing my life. Ok, maybe this statement wasn't in exactly this form, but if you read it carefully, it seems quite logical. You don't need to be smart person to realise this. And so I went to one seminar and met some people living the lifestyle I have always wanted. Of course, I went with prejudices! But this one day put me in the position of having the guts to change something. This was my foundation to being ready for my next opportunity that will come across. It was my foundation to replace my old way of thinking to the new one. It was the day I started to believe it is possible.

And a few months later I was 'blessed' with having the opportunity to be an early adopter of one - well, at that time technical 'sucked' - start-up, but with big potential to be a great product one day. I convinced myself to this attitude. And from that day I've been believing in what this company stands for, even though there were the times you could easily say: "No way, this is mission impossible." But you know, this is often the case of being an early adopter. In fact, I think this is always the case. And I believe it has to be. And there will always be people, who don't have early-adopter-mindset and can not overcome their prejudices and will want to criticize your work. Like Howard Schultz said - CEO of Starbucks - "There will be people along the way, who will say to you that you're dreaming to big, that it's not possible and those things just can't happen. Don't allow anyone - friends, family, acquaintances, teachers, whoever it is - don't allow anyone to tell you, that what you're dreaming for yourself and your family is not possible. It is possible. Don't be one of those people, 20 years from now are going to be walking around in 9-5 job, miserable and angry, because you let your dreams got away from you. Because you didn't believe stronlgy enough in yourself and what was possible. Don't allow that to happen. This is an unbelieveable time and I can't encourage you enough to continue to think that things are possible and that your dreams can come true." If you do that, I promise you, great things will happen in your life. In your thinking and in your relationships within the community.

Our technical 'sucked' start-up went public a few months ago and today it is a great day for all of us. We have reached a market capital of 300 milion EUR. This is unbelievable if I look back just 3 years ago where were we. But this can happen when you surround yourself with great people. And I still consider our company as start-up, because major things are still developing and researching. So don't wait that all lights are green, because they never are. Just be a part of the community of great people, that believes what you believe. You need to be curious what's in the next corner and have the guts to go for it.

Let me finish with those words from the guy in the picture: https://www.youtube.com/watch?v=60S6L20AlbM

Be the messenger

This post is very important for people who consider themselves as ‘the messengers’ of any kind of opportunity, or for all who want to be in that position. As it turns out, there is many people around you who need your ‘message’ and some of them even want to spread the ‘message’.

There is a lot of people outside who have the same ‘why’ as a lot of us who are involved in our business opportunity - to create our own success through helping other people reaching their success. The challenge is most of them don’t know what form or tool is needed to reach that. A lot of them are aware of the fact that people need something they can escape from the ‘rat race’ with. And a lot of them want to help those people. They want to be the ‘messenger’ of solution. But the problem is they don’t know how to do it. They don’t have the tool in ‘their hand’.

Telling other people how capitalism can make you poorer and poorer if you watch news, hang out with negative people and use the ‘anty-money-making’ sources is fine. Those people deserve respect. But giving other people a tool with a system of self-education; possibility to meet successful people; business opportunity; and being involved in a team of people who encourage you to take a step from the line and to give you something in ‘your hand’ that can actually help you escape from the ‘rat race’ or the negative ascpects of capitalism with, is super fine.

I appeal to all ‘messengers’, don’t fight with the people if they don’t like your product or your business opportunity. A lot of time happens that it’s not about our tool that we consider as ‘rat race solution’. It’s about us. I believe that more than 90% of the people need what we have in ‘our hand’. We just need to put that in right form. Because they need the ‘message’. They need the tool. And some of them even want to spread the ‘message’. Because they want to contribute. Just make the right form for them. Explore their ‘why’ and connect it with yours.

I believet we live in the perfect time to make our own tool I described above, or to join the system that allows you to be the effective ‘messenger’. Many people have lost all their savings, because they have not adapted to all aspects of information age (of course this is not the only reason, but is one of the most importants). A lot of people say the recession is every day worse and worse. I agree. Because many of them live in that enviroment. And this is the case for them. But on the other side we are witnessing every day new titles of the stories as “18 years old kid has earned another million dollars”. Every day folks! Is the recession also the case for them?

A lot of people also say: “I don’t want to be rich, because I don’t want to be greedy.” Well, they obviously don’t realize that most of self made millionaires became rich, because they were generous. In fact, more generous than a lot of poor or middle class people. Because they build networks, create new jobs, give people opportunities, transfer knowledge, experience and inspiration. If this is the price of being ‘greedy’, than I want to be the most greedy man on Earth.

I am a big supporter of all positive intended ‘messengers’ that help our world to be a better place. I believe information age is one big opportunity platform for everyone who is open and ready to follow trends of this age. Probably never before has been easier to earn some extra money. Use available knowledge, a lot of it is even free, that’s how crazy this age is!

Next time when you see someone ‘selling’ a positive intended business opportunity, think about that person as ‘the messenger’. Don’t have prejudices. There is no space for them in information age, if you don’t want to be more poor tomorrow than you’re today. Instead of that listen what he/she has got to say. If you meet this person, it means you perhaps were chosen to be given the tool for receive the ‘message’ with possibility to spread it around. Do you even know how awesome is this? I was blessed with getting probably one of the most cooler trend tool of our time. It’s great feeling going from the left to the right side of the quadrant (according to Rich Dad’s quadrant by Robert Kiyosaki), by using the platform that really works in information age.

I congratulate all who have earned some extra passive income, no matter what amount, because that means you are probably open and ready to adapt to new aspects of our age. It means you have hopefully found your ‘vehicle’ to the ‘right side’. It means you have got ‘the message’. And perhaps it means you have even spread ‘the message’.

Fenomen v Mariboru.

Dejansko ne vem, kje naj začnem. Misli, različna spoznanja in ugotovitve se mi sprožajo po glavi, vse deluje tako nepovezano, a hkrati bolj povezano ne bi moglo biti. Na koncu vse misli vodijo v eno skupno celoto, za katero niti izraza ne najdem z eno besedo. "Vau" - s primerno mimiko bi šlo skozi.

"Fenomen v Mariboru", heh. Nekdo bi rekel, da sem nor. No, ja, to je nekdo že rekel. In ne samo enkrat. Tudi ne samo ena oseba. A velikokrat, če ne kje vedno, je to znak, da si na dobri poti. Kaj dobri - odlični! Kaj pa je odlična pot? Mah, pustimo sedaj to debato, lahko bi rekli - kot bi rekli južni sosedje naših južnih sosedov - potpuno skrenuo, ampak to ni namen. Kdaj drugič. Morda se nekomu zdi "fenomen" preveč ekstremna beseda. Komu mar, meni je ravno pravšnja.

Zakaj mislim, da sem del mariborskega fenomena? Dejansko globalnega, a bom razsežnosti omejil na naše lokalno mestece ob Dravi. Kako naj drugače poimenujem dejstvo, ko gre za skupino ljudi, ki je vsak dan vse večja, tako po znanju, kot po številčnosti? Pazi - vsak dan. Skupina, ki podira rekorde, katerih je vse sploh moč podreti. Damn, kako zelo sem ponosen na to skupino! Pogum, vztrajnost, volja, entuziazem, pozitivnost.. sem omenil že pogum? Hja, dejansko me pogum ljudi vsak dan vse bolj pozitivno preseneča - kaj vse so ljudje pripravljeni storiti, da so del te skupine. Veliko se učim od tega. A ni fascinantno, ko neka ideja v glavi nekoga sproži dejanja drugih oseb? In kar naenkrat je tukaj nekaj ljudi, ki prispeva neko dodano vrednost zunaj. Med ljudmi. Kar naenkrat si upaš med ljudi in razširiš svojo noro idejo. In ideji dejansko ljudje sledijo. Kaj hitro ugotoviš, da se vse to spreminja v družbeno gibanje. Družbeno gibanje! Pa naj mi nekdo reče, da smo v poslu produktov. Naj mi nekdo reče, da je kakršenkoli posel - posel produkta. There is only one business. The business of making someone's life better.

Družbeno gibanje. Noro všeč mi je ta besedna zveza. Še bolj pa zato, ker prispevam k rasti tega družbenega gibanja, fenomena, ki se pravkar odvija. Ravnokar. Tudi ko spim. A ni fascinantno, ko se tej nori ideji pridružijo ljudje, ki verjamejo v to, kar verjameš ti? Spoznal sem marsikoga, ki ŽELI imeti, kar imaš ti. A to ni dovolj. Vedno me zanima, v kaj VERJAMEJO ljudje. Naše družbeno gibanje poganja skupna vera. Vera v boljši jutri. Vera v pomoč soljudi. Navdih. Učenje. Rast. Razvoj. Prijateljstvo. Resnično prijateljstvo. Neverjetno lepi občutki te prevzamejo, ko vidiš sočloveka rasti. In to vsak dan. Ah, pa naj mi nekdo reče, da je naš posel umetno povezovanje. Najbolj všeč mi je dejstvo, da takšni ljudje odidejo. Saj ne morejo biti del našega gibanja. Kako le, če pa ne verjamemo v iste vrednote. Niti povedati jim ne rabiš, kje je izhod. Sami ga poiščejo. No, saj iskreno - velikokrat niti vstopili niso. A včasih mislijo, da so. Ego, saj veste...

Sem že omenil, kako noro všeč mi je sam koncept, ko iz ideje zraste družbeno gibanje? Kakšna spoznanja so na sami poti! Spoznanja o sebi in drugih. O okolici. O svetu. Imate psa? Če ga imate, potem ste ga zagotovo že kdaj sprehajali. Ali pa on vas, kakorkoli... Najveretneje ste že tudi nekoga srečali, ki je ob istem času sprehajal svojega psa. In mogoče ste se tudi s to osebo pogovarjali, medtem ko sta se psička vohala, lizala, ljubila, grizla, parila (tega verjetno niste opazili). No, a ni vedno tako, da ste s to osebo takoj sklenili neko posebno vez? V istem trenutku je bila naklonjenost nekoliko večja, kot npr. pri nekomu, ki ga srečate v trgovini. Veliki krivec za to je vaše vedenje o tem, da ta oseba ravno ne sovraži psov. Najveretneje jih ima celo rad. In najveretneje tudi vi. In v istem trenutku, ko se srečata, pa čeprav na daleč, se tega zavedata oba. In v istem trenutku je tukaj naklonjenost. Če bi vam priporočala neko restavracijo, kjer imajo odlične obroke, bi vam sama ideja, da greste tja jutri na kosilo, bila všeč. Morda bi tudi odšli. Skupne vrednote so ene najmočnejših vezi, ki sprožajo prijeten odnos in zaupanje. Sedaj pa si zamislite desetine, stotine, tisočine ljudi, s skupnimi vrednotami. A se ne bi počutili odlično v takšni družbi? Ma kaj odlično, prerojeno!

Skušam si predstavljati svoje življenje brez vseh teh spoznanj in ljudi, a ne gre. Preveč je zasidrano. In temu sem neizmerno hvaležen. Potem sem že moral storiti nekaj presneto dobrega, da sem dobil to priložnost spoznati odlične ljudi in vstopiti v svet, za katerega prej nisem vedel da obstaja. In to celo na dosegu roke. Neverjetno. Star sem 23. Kmalu bom 24. Nekateri so več, drugi manj. A mirne volje lahko gremo spat z mislijo, da smo pri svojih letih že pomagali toliko in toliko ljudem. Pomagali. Na kakršnemkoli področju, ni pomembno. Četudi vsaj pomagali do odločitve, ki je za vedno spremenila njihov tok življenja. Na bolje. Noro. Iskreno, ne grem čisto mirne volje spat, kajti s takšnim orodjem, ki ga imamo, se enostavno ne gre zadovoljiti s številom 10, 100 ali 1000. Ma niti 10,000. Milijon ljudi je precej bolje. In kaj je najlepše? Tisti, ki ste ob tem pomislili, da se moram spraviti na realna tla, ste si itak že zaprli vrata v naš svet. In prav je tako. Vsi ostali pa - hja, ne vem.. če smo fenomen, boste že ugotovili, kje nas poiskati :)

A sem že omenil, kako fascinantno je, ko z idejo, ki se še na začetku zdi tako nora in neizvedljiva, razviješ družbeno gibanje?

Hvala Bon Joviju za tole pesem: http://www.youtube.com/watch?v=uzWO7O-qHWI

So many people in home businesses miss out on this powerful tool, don't be one of them.

IF YOU DON'T GO, YOU DON'T GROW!

SiteTalk Stars cartoon training: Approaching people

One example of small talk with some old friend you meet on the street.

Pomislimo logično.

Pomislimo logično. Pozabimo na navdušenost, pozabimo na energijo. Pozabimo celo na motivacijo. Poglejmo z vidika osnovne logike. Kako so v zgodovini nastajale inovacije? Govorim o inovacijah, resničnih inovacijah, ki so spremenile tok industrije ali celo tok družbe. Nastale so na podlagi manjše skupine ljudi, s sposobnostjo videti prihodnost. Na podlagi vizije. Na podlagi razloga, zakaj se zjutraj vstati in zakaj njihova vizija sploh obstaja. Na podlagi zakaj-a. Preden smo lahko iz točke A na točko B prispeli po zraku, so se ljudje (pazi: velika večina ljudi) temu smejali. Danes si ne predstavljamo toka družbe brez možnosti zračnega potovanja. Še več, smejemo se (pazi: velika večina ljudi) dejstvu, če pomislimo, da to ne bi bilo mogoče. Trendi se spreminjajo, in v 100 letih so se absolutno spremenili, a nekaj še je vedno ostalo isto. Velika večina ljudi, kljub inovacijam, ki so se zgodile v prejšnjih 100 letih, še vedno ni spodobna videti prihodnosti (pazi: velika večina ljudi). Pomislimo logično. Pozabimo na navdušenost, pozabimo na energijo. Pozabimo celo na motivacijo. Poglejmo z vidika osnovne logike. Zakaj, za vraga, bi se ubadali z mnenjem nekoga, ki ne zmore videti prihodnosti? Tisti, ki niso videli na prelomu prejšnjega stoletja letečega stroja v prihodnosti, so po decembru 1903 sedli na letalo in poleteli. Tisti, ki niso verjeli v uporabnost mikrovalovne, danes vseeno jedo pogret obrok, ko ni časa skuhati kosila. Pomislimo logično, resnično, logično. Kaj bi se zgodilo, če bi lahko imel vsak možnost priti v tisto manjšo skupino inovatorjev in dejansko prispevati k novodobni revoluciji? Kaj se zgodi, ko namesto dveh ali treh glavc pride z noro idejo, da želijo spremeniti tok družbe, 15 glavc? Kaj se zgodi, ko se z isto vizijo združi množica 100 glavc? 1.000? 10.000? 100.000? Ali mislite, da lahko to množico kaj ustavi? Kaj se zgodi, ko samo 1.000 ljudi tako močno verjame v vizijo in je sposobnih videti v prihodnost, tako močno, da dejansko namenijo svoje življenje tej svoji nori viziji, kateri se ljudje (pazi: velika večina ljudi) smejejo. In kaj se zgodi, ko dejansko prvič v zgodovini človeštva lahko namesto “velika večina” napišeš “manjšina”? Kaj se zgodi, ko dejansko tudi takšni ljudje lahko enkrat za vselej uzrejo v prihodnost? To, dragi moji, počne naše podjetje, počnemo mi, in počeli bodo naši potomci. Pomislimo logično. Pozabimo na navdušenost, pozabimo na energijo. Pozabimo celo na motivacijo. Poglejmo z vidika osnovne logike.

Pomislimo logično.

Pomislimo logično. Pozabimo na navdušenost, pozabimo na energijo. Pozabimo celo na motivacijo. Poglejmo z vidika osnovne logike. Kako so v zgodovini nastajale inovacije? Govorim o inovacijah, resničnih inovacijah, ki so spremenile tok industrije ali celo tok družbe. Nastale so na podlagi manjše skupine ljudi, s sposobnostjo videti prihodnost. Na podlagi vizije. Na podlagi razloga, zakaj se zjutraj vstati in zakaj njihova vizija sploh obstaja. Na podlagi zakaj-a. Preden smo lahko iz točke A na točko B prispeli po zraku, so se ljudje (pazi: velika večina ljudi) temu smejali. Danes si ne predstavljamo toka družbe brez možnosti zračnega potovanja. Še več, smejemo se (pazi: velika večina ljudi) dejstvu, če pomislimo, da to ne bi bilo mogoče. Trendi se spreminjajo, in v 100 letih so se absolutno spremenili, a nekaj še je vedno ostalo isto. Velika večina ljudi, kljub inovacijam, ki so se zgodile v prejšnjih 100 letih, še vedno ni spodobna videti prihodnosti (pazi: velika večina ljudi). Pomislimo logično. Pozabimo na navdušenost, pozabimo na energijo. Pozabimo celo na motivacijo. Poglejmo z vidika osnovne logike. Zakaj, za vraga, bi se ubadali z mnenjem nekoga, ki ne zmore videti prihodnosti? Tisti, ki niso videli na prelomu prejšnjega stoletja letečega stroja v prihodnosti, so po decembru 1903 sedli na letalo in poleteli. Tisti, ki niso verjeli v uporabnost mikrovalovne, danes vseeno jedo pogret obrok, ko ni časa skuhati kosila. Pomislimo logično, resnično, logično. Kaj bi se zgodilo, če bi lahko imel vsak možnost priti v tisto manjšo skupino inovatorjev in dejansko prispevati k novodobni revoluciji? Kaj se zgodi, ko namesto dveh ali treh glavc pride z noro idejo, da želijo spremeniti tok družbe, 15 glavc? Kaj se zgodi, ko se z isto vizijo združi množica 100 glavc? 1.000? 10.000? 100.000? Ali mislite, da lahko to množico kaj ustavi? Kaj se zgodi, ko samo 1.000 ljudi tako močno verjame v vizijo in je sposobnih videti v prihodnost, tako močno, da dejansko namenijo svoje življenje tej svoji nori viziji, kateri se ljudje (pazi: velika večina ljudi) smejejo. In kaj se zgodi, ko dejansko prvič v zgodovini človeštva lahko namesto "velika večina" napišeš "manjšina"? Kaj se zgodi, ko dejansko tudi takšni ljudje lahko enkrat za vselej uzrejo v prihodnost? To, dragi moji, počne naše podjetje, počnemo mi, in počeli bodo naši potomci. Pomislimo logično. Pozabimo na navdušenost, pozabimo na energijo. Pozabimo celo na motivacijo. Poglejmo z vidika osnovne logike.

Zakaj.

Vsi so korakali, drug za drugim. Nihče ni spregovoril niti besede. Nihče ni naredil očesnega stika s komerkoli drugim. Vsi so bili videti enako. Njihove glave so bile pobrite, oblačila pa siva in raztrgana. Škornji prašni. Eden po eden so napolnili veliko sobo, kot hangar iz znanstveno-fantastičnega filma. Edina barva je bila siva. Prah in dim sta napolnila prostor, tako da še je zrak bil siv. Stotine, morda tudi na tisoče teh ljudi, je sedelo v lepo organiziranih klopeh. Vrsta, za vrsto, za vrsto. Vsi so gledali projekcijo velike glave, ki je govorila na ekranu, v prednjem delu sobe, tako da je prekrivala celoten zid. Ta vodja je govoril o dogmah in propagandah in navajal ponosno, da so vsi ostali v popolnem nadzoru. Vsi so dosegli popolnost. Bili so osvobojeni škodljivcev. Vsaj tako so mislili. V enem od predorov je, proti hangarju, tekala osamljena svetla ženska. Nosila je svetlo rdeče kratke hlače in hrustljavo belo majico. Njena pojava se je zdela kot sij v sivem zraku. V spremljavi varnostnikov, je nosila železno macolo. To se ne bi dobro končalo za status quo.

Leta 1984 je Apple prvič predstavil javnosti svoj Macintosh, skupaj z zgoraj opisanim oglasom, v času totalitarnega režima, ki nadzira ljudstvo, s sloganom: "1984 won't be like 1984".

Oglas ne predstavlja samo marketinškega materiala, gre za mnogo več. To je eden od dokazov, ki potrjuje Apple-ov "zakaj". Predstavlja filmsko verzijo individualnega upornika, ki nastopa proti statusu quo in podžiga revolucijo. In čeprav so se njihovi produkti spremenili, prav tako tudi trendi, je ta oglas relevanten tudi danes, prav tako kot 29 let nazaj, ko se je prvič pojavil. In to zato, ker se "zakaj" nikdar ne spremeni. "Kar" počneš se lahko čez čas spremeni, "zakaj" pa nikdar.

Steve Jobs in Steve Wozniak sta imela svoj "zakaj", trdno usidran v njunem srcu. Želela sta dati moč posameznikom, da lahko prevzamejo nadzor v svoje roke. Odlično priložnost sta videla v razmahu računalništva. Apple je le orodje, ki ju je popeljal do njunega "zakaj-a". Lahko bi se to zgodilo tudi brez Apple-a. A izbrala sta Apple. Podobno bi se lahko razpisal o Bill Gatesu in Microsoftu. Zakaj je slednji sedaj aktiven na področju dobrodelnosti? Gre za enak "zakaj", kot pri Microsoftu, le orodje je drugo.

Zakaj pišem o tem? Fascinantno je, ko spremljaš človekove "zakaj-e" in orodja, ki jih pri tem uporabljajo. Veliko ljudi ima svoj "zakaj", a le malo je takšnih, zares malo, ki uporablja pravo orodje. To je tako, kot če bi žeblje v zid, namesto kladiva, zabijal z žlico. Ne bo se zgodilo. Zlomil boš žlico, in najpomembneje, utrudil se boš, morda celo oddajal negativno energijo. Izgubil boš svoj smisel.

Srečujem ogromno ljudi, ki se zavedajo, da držijo žlico, a ne upajo si po kladivo. Čeprav jim je na dosegu roke. Srečujem ljudi, ki držijo žlico, pa se niti ne zavedajo, da potrebujejo kladivo. In, seveda, srečujem ljudi, ki držijo kladivo, se zavedajo, da je to pravo orodje in želijo pomagati drugim najti njim primerno orodje. To so ljudje, s katerimi želim preživeti ostanek svojega življenja. To so ljudje, ki jih želim v bližini sebe in svojih otrok. To so ljudje, zaradi katerih čvrsto držim svoje kladivo in ga ne nameravam izpustiti.

Pred kratkim mi je moj prijatelj in poslovni partner povedal o "zanimivi" urci in pol, ki jo je preživel na sestanku z gospodiči, ki ustvarjajo svoj posel. Po njegovih besedah sodeč, je eden od gospodičev, brez da bi prijatelja kakorkoli skušal spoznati, predaval več kot 1 uro o njihovem produktu in poslu. Želel ga je zainteresirati za njihov produkt. Sedaj pa si iskreno odgovorite vsi Apple-ovi privrženci - ali uporabljate Apple-ov izdelek zaradi funkcij? Se mi je zdelo, da ne. Uporabljate ga zaradi tega, ker na nek način verjamete v to, kar verjame Apple. Jaz osebno čutim, da je iPhone simbol mojega načina življenja. In to nima čisto nič opraviti s funkcionalnostjo aparata. Še več, na trgu obstajajo aparati, ki so funkcionalno kakovostnejši od iPhone-a. A kljub temu vedno znova nastajajo dolge vrste pred Apple-ovimi poslovalnicami, s spalnimi vrečami, ko izide nov njihov produkt. Zakaj? Zaradi zakaj-a. In gospodič, "strokovnjak" direktnega marketinga, z 20-letnimi izkušnjami, skuša prodajati izdelek, brez da bi kakorkoli želel spoznati "zakaj" svoje potencialne stranke. Brez, da bi se sploh potrudil zgraditi odnos. Obenem mu ponuja posel, poslovno priložnost. Posel! To pomeni skupno, ekipno delo z osebo, ti pa sploh ne želiš vzpostaviti odnosa z njo. Poslovno partnerstvo, pa te sploh ne zanima ali imata vsaj podoben "zakaj". Zakaj za vraga bi šel v partnerstvo z nekom, brez da bi spoznal njegov način razmišljanja? No, saj odgovor poznamo. Zaradi česar drugega, kot pa denarja. Zaradi zaslužka. In zaradi takšnih 20-letnih "strokovnjakov" si ljudje ne upajo vzeti kladivo v svoje roke. Tudi jaz bi raje ostal pri žlici, če bi mislil, da delo s kladivom predstavlja agresijo in napor za druge ljudi! Tudi jaz bi raje tolkel z žlico po žeblju, če bi mislil, da bom zaradi uporabe kladiva ostal sam v življenju, brez družine in pristnih prijateljev.

Kaj pa, če me nekdo iskreno vpraša, kaj je tisti moj "zakaj"? Kaj je tisto, zaradi česar se zjutraj zbudiš oz. kaj bi bilo tisto, zaradi česar bi se zjutraj z nasmeškom zbudil? In ali sem na pravi poti, da tja tudi pridem? Kaj, če me nekdo iskreno vpraša ali želim priti tja in ali želim uporabiti orodje, ki bo izpopolnjevalo mojo dušo in ponudilo razlog mojim jutrom? "Seveda! Povej mi, kaj počneš ti!", bi bil moj odgovor. Želel bi izvedeti sogovornikov "zakaj" in spoznati orodje, ki mu omogoča "zakaj" tudi živeti. Želel bi spoznati njegov "Apple" oz. "Microsoft". Kaj, če mi nekdo pove, da je "uporaba kladiva" le pristen in avtentičen pogovor z ljudmi? Povezovanje z ljudmi, ki verjamejo v tisto, kar verjameš ti. "Wow, zgrabiva kladivo in začniva zabijati!".

To je koncept, s katerim lahko potegnemo vzporednico na vsakem področju življenja. Apeliram na vse ljudi, s čimerkoli se ukvarjate - poiščite svoj "zakaj" in ga trdno zasidrajte v srce. Ko se pogovarjate z ljudmi, ne imejte predsodkov. Vsak ima svoj "zakaj". Ko bomo enkrat, kot človeštvo, to razumeli, bo harmonija med ljudmi neverjetno porasla. Če vidite, da nekdo ne zna uporabiti kladiva, mu to povejte, opozorite ga in poiščite osebo, ki vam bo to znala pokazati. Preveč ljudi prevzame napačno orodje, ker imajo napačne osebe v svoji bližini. Enkrat ko bomo to razumeli, bomo žlico z veseljem izpustili, zagrabili kladivo in začeli tolči. Ob tem se ne bomo obremenjevali s funkcionalnostjo kladiva, saj bomo trdno verjeli v čvrstost zidu, ki ga gradimo in temeljnost celotne hiše. Verjeli bomo v nekaj, kar je večje od nas samih in prepričani bomo, da nas bo ta vera pripeljala do našega "zakaj-a". Ustvarili bomo svoj Macintosh.

"People don't buy WHAT you do, they buy WHY you do it."

Šola?

Ali obstaja boljša šola od tiste, v kateri vsak dan skleneš nov odnos, nekomu z malenkostjo polepšaš dan, se naučiš kaj novega od izkušenj sočloveka in dejansko vidiš svet skozi deset, sto, tisoče... ljudi?

Kar me zelo navdušuje pri našem poslu, je, da si ljudje ustvarimo popolnoma nov krog poznanstev in prijateljev. Ogromno nas ustvari zelo močne in čustvene odnose drug z drugim, ne da bi se sprva tega sploh zavedali. Sčasoma se pogosto videvanje, deljenje informacij in pomoč drug drugemu nadgradi v neprecenljivo vez, ki postane glavni razlog, da ljudje začnemo živeti življenje znotraj te skupnosti. Tako se tisti "popolnoma nov krog" okrepi z nečim, čemur pravimo način življenja.

Ok, je že res, da vsi delamo za to, da lahko (pre)živimo. In večina ljudi se tudi sprva pridruži zaradi (dodatnega) zaslužka. A kar opažam, je to, da se sčasoma velika večina teh ljudi začne zavedati resničnega pomena te skupnosti, ki jo gradimo. To je tista srčnost in sklepanje zaupanja vrednih odnosov med soljudmi. In ob tem se ne moreš izogniti nenehnemu odkrivanju samega sebe ter iskanje tistega, s čemer postaneš še boljša oseba. Vsak dan. To je nekaj, česar ne moreš vcepiti nekomu v glavo in mu to zadevo približati na takšni ravni, če še tega ni občutil. In najlepše je to, ko ima vse svoj proces. In koliko predsodkov se znebiš na tem procesu! Ko pomislim, koliko ljudi je to že, zaradi mene in prijateljev, spoznalo v svojem procesu, in koliko še jih bo... Koliko ljudi je že našlo tisti svoj jaz, ki so ga dolgo iskali... Koliko jih je že ugotovilo, da so sposobni nečesa, za kar nikdar prej niso verjeli, da so... Koliko ljudi je že začelo živeti svoje sanje...

Ponosen sem na vso ekipo, s katero skupaj sledimo veliki viziji in se učimo živeti. Ponosen sem na vse tiste, ki ne le, da si bodo upali v prihodnje priznati, da je potrebno izstopiti iz množice in si ustvariti svojo, pa še tako za druge "čudno", "navidez nesmiselno" in "potrata časa vredno" pot, temveč, da bodo dejansko stopili naprej in preprosto odšli tja, kjer želijo biti. Skozi skupno vizijo.

Če je to definicija šole, potem bom z veseljem opravil najvišjo stopnjo, vsak dan z veseljem prestopil prag šole ter se spoprijateljil z vsemi šolskimi kolegi in kolegicami.

"Šola ni institucija, je skupnost, ki to institucijo zgradi." (Bojan Novaković)

TV voditeljica

Današnje besede TV voditeljice na eni izmed informativnih oddaj so me, kot gledalca, kar rahlo stresle. V tistem trenutku sem se že videl kot enega izmed nadležnih gledalcev, ki piše pritožbo in jo pošlje na TV postajo. Ampak ali bi temu upravičeno lahko rekli "nadležnost"?

Nekaj minut za tem preklopim na drugo informativno oddajo in ponovno slišim podobne besede, z istim pomenom. Če povzamem obe voditeljici - slovenskemu ljudstvu, ki si je ogledovalo to oddaji oz. ti oddaji, sta dali jasno vedeti, da število, ki je bilo izpisano na ekranu, za večino ljudi lahko predstavlja le sanje in da dvomi, da to število sploh kdo (od gledalcev) ima (mišljeno je v zaslužkih). Resda je znesek bil takšen, kot ga mnogo oseb zasluži v celotnem svojem življenju, a sploh ni pomembno število, pomemben je pristop. Istega mnenja bi bil, četudi bi število vsebovalo 12 ničel.

Najbrž se bo nekdo vprašal, zakaj takšen "bum" okrog tega. Naj pojasnim svoje stališče z naslednjim eksperimentom, ki so ga izvedli z opicami. Več o tem si preberite tukaj: http://wearechange.si/eksperiment-z-opicami-nenavaden-rezultat/

Če niste prebrali opisa eksperimenta, je nesmiselno nadaljevati z branjem te objave.

Kaj želim s tem primerom povedati? Zelo enostavno je. Besede, izrečene s strani TV voditeljic, so simboličen prikaz razmišljanja naših državljanov. Tako ali tako si večina mladih ljudi želi oditi iz te države, niso zadovoljni s perspektivo, energijo in življenjem nasploh. In ob vsem tem prejemamo še dodatno spodbudo, ki teži k še višji stopnji nezadovoljivega razpoloženja. A ob vsem tem se mnogo ljudem zdi to samoumevno, in že vidim, kako je vsaj 80% ljudi, ki so gledali oddaji, prikimavalo ob teh trditvah.Zakaj primer z opicami? Tudi opice so "prikimavale", skozi drugačen kontekst, a "prikimavale" so, ker so vse ostale opice "prikimavale". Nekateri mi rečejo: "A ni bolje si naliti čistega vina, kot ljudem metati pesek v oči?", jaz pa se sprašujem, zakaj bi sploh ubrali katerega izmed teh ekstremnih opcij? Seveda je pametno biti realen, a sprašujem se - ali je potrebno ljudi spominjati na realno stanje, na ekstremni ravni, in jih označiti kot osebnost, ki ne more zaslužiti nadpovprečen znesek denarja, in to na televizijski postaji? Sploh se ne gre za znesek, ampak za označevanje osebnosti javnosti. Sem trdno prepričan, da oseba, ki poseduje nadpovprečen znesek denarja, in ga ni pridobila z dediščino, igrami na srečo ipd., se lahko znesku odreče in bo sposobna ponovno ustvariti nadpovprečen rezultat. To pa zaradi njene osebnosti, ki si jo je zgradila skozi proces ustvarjanja uspešnega rezultata.

In to je glavni razlog, zakaj vidim v tem sporočilu močan simboličen prikaz razmišljanja naše države in žalitev, ki je prešla na individualno raven.

Ampak obstaja ena super zadeva, ki se ji reče "izbira". In na podlagi le-te lahko spregledaš te besede in jih ne spustiš v svoj programski jezik. Zaradi izbire si raje vstaviš CD v svoj predvajalnik in se naužiješ 1 uro spodbudnih besed, zaradi katerih boš ravno ti tista opica, ki si bo drznila zgrabiti banane. F*** them and live the life! :)

Ena najboljših zgodb.

Spreminjati svet

Spreminjati svet na bolje. Sliši se tako kliše, a zdaleč od tega, da ne bi moglo biti res. Ljudje ponavadi preskočimo en pomemben korak, preden občutimo in verjamemo v to. To pa je, da je za spremembo sveta, še prej potrebno spremembo začeti pri/na sebi. Ko se tega lotimo uspešno, je občutek fenomenalen. Ob vsaki majhni potezi občutiš moč velike poteze, ki se bo zgodila kot posledica. Ampak potrebno je iti postopoma ter se priključiti v dolgoročen proces. Sposobnost videti stvari dolgoročno ni tako enostavno, kot se sliši. Dejansko delovati, ne le govoriti, po tem procesu, zna biti kar naporno, a ob koncu dneva se zaveš, da se splača. Včasih se splača preživeti več let neugodja, za le 1 minuto veličastnosti. Kaj je veličastnost, naj vsak sam pri sebi presodi. Zame pomeni nekaj drugega, kot zate. To, kar zate pomeni, se splača potruditi, če le veš, da boš zraven sebe, osrečil še vsaj eno osebo, in ji pomagal vsaj odkriti tisto, kar si želi.

"For things to change, you have to change."

- Jim Rohn

Kako definirati mrežni marketing?

Mislim, da univerzalne definicije ni. Vsaj tiste, ki je relevantna, ne. Vsak lahko pove tehnično definicijo omenjene industrije, a to sploh pomembno ni. Nekateri so vso življenje zaposleni in delajo za nekoga drugega; drugi spet morda samozaposleni; tretji imajo svoj lasten, velik posel; nekateri pa se ukvarjajo z vlaganjem profesionalno, in na ta način služijo svoj kruh. Vsak izmed teh oseb ima svojo definicijo sveta, kaj šele nekaj tako specifičnega, kot je mrežni marketing. To je potrebno razumeti. In nekdo, ki mrežni marketing vidi kot prepovedano denarno verigo, kjer ljudje "na vrhu" služijo, tisti "od spodaj" pa so žrtev natega, se bolj malo požvižgajo na vašo tehnično definicijo. V bistvu bi s tem morali spremeniti njihovo celotno definicijo sveta, ki so si jo ustvarili v glavi, skozi vso življenjsko obdobje. Kako pa je to mogoče? S tem, ko povemo, da je mrežni marketing distribucija izdelka od proizvajalca do potrošnika, že ne. Ali pa s tem, da je to večnivojsko služenje denarja, zaradi prometa, ki se zgodi v organizaciji potrošnikov. Ojoj, nekdo bi se znal ob tem prav prestrašiti. Kaj šele, da omenimo, da gre za priložnost, na katero se osredotočiš v naslednjih 2 - 4 letih, se pravilno izobraziš, vložiš potrebno energijo, (seveda je tu še ogromno ostalih dejavnikov) in nato prejemaš pasiven dohodek, s katerim je dovolj, ne le da se preživljaš, marveč tudi živiš življenje, kot si ga želiš. Haha, to bi znalo biti zanimivo. Mislim, da je velika možnost, da se sogovorec nikdar več ne oglasi na vašo tel. št. Seveda, kadar gre za osebo, ki razmišlja o mrežnem marketingu, kot o prepovedani denarni verigi.

Česa se je potrebno zavedati? Vsak prihaja iz različnega okolja, kjer prevladujejo različne vrednote in načela. Marsikdo prevzema vrednote svojih staršev, jih dokončno oblikuje s pomočjo ostale okolice, in definira svoj svet. Pravzaprav to počnemo skorajda vsi. A na srečo imamo vedno in povsod na izbiro, za katere vrednote se bomo odločili. Samo od nas je odvisno, koliko samoiniciativni in vztrajni bomo, da bodo vrednote, ki jih na novo izberemo, dejansko predstavljale naš novi "jaz". To ni lahko. Je izjemno kompleksen proces, na katerega vplivajo še tako male malenkosti. Izkoreniniti stara prepričanja ni nekaj, kar lahko storiš čez noč. Je pa ekstremno pomembno, ko se za to odločimo, se k temu zavežemo in iščemo spodbudo skozi ves proces. In ravno zaradi tega zavedanja lahko postanemo mnogo bolj potrpežljivi v odnosu z ljudmi, na vsakem koraku.

Ko ugotoviš, s približno kakšnega sveta prihaja sogovorec, in to lahko ugotoviš zelo hitro, je smiselno prisluhniti. Ne vsiljevati svojih definicij. Ne pozabi - to je tvoja definicija, ki ni nujno pravilna. V bistvu pravilne definicije dojemanja sveta ni. Spoštuj definicijo vsakega posameznika. Prisluhni mu. Ugotovi, kaj so njegove skrite želje in cilji. Kaj je tisto, kjer bi rad bil in posledično, kakšno definicijo bi rad imel? Si sploh želi drugačne definicije? Če si želi, mu pomagaj začeti proces. Vsak potrebuje drugačen način. Če si ne želi sprememb, mu privošči, da je v svojem svetu srečen in zadovoljen.

V mrežnem marketingu ljudje ne pomenijo številk. Ne bi smele pomeniti. Ko ugotoviš ali si sogovorec želi sprememb, mu pomagaš pričeti proces, skozi način, ki je najbolj primeren zanj, mu pojasniš koncept različnih svetov (moje osebno mnenje: daleč najbolj primerna knjiga je verjetno Kvadrant denarnega toka) in mu daš vedeti, da dejansko obstajajo orodja, s katerimi želi zgraditi nov svet. To niso več le sanje. Ko bo razumel kvadrant, bo dejansko vedel, kaj pravzaprav je mrežni marketing. Ugotovil bo, da ne gre za produkt v tolikšni meri, kot gre za gorečo željo, da se prične proces preoblikovanja individualnega sveta. Ugotovil bo, da ne gre za način hitrega zaslužka ali "nategovanja" ljudi, da bi lahko čim hitreje prišel do želenega zneska na računu. Te stvari so bizarne, ostudne. Težko mi je, ko sploh omenjam takšne situacije, kadar govorim o mrežnem marketingu. A menim, da je to potrebno, da se lahko kakovostno prenese moje sporočilo. Ugotovil bo predvsem, da je mrežni marketing odlično orodje za pridobivanje veščin, ki so potrebne za svet, kamor želi priti. V omenjeni knjigi to pomeni prehod na desno stran kvadranta. Mrežni marketing predstavlja most med levo in desno stranjo; med svetom, ki si ga več ne želiš, v katerem nisi zadovoljen, in svetom, kamor bi rad prišel. Mrežni marketing je proces v procesu. Ko bodo ljudje to dojeli, jim bo vseeno, kaj si misli sosed Miha o konceptu večnivojskega služenja. Vedeli bodo, da gre za definicijo, ki je primerna za njegov svet. In ne bo jim mar. A za to je potreben potrpežljiv, dolgoročen in pošten proces. Ne hiteti...

Bistvo je torej razumeti svet soljudi, s katerimi se pogovarjamo, da bomo lahko sploh vzpostavili odnos ter dojeli ali si sploh želimo ohraniti odnos. Zato je pravzaprav nemogoče odgovoriti na vprašanje - "Kaj je mrežni marketing?" - nekoga, ki ga pravzaprav ne poznamo. Če želimo vzpostaviti zares pristen odnos, je to res nemogoče. Lahko ga namamimo in mu povemo prednosti, a kadar govorimo o povezovanju ljudi s skupnimi interesi, to ni dovolj. Morda bo včasih tudi to dovolj, da se prične proces, kajti vsak potrebuje drugačen način. A bistvo tukaj je spoznati sočloveka, ugotoviti ali si želi sprememb oz. kakšno vizijo ima, in presoditi ali si želiš povezovanja z njim. Poišči pot do njegovih ciljev, ne glede na to ali bi rad sodeloval v mrežnem marketingu ali pa ne. Tudi če ne bo, ni pomembno. S tem si naredil veliko več, kot ga pustil v svetu, kjer ne želi biti. Tukaj se je potrebno ravnati po načelu "daj - sprejmi". Če nekaj želiš sprejeti, daj tudi neko vrednost drugim ljudem. A tvoja poteza je prva, ne čakati na druge.

Torej, ko bomo razumeli koncept različnega dojemanja sveta (Kvadrant denarnega toka), ne bomo le lažje shajali z ljudmi, s tem orodjem bomo dejansko lahko premikali svet, dobesedno. Hitreje bomo opazili ljudi, s katerimi se želimo povezati, na takšen ali drugačen način; potrpežljivi in bolj razumljivi bomo do soljudi, ne glede na to, s katerega sveta oz. kvadranta prihajajo; razumeli bomo proces preoblikovanja ljudi in s tem tudi, kakšno moč lahko ima to zanj in za vas; in še in še... Resnično predlagam branje te knjige, kajti osebno mislim, da je to osnova, ki jo potrebujemo na vsakem področju našega življenja.

Iščimo, najdimo, prisluhnimo, ugotovimo, presodimo. Če niste razumeli zaporedja teh besed, bi morda še enkrat morali prebrati besedilo oz. najbolje - priporočeno knjigo (Robert Kiyosaki - Kvadrant denarnega toka).

"Face your fears and doubts, and new worlds will open to you."

"If you want to go somewhere, it is best to find someone who has already been there."

"We go to school to learn to work hard for money. I write books and create products that teach people how to have money work hard for them."

- Robert Kiyosaki

Prvi šolski dan

Ljudje pogosto rečejo: "Nič nisem zaslužil v enem ali dveh mesecih, odkar sem se pridružil." Naj povem, kaj se je, tako kot na današnji dan, zgodilo tudi pred 16-imi leti.

2.9. 1996 je bil pred menoj, tako kot tisočim drugim vrstnikom, nov izziv. Zbudili smo se v upanju, da bo dan potekal v prijetnem in domačem vzdušju. Bil je prvi šolski dan. Dan, ki je mnogim predstavljal veliko veselje, spet drugim pa pravo nočno moro. Napotili smo se v nov svet, novo okolje in spoznali nove ljudi, s katerimi bomo skupaj preživeli vrsto let. Nihče od nas ni vedel, kaj lahko pričakujemo in kakšne situacije se bodo pripetile v naslednjih 16-ih letih. Vse, kar smo vedeli, je bilo, da je v šolo potrebno iti, si pridobiti znanje, na podlagi katerega boš poskusil iztržiti čim višjo oceno. Vedeli smo, da je vse to potrebno, da bomo lahko nekoč hodili v službo. Kot ati in mami. In bilo je razburljivo.

2.9., davnega 1996, sem torej sprožil proces učenja, ki traja že 17. leto. Tako kot mnogi drugi ljudje. Pripravljeni smo si bili vzeti ogromno časa, da se lahko naučimo določenih zadev, na osnovi katerih bomo lahko tržili svoje pridobljene veščine, znanje, razgledanost, vedenje itd. Zakaj smo si pripravljeni vzeti toliko časa? Odgovor je preprost. Ker so nas 7 let pripravljali, da bo prišel sloviti prvi šolski dan. V spominu imam nekaj prizorov, kjer razmišljam o prvem šolskem dnevu, tudi par let prej. Včasih z vznemirljivostjo, spet drugič z bojaznijo. Skratka, vedel sem, da bo napočil trenutek, ko bom moral kupiti tisto ogromno torbo, ki je bila velika kakor moj trup, zložiti zvezke vanjo in se odpraviti novim izzivom naproti. 7 let...

Zakaj pišem o prvem šolskem dnevu? Ko se ljudje pridružijo v mrežno-marketinško podjetje, se premalo zavedajo, da so ponovno doživeli prvi šolski dan. S tem, da jim ni potrebno kupiti jumbo torbe in peresnice ter nositi rumeno rutico okrog vratu. A to se razume. Nihče nas, vsaj pri večini ne, 7 let ne pripravlja na prvi šolski dan, v poslovnem svetu, kjer je prav tako potrebno upoštevati usmeritve "učiteljev" in kupiti zvezek ter kakšno knjigo. Vsaj za začetek je ena dovolj. Namesto tega večina ljudi pride na svoj prvi "poslovni" dan, kot če bi 2-letnega otroka poslali na prvi šolski dan. Razumemo bistvo? Prvi poslovni dan je nadvse pomemben, saj s tem ponovno sprožimo proces učenja, kateremu se moramo zavezati, tako kot to naredimo, vsaj pri večini, v klasičnem, šolskem sistemu. In, mimogrede, tam se zavežemo za vsaj 8 let. Po 8 letih si pridobimo le neko osnovo, katero bomo nadgradili v naslednjih 4 letih (pri večini je tako)! Da ne omenjam dodiplomskega ali podiplomskega študija. Kaj šele doktorat... Pripravljeni smo se zavezati več deset let, da pridobimo potrebna znanja in kompetence.

Prvi poslovni dan je pričetek procesa učenja, kamor moramo vložiti ogromno časa, truda in energije. Bodimo iskreni, kolikokrat se nam ni ljubilo učiti za test matematike? Ali biologije? Zakaj smo se navsezadnje vendarle učili in odšli na test? Ker je fokus bil premočan. Želeli smo opraviti test, da nam ga ne bo potrebno ponovno opraviti v prihodnje. Želeli smo eno skrb manj. Videli smo vnaprej, kako se bomo počutili, če ga opravimo ali pa, če ga ne. In izbrali smo boljše počutje. V mrežnem marketingu zadeva deluje na podoben princip. Veliko je testov, na katere se moramo temeljito pripraviti in naučiti. Tudi tukaj se bolje počutiš, če ga opraviš. In tudi tukaj "petica" pomeni nekaj lepega. Je pa korenita razlika, z enega drugega vidika. V šolskem sistemu smo del sistema, kjer volja do učenja predstavlja neko nujo. Je samoumevno, da se moramo učiti, ravno zaradi tistih 7 let. V mrežno-marketinškem podjetju pa si prepuščen vztrajnosti, katera ni pridobivala 7-letne predhodne podpore. V bistvu nima temeljev. To je le en razlog več, zakaj je prizadevanje za pravilno dojemanje šolskega sistema, v mrežno-marketinškem podjetju, ključnega pomena.

Ali pa, če vprašam tako: kako izgleda, ko se v 3. razredu OŠ sprašujemo, zakaj nismo nič "zaslužili" z do tedaj pridobljenim znanjem? Ok, priznam, 10-letniki imajo drugačne prioritete, ampak tudi zaslužek lahko primerjamo z njihovimi prioritetami. Recimo, da je zaslužek v tem primeru visoka ocena. Povsem verjetno je, da se bo 10-letnik pritožil nad samim seboj, v tem smislu: "1 oz. 2 meseca se že učimo upoštevanke, jaz pa še kar in kar nisem dobil pozitivne ocene." Veste, kaj pa bo naredil potem? Po pouku bo odšel domov in se dobesedno "napiflal" snov, samo da bo tisto veliko enko, v redovalnici, nadomestil z višjim številom. Takšne primere lahko naštevamo tudi pri starejših najstnikih. Seveda so potem tudi prioritete drugačne, a mogoče je postaviti vzporednice. Ne trdim, da je ravno vsak ucenec v soli toliko prizadeven, zelim le poudariti splosne razlike v dojemanju ucnega procesa, v klasicnem, solskem sistemu, ter v mrezno-marketinskem, solskem sistemu.

Pri slednjem je samoiniciativa toliko bolj ključnega pomena. Nihče si ne želi "enke" oz. nič zaslužka, a pritožiti se nad samim seboj, ali pa celo nad samim sistemom v podjetju, in se ne učiti dovolj dolgo in kakovostno, da popravimo "oceno" oz. pridemo do boljšega rezultata, je nesmiselno.

Želim vam čim več "peresnic", "jumbo torb", "delovnih zvezkov", "učbenikov", "učiteljev" in ogromno zavedanja pomembnosti šolskega procesa, v mrežno-marketinškem podjetju!

"If you think education is expensive you should see how expensive stupidity is."

"'Yes' is the destination. 'No' is how you get there."

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