Chili Gallei's oeuvre is characterised by the use of digital technology, specifically an iPad, as a medium for his artistic creations. Originally entirely digital and vectorized, then subsequently undergoing a transformation through a process he has termed "contextual surrender" or, more simply, "flow." The artist's fundamental philosophy, encapsulated in the maxim "To capture something, you must first let it escape," emphasizes the value of contextual adaptability over rigid form. His digital original pieces of art can subsequently be reused in various contexts, or to be materialised into the physical world in a variety of ways. Each piece remains incomplete until it is optimized for its intended environment, be it a painting, printed material, digital projection, an animation, or simply a reflection in a puddle. “A gallery wall, a smartphone screen, a billboard - each space requires its own dialect of the same visual language.” Beyond general stupidity, the artist's critique encompasses societal resistance to creativity and highlights the innate human propensity for conformity. The artist positions love as a universally applicable force and creativity as a socially risky act, juxtaposing his experimental ethos to his role as an art director and visual artist. He thereby bridges the realms of art, advertising, design, love, and culture. Based in Vienna and Manila, his artistic process encompasses idiosyncrasies such as the notion of a "psychic link" between the act of showering and creativity, synthesising classical visual storytelling with unconventional, boundary-defying expression.
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