The Significance of Imagery in Professional Website Design
According to Adobe, 39% of users leave a page if the image takes a lot of time to load. Furthermore, the demand for appropriate visual content on websites has reached its apex. Pictures have always played a role in enhancing user-experience, but, it seems they have slowly gained a prominent position in the world of website design.
A professional website design ensures maximum user engagement and, every business owner should be aware of the fact that they have only a few seconds to impress their visitors. Therefore, if you wish to engage your potential customers within a few seconds, which of course you do wish, it is imperative to put up high-quality imagery on your business website.
But, you need to understand a few things before you decide to tweak your existing design.
Relevancy:
Only the context-relevant images should be uploaded on your website to give out a clear message. Any reputed web designer will never choose images randomly or, upload the first picture he lays his eyes on. In fact, stock images are gradually losing their importance and customized imagery are taking its place. The image should not only be compelling enough to attract eyeballs but also match your content and enhance its effect. On the other hand, if you choose an image that does not go with your content or, it conveys the wrong message, all your efforts will go to waste. So, you should ask your designers to choose the pictures carefully and create effects and illustrations that maximize the impact.
Quality:
The urge to create responsive designs for all websites have given rise to the demand for HD images. Any kind of distortion will affect the entire impression of the website, hence, the expert web designers prefer to not scale images beyond 100%. They also take help of various tools online to analyze images and generate matching breakpoints for responsive images.
Illustrations And Photography:
Both illustrations and photography can be used on a website to enhance user experience. But, your designers should know when to use what. Generally, photos go well in situations where you have to explain a specific product or service. On the other hand, illustrations are used to define concepts in situations where no specificity needs to be mentioned.
Focus:
The images should have a clear point of focus so that the users understand what is being said in the image or, what you want them to take from the experience. Any diversion in the focus of the image can give out ambiguous expressions that are incomprehensible to the casual browsers. However, a clear focus will ensure a maximum response from your target audience.
Blending Designs and Images:
This is one of those latest trends in website design that are ruling the web world. Designs blended with images can create a lasting impact on the minds of your audience. You may have come across websites that have a large image in the background and the text and buttons are properly spaced to give the best impression. If you want the same for your website, have a talk with experienced as well as updated web design services provider to ensure a clean and elegant design with the right image in the background.
Whether you have a corporate website or an eCommerce store, you cannot ignore the significance of robust imagery and high-quality product images to optimize your conversion rates. The use of high-resolution images is indispensable to an eCommerce store as people rely on those images to buy the products of their choice.
The world of website design is ever-evolving. Hence, it is best to go for an experienced web design company in India for a professional website design that does not fail to attract visitors.
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