The Wall

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Coca Cola bio cooler.

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Beats by Dre mostra “o jogo antes do jogo“

Marca revela que o jogo é vencido no vestiário, durante a preparação para entrar em cena

Foram necessários apenas 5 minutos para que o fone de ouvido Beats by Dreconseguisse conquistar seu lugar entre os melhores filmes desta Copa do Mundo FIFA 2014. A marca, comprada recentemente pela Apple, tem uma frutífera parceria com a R/GA, que já rendeu grandes comerciais estrelados por Richard Sherman e Kevin Garnett. 

O trabalho mais recente é The Game Before the Game, o jogo antes do jogo, que reuniu um elenco estelar para mostrar que antes dos gols, da glória e das vitórias, há um jogo rolando no vestiário, quando os atletas se preparam para entrar em cena. E é nesse momento que um jogo é vencido.

No elenco estelar estão Neymar Jr., Bacary Sagna, Bastian Schweinsteiger, Blaise Matuidi, Cesc Fàbregas, Daniel Sturridge, Chicharito, Jozy Altidore, Luis Suárez, Mario Götze e Robin van Persie, com participações especiais de Neymar da Silva, LeBron James, Lil Wayne, Nicki Minaj, Rafaella Beckran, Rio Ferdinand, Serena Williams, Sydney Leroux, Stuart Scott e Thierry Henry.

Sem mais, ficou muito foda. Ponto para Beats e R/GA.

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Adidas prank Ajax Amsterdam into thinking they have Ugly new uniforms

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Bud Light Will Take Over a Town for Summer Campaign

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Mcdonald's launches a mobile app for the World Cup, challenging users to play augment reality games triggered by their french fries packaging.

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Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three.

Y&R Moscow recently partnered with Azerbaijani cellular network Nar Mobile to create a wearable device called Donor Cable, which lets one smartphone owner easily donate power to another. Worn as a bracelet, the charging device is clever enough, but it's also inscribed with the message, "Donate energy to save a phone, and donate blood to save a life."

Why encourage blood donation specifically? As you can see in the case study below, Azerbaijan has the world's highest number of children born with the blood disorder thalassemia, a hereditary disease primarily found among Mediterranean cultures. The illness requires extensive blood transfusions for babies, and hospitals often lack the needed amount of donated blood.

The Donor Cable bracelets were given away with Android smartphone purchases at Nar stores around the country, and mobile blood donation centers were parked nearby to catch phone buyers while the issue was on their mind.

The campaign increased the nation's blood donation rate an astounding 335 percent, earning widespread attention and goodwill along the way. 

UPDATE: As reader Timos Polychroniadis notes in the comments below and on his blog, this campaign is rather similar to (and even shares a name with) an earlier effort by Brazilian shop Leo Burnett Tailor Made. We've added that case study at the bottom of this post.

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40% das cervejas são vendidas com desconto.

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CHILEAN MINERS STAR IN POWERFUL WORLD CUP AD

Banco de Chile recruits the 33 miners who survived 69 days in a collapsed mine to give the Chilean national team one hell of a pep talk.

For all the manufactured emotion in both advertising and sports, this one is the real deal. In 2010, 33 miners were trapped for 69 days in a collapsed Chilean mine. In this new World Cup commercial for Banco de Chile (turn captions on), those survivors return to Camp Esperanza in the Atacama desert arm in arm to give their national soccer a team an epic pep talk that would give Herb Brooks goose bumps.

Chile is in Group B, the 2014 tourney's Group of Death, along with 2010 champs and runners-up Spain and the Netherlands, along with Australia. But miner Mario Sepulveda laughs in the face of so-called soccer death. They are sending earth from Camp Esperanza to Brazil to spread over the fields the Chilean team will play on.

"So we can show the world that nothing is impossible for a Chilean! Spain is hard? Netherlands is hard? We are not scared of the Group of Death. We don't care about death! Because we have beaten death before!"

Seriously. Chile may not get out of the group stages in Brazil, but this spot is the odds-on favorite for best World Cup ad of 2014.

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This summer's World Cup will have humans across national, racial political and economic lines tuning into the same matches at the same times. Joy will be felt, hearts will break, tears will be shed — but we'll all be in this together, gathering remotely around one single event in way that's unparalleled anywhere else in the sporting universe.

ESPN — the World Cup's American broadcast-rights holder — drives this point home to tremendous effect in its new World Cup promo spot, embedded above. Beginning and ending in Rio de Janeiro, the spot called "Time Zone" visits fictitious fans in England, Ghana, Spain, Russia, Iran, Japan, Mexico, Chile, and the United States in its 60-second run time.

We didn't need yet another excuse to get pumped up for the World Cup's June 12 start — but this spot certainly gave us one. And we're just fine with that.

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The Bible of Barbecue - Tramontina

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This Vittel Water Bottle Will Remind You to Drink Every Hour

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Coke Turns Bottles Into Paintbrushes, Water Sprays and More in Vietnam Recycling Initiative

Special Caps are Given Away with 40,000 Coke Bottles

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A few hours before the 2014 UEFA Champions League final in Lisbon there is still time to win Heineken's Last Ticket locked inside a city light outdoor, in a famous downtown plaza.

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Facebook Adds Audio Matching to Get You Posting More About TV

The social networking behemoth, Facebook, has launched a brand new feature today which can identify TV shows, movies and music playing in the background.

Resembling content-matching services like Shazam and Sound Hound, this new capability is a staggered release via an updated App Store app on iPhone and a Google Play app on Android, according to multiple reports and Facebook itself.

Read on for the full reveal…

The well-informed Mark Gurman has learned this:

Facebook is said to be integrating the feature so Facebook users can more easily share what music they are listening to or what TV show they are currently watching to their Timelines.

The service will take input from your handset’s microphone.

Ellis Hamburger of The Verge has more info.

Apparently, Facebook will be listening when you post your next status update. That’s right, the app will automatically recognize the song you’re listening to and add it to your status.

When a matching item is found, a link to the corresponding Facebook pages of a TV show, movie or song will be optionally added to your status. Matching songs will be accompanied by Spotify, Rdio or Deezer previews, based on which music app you’ve most recently used.

“Use your microphone and music apps to identify the currently playing TV show or song whenever you begin to post,” Facebook writes.

They’re calling it audio recognition and here’s how it works, as per The Verge:

It starts listening as soon as you start typing a new status. There’s no need to tap “Listening To” or “Watching” in the status-creation screen. You can opt in to the feature for the first time by tapping a new button inside the status window.

When there’s a match, a badge pops up over Facebook’s feelings button, a small smiley face. The hope is that there will be a match by the time you’re done writing a status.

You’ll be able to easily turn off audio recongition by tapping a new audio icon in the top right corner of Facebook’s upcoming iOS app update.

Those who enable the feature will see the audio icon moving as Facebook attempts to detect a match when a user is writing a status update.

If you share music, your friends can see a 30-second preview of the song. For TV shows, the story in News Feed will highlight the specific season and episode you’re watching, so you can avoid any spoilers and join in conversations with your friends after you’ve caught up.

Facebook has officially confirmed the news in a blog post today.

We identify TV and music,” writes Facebook. “We can’t identify background noise or conversation”.

As per this support document, Facebook can currently identify “millions of recorded songs or TV shows” broadcasting on over 150 channels in the United States, with more content to be added in the future.

If you’re concerned about privacy, Facebook assures us that sounds are only used “to find a match” and are never stored on its servers. “You’re in control,” reads in-app description. “If we find a match, you choose whether to share it or not.”

We’ve known about Facebook’s plans to launch sleek new iOS apps and services throughout 2014. That being said, today’s report is especially interesting in light of talk ofApple teaming up with Shazam to integrate song identification right into Siri in iOS 8.

This would allow users to ask Siri questions like ‘what song is playing’, right from their Lock screen and perhaps help boost flagging sales of song downloads on iTunes.

According to a Nielsen SoundScan study, iTunes music download sales fell last year for the first since the iTunes store debuted in 2001.

As for Facebook, the audio recognition feature will roll out gradually to iOS and Android users in the United States “over the coming weeks”.

Shazam had “no comment” regarding Facebook’s new service.

Will you consider using Facebook’s audio recognition?

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Heineken accused of sexist campaign.

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Craft Brewer Kona Experiment With TV Ads

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You Can Only Open This Coke Bottle with Another Coke Bottle