BRAND IT by Iri

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People have pronounced feelings, responses, and associations when they see specific colors. They also react to typefaces and fonts. So, it’s vital that you use these emotional reactions to your advantage. The perfect brand fonts should: • Be unique & memorable • Be legible • Work on every platform •Communicate your brand personality Today, we will introduce 4 elegant fonts that are perfect for brands in the aesthetic & beauty industry: SECILIA Secilia is an elegant and smooth casual monoline signature stylish script. RECLINE Recline is an elegant serif typeface that looks modern and stylish. MERCHANT Merchant Serif Font is a graceful and modern serif typeface created with gorgeous and pleasant contrast and beautifully crafted characters. FELIDAE Felidae is an elegant, modern, and classy serif typeface with a fashionable touch. It combines Italian renaissance and modernity. The font contains additional symbols inspired by the shapes of the lion's mane fluttering in the wind. Don‘t know how to find the right font for your brand? Just send us a DM or fill out the form on our website and we‘ll reach out to you! #elegantfont #beautybranding #brandfonts (at Florida) https://www.instagram.com/p/CqWQbITgDt5/?igshid=NGJjMDIxMWI=

[branditbyiri]

A brand is a feeling and emotion, something much deeper than just the visual appeal. Yes, visual appearance is important but the visual branding elements must be generated from a deeper purpose behind the brand. Brand purpose is the meaningful reason WHY your brand exists beyond turning a profit. Along with purpose, a brand must have direction and commitment in the form of a Vision and Mission. Brands that have meaning in their work and moral values behind their actions and behaviors take a special position in the mind and maybe even the heart of their audience. Such brands have a soul. It is our mission and passion to give your brand a soul. We ask questions until we get to the heart of your business to create soulful branding for your company. Visit our website to learn more about our branding process. #soulfulbranding #brandswithpurpose (at Florida) https://www.instagram.com/p/CqB0yAlsm8z/?igshid=NGJjMDIxMWI=

[branditbyiri]

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. They’re perfect for helping new visitors discover what your company is all about. 👇🏻Not sure where to start when it comes to marketing your business with highlights? Here’s how to get started: DETERMINE CUSTOMER-FOCUSED CATEGORIES Before getting started with highlights, create a list of categories that make the most sense for your business based on your strategy. Here are some highlight content ideas: • About You | Achievements • Products | Services • Portfolio • Meet the Team • Reviews • Events | Announcements • Tutorials | Tips • FAQ When it comes to naming your highlights, keep it short and impactful. While there’s a 15-character limit, know that the title displayed on your profile gets cut off at around 9 characters. BRAND YOUR HIGHLIGHT COVERS With Instagram Highlight covers, businesses are encouraged to get creative and create covers that allow them to maintain cohesive branding. Brand your highlight covers to translate your brand identity to social media! You can use either images or symbols that represent your brand perfectly or simply use a variety of blank colors that match your brand. Our Social Media Strategy Package includes the design of branded highlight covers, the determination of highlight categories, and the creation of customer-focused content. For more information click the link in the bio. #brandingsocialmedia #socialmediatipsforbusiness #instagramhighlights (at Florida) https://www.instagram.com/p/Cp08nAyMLdU/?igshid=NGJjMDIxMWI=

[branditbyiri]

Just starting a business, having absolutely no understanding of how social media works, having no budget for branding and our all-inclusive social media strategy package but wanting to make everything right from the beginning? Tell us in a Zoom call about your business, your vision, and your pain points. We will analyze your information and current social media presence (if any) and create an individual easy-to-follow guide for your business with step-by-step instructions on how to get better or get started on social media, use it effectively, and build a brand from the beginning. Our comprehensive and well-structured guide is split into 3 sections: 1. SOCIAL MEDIA Learn how to create a branded micro-landing page for free, goal-focused content for IG Highlights, content categories, aesthetic feed, perfectly sized content for different platforms, hashtag & tag strategy, and how to choose the right social media platform & grid layout for your business. 2. BRANDING Learn how to define your brand identity and integrate it into your social media content to build trust and an emotional connection with your audience, and how to choose your brand colors, fonts, textures, symbols, and images that represent your brand perfectly. 3. DESIGN Learn how to design & create content like a pro by using free professional editing & design programs. Let us show you where you can get free music and content templates and how you can personalize and adjust them to your branding. Our custom social media strategy guide contains simple but actionable key steps that enable you to reproduce it right away and brand your business from the beginning. For only $500! For more information click the link in the bio. #socialmediastrategies #socialmediabranding #socialmediadesign (at Florida) https://www.instagram.com/p/Cpk-JtFAvDs/?igshid=NGJjMDIxMWI=

[branditbyiri]

Here at BRAND IT by Iri, we understand how important it is for your business to have branded flyers and other marketing materials. Therefore, we go above and beyond to infuse your unique brand personality into every flyer we design. Before diving into your flyer design, we plan out a concept for your design: layout, sections, right messaging, unique imagery | visuals, clear CTA (call-to-action), attention-grabbing header, etc. For a lot of people, your flyer will be their first introduction to your business. By creating aesthetically pleasing designs that clearly communicate your brand’s message, your flyer will speak directly to the audience you’re targeting. For more information about our most popular design items, please visit our website: www.branditbyiri.com #onbrand #flyerdesigns #brandingstrategy (at Florida) https://www.instagram.com/p/CpgQXNiPNv_/?igshid=NGJjMDIxMWI=

[branditbyiri]

🆕🆕🆕 Bold and powerful logo for THE 555 COLLECTIVE The greatest strength of this brand is its diverse team which consists of men and women. It's a group of experts from different backgrounds who have complementary skill sets and who bring a wealth of experience and expertise along with them. Their goal is to use their combined knowledge and abilities to implement an innovative concept in the Health Care & Wellness sector. We love seeing brands come to life, evolve and thrive! #logodesigns #wellnessindustry (at Florida) https://www.instagram.com/p/CpTahgQvdSi/?igshid=NGJjMDIxMWI=

[branditbyiri]

If you are an artist building a brand wouldn’t you want to make your branding a reflection of who you really are? Imagine to have a brand identity that reflects the real you! That way the impression your clients get about you online and the real experience of working with you will align and be congruent. We see branding not only as a cold process of creating a logo and choosing fonts & colors. We see branding as a process of giving your brand a soul. A brand that has soul shares a passion and vision with its customers and finds ways to truly connect with them. #brandwithpurpose #branddna #artistbranding (at Florida) https://www.instagram.com/p/CpLs3CLvfZ2/?igshid=NGJjMDIxMWI=

[branditbyiri]

Today we're celebrating @invitebride launch! Invite Bride believes every bride deserves to look their best on her wedding day and states: "When it comes to beauty, never compromise. Choose quality and experience!" The goal of Invite Bride is to make sure that with the right bridal makeup and hairstyling, each bride achieves an ideal vision of herself. For the logo, we chose a romantic script font that reminds us of a signature of an artist. This script font communicates a feeling of creativity and elegance with a touch of a feminine look. #logolaunch #elegantlogo #beautybusiness (at Florida) https://www.instagram.com/p/Co-9ArSsSJg/?igshid=NGJjMDIxMWI=

[branditbyiri]

We absolutely loved working on the new branding of @invitebride. Invite Bride is a group of experienced artists offering bridal makeup & hairstyling services in Southwest Florida. The company has been successful for many years and has recently been reorganized. The rebranding signifies a new start for Invite Bride! We started the branding process with the creation of a mood board - a collection of visual assets like colors, images, and textures to identify who Invite Bride is as a brand and what kind of brand message they want to put out into the world and how they want to communicate all of those things in a visual way. Based on the aesthetic of the brand's mood board we created a logo, icon, color palette, font pairings, and Instagram highlight covers. We can't wait to share the branding elements of Invite Bride. Stay tuned! #rebrand #beautybusinessaesthetics #brandmoodboard #bridalstyling (at Florida) https://www.instagram.com/p/Co5r9BGPivU/?igshid=NGJjMDIxMWI=

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Clean & simple logo for @lash.mastery Lash Mastery Online Academy: "We are approachable, kind, honest, uncomplicated, simple, and real. Our goal is to help others shine their light and be seen as a leader. Our vision is to lead entrepreneurs away from a grind culture and towards a career opportunity that will give them the financial freedom they desire and the free time needed to enjoy their lives." With a logo, we’re taking the essence of your brand personality to create a brand identity. We're combining visual elements like color, typography, shapes, images, and whitespace to express your brand’s personality in a visual way. This logo is minimalistic and subtle with a focus on simplification. It demonstrates Lash Mastery’s commitment to stay transparent & clear and should be associated with balance and simplicity. Hence, it is characterized by a simple shape, basic color, and clean design. The logo & icon design is a component of our all-inclusive branding package. For more information click the link in bio. #logodesigns #beautybusinessaesthetics (at Florida) https://www.instagram.com/p/CoqMHgLPG64/?igshid=NGJjMDIxMWI=

[branditbyiri]

Aesthetics is crucial for design because our first interaction with almost anything is based on how it looks. As much as we would like otherwise, people do “judge the book by its cover.” People are emotional and make decisions largely based upon how that product or service makes them feel. Between two equally good functional products, in the vast majority of cases, the customer will choose the beautiful one. While having an aesthetic design in place helps all brands, some industries and niches can not do without it (e.g. beauty, lifestyle & wellness industry). We offer creative services in areas where aesthetics play an essential role. www.branditbyiri.com (at Florida) https://www.instagram.com/p/CogAAPbvqqn/?igshid=NGJjMDIxMWI=

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DOES YOUR BRAND HAVE A TAGLINE?

Our tagline is:

F E E L I T ▪ ️B R A N D I T ▪ ️L I V E I T

Our initial brand strategy call and brand discovery form let us FEEL your vision for your brand.

Based on this information, we create a unique set of elements that make up your BRAND (brand guidelines).

Now, you need to LIVE your brand, every day & everywhere: on your website, social media, handbooks, proposals, prospects, business cards, advertising, packaging, lobby directory & digital signage, etc.

If you had to choose between a business with clear, professional-looking branding and a business that hasn’t made this effort, you probably know which one you’d trust more.

Branding helps you show potential customers that you are an established, credible business. With the right branding, you can leave a positive belief about your business when consumers think of your products or services.

Who are you as a brand? Let’s work together to figure it out:

📞 239.703.3241 www.branditbyiri.com

[branditbyiri]

Choosing the right color scheme for your brand - decision making process:

As a first step, our client and we identified the vision, mission, values and the personality of the brand and defined the target audience.

The core traits of this brand are Work-Life Balance, Honesty, Spirituality & Kindness. Customers should perceive the brand as approachable, down-to-earth, real, comfortable & cozy.

From there, our team created two color scheme ideas for our client that translate the vibe of the brand.

Green is a very down-to-earth color and is highly associated with health, harmony, kindness, balance and calmness. It is expected to bring a feeling of happiness and good vibes and represents new beginnings or growth.

Pastel color scheme is the most peaceful way to your customer’ hearts. They are a pause from the rat race, telling the customer to take a timeout and just enjoy whatever is around them.

We’re so excited to see which color scheme our client will choose. Which one would you choose?

[branditbyiri]

LOBBY & RECEPTION DIGITAL DIRECTORY AND SIGNAGE

We work closely with you to create the right content and design that not only makes a powerful first impression but also assists with branding your business.

Depending where you place your screens, you can use digital signage to communicate not only with your customers in the lobby, but also with your team in the staff lounge.

🖇YOU WILL GET:

✔️Individual and On-Brand Design ✔️Branded Digital Signage Content ✔️Changeable Directory Information ✔️Real-Time Updates ✔️Remote Management ✔️Management of Multiple Locations ✔️Remote Guided Setup

Our creative team designs, manages and keeps your content eye-catching and up to date.

We will walk you through the entire process of setting up your new Lobby Directory & Digital Signage.

📞239.703.3241 📧 [email protected]

[branditbyiri]

🖇It takes 7 seconds to form a first impression in business. Those first few seconds when your customers enter your space is a make or break moment. Be sure to make it count with an impressive lobby signage:

1. Create a Welcoming Environment

It’s the lobby that makes the first interaction with the prospective customer providing all the reasons for you to ensure that the space looks impressive and sets the right tone.

2. Tell Guests Where to Go

As a guest walks into your lobby, lobby directory & signage can be used to tell visitors where the restrooms are, where the elevators are located, and where they can meet the concerned person.

3. Highlight Your Business

It’s the perfect tool to let your first-time guests know who you are, what you do, and what your brand’s story is. Use the opportunity also to notify customers of store details (hours of operation, locations, etc.).

4. Introduce Your Team Members with a brief Bio

Introduce your team and display their biggest achievements on screen.

5. Advertise Your Services & Products

While your customers are willing to spend money on your services, they might not be aware of all the services that are available to them. This is your opportunity to upsell your products and services to a captive audience.

6. Display Customer Testimonials

Testimonials are proof that your business can be trusted and is a hundred times more powerful than you saying to your customers you’re trustworthy.

7. Feature Special Promotions

Notify your guests of available spaces, new locations, specials, in-store events, special sales, or promote a unique product or service.

8. Send Season’s Greetings

New Year's Eve, Valentine's Day, St. Patrick's Day, Easter, Fourth of July, Halloween, Thanksgiving, Christmas… Bring the Holiday Vibes into the lives of your customers!

9. Display Your Awards and Accomplishments

Displaying the awards and accolades that you have achieved over the years helps you make a strong impact. It also builds trust and confidence.

So, throw away the outdated magazines and instead give your lobby a full makeover with a digital custom Lobby TV:

📞239.703.3241 📧 [email protected]

[branditbyiri]

Users spend about 2 hours and 7 minutes on average on social media platforms daily. Social media marketing has become critical for businesses to grow. Here are 5 trends that will be impacting the social media universe in 2022: 1. Video Marketing Educational and informative content is important to build brand loyalty and trust. Users are asking for more engaging and entertaining content so it’s no wonder why video content has become dominant on social media. What does this mean for you? Do you want to keep spending money on traditional media, like still image placements, or do you want to be where your users are? 2. Short-form video is the format of choice Brands leverage short-form video and do their best to stand out in the oversaturated social media environment. More than 500 million accounts use stories every single day! It has become critical for businesses to shift to stories and reel trends as soon as possible. Reels will contribute a lot to their marketing success in 2022. 3. Power of communities and creators with an established fanbase Consumers, wise to the sameness of social advertising, are holding brands to a higher standard when it comes to creativity—and they’re rewarding those that get it right. Whichever your niche is, you can easily outsource content creation to an experienced creator with an established fanbase already. 4. Social e-commerce takes the stage Suddenly, 84% of consumers were shopping over the internet. In 2022, the social e-commerce trend seems to be the heart of consumers’ shopping experience. It has become clear that social commerce is an opportunity businesses can’t afford to miss. 5. Authenticity & Personal Recommendations There is a lot of uncertainty in the world right now. Now consumers need as much peace of mind as they can get. That’s why it’s so important to make building trust a focus in your social media strategy. What a brand says about itself matters, but what consumers say about a brand matters a whole lot more. That’s why recommendations from micro-influencers and employees are so powerful in 2022. Don’t miss the opportunity to get your social media marketing right! 📞 Call or Text 239.703.3241

📧 [email protected]

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FOCUS ON YOUR CORE BUSINESS

We are an agency that specializes in social media for the BEAUTY INDUSTRY (Salons & Spas, Beauty Pros, Wellness & Health Clubs, Salon Suites, Artists & Stylists, etc.).

Social Media is key in the beauty industry and we help salons be recognized as THE BEST SALON in town instead of being an average salon among many others.

We offer four weekly social media packages which include the following services:

✔︎ Creating & Maintaining: a) All Social Media Accounts b) Landing Page (Linktree/Taplink) c) Branded Instagram Highlights ✔︎ 2, 3, 4 or 5 Posts per Week on Various Platforms ✔︎ Branded Stories (Mo-Fr) ✔︎ Weekly Strategy Calls ✔︎ Promotional Videos | Reels ✔︎ Photo Editing ✔︎ FB and IG Ads ✔︎ Hashtag Strategy ✔︎ Targeted Engagement ✔︎ Branded Campaigns ✔︎ Team Congratulations

We don't just do social media! We have a very strategic approach to brand your salon so that it stands out from the crowd.

️No obligations - quit or upgrade whenever you want!

️Check out our Instagram Highlights (Social Media). We currently have a Special New Year Offer. All social media packages include an individual branding guide for only $499 (90% off).

We would love to become your creative partner! Please feel free to reach out to us and make an appointment for a free 1-hour creative brand strategy call. Happy New Year!

📞239.703.3241 📧 [email protected]