Branex

  We give wings to your business, You decide where to fly.  

[branex-blog1]

[branex-blog1]

Designing A Logo in 2016

So, are you up for designing a logo? Sounds like a super easy job to do, right? Well, that’s where you are wrong. Logo designing can never be easy. It is a mere misconception for logo designing isn…

[branex-blog1]

Let Content Marketing Lead the way for Building a Purposeful Brand

Empowering the brand and creating its demand is important for survival. Understand that the demand creation simply doesn’t always involve promotions and freebies along the way. Sometimes providing …

[branex-blog1]

Everything about Creating a Creative Wordpress Theme

If a person is having a website that looks great with its design but lacks in the ability to navigate properly, people refuse it when it takes minutes to loads in. We go through many website on which designers try their level best to add catchy images and backgrounds, remember adding large sized files will result in your site’s lag. Having a simple and traditional website ensures visibility and fulfills the requirement of the website owner's.

There should be creativity and other ingredients that would compel visitors to navigate the site. These days CMS sites are prefer by most of the website owners this is because it has the ability to manage website in a smooth way without any problem or distraction.

Koplax, a basic CMS theme at Wordpress is a proper open source that is popular amongst Wordpress channels these days. This theme is considered as the best option for portfolio websites, this is because of its ability to represent work in the most effective manner. Not only Koplax provides an effective and attractive visual but also helps in ranking site on search engines.

·         Koplax theme comprises of full slider background which provides a creative touch.

·         The theme is absolutely responsive o that it contains a positive point it could be browsed by any small screen device as well.  

·         This theme could easily be customized with a simple administrator panel.

·         The backhand option of this theme has extensive usability options which allows owner to configure the logo as well.

[branex-blog1]

How Videos Can Upgrade Your Marketing Strategy

Online marketing can be a jungle sometimes – so many things happen all at once, making you feel lost! With the on-going trends, come in the new ones that blow us away off our feet. What if you knew how to advance cleverly in a scenario like this? Well, consider this your lucky day!

With all the fresh, new and improved ideas coming in to improve the digital marketing experience, video can add a big chunk to that strategy of yours.

Facebook and other similar social media channels are following the trend aggressively, giving YouTube a competition. Yes, the intensity is such but it isn’t going out of the market anytime soon. So here are 3 ways you can gear up your online marketing strategy with videos.

1.       Video as medium of promotion

Create and post a video of any new product that you have launched. It could be an e-book or something else that you require the users to download for themselves. Adding a video for the purpose will make it a reliable product as well as a fun thing to market.

Ensure the video is short enough to not bore out the audience and has a proper length that covers the entire message. Asking people to simply download something may sound fishy but adding a video to do that for you covering the subject matter, author’s description and other important details will make it stand out.

2.       Live-streaming of comments and any discussions

Live streaming is the go-to thing these days. There are platforms that are easily available online, like Periscope, which allows for you to broadcast your video to anyone anywhere in the world.

Stream any of the live events that you want the world to see and collect immediate feedback from the audience.

Remember to add in any industry developments and ask the users for any findings they may have to discuss upon. With questions being developed every now and then, the discussions can take a nice, swift turn and add to a greater reach of the post.

3.       Video as source to other content created

Say you have conducted an interview with any industry expert, make it a video interview and publish it online on various channels. A video interview will have a greater reach than written content.

You can also go for a series of event and make it a source material for creating more content like that.

Although these 3 ways cover up all the fun things that can enhance your online marketing strategy but you can always reimagine new ways to reach your audience. Video marketing is the way to go – go for it!

[branex-blog1]

Utilize Linguistics Tricks and Name Your Brand

Business owners always want to expand their business empire, but this desperation cannot be bigger than a small business owner. A man owning a small company will be dreaming of expanding his business to next levels, but before all that, do you have a proper brand name that would handle your worthy brand? Do you have that right path t walk on to success?

A brand name plays an integral part in a company’s success. It is the road map where you’d walk on to success. Your brand name I your identity do not decide it randomly. Below are some tips which may help you in devising an effective brand name.

Pick a strong name:

Make it easy to spell, meaningful to audience and easy to pronounce. Your customers should get the real meaning of your brand name. They’re confused, you’re doomed.  

Avoid using Double Meaning Words:

Using double meaning words in your brand name can be risky. If you land a good one it would be real sticky, but I won’t recommend you wasting time for that. Go for a much simpler and clear brand name instead.

Pick a Name That Reflects your service:

It actually works in most of the cases, naming your brand according to the services you provide gives you an edge over online marketing specially for the SEO. There are brands whose names aren’t related to their services and they are quite famous, but it is rare.  

Never be a Copycat:

Donor copy anyone's idea of concept. Remember your brand is unique and there is no one like it. BE original say no to copy paste. Bring in something new, something so that people applaud you, something that would make your brand shine.

[branex-blog1]

8 tips and Tricks To Conquer Facebook For Your Business

There is absolutely no one that denies how important these thumbs are up or the like button for promotions via Facebook. Small business owners often pay some bucks to get noticed via advertisements. This engages masses and increases their brand awareness. If you wonder why you should be investing your time and money in the number of likes, here some reasons for them.  

1.       Likes on the business page on Facebook determines your public likings and disliking. If there are a huge number of people liking your page, you should consider them as your followers and act according t their likes and dislikes.

2.        Customers looking for products search on social networks. If a customer visits your Facebook page that has a number likes it shows your credibility and you’ll have more chances of grabbing that customer home.

3.        Number of likes on your Facebook page makes you more exposed to social marketing and Facebook marketing specifically.  The increasing likes does not only retains the existing likes but also encourages and welcomes new likes to join in your social network.

So with this all said, how would a small business company that is recently launched achieve instant success on this critically important social platform? Here are the answers.

4.        Email is the best way to let your prospects know about the Facebook page. People won’t spend hours to find your page, so instead give them the Facebook page link on your Email.

5.       Insert a social plugin.

6.       Post unique and attractive content that becomes viral.

7.       Join groups related to the specific interest and participate in different discussion across the social network.

8.       Direct your subscribers using the RSS feed.

Found these tips useful? Help others know it too, share the word and help other grow their business.  

[branex-blog1]

4 Online Marketing Strategies on a budget

As businesses continue to launch, many come in with a very limited budget. A good foundation is necessary and so there are a lot of investments already made here and there. Left alone is the online marketing budget for it may seem like a child’s play to many – but understand: It is most certainly NOT!

It takes years to master the online marketing techniques. Sometimes they involve hiring experts who charge way too much and you do not have the budget for that. You may not be the expert but there are few strategies that you can work on in order to capture that visibility you have been running after. Here’s how to go about it:

1.       The basics: Content Marketing

Once the website is established, the business is up and running, this is where you need to direct your focus to. Create a business blog and other forums, like guest blogging on other websites, to communicate your expertise and market your business. If you write quality content, it is sure to attract visitors.

2.       Spread it around: Social Media marketing

Many people see it as the only online marketing tool so there has to be something influential about social media that drives everyone to think in that direction. For starters, it’s absolutely free! It is easier to engage with people and communities easily. Syndicating your content cache to reach out is also a great idea to begin with. Marketing your blogs via social media channels is yet another trick that requires your attention.

3.       Step up the visibility game: SEO

Search engine optimization is a good way to get noticed. People rely on Google and you can feed Google your content by optimizing your content around it. In the beginning, don’t go for international SEO for it may be a little aggressive for a start-up to handle. Go local.

4.       Give it a personal touch: Email marketing

Email marketing allows you to reach the audience one-on-one. While it may seem like a lost cause as of today, remember that it is a cost-efficient way of doing so. Provide the users valuable content and problem solvers directly via email. Personalize the message a little every time to get a hold of the audience.

The world of online marketing has so many opportunities for new businesses. Reap the benefits to the fullest, utilize the effective strategies on a budget and see how your business progress.

[branex-blog1]

Mobile education leads the way for schools

While organizations are utilizing mobiles for development purposes, schools, specifically elementary, are also implementing their usage. This is happening to secure good opportunities for children and that too in their early ages. Growing number of American schools are utilizing mobile education in their curriculum to promote prosperity.

There are various opportunities that are attached with mobile learning.

·  Children become associated with the use of the ever-growing technology at an early age. Since it is present in most households, the teachers barely have any problem in teaching new concepts or guiding how to use the mobile device or tablets.

·  Parents are finally relieved that the children are using mobile phones and the phablets at home for the purpose of education. This really is the biggest relief of them all.

·  The displays are colorful and new applications that help the children prosper in the field of education keeps on coming in. Creative houses and indie developers are constantly contributing to the education industry by developing applications that assists in the classroom study.

·  Many at times, children can bring their mobile devices to school which saves the expense of buying books for each of the children. With other devices like Kindle, books can be downloaded and digital versions can be put to a great use.

While there may be security concerns like theft of mobile devices that children bring to school, there are so many added benefits, that this can be minimized. The schools are to take necessary precautions in this regard and once done, this can actually be ranked as the most advanced teaching methods in years to come.

[branex-blog1]

How Web Design Keeps those Visitors on your Website Longer

Created the perfect website of all times and still visitors don’t go any further than the first page. Does it sound familiar? If it does then it’s important to understand that viewing a website from your perspective is not the only perspective in the world.

Since you are creating the website for other people to visit and take advantage of, it is essential to understand that you need their approval. Of course, nobody is going to come to you and just tell you they don’t like the web design. You can tell that easily from the analytics.

Let us in you on secrets for a spectacular web design that will keep visitors stay longer.

· An appealing design

The design needs to be appealing and attractive to keep the visitor at least admiring for a while. It happens to be the first impression of your website. Take examples from big-shot brands and how they create their website.

· Responsive web design

Most of the times, visitors today are using websites over devices other than the personal computer. It is tablets, phablets and smart phones. If you make a responsive web design, you can have a win-win on all those devices. No more tweaking the screen to have the website fit their screens.

· Informative and unique content

Good quality content is also important. If you give them the run of the mill, the visitors will run away. Content marketing experts are earning as they take advantage of the generalized versions of content and make them something worth reading. How do they go about it? They use jargons, make it simple and most of all, they keep it precise.

· An easy-to-read font

Fonts also impact the visitors bouncing off. Use a font that is reader-friendly; it is nothing complex and has a fair size and line-height. Creating space within the content, to let it breathe while it’s there is of utmost importance.

· Unclutter the navigation

If you have a complex navigation, the visitor often gets lost and cannot find what he/she is looking for; they go away and don’t return. Keep your navigation simple, uncluttered and use words that helps the user in clicking through the pages they want to visit.

Use these tricks and see how they stick around longer. So what are you waiting for? Get to work – Good luck!

[branex-blog1]

4 Magic Ingredients of Professional SEO Article Writers

SEO plays an important role in making your business a success online. They help a great deal in driving traffic to the websites which keeps the business coming. This is one of the reasons why a business may grow without SEO but it can certainly not survive without it – how in the world are you going to tell the people searching on those search engines about yourself?

Professional SEO writers and agencies hold expertise in getting you that traffic and introducing you to the potential customers. The ones that don’t just boast and actually make it happen are like wizards, using magic ingredients to make it work. You are about to find out what those ingredients are.

1. Relevant Keywords Research

Relevance is important in the SEO business. If you do not know the right track, you are a lost cause. The very right track is getting the right keywords. It also includes phrases. Using the right tools to help yourself in finding the right keywords and utilize it in your content writing.

2. Tell them exactly what they want to hear

You need to tell them exactly what they want to hear, in this case ‘read’. If you are an expert in the field, look for topics that people really care about, shed light on how you can better their lives with the solutions and leverage larger networks via the same routine. Conducting interviews from experts can get you do just that.

3. Word Count

If you think 200 words are enough, sure they are, better than nothing. But in general a trusted, authentic and well-researched SEO article is around 2000 words or somewhere around 1500. But that is the case for the highly in-depth articles. However, if you do want to provide information that is precise, shoot for somewhere in between 300 to 500 words and search engines will take notice of it.

4. Editing

Perhaps this is the most critical attribute of professional SEO article writers: they have an eye for revising and editing their own work. The red and green squiggleys in Microsoft Word, Google Docs and others usually do well but it’s good to give it one good look for formatting and cutting out something that is a bit of an extra and irrelevant.

You are just 4 steps away from becoming a professional SEO writer. Take notice of these 4 magic ingredients and make them a habit rather than a short-lived routine.