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@bridgecityfirm
Bridge City Firm has all – well, most – of the answers to your questions on Digital Marketing. While we believe you can get a grasp on the components of digital marketing for your business, you may regularly need someone to put you through and that’s why we are here. Today, let’s take a look at attribution model in digital marketing.
Bridge City Firm is your premier website design, hosting and digital marketing partner. We are a full service company, digital marketing.
Bridge City Firm
Bridge City Firm is your premier website design, hosting and digital marketing partner. We are a full service company, digital marketing.
Our organic search optimization is one of our specialties, in fact we’re providing organic search
Our organic search optimization is one of our specialties, in fact we’re providing organic search optimization for about 7 years now. Whether your pages or site need to be entirely re-coded to be search engine friendly or simply have a few tags updated to current search engine standards. We offer all of it from A-Z. And then we make sure that your site and its content remains up to date and current.
Bridge City Firm: ECOMMERCE CHECKOUT PROCESS FLOW: END TO END TIPS
You can trust Bridge City Firm to provide you with all the necessary information to upscale your business and organization. Today, let’s take a quick peek into Google Ad grants. There’s a whole conste...
Bridge City Firm | GOOGLE AD GRANTS: AN IN-DEPTH OVERVIEW
Read Bridge City Firm - The Best Marketing Services Company Of Washington from the story Bridge City Firm - The Best SE...
Bridge City Firm - The Best Marketing Services Company Of USA
Bridge City Firm's Status
Bridge City Firm: 𝐒𝐈𝐌𝐏𝐋𝐄 𝐒𝐓𝐄𝐏𝐒 𝐅𝐎𝐑 𝐇𝐎𝐖 𝐓𝐎 𝐂𝐑𝐀𝐅𝐓 𝐀𝐍 𝐄𝐅𝐅𝐄𝐂𝐓𝐈𝐕𝐄 𝐒𝐎𝐂𝐈𝐀𝐋 𝐌𝐄𝐃𝐈𝐀 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐏𝐋𝐀𝐍
E-COMMERCE CHECKOUT PROCESS FLOW: END TO END TIPS
In today’s post, Bridge City Firm will be showing you tips on ecommerce how to improve checkout process flow. As simple as it may be, it will make all the difference you have been hoping for in your business. If you’re an eCommerce business, then you might be familiar with the common process of seeing a customer browse your website, add items to their cart, and then suddenly abandon it right before they’re about to check out. The eCommerce checkout process is somewhat different for every business, but there are a number of things you can do to ensure your customers’ carts aren’t getting abandoned.
If a customer takes the steps to fill a cart and click check out, what are some of the reasons they end up ditching that cart at the last minute? Understanding the “why” is a good place to start when it comes to perfecting the eCommerce checkout process and getting the sales you deserve! It’s crazy but true that 1 in every 5 online shoppers will abandon their cart because of a long or complicated check out process. They may abandon their cart if they encounter additional charges they weren’t expecting when they first started the process or at least make them second guess their purchase. Non-inclusive shipping and pricing options can also have a similar effect.
A customer is more likely to abandon their cart if the checkout process is complex or extra steps are required, for example, if they are forced to create an account. These days, customers are looking for a fast checkout experience, especially since they’re likely going online to shop out of convenience. Not having the proper security or encountering errors and crashes during their purchase can also be major factors that lead to abandoned carts. No one wants to feel like their information could be stolen. They want to feel safe while shopping online!
Ways to Optimize Your Ecommerce Checkout Process
Understanding why customers abandon their carts is important. But learning how to fix those problems and optimize the whole process for best performance is the ticket to eCommerce sales success! Follow these eCommerce checkout process optimization tips. You’ll be well on your way to getting the sales you’re looking for!
Do Your Best to Simplify the Process and Then Do It Again
Simplicity is everything when it comes to a successful eCommerce checkout.
Think about the checkout process at your favorite store. You go in and select your products, then you go to check out and give them your CC, and then you leave. That whole process was 3 steps. Now think about your check out process. If there are too many obstacles in their way, they’ll quit before they make a purchase or head somewhere else to do so. Even if you think you’ve made the process as smooth and seamless as possible, try simplifying it even more. Customers are looking for the quickest, safest, and most efficient option for their purchases.
Provide a Guest Checkout Option
The “check out as guest” option is simple to integrate. It can do wonders for getting customers to actually go through with their cart. When you force them to register for an account, you add a ton of extra steps that can deter them from wanting to purchase. Guest check out makes their purchase even faster and more accessible, and there are ultimately fewer steps.
Offer Autofill Addresses and Information
Is there anything better than clicking to enter your information just to see the form filled out through autofill? Providing the autofill address and information option helps to speed up your customers’ checkout process in a big way.
It also helps to ensure accuracy of information and keeps you from having to validate an address. There won’t be any confusion about which address goes with billing vs shipping and the time spent will be almost none!
Provide the Option for Social Account Sign-In
To take autofill even one step further, consider integrating social account sign-in. Again, allowing for this option means there’s another way for users to quickly get their information entered and their purchase made. They won’t need to create an account and will be quickly confirmed and verified as they go along. Not only that, you might even make a connection for your business’s social media accounts!
Make Mobile User Experience a Part of Your Strategy
Make the mobile user experience a part of your ecommerce checkout process. If your website isn’t optimized for mobile, you’re not doing it right! And that especially applies to eCommerce websites. Many customers will be looking to complete their purchase through their mobile device. In fact, most customers are now shopping via their phone or other mobile device! Be sure to follow best practices for creating a great eCommerce mobile experience and you’ll be well ahead of the game.
Provide A Summary of Cart Contents and Details
If a user gets to the end of the checkout process and is suddenly concerned about what’s in their cart, they’re going to have to click the back button if their cart content and details aren’t readily available. This could lead to a lost sale, which is something you definitely want to avoid! Instead, be sure to display each of the products in your customer’s cart throughout the checkout process, along with the payment and shipping information they’ve provided. This will give them a clear picture and it will keep them from having to navigate away from clicking the “Place Order” button.
Make the Process Visual
Many people are visual learners and take to visuals when it comes to things like the online shopping experience. Rather than just using text, make things obvious with distinct visuals and provide visual cues wherever possible. This can help your users to retain information more quickly and therefore complete the eCommerce checkout process more quickly. This ultimately leads to higher conversions for your business!
Show Your Value Wherever Possible
Your website content works to show value to your customers and that goal doesn’t stop when it comes time to make a purchase! Be sure to remind them about the value you provide. Whether that is something special your business offers or a certain product or service that helps you to go above and beyond.
The more you can motivate them, the more likely they are to agree that the purchase they’re about to make is a good one!
Include Clear Call to Action Buttons Throughout the Ecommerce Checkout Process
Call to actions are everything! Once your customer has entered the checkout process on your website, you should still try to work towards capitalizing on their purchase wherever possible. Include clear calls to action that help your customers work towards their purchase. Sometimes it’s those last words of encouragement that can go a long way!
There are several other tips that Bridge City Firm can provide for your business, when you work with us. If you want to work towards optimizing your eCommerce website for better results, you’re not alone! Bridge City Firm is here to help you understand where the pitfalls of your current website may lie and help you implement these optimization tips to help enhance your shopper’s behaviors. Be sure to give us a call and our team of experts will be happy to connect with you for a consultation on the best ways to increase your eCommerce conversion rate.
Internal Pagerank Optimization Strategies - Bridge City Firm
Something people in the search engine optimization space often repeat is, “make sure your website has a good link structure.” Rarely does anyone explain what that means. We’re often told that a good link structure is very flat, so that any page isn’t too many clicks away from the homepage. But why is that valuable or useful?
Flat site structures are good for users because they can get anywhere on the site fairly quickly no matter which page they land on, but there is also an algorithmic reason for having a flat structure. Generally, flat websites distribute more PageRank to important pages than deep websites because they are close to the homepage. What makes the homepage special for PageRank is that most websites receive backlinks that point to their homepage more than any other page. If the homepage receives the most PageRank from the rest of the website, then most of that PageRank is distributed to the pages the homepage links out to. Pages that are one click away from the homepage tend to have the second-highest amount of PageRank, and the pages they link to tend to have the third-highest PageRank, and so on.
The homepage tends to receive the most PageRank from outside a website, and it has the most to share internally. What do we do if we’re working on a website that doesn’t have a flat link structure? If we have an important landing page and it’s four or five clicks away from the homepage, then we’re going to have a harder time because of how little of the external PageRank is being shared with it. To help pages like this rank, we’re going to need to reroute how PageRank flows on the website a bit using some internal PageRank optimization strategies. This guide contains best practices, reporting, and an implementation process to get the most out of the PageRank flowing into our websites.
Strategies for Improving Link Structure
In general, the way to improve a page’s position in the link structure of the site is to link to it from pages with higher PageRank, or link to it from lots of smaller pages. Here are some strategies to do that:
Strategy 1: Create Big Links
We want to find instances where a few small changes will have a huge impact. One link from a higher PageRank page can put a page over the edge and onto page one of SERPs. Is our target landing page important enough to warrant a spot in the global navigation? Some pages, like key product and service pages, are passed over when the main navigation was decided on. Adding them will distribute more PageRank and help users find them easily. Maybe it makes sense to add it to the homepage or another tier-one page with a contextual link. HTML sitemap pages are a great place to add pages that need more link love. Since HTML sitemap pages tend to be linked by every page in the footer, they accumulate a significant amount of PageRank.
Strategy 2: Create Lots of Small Links
Enough small improvements build up, and so does PageRank. We want to add links to many tier-three and below pages in a way that’s relevant and useful.
Create content hubs by linking to a target page from any other related page. Connecting relevant content through links will also help with relevance and direct users on the site. Add a sidebar for trending or top content to your blog to get links from every other page in the blog section. Add a related content section to your blog posts to automatically crosslink pages about the same topic. Some plugins for this allow you to choose which links appear on a page.
Strategy 3: Place Links on Pages with High External PageRank
Some of our pages are naturally going to receive links from other sites, and we can distribute that incoming PageRank to our other pages. Create an inventory of pages with lots of external links and refer to it when optimizing your content.
Strategy 4: Make More Pages Count
An often-overlooked way to improve the link structure of the site is to make key pages indexable. Many SEOs are still adding no index tags to pagination pages, tag and category pages, and faceted navigation pages in an effort to reduce thin content. These pages have a very important role on the site and should be indexable in many cases.
The number of possible combinations of filters and options in a faceted navigation can explode, causing a crawl budget problem. Some SEOs handle this by making every filter unindexable, but they are unnecessarily limiting how many viable landing pages they can use. By carefully controlling which filters are indexable in a faceted navigation, the number of combinations can be kept to a crawlable level while providing URLs that can act as landing pages. For example, if a subcategory for men’s running shoes has a color filter, the filter URLs for black shoes and green shoes should be indexable, but the URL for black or green shoes does not. Similarly, filter URLs for black shoes and sort ordering or price don’t need to be indexable either.
Strategy 5: Take Advantage of Your Other Websites
Big brands tend to have more than one site they own, and they are often overlooked for optimizing PageRank. Common examples are investor relations websites, career subdomains, websites for parent or subsidiary companies, and external blogs.
Bridge City Firm has been helping businesses all over the world increase their profits through the power of online marketing. It does not matter if you are a brand-new business, a small business, or a large enterprise, Bridge City Firm can help you with a comprehensive digital marketing strategy that will grow your monthly profits rapidly and give you a strong foundation online.
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Bridge City Firm is a High-rated Digital Marketing and Business success firm that delivers original and unique marketing solutions. We handle everything when you focus on your business.
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The Bridge City Firm is a Digital Marketing Agency that focuses on growing your business successfully by providing you with Marketing Services. Bridge City Firm's only aim is to grow your brand in organic ways.
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Social Media has utterly reshaped the landscape of human interaction and interconnection. The manner in which we interact with one another, connect to the world at-large, and share information has grown and changed with the onset of Social Media. With this powerful and relatively new medium we can integrate your business into the lives of[...]
Social Media has utterly reshaped the landscape of human interaction and interconnection. The manner in which we interact with one another, connect to the world at-large, and share information has grown and changed with the onset of Social Media. For further information visit our website today!
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Today 30 percent of desktop searchers in the U.S. use Bing on a daily basis, most think they can reach 70 percent of searchers without Bing or reach Bing users somewhere else. This is not the case, which is why you need a Bing Marketing Plan with Bridge City Firm.
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Bridge City Firm is your premier website design, hosting and digital marketing partner. We are a full service information technology company, providing expertise in web development and digital marketing. Visit now to learn more.
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The Bridge City Firm is a Digital Marketing Agency that focuses on growing your business successfully by providing you with Marketing Services. Bridge City Firm's only aim is to grow your brand in organic ways.
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