What is Innovation – Types of Innovation 2022
We provide detailed information on what Innovation is and what innovation product development means. Types of Innovation and examples of innovation at work.
We will share with you the meaning and details of the word that has been spoken a lot lately. You have heard the word innovation many times. So what is the meaning of this word innovation, what are the processes and types? If you want to learn more, you can read our article.
Let's start by sharing the internationally accepted definition of innovation with you. The definition of innovation in the Oslo manual is as follows; “Innovation is a new and significantly changed product or process; It has been accepted as the name given to the application of a new marketing method, or business practice, workplace organization or organizational management. If this definition seems complicated to you, it would be useful to expand the definition a little more.
Innovation is the name given to the process of making ideas or products create value . In fact, we can call it innovation and creativity. It is the name given to the process of transforming an existing product or service in a different way.
What Does Innovation Mean?
Innovation is one of the definitions that we come across frequently lately. Innovation means; It means generating new ideas. There is an innovation process. The innovation process consists of two parts. The first part is the emergence of a new and creative idea. There is no innovation without ideas. The important point here is that the idea is creative. The second part is the part where this emerging idea turns into a product, method or service. If we look at the innovation examples, you can clearly understand the definition a little more. Examples of innovation are as follows;
One of the innovation examples addressed the parking ordeal. Seeing which place in the parking lot is empty and occupied is both an annoying process and a waste of time. Thanks to the red and green lights in this situation, you can easily see which part is empty from afar.
One of the second innovation examples is the basket-like trash cans . He attracted the attention of many people by placing basketball hoops on top of trash cans.
These examples are many. The important thing is to make a worthless or lost product valuable again. Innovation means changing a small part of the product and meeting the needs of people with creative ideas.
What is Product Innovation
Now that we understand the definition of innovation, let's take a look at the types of innovation. When we say innovation, one of the first innovation types that comes to our mind is the product. Product innovation means ; It is the name given to the provision of a new or modified service or good. If we give an example of product innovations;
Double-sided chair, mug with automatic mixer, smart door lock are examples of product innovations .
Product innovation is the development of an existing product for the needs of customers and bringing it to the market with better features. Let's take a look at what service innovation means.
What is Service Innovation
Let's look at the details of service innovation together. Service innovation means; It is the name given to the initiative to offer the new service to the users directly or by developing it. It is a beneficial process for both users and business. It provides a new service and enables it to surpass other competitors by gaining customers with this service. If we give an example of the most important service innovations;
Bring application is an example of the most important service innovation.
Ziraat Mobile application
Many applications can be given as examples of service innovation. It is actually the development of a certain product based on the wishes of the users.
What is Social Innovation
Let's take a look at what Social innovation, which is one of the innovation types, means and examples. Social innovation is the provision of better solutions to a social need and the efficient use of social, economic and environmental resources. For example;
The Facebook translation tool for asylum seekers is an example.
Facebook digital map application to be used in cooperation after disaster
Glasses that warn against sounds for the hearing impaired , each of which is an example of social innovation.
What is Creative Innovation
Many of the products that exist in our lives change within a few years. The products or services in our lives need to be redesigned and developed to meet our needs. Creative innovation is the name given to the process of innovatively transforming a particular product. There are many applications that we can give as examples of creative innovation. Let's see together.
blind spotless vertical mirror
The face-changing bench is an example of creative innovation.
What is Architectural Innovation
Have you ever heard of the concept of innovation in architecture? Architectural innovation means avoiding classical and continuous solutions in projects and resorting to innovative and creative solutions and services. Many things in our lives are changing rapidly. In order to reach this speed, innovation processes are also used in design. It is possible to see many innovation examples in the architectural category under the heading of service with people .
What is Technology Innovation
Recently, the use of technology has increased considerably. The concept of innovation is the name given to the process of transforming a certain product into a creative and innovative product. Technology is also an example of innovation. Technology is a very broad and comprehensive construct. It is the most beautiful example of technology innovation that changes every day. Technological innovation refers to the transformation of the product or process technologically. It is a combination of technology and innovation, such as three-dimensional computer programs, lasers used in shoe cutting.
What is Radical Innovation
Another meaning of the term radical is destructive. Radical innovations are also known as disruptive innovations. Radical innovation means a little different. Instead of producing a new product, it develops the product, breaking the classical thought patterns and creating a new product. Radical Innovation achieves disruptive dominance in the market. At first, the product costs are quite high. However, when the product is developed and a new product is produced, all costs are covered. Radical innovation has serious returns.
One of the best examples of Radical Innovation is the drone . It has become a completely different product by developing remote-controlled aircraft. We call these products radical innovations.
What is Exploitative Innovation
Striking Innovation, on the other hand, is to improve the existing product by adding the exploitative aspect of new product and process development. Innovations that emerge by combining the concepts of discovery and exploitation are more effective and efficient. The concept of exploitation means distributing and applying existing knowledge to create value . It can be defined as increasing innovation performance and achieving better innovation by using discovery and exploitation systems .
What is Revolutionary Innovation
Revolutionary innovation is the name given to the process of radically transforming an invented or used product. Transformational innovations are evolutionary if they are revolutionary. One of the most important examples of revolutionary innovation is the iPhone, which Apple offers as a touch screen without keys .
