Brogan Shaw @bshawdesign-blog - Tumblr Blog

SELF PROMOTION

The Brief: A self appointed brief to promote myself as a designer and new graduate in an imaginative and interesting way.

The Concept: “Not Just a...” the campaign was based around the idea that there is more to me as a designer than just another graduate. I sent out a series of postcards, one every day for a week to the design agencies I liked with different copy lines. For example “Not Just Bright Hair ... Bright Spark” etc.

Then I sent out a booklet at the end of the week including my cv, contact details and business card as a final reveal of what the post cards had all been about.

#selfpromotion

HARMONY 9 LOGO

The Brief: Re-design Harmony 9′s logo for the initial stage of rebranding. The logo must include a tree.

Concept: Harmony 9 are a Feng Shui and Holistic company so I looked into Feng Shui and the flow of energy involved. I decided that creating the tree as a circular, flowing shape would be visually representative of this. Initially the tree had 9 strands to represent the 9 areas of Feng Shui involved in Harmony 9′s Bagua, however visually this wasn’t working as expected. The ‘9′ is now incorporated as part of the tree’s strands.

RAZORS BARBERS PROMOTIONAL VIDEO

Used to promote the new premises via social media.

#razors barbers #razorsbarbers

SONIC MANCHESTER

The Brief: Encourage Students to sign up to Sonic Manchester, and go to the orchestra.

The Concept: I chose to play on the idea of Manchester being renowned for its music and the bands that have come out of there. By the end of the visuals this was lost to simply keeping the black and yellow to emulate this and poking fun at the bands of today not being ‘real’ music.

Print | Digital

#sonic manchester

RAZORS BARBERS REBRAND

Razors Barbers is a local barber shop which I work very closely with. I have been managing their social media for a couple of years but recently they moved premises and with this move needed a rebrand. As the sole designer on the project I was there every step of the Razors move. The rebrand aimed to incorporate the style of the new premises, embracing a barber shop culture that takes things back to traditional techniques and the values that a barber shop once stood for.

The demographic Razors wanted to attract were 25 - 40 year old male professionals. I approached this by rebranding the barbers with a young, fresh approach but still keeping to traditional barbershop style. By creating narrative via social media I kept the attention of existing customers and gained the attention of new.

#razorsbarbers

INDUSTRY OFFERS FLYER LOVE CONQUERS ALL

A brief to design a flyer to be distributed around Media City to promote offers for industry. The client requested that the design should be similar to the other flyer designs I had done previously.

#lca

VALENTINE’S DAY FLYER FOR LOVE CONQUERS ALL

The brief was to design a flyer in the same style as their existing branding, which is very homely and very much an independent coffee shop kind of feel.

#lca

WINDOW SIGNAGE FOR LOVE CONQUERS ALL

Type is something I just love doing. It is definitely my favourite aspect of design. Getting the opportunity to have total creative control and go a little crazy with type on Love Conquers All windows was brilliant. Yep that is my bright orange-haired reflection in the window ;)

#loveconquersall #lca

CHILDREN’S PARTY CATERING MENU FOR PENELOPE’S KITCHEN

The clients brief was that it had to be fun and colourful to show the theme of children’s parties. I made the decision to draw my own illustrations of party food and hand draw the type on the front of the menu. I decided to use a colour scheme which complimented Penelope’s existing colour scheme of light blue and grey.

#penelopes

CORPORATE CATERING MENU FOR PENELOPE’S KITCHEN

Playing on the similar style of Penelope’s branding and existing menus, the client asked for a catering menu to send to corporate clients in and around Media City.

#penelopes

MENU DESIGN FOR LOVE CONQUERS ALL

The client had a very specific style they knew they wanted for the design of the drinks menu. Specifically using images in the background and text over the top. To play to the same style they opted for in their branding, I kept to a similar typeface which emulated the hand drawn calligraphic style for the headings and the same typeface used in their logo for the the body text.

#lca

YCN AWARDS COMMENDED 2015

Sally Beauty brief to rebrand their own line of products called ‘Ion’. I chose to play on the idea of hair colour stereotypes to add a bit of humour to the otherwise vanilla branding.

#sallybeauty

LOGO DESIGN FOR KENDAL SHAW MAKE UP ARTIST

I was given a colour scheme that the client liked and some examples of styles she liked. These are the designs I pitched to the client. I hand drew a few of these designs to give a feel that was unique to the client.

#branding