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How to Master SEO in 2021?

SEO is a fast-paced and in-demand field that offers plenty of longevity in the future. It often attracts the people who see it as work from home or an easy money-grabbing job. Such people read some blogs related to SEO basics and tactics, learn terminologies used in it, and declare themselves an SEO expert. However, such so-called SEO experts reach nowhere. Their approach is very much like reading a few magical books on medicine and calling yourself a doctor. The truth is, like any other field, expertise in SEO too requires experience, commitment, and time. It is not a new field anymore. Many SEO experts have been in this field for years and do it with excellence. You can learn many valuable things from these SEO experts.

Here are some of the easiest ways to become an SEO expert.

Understand SEO Basics

You will need to start with the basics of SEO. For example, you will need to understand how search engines and audiences interact and what you can do to optimize your content effectively. The three fundamental learning components of SEO include:

The search engines’ inner functionality.

User search intent.

The tools and techniques required to optimize websites.

Build Your Websites

Most SEO professionals will tell you that they have learned by breaking things and building websites. You will need to know all the tags and HTML and then test all these. Spend more and more time building and optimizing content.

Learn WordPress

More than one-third of websites are built using WordPress. You need to know everything about WordPress if you want to be an SEO expert. It has perfect functionalities that affect the performance of SEO directly and indirectly.

Learn Google Search Console & Google Analytics

SEO experts use various tools and techniques to optimize the content and then analyze these different tools and techniques’ effectiveness. Therefore, Google Search Console and Google analytics are the essential tools for any command center based on SEO. SEO experts require to have mastery over both.

Read a Lot About SEO Every Day

The major search engines go through various changes every day. You will need to read a lot and keep yourself updated about every significant change happening in the search engine.

Understand about the Functioning of Search Engines

You need to understand everything about crawlers as these bots are responsible for making decisions about the content’s relevance and quality. It is better to develop an understanding of content quality, search intent, ability, relevance, and links that will help you grasp algorithms’ functioning.

Read the Quality Rater Guidelines of Google

You need to remain familiar with the rater guidelines of Google that include expertise, authoritativeness, and trustworthiness. Staying familiar with these guidelines will help you at the entry and intermediate level, but you need to read the entire guidelines in-depth to become an expert.

Look at the Search Engine Result Pages

You will need to look at the search engine result pages to understand how they are composed and what content they display. Moreover, try to find out the changes in results according to different search queries.

Learn More and More About Technical SEO

If you want your website to be easier to index and crawl, it is essential to learn everything about technical SEO. It involves the website’s speed, usability on mobile, JavaScript, structured data, and all the mechanisms that can influence the functionality of a website.

Learn Everything About Content Creation, Strategy, Promotion, and Optimization

When you spend time understanding content, it helps you improve time on site, links, user experience, and much more. You need to optimize your content and support it with a promotional strategy.

Use Link Building Tactics

Link building is the first thing that you will need to learn when you will study SEO. If you want more benefits from link building, it is essential to acquire quality links, and for that, you need a mixture of the right relationship and reporting.

Don’t Walk Through a To-Do List

Everything is constantly changing in search engines every day. You need to be flexible and aware of everything that is changing. Be adaptable, outcome-oriented, and open-minded.

Join Groups on Facebook

You will find many helpful and active groups that can give you access to the ready-made network of SEO peers. Don’t only search for SEO groups; instead, you can also look for groups that include social media professionals, content creators, and marketers.

Follow SEO Professionals and Experts on Twitter

You can get the latest updates, news, and opinions on various SEO topics on Twitter. So, follow SEO experts and participate in conversations on Twitter.

Attend Conferences on SEO & Marketing

Attending webinars and conferences are excellent ways to learn more and more about SEO and content marketing.

Listen to Podcasts That Cover SEO

You can listen to the podcast when commuting, working out, or cooking and feed your brain with the latest knowledge of SEO.

Grow Your Network

Grow your network by building connections and relationships. You can use a platform like LinkedIn and Twitter to develop a rapport with experts of other SEO-related departments to get knowledge and share your expertise.

Avail Free Courses and Grow Your Skill Set

There is a wide range of free courses that highly respected instructors and companies offer for the learners. You can avail yourself of these free courses to learn more things. Further, you can study graphic design, copywriting, and web development to develop your skillset.

Learn from Your Past Mistakes

You need to learn a lot through the trial and error method and never repeat the mistakes. Instead, improve your skill and never stop learning.

Finally, to become an SEO expert, it is essential to keep learning new things and growing your skillset. SEO is all about the world of opportunities. You can play a vital role in launching a startup, upgrading the online presence of a company, reaching new audiences, and becoming the most trusted resource.

Source: How to Master SEO in 2021?

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Facebook Business Manager: The Latest Features and Updates in 2021

The Facebook business manager offers many essential tools to help you shape your marketing strategy for this platform. Without Facebook business manager and its provided tools, you can’t expect to produce excellent results for your clients, such as hundreds of thousands of clicks on the website, thousands of registrations of leads and events, and huge sales.

Facebook Business Manager: What is It?

Facebook’s free tool helps companies organize and manage their Facebook advertising pages and accounts without any compulsion to be tied to an individual’s account. It allows agencies and businesses to manage their company’s ad accounts, pages, pixels, and catalogs in one place securely without sharing the information of your login and being connected to your colleagues and coworkers.

Facebook Business Manager: 14 Digital Assets & The Latest Updates

Facebook Ad Account

It allows users to run sponsored ads on this platform. Now, the users can create new ad accounts with the Facebook business manager. It is specifically essential if you have multiple websites or locations to post advertisements. Here, the users need to bear in mind that once they have created their ad account in your business manager, they cannot transfer their ownership afterward.

Your Users/Team

Facebook business managers allow its users to select their preferred people or partners to give specific access to their accounts. Here, the feature is essential because, at some point, you may need someone to manage your particular assets. For example, you may need someone managing your Instagram or Facebook store to access catalogs of your products and services.

Facebook Business Page

It can be viewed as the source of information that allows you to remain updated in real-time. The feature has made it easy for the billions of users active on social media platforms to connect with you and get to know whatever they want about your business.

Instagram Accounts

Since Facebook owns Instagram, it is quite evident that both platforms integrate a lot of things. The users can share stories, posts and even do advertising on it. Recently, Facebook has integrated Instagram profiles to the business manager, allowing its users to assign them to those they want to access. It will enable those people to create stories, posts, advertisements and manage your business on your behalf.

Facebook Apps

You can review, add, and assign your various apps on Facebook inside of the business manager. Facebook apps allow your fans to interact with your representatives and your business without leaving the platform more conveniently. It further accelerates the conversion rates. It is possible to give permissions to the third-party app within the business manager you use.

WhatsApp Account

In the year 2021, the users can connect their WhatsApp Business account to their Facebook business manager. WhatsApp features are quite similar to Facebook Messenger, but the only difference is that you need to attach your phone to WhatsApp instead of your profile. So, if the users have enabled their WhatsApp settings for business, they can manage several aspects from their Facebook business manager. You can create or access data sources within your Facebook business manager.

Commerce Accounts

Your commerce account is your Instagram or Facebook shop. It allows you to manage your catalog, run ads, and manage your shop online.

Custom Conversions

The users can create custom conversions once they have installed pixels. These are the URLs that you can use to track the location where someone has invited you. When the users have custom conversions and pixels established, it helps them identify what is working and what they can do to engage their target audience.

Catalogs

A product catalog is crucial when you are selling your products and services online through Instagram or Facebook. You can set up it and manage it from your Facebook business manager.

Offline Conversions

Offline conversions happened when someone was about to enter your store and buy something. Suppose you have collected any information such as email addresses from the particular customer. In that case, you can use this information to upload on Facebook and see the number of customers who saw your Facebook ad campaign.

Business Asset Groups

You can use this feature in various circumstances, such as if you have multiple websites and different brands, then the feature allows you to separate your assets into brands. The feature is the pretty advance that can be used by the people effectively who have a lot of assets to organize. For example, you use it if you have your business on multiple locations.

Shared Audiences

This is an advanced feature introduced in Facebook Business Manager. You can use the feature to give access to data from one account to another ad account. It allows you to share or combine any audience that you want. You can use the six key features to derive the most benefit from Facebook Business Manager, such as:

Facebook Ad Account– It requires amplifying your market and audience reach.

Facebook Page– It will help you to do any kind of marketing on Facebook.

Commerce Account– It is useful to sell your store or product directly on Instagram or Facebook.

Instagram Account- It is essential to advertise on Instagram.

Users- It is nice to use for accessing various apps and assigning permissions.

Pixels- It is required for tracking various purposes.

Lines of Business

The feature is appropriate for big organizations with multiple departments located in different places. For example, you may have to manage a large sales team, marketing team, and product team that may need various asset assignments. Then, you can do it easily, quickly, and effectively using this feature.

Social media tools like Facebook Ads Manager and Instagram are the best marketing tools that you can use to build awareness about your product and brand. These social media tools are going through various changes and updates that you need to understand to tap their complete potential. Hopefully, the above-stated updates will be proved helpful in your marketing efforts.

Source: Facebook Business Manager: The Latest Features and Updates in 2021

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Social Media Management: What is It & Why You Need A Social Media Management Company

Regardless of how you approach social media management, whether through toolsets or the agencies’ help, it becomes essential for you to understand it more than only its definition. You should know the various components that it includes and how you can use all these components to succeed for your brand. Digital marketing has encompassed multiple factors that work together to nurture leads, close sales, and generate interest. Knowing the ins and outs of every digital marketing factor will help you get the most out of it. Whenever we talk about various aspects of digital marketing, the most common question that almost everyone asks is about social media management.

You are well familiar with various social media channels like Twitter, Facebook, Instagram, etc. Of course, you use them in your day-to-day life for different purposes. But, aside from these, social media channels also play an essential role in growing small to large businesses. However, it can be considered that many of you may not be acquainted with this face of social media. When you identify social media management’s importance and role in augmenting your business through social channels effectively, you can use it for many other benefits. In this article, we will discuss the need for social media management and social media management companies.

Social Media Management: What is it?

Social media management can be defined as managing, creating, promoting, and publishing content across various social media channels such as Instagram, Facebook, LinkedIn, YouTube, Twitter, and Pinterest. It goes far beyond only posting updates to your company’s social media profiles and includes engaging your audience, searching for new opportunities, and increasing visibility and reach.

Choose the Right Platforms for Social Media Management

Before you starting weaving a plan for social media management, you need to think about which social media platforms will best suit your business needs and other business-related requirements.

Here’s a brief overview of the various social media platforms and the benefits these platforms can provide to your business.

Instagram

The social media platform is great for creating a lot of visual content to boost your brand awareness. It has more female users than male users and tends to be more popular among younger people. You can use it effectively for selling products or services related to lifestyle, fashion, art, etc.

Facebook

With more than 2.7 billion users active monthly and coming from diverse backgrounds, it shows a nice balance of age groups and genders regarding its user base. It is a great social media platform if you want to reach a much wider audience.

LinkedIn

You can use this specific social media platform to interact, share content, and search people based on various industries, job titles, and companies.

Twitter

With over 321 million worldwide active users, the platform is excellent for sharing your content with influencers and joining conversations about trending topics.

Pinterest

The social media channel is excellent for sharing content focused on images. It has become a must-have for consumers interested in crafts, fitness, nutrition fitness, home improvements, DIY, fashion, and many more.

How You Can Develop A Social Media Strategy

Developing a social media strategy is essential to ensure that every campaign is getting closer to meet your business or marketing goals.

Here is what you need to do to make a strong social media strategy.

Create a Social Media Schedule

To get good results and meet your marketing goals, it is essential to remain consistent on various social media channels. You can post your content consistently. To stay consistent, you can create a social media schedule that can help you know when and what you will post and on which channel. You can create an editorial calendar and include some necessary information such as content, posting date, and any image or link.

Create and Post Content to Social Media Accounts

A big part of social media management includes publishing and creating social media content across your company’s various profiles. Creating such content includes developing creatively in multiple forms such as videos or images. Your content must be appealing to your audience.

Respond to Your Followers and Fans

Social media management is very much about responding to your followers and fans. Whenever any individual comments or questions on your social media page show a new opportunity for you, responding to your customers’ questions and comments will provide value and offer excellent customer service.

Engage With Other Users On Social Media Platforms

Engaging with other users on various social media channels is a more significant concept that includes starting a conversation with them or looking for new leads. Besides, when you build relationships with your influencers, it helps you expand your reach and influence over time. Your business or brand can reach out to specific organizations or individuals that have significant followers.

Create Advertising Campaigns

Implementing and creating social media ads is an integral part of social media management. For example, it drives you more sales, leads, and revenue when you post ads on Facebook. You need to do a lot of work to connect with your leads and prospective customers. Posting ads on social media platforms is a crucial part of it.

Manage Giveaways & Contests

Introducing giveaways and contests on various social media channels is the most effective way to engage a broader audience with your brand growing your followers. To manage a contest, you can create guidelines and rules, choose a winner, accept submissions, and follow through with the promised giveaway or prize.

Track Your Performance From Time To Time

You will need to track and measure your performance from time to time. It will help you know whether your campaigns effectively meet the marketing goals you have set and determine the return on your investment. Moreover, it will help you understand the areas you need to improve to get better results.

Why You Need To Hire A Social Media Management Company

A social media management company has experts and specialists who can effectively meet your business and marketing goals. Such companies provide you experts with knowledge, experience, and skills to give you the best results in a short time.

Social Media Management: Why is it Important?

The first and foremost reasons behind putting efforts into social media management are that your customers of every age group are active on various platforms. You can increase your brand awareness when you reach them effectively. Social media management plays an essential role in getting out the most from different social channels for you.

Source: Social Media Management: What is It & Why You Need A Social Media Management Company

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Outsourcing Link Building: When & When Not?

Needless to say, link building, among many other essential aspects of SEO, holds the most important place. Getting high authority and relevant backlinks is important to increase the authority of the website. Since link building plays a vital role in ranking web pages on Google, all business owners and marketers are interested in getting link building. But, getting them can be the most time-consuming and complicated process also. To get more and more link buildings, people outsource link building or, in simple terms, hire agencies for link acquisition. However, this practice may be fruitful and may not also be depending on various factors.

Before outsourcing link building, you should know when and when not to do it. Once you are acquainted with the circumstances, you can easily decide every vital aspect of this.

When to Outsource Link Building

If hiring an experienced professional for link building is too expensive

If you trust the reports of Glassdoor, the average salary of a link builder even at the junior level is about 30 to 40k, while the extremely experienced may look for 100K USD yearly. Apart from salaries, you may need to spend on your in-house specialist also developing content specifically for link building. Besides, you may also need to pay to access backlink analysis tools. All these things will end up in a considerable expenditure. Looking at such a significant expense, it is better to hire an agency for link building.

If you need links immediately

If you need to get links immediately, then it is better to hire an agency. Agencies already have a tried and tested strategy for link building, whereas an in-house link builder needs to develop it.

If you need to educate your team about link building

Outsourcing link building can help you to exchange experience and knowledge. You can perceive outsourcing as an opportunity to learn many new things and educate your team about various aspects of link building. If you already have some experience and knowledge about link building, you can follow the agency’s strategies and see their working style.

If you want links that can take you a long time to acquire

Acquiring links is all about building relationships and connections. If you don’t have a strong circle of partners, it is difficult for you to get quick results from your efforts for link building. Usually, the best agencies involved in link building have a great established network of strong partners that help them to acquire more and more links as and when they need. However, before hiring such an agency, it is good to check whether they have strong connections or not.

If you need to scale up your current efforts for link building

Sometimes, brands and companies understand the importance of link building but fail to know how to approach it. It is better to hire a link-building agency that can review your strategy and help you select the most suitable one in such circumstances. Another point that compels clients to hire a link-building agency is problematic targets. For example, it isn’t easy to build links in commercial website pages organically. Link-building agencies are useful a lot in this respect.

When Should You Not Outsource Link Building?

No doubt, hiring link-building agencies are helpful in many ways, but they may become problematic for you also in many cases. To avoid any serious issues and other problems, you should know when not to outsource link building:

When You Need a Digital PR and Consider it Link Building

Several clients want to mention their brand name on the leading websites in their industry. They want it so that their popular resource says their brand. If you also have the same requirement, you need a digital PR and not an agency for link building as many people are starting searching for a link building agency. But, acquiring links from these sources will not work correctly for you.

When You Want to Build Links Without Having any Solid Strategy for SEO

Many clients failed to understand that SEO and link building are interconnected and ignore making a solid SEO strategy. They need to know that the results will only come if they make accurate links to the pages exact and optimized from the SEO standpoint. So, such clients should first prepare a solid strategy for SEO and then outsource for link building.

If Your requirements are Very Strict

Sometimes, clients’ expectations are too high from a link-building agency, and it turns into a big problem. You should not outsource link building if you want to acquire links from a specific site. Besides, don’t hire a link-building agency if you have a list of some websites you want to get links to. Also, don’t hire a link-building agency if you wish to link the web pages that already have enough connections and ranking well on search engine result pages.

If You Expect to Receive Referral Traffic From Links that the Agency will Build For You

A link-building agency can’t help you if you want referral traffic from the links that the agency has built. Steady referral traffic can only come through the various sources of organic traffic.

If You are not Interested to Communicate Your Feedback to the Link Building Agency

Communication is the most crucial aspect and key if you want your link-building agency to deliver the expected results. If you are not interested in communicating your feedback to the agency, you should not outsource link building.

If You Don’t have a Sufficient Budget

Outsourcing link building to an agency will cost you a fair amount of money. So, first of all, evaluate your overall financial situation and then think of outsourcing link building.

All in all, outsourcing link building is fruitful in every way. You will get links quickly, ultimately helping you increase audience engagement. But, you should also evaluate your requirements first and then step up.

Source: Outsourcing Link Building: When & When Not?

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What is a Content House? Everything You Need to Know

Imagine you are in a house with at least 5 to 6 other people with access to social media and armed with smartphones. Well. It’s not about the Big Brother show. It is all about a content house. Now. Every one of you may have started thinking, what is a content house? What happens here? Does a content house have any meaning for brands? We have the answer to all your queries in this article.

Content House: What is It?

A content house can be a space or place where influencers and creators come together and collaborate. Sometimes, these content houses are also known as influencer houses or creator houses. Mostly, these houses have lots of great lighting, space, and a pool and cost a lot of money when it comes to paying rent. Content houses have been in existence for around a while; however, the rise of Instagram and TikTok is the catalyst for the explosion of these content houses.

The trend of content houses was made a trend by one of the highest-paid YouTube stars, Jake Paul, in 2017. He purchased a home for Team 10’s members to share. The purpose behind setting up content houses is to enable members to tag each other in their created content and expand their audience. Also, the content creators play off each other’s popularity to gain more and more popularity on their selected platforms. Besides, many content houses encourage the creators to collaborate on creating content and share industry and business knowledge.

Do Content Houses Benefit Influencers & Brands?

Content houses are helpful for influencers in many ways, as stated in the New York Times. Influencers can easily and quickly collaborate on content and can offer emotional and moral support. Brands also get influencers from content houses who help them to increase the reach of their brand.

Content House: Examples

There are a large number of content houses present everywhere with their ebbs and flows. Here are some of them for you.

Clout House

A Twitch influencer and YouTuber founded the content house, Ricky “Faze” Banks. The group was started as the group of players of Call of Duty. Later, the Faze group moved into FaZe Clan and Clout House, i.e., the two different houses. The house has occupied the mansion of almost 12,500-square-foot on Hollywood Hills. It boasts 13 bathrooms, ten bedrooms, several outdoor spaces with a pool, a theater, gym, game room, and several balconies.

Sway House

Talent X Entertainment founded the content house. It includes several high-profile names that belong to the platform of short-term video content, such as Griffin Johnson, Josh Richards, Quinton Griggs, Jaden Hossler, Anthony Reeves, Noah Beck, Kio Cyr, and many more. The content house has an occupied home of 8,500-square-foot with ten bathrooms, six bedrooms, a spa, a pool, a library, a sauna, a fireplace, wet bars, skylights, and an elevator.

Clubhouse BH

Abby Rao and Daisy Keech created the content house. It is associated with influencers such as Sebastian Topete, Tessa Brooks, Teala Dunn, Chase Keith, Kinsey Wilonski, Isabella Durham, and many more. The house has nine bathrooms, seven bedrooms, scenic views, a library, a walk-in wine cellar, a meditation garden, and many other features.

Bay House

The content house is based in St. Petersburg, Florida. It was founded in the year 2020, November, and includes many influencers like Desiree Montoya, Danielle Cohn, and Jazlyn G.

Shluv House

The content house has included many big names like Spencer X, Jonathan Le, Jon Klaasen, Javier Romero, and many more. It has a pool, a beautiful grand staircase, floor-to-ceiling, a theater, etc.

Kids Next Door

The content house comprises eight teenage children who have amassed millions of followers on social media platforms. It has included Jesse Underhill, Stephanie Margarucci, Ona, Jack Riyn, Alex King, Claire Hesser, Beyond Brandon, and Olin.

Icon House

The U.K.-based content house includes several members like George Harrison, Luke Mabbot, Elis Watts, and Josh Ryan.

V@ult House

The content house run by marketing agency, Six Degrees of Influence, influencers are based in LA. It includes many big influencers like Cayman Rhodes, Peyton Sama, Malcolm Saurez, Kiera Vanias, Keith Pichardo, Bryce Xavier, and many more.

The list has only a few names among tons of content houses that you can see everywhere. Some other content houses include Byte Squad located in Central London, Wave House, which includes members like Kate Elizabeth, Bobby Moore, and Millie T, Vibe Crew L.A., which is the house of young creators ages between 10 to 15 and Faze Clan. These content houses provide a beautiful environment for creators to create the best and most engaging content to increase various brands’ identities.

Source: What is a Content House? Everything You Need to Know

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Emerging SEO Technologies & Their Applications

SEO is a constantly changing field that has to remain always updated. What worked a few weeks ago may not be relevant today. As an SEO expert, you need to stay updated with the emerging technologies and latest trends to meet the clients’ demands in this industry. This is the only way that can help you to grow your business and become more efficient. With the springing up of new companies every day, the competition for grabbing the attention of more and more heightens. Staying updated with the latest SEO trends will help you meet the search engines’ specific requirements and rank your websites.

This article will share information about the latest technologies emerging in SEO and how they impact SEO.

NLP or Natural Language Processing

Google rolled out the BERT algorithm in the year 2019 officially worldwide. With this update, NLP came to the fore, which affects search query. The NLP has made it possible for Google to understand the meaning of a specific word in a sentence by looking at the context. For example, suppose any user searches for the query “2019 Canada traveler to USA needs a visa”. In that case, Google thinks this query is an informational one in which someone wants to confirm if the USA citizen can travel to Canada without a visa. Therefore, the search engine displays an article published in the Washington Post answering the same question at its top result page. On the contrary, this search’s context is someone willing to travel to the USA from Canada and needs a visa for it.

While Google could not find out the meaning of such queries in the past, the search engine can easily understand the context behind the asked question with BERT updates. Now, it can provide the correct information to the users.

How You Can Utilize NLP in Your SEO Processes

You can concentrate on creating informational and high-quality content that can accurately answer your website visitors’ search queries. It is crucial for NLP.

NLG for Short-form Content

SEOs can produce much more meaningful sentences and phrases with natural language generation, just like a natural language. But, it can only do it by using technology. NLG uses automation to remove any burden and helps the content creators polish their content and read better.

How to Use NLG in Your SEO Processes

You can find a lot of cases in which SEO experts have used NLG technologies. The users can use the tool, Copy.ai to create hero text for landing pages, the primary text for Facebook, the subject line for emails, blog introductions, meta descriptions, listicles, and many more.

TF*IDF

TF*IDF is the acronym for “Term Frequency times Inverse Document Frequency.” It measures how the user uses a term on a specific page and compares it to a collection of pages for that keyword. While looking at this technology’s functioning, it seems that it measures the density of keywords; actually, it compares the frequency of keywords in a large set of documents.

How to Use It?

The tool suggests some keywords and phrases that you remove or add from your web pages. AS an SEO professional, you can optimize your web page based on the tool’s suggestions to meet the required score instructed by the tool for the specific keyword.

GPT-3 for Automated Content Creation

GPT-3 API has been trained with a large pool of datasets that includes relevant historical books, Wikipedia, and the Common Crawl dataset. All these inclusions have made it easy for the tool to mimic the writing style of humans.

How to Use It?

You can use GPT-3 to write great emails conveniently that can help you to grow your businesses.

You can create the first draft of your content using GPT-3.

SEO A/B Testing

In SEO A/B testing, the users are not end-users, but Google bots usually appear on the page’s same version.

How to Implement It?

There are various ways to use SEO A/B testing. You can test meta description, H1, and title tags. The advanced or intermediate level SEO experts can test internal anchor texts, AMP pages, new content, schema markup, etc. For example, SearchPilot ran SEO A/B testing for an internal link for the shoe store and saw an increase of 20 percent in its organic traffic. When you conduct SEO A/B tests, it helps you to know what will work well for your brand and what does not. It allows you to make more informed and better decisions.

Automated Optimization of On-page Content

When you create long-form content, you go through many things like checking the top-ranking pages on search engine result pages, going through the piece of content, identifying missing points, creating a better outline for your content, and many more.

How to Use It?

Instead of spending hours going through the content and researching the information, you can use some SEO tools like Content Harmony and Frase AI. With these tools, you can shorten your time that you take to research for the content and automatically create content briefs meeting visitors’ search intent in less time.

Non-text Content Factors

Non-text factors can help you provide your website visitors a great user experience and become more prominent in SEO. Some of these non-text content factors that can have a massive impact on SEO include infographics, graphs, audio clips, charts, images, and downloadable files like PDFs.

How You Can Use Non-text Content Factors for SEO?

Venngage: You can use this tool to create eye-catching infographics to grab the attention of your readers.

Canva: The tool can create non-stock and high-quality images for your web pages.

Animaker: The tool will help the users if they don’t have any design background and are willing to create animated videos.

New technological developments are playing a crucial role in every field. The SEO industry is also not an exception to this. If you want to remain at the top of this industry as an SEO professional, then stay updated with the latest and emerging technologies and apply them in your work.

Source: Emerging SEO Technologies & Their Applications

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BuildaFree - Free Website Builder

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BuildaFree can be an absolute choice for you if you wish to create multiple websites and do not want to invest a fortune on professional website designers.

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BuildaFree | Free Website Builder

BuildaFree is a website building platform that has been consistently ranked among the best websites by trusted independent sources.

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How Twitch Ads Work and How You Can Run Them

The video live streaming service, Twitch, like many other live streaming services, also offers various advertising options to the brands willing to use this platform to promote their products and services. Twitch supports traditional ways for ad placements like banners and pre-roll videos. But, its support for ad placement is limited to conventional methods only; instead, advertisers can also find Twitch influencers and partner with them. The live streaming platform is widely popular among people interested in online gaming. However, those advertisers who are not sure how the platform works or whether they will get the opportunity to advertise on this live streaming platform in the first place, often overlook it.

Twitch: What is It?

The video live streaming platform is geared towards online gaming and online game players. Since its launch in 2011, the platform has grown enormously, capturing over 3.8 million broadcasters. Above all, Twitch has expanded to include many other topics such as crafting, music, food, and many more things. The users can watch live streams from any device.

Why Advertise on Twitch?

Twitch, the widely popular video streaming service, is the subsidiary of Amazon and has over 140 million active users monthly and 15 million users active daily. In the third quarter of the year 2020, users watched live streaming more than 4.7 billion hours on Twitch, giving it almost 72.2 percent of the video game streaming market’s share. More than half of the Twitch viewers spend every week more than 20 hours watching live streams, while daily, the users spend an average of 95 minutes hovering over the platform.

If we keep numbers aside, even then, there are several strong reasons to advertise on Twitch.

Large Community

The platform has a vast community as most creators share their activities of various video games and keep talking to their viewers about their dreams and lives and asking viewers about their own life.

Interaction in Real-Time

The live streaming platform has made it easy for the viewers and creators to engage in real-time. It has made their connections more personal. Twitch viewers seem to trust the opinions of the Twitch influencers when they come to know them.

Twitch Ads: How Much Do They Cost?

Several factors impact the running cost of ads on Twitch. These factors include seasonality, number of concurrent viewers, viewer location, age and gender of the viewers, and the content type. The live streaming platform also allows for marketing strategies based on non-traditional methods such as the partnership with Twitch influencers.

Twitch Ads: How Do They Work?

Twitch offers tons of options to the brands when it comes to advertising on its platform. Apart from partnering with streamers and influencers on this platform, Twitch provides a menu filled with many traditional advertising options. Besides, the platform does not allow fourth-party tags or third-party redirects. Here is a look at the ad types available on Twitch.

Desktop Video

Desktop video-based advertisements are directly integrated into live stream broadcasts that can be accessed through a desktop computer. The desktop video ads can either be played during ad breaks or can be pre-roll. These videos can be either for 60 seconds or 30 seconds and support the third party’s tracking events.

Cross-Screen Video

The advertising format on Twitch allows the users to play their ads across the devices. The length of the ads can be 60 seconds and 30 seconds. It supports tracking events of the third party like clicks, completes, quartiles, and impressions.

Homepage Headliner

Such types of ads are considered as the prime placements of the live streaming platform. The scale of these ads depends on the display size and screen resolution. It includes three components consisting of a hex color code and two end images. The end images have a mandatory gradient color fade and space for branding. Homepage headliner ads must be in the PNG or JPG format with a maximum file size of 150KB and at 450×350 pixels.

Homepage Carousel

The ad type allows advertisers to promote live streaming right on Twitch’s homepage in one of the slots of rotating carousels. Its descriptions should be within 250 characters, and the thumbnails should be in the JPG format at 280×156 pixels with the 01KB maximum file size.

Mobile Video

The mobile video ads will only play on the mobile app on stream broadcasts. These can be either played for 30 seconds or 60 seconds.

Medium Rectangle

The ad format shows up when viewers scroll through content on Twitch. These ads come in PNG, JPG, or GIF format at 300×250 pixels and with the 100KB of maximum file size. The ads can be played for 15 seconds.

SureStream

These ads can be played for 30 seconds or 60 seconds and integrated into broadcasts.

Super Leaderboard

These ads are banner image ads shown at the screen’s top. It can be displayed for 15 seconds.

The Best Practices of Running Ads On Twitch

There are several ways to get more out of your ads on Twitch. Here are some of the best practices.

Know the type of your ads

You need to become familiar with the ads that you want to stream on Twitch.

Design an excellent Ad experience

To design your best ad on Twitch, you will need to take care of these things.

Keep your ad design simple and avoid adding too many details, graphics, and information to your ads.

Your ad design should include colors and fonts matching your brand.

You can create an engaging ad by using video editing tools available for free to make the ads pop.

Keep the graphics and fonts of your visually appealing and easy to read.

Get the preview of your designed ad on multiple devices before posting it on Twitch.

Run Ad Breaks Accurately

Let your viewers know when they can expect ads, Make them used to slowly see your ads on live streams. Start with only one minute of the ad in the beginning, and then you can increase the time from 1–3 minutes.

Include Correct Information

You should include all the essential information when creating your ad, consisting of brand name, a suitable headline, information about your offer, and a call to action.

Consider the Needs of Your Audience

When creating ads, you should consider your audience’s specific needs. Make your ads entertaining and filter your audience based on their location, gender, and age.

Ad Breaks Automation

You can use Twitch’s advertising automation tools like Nightbot, StreamElements, or Moobot to automate your ads.

Implement the Latest Trends

Always pay attention to the latest trends and news and relate it to your brand to get your audience attracted to your products and services.

Set up an ad-free stream

Twitch ads vary by the availability and location of the users, which means not everyone will see your ads on your channel. You have to provide an ad-free viewing option to the viewers.

Measure ROI on Twitch Advertising

You can use Twitch tools to track viewability, in-view time, invalid traffic, and many other metrics to determine the ROI on Twitch advertising.

Finally, using the best practices of advertising on Twitch can help you minimize disruptions and keep you and your viewers happy.

Source: How Twitch Ads Work and How You Can Run Them

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How Local SEO Helps Small Businesses?

Small and new businesses always try to get their actual and real space in the market they are dealing with. Every small business wants to capture the customers’ eyes so that the customers can show their interest in the products and related services provided by the small businesses. Gone were the days when there were fewer competitors and fewer consumers that led to less competition. Now, every small business knows that there is a need for small aids and tools that can help them to grab the proportion of their domain. Hence, they look for the options that can help them to attain the results. An online platform allows making their presence and enhancing awareness among the consumers. To achieve more significant goals through this online platform, local SEO can be handy. Let’s understand how local SEO helps small businesses to grow more in their respective domains.

Grabbing Foot Traffic

There is a need for the online platform, even for an offline product or services. The user may purchase any organization’s product and services through online mode, but these products’ usage depends on the offline mode. E.g., a restaurant owner can start a food business where they can accept payment for different cuisines, but this cuisine delivery has its limitations. Even the new restaurant owner would search to grab traffic through a website, blog, or social media platform to gain customers. It would be these customers who would visit the online platforms and accordingly make their decision. Hence, local SEO comes to the rescue by delivering foot traffic to the websites.

Ranking

Local SEOs try to grab more information for the websites from the small businesses. The details that the local SEOs gather are address, products, and related services, location, name, ratings, and service delivery timing. Due to this, they try to project the branding of the small businesses’ products and services, the details of which are given through the website. The projection and pitching of data provide the website with a better ranking (indexed by Google or other search engine platforms) when a customer makes a search query. Hence, local SEOs are the most prominent tool that can boost the brand amplification of small businesses.

Internet as Advertising Ground

The Internet is one of the most cost-effective and affordable tools to send advertisements. It is due to the internet that brand awareness may take less time. Having an online presence helps small businesses to let the customers know about them and their products. Hence, the internet paves the way for modern marketing tactics that give a broader coverage. So, instead of putting on advertisement boards or pamphlets, every small business can allow the customers to know their products and related services even when they are sitting at home. An online platform provides a wide range of prospects to get the customers to get every micro-detail at their doorstep without any tussle. But, to make sure that small businesses get a comprehensive presence, local SEOs need to divert the traffic towards the website.

Enhancing Conversions

When a small business gets revenue through offline interaction, it may sustain for a shorter period because a customer has a limited network. But, with online interaction, there is a high probability of getting more customers for the products and services. There is one more issue with the promotion of businesses in the offline mode, i.e., fewer insights on the feedback, product quality comment by the customers. Even whether the pitching idea of the businesses has given an impressive outlook is also unknown. Hence, to get the right analysis of the products and services, online platforms offer rating and review systems. Due to this, the small businesses get a better understanding of the trend of user’s taste. Using the reviews and ratings, local SEO promotes the small businesses on the online portals accordingly. The online platforms compel small businesses to modulate the strategies and methodologies to grab more customers.

Word-of-Mouth Marketing

Word-of-mouth marketing is one of the major driving forces to bring new customers. But, this strategy lacks one essential element, i.e., efficacy to obtain it immediately. It occurs when some customers get satisfaction after using the products and services of the small businesses. These customers then tell about the same in their network. Hence, this spreading of the message is the core component of word-of-mouth marketing. In this method, the small businesses can also tell the satisfied customers to share the feedback through the online portal, resulting in more customers visiting the platforms and using the products and services. These reviews and feedbacks help small businesses to enhance their persona with time. So, local SEO takes the views and accordingly promotes them through different platforms and sends the same to the website subscribers and other customers.

Conclusion

Every small firm and business understands the value of the market and its reaction. If these organizations try to pitch their products and services with the tags of “best” in a country, region, or domain, it may fail them completely. Hence, a realistic approach is to start from scratch and grab the attention of the locality. Therefore, collaborating with local SEOs can allow these small business owners to get a proportionate volume of satisfied customers through different strategies and methodologies.

Source: How Local SEO Helps Small Businesses?

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10 Best Tools for WordPress Blogs

A WordPress blog is a way of expression for a WordPress user. It is the accumulation of posts and articles that let users show their expertise for a specific domain. However, it would be a waste if the blogs don’t have good outreach and bring more readers for the post. Hence, there is a need for some tools that can enhance the beauty, elegance, and network of the blog. Therefore, using some specialized tools can give growth to the readership. So, it is essential to understand some tools that can bring betterment for WordPress blogs. Let’s explore the 10 best tools for WordPress blogs.

SeedProd

SeedProd is like sowing the seeds of growth of readership for any WordPress blog. It creates on-demand land pages that a user or a blogger needs for every event or occasion. It depends on the user or blogger who wants to start a sale offer, get new leads, launch a product, or grow the email lists. There are some special blocks and elements available in the SeedProd, like the call to action buttons, opt-in forms, and countdowns. Hence, SeedProd is one of the perfect tools to be part of the 10 best tools for WordPress blogs.

MonsterInsights

MonsterInsights is the best guiding element for any WordPress blogger. It is because it provides handy and constructive analytics related to the blogs. MonsterInsights derives its features from Google Analytics. Hence, it is Google’s plugin for WordPress users. It lets the users integrate Google Analytics with their website. Therefore, a user can keep track of the number of viewers on their blog or website, apart from real-time traffic status. Due to its grand value, more than 2 million WordPress websites and blogs use MonsterInsights. MonsterInsights helps the user to generate reports on the most popular posts or articles on any blog.

SEMRush

SEMRush is something that every WordPress blogger craves to ensure that their articles and posts get their unique space in the blogging domain. SEMRush lets the user get search data in a competitive way such that the use of keywords in perfect volume can generate a good index or rank for the blogs. It delivers analytical reports of any competitor’s methodology and strategies that they are using for campaigns, advertising, paid and organic search. Thus, it opens out all the platforms using which one can increase the website traffic and lead. SEMRush, through its high-functional features, comes to the billboard of 10 best tools for WordPress blogs.

WPForms

WPForms is the information collection tool working as a plugin in WordPress. It is an online form builder having drag and drop features. Hence, one can create contact forms, take online orders for e-commerce websites, email subscription forms, payment forms, etc. WPForms also helps to upload files in the form. Thus, one can use it for some registration. WordPress offers a free version in the name of WPForms Lite.

PushEngage

PushEngage helps to deliver push-based notifications in WordPress blogs. These push-based notifications help gather more traffic for the website, bolster engagement with the users, and result in revenue generation. It is through PushEngage that the blogger or admin of a blog or website can send alerts to the viewers, readers, and users. Therefore, PushEngage is the right element that makes its space in the list of 10 best tools for WordPress blogs.

RafflePress

RafflePress is one of the fascinating plugins as a facet under the umbrella of WordPress plugins. It is another crucial element that holds the power to increase real-time traffic, enhance visitor engagement, and enlarge the email list of subscribers. RafflePress makes it possible by running a few fun giveaways or incentives through social media visits, post sharing, viewing videos, etc. Hence, when a user performs any of the actions mentioned above specified or conducted by the WordPress admins or bloggers, the visitors get a chance to enter into a lucky draw that carries a prize draw.

Buffer

Buffer is a unique tool that acts as a content-sharing medium on social media platforms. It understands the real fact that unless and until one does not promote the content on the social media platforms, the traffic or the network won’t see any big chunks of readers or viewers on the blog or website. Buffer helps to carve out the solutions in a realistic approach for the bloggers or users.

Grammarly

The purpose of visiting the website and generating revenue gets defeated the moment the readers and visitors find the presence of linguistic errors. Hence, there is a need for zero grammatical mistakes in the content. So, Grammarly can come to the rescue for the content makers. Grammarly has powerful AI algorithms embedded in it that provide bulky datasets tracking grammatical issues that may arise in real-time when the users or admin are making content. Grammarly as a plugin can groom, nurture, and nourish any WordPress blog or website.

UpdraftPlus

There can come some instances when one needs to update or upgrade the website or blog. But, one won’t like that there is a loss of data during the updation or upgradation process. Hence, one will seek some backup for the websites. UpdraftPlus is the perfect solution in this domain. It is the backup plugin for a website or blog associated with WordPress. Hence, using UpdraftPlus lets the user create the backup and store the same in a cloud space. UpdraftPlus also offers scheduled backups of the website data. This backup of data, thus relieving users from the tension of losing any data, makes UpdraftPlus be the part of the 10 best tools for WordPress Blogs.

Sucuri

The web content is more vulnerable in terms of digital threats and attacks. It can hamper the magnitude of trust and confidence of any user. Therefore, a website or blogger admin or the user wants full-fledged protection for their online platforms. Sucuri is one of the best security-based plugins for WordPress blogs or websites. It lets the user or admin grab information through real-time alerts and notifications regarding any suspicious activity occurring on the website or blog. Thus, Sucuri helps identify and detect the malware trying to steal any vital data from these online platforms. Sucuri is one of the 10 best tools for WordPress blogs due to security-based features that are of utmost importance for any website or blog.

Source: 10 Best Tools for WordPress Blogs

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How to Find the WordPress Theme of a Website

As a website visitor, sometimes one may get impressed by the theme of the website. These websites provide the most attractive outlook that can earn accolade every time. So, when the visitors think about designing their websites, they try to gain insights about the good theme according to their vision. The visitors will also try to know the names of the theme so that they can apply the same on their websites. These visitors may feel the jerk by trying out everywhere to add such good themes to their website. But, there are some hacks available using which one can get the idea of the WordPress themes that any website is using. In this article, we will extract the best alternatives to find a WordPress theme a site is using.

WordPress Theme Detector

WordPress Theme Detector is the best and easiest solution to understand the theme of any WordPress website. Developed by wpbeginner, it is free for everyone. All one needs is to land on their web page and follow the steps mentioned below:

Go to the website that you liked the most in terms of their theme.

Copy the URL of the website.

Next, paste this URL on the WordPress Theme Detector and press Enter button or click on the “Analyze Website” button.

Wait for some moment until the WordPress Theme Detector tool assesses the source code of the website that you liked the most.

Get the results by checking out the name of the WordPress theme used in the website.

Note that if the theme is not in demand or famous, then the WordPress Theme Detector will only show the name of the website’s theme. Once the theme name is out, users can search for this theme on the search engine and download it for their website. However, there is one issue with this tool, i.e., if the theme used is having customization, WordPress Theme Detector cannot generate any results for the same.

IsItWP

Another method that can let the website visitors think to make their WordPress websites or blogs is the IsItWP detector tool. Just Like WordPress Theme Detector, IsItWP is also a free online platform. But, it has more features than the former, i.e., it can provide the list of plugins used by a WordPress website. Execute the given below set of instructions to get the theme of the website:

Open the website of IsItWP and enter the URL of the website that you need to check and get its theme’s name.

Next, tap on the aqua-colored “ANALYZE WEBSITE” tab present adjacent to the text field where you have entered the website’s URL.

Firstly, IsItWP will detect whether the website is using the WordPress platform or not. If it is using, then it will show the results accordingly. Below the name, there will be an option available to download the theme of the website.

IsItWP will also generate the results on WordPress plugins, along with its download links.

IsItWP, just like the WordPress Theme Detector, cannot give details on custom themes.

Manual Mechanism

There may arise an instance where the user fails to get the name of the WordPress theme. It is because the website owners and developers change the name. Hence, tools like IsItWP and WordPress theme detector cannot detect the name. But, there’s one chance to understand the theme and make out the way for the solution, i.e., to track the website code manually. Every WordPress theme has an essential web-related file — style.css. There are details like theme header, theme name, version, theme author, etc., are available in this file. So, to understand how to opt for the manual mechanism, follow the steps given below:

Go to the website that you want to check and examine.

Now, right-click on any place of the browser window to click on the “View Page Source” option from the menu.

A new browser tab will launch where you can see the written source code of the website.

Next, try to find a line in the source that looks close to this code: <link rel=’stylesheet’ id=’themename_style-css’ href=’http://example.com/wp-content/themes/theme-name/style.css?ver=1.1.47′ type=’text/css’ media=’all’ />

Then, click on the URL present in the source code to open the style.css file (as above discussed).

In the theme header block, you can get the appropriate information that you are searching for.

You can also get the name of the parent theme from the website’s details if the website owners and developers have customized the same. But, then you need to search for another style.css file.

Conclusion

Every website developer or owner searches for the best theme. These themes can give a gracious outlook, along with elegance and attraction to the website. Sometimes, it may happen that they visited one website that they liked a lot in terms of its theme. So, they may try to search for a way to get the theme’s name to use it for their website. At present, one can try out the above three methods to know the name of the WordPress themes.

Source: How to Find the WordPress Theme of a Website

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Best Ways to Drive Organic Traffic to Your Website

Almost everyone who owns a website thinks of making money via their website. The more visits your website has, the more money you can make. People try to drive traffic to their website from different sources, but this does not work up to their expectations. If you are looking for ways to get more page views by driving organic traffic to your site, you can do it easily. Below are the ways to increase organic traffic on your site. Let’s understand these.

Write the Useful Content

People believe in SEO, but it is essential to keep in mind that no SEO tips will work if your content is not useful to your site’s visitors. Understand what people want to know and why they are searching for a specific topic on Google. Write on the same topic. Be professional when you explain a serious point. Make sure to add some funny elements to a boring subject as this will not make readers feel boring while they read a boring topic. Ask people about what their doubts on a particular topic are. Once you become skilled in understanding your audience, your audience will know that you are the one who can address their problems quickly.

Write Evergreen Content

If you want to take your website to great heights, you need to write evergreen content. If your content becomes old just after a month or two months, people won’t find it great to visit your site. You can add some new points and update your old blogs with the latest information. This will make a significant difference to the exposure of your site.

Take Advantage of Email Marketing

In the present world, the best way to connect with an audience is via email. Sending an email is not expensive. You can connect with a large audience via email. Even popular companies send promotional emails to their clients. Make sure that your email is not marked as spam as sending too many emails may annoy your clients. Write your email professionally, and make sure to add social sharing buttons to the email.

Invite Others to Write Content on Your Site

There is no one who doesn’t want to appear on Google! If you invite others to write for your site and post their content on it, more and more people will be interested in it. You can do so and attract more people to write on your site. Do not directly post the guest blogger’s content on the site. First, make necessary changes to it and check grammatical accuracy. It will do a great job of promoting your site and drive more traffic to your site.

Answer Questions on Quora

People ask questions on popular sites like Quora. You can answer them and leave the link to your site if your site contains the solution to their problem. You can search for questions on Quora and share the link to your site if it contains helpful information on a particular topic. This can lead to an increase in organic traffic on your site.

Use Facebook, Instagram to Generate More Traffic

Facebook has more than 2 billion users. If you are not promoting your site on the platform, you are doing it wrong. Facebook can increase the traffic on your site quickly. Another popular platform is Instagram that many companies use to promote themselves. You can use Facebook Ads and Instagram Ads to improve the online exposure.

The sole purpose of the article was to introduce you to the methods to drive organic traffic to your site. You can apply these methods and see better results. We hope you find the article of great help.

Source: Best Ways to Drive Organic Traffic to Your Website

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BuildaFree | Free Website Builder

Buildafree is a leading free website building site, which can help you achieve your own customized website as per your personal or professional needs. Get your dream website today at our free website builder.

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BuildaFree | Free Website Builder

Buildafree is a leading free website building site, which can help you achieve your own customized website as per your personal or professional needs. Get your dream website today at our free website builder.

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How to Advertise on Google

Google is the world’s largest search engine. All routes to online information go via Google. If Google had not existed in today’s world, we can’t imagine how the world would have been. Google offers information on every topic. Just entering a term in the search bar will display thousands of search results about your term. Google attracts more traffic than any other online platform. Several business websites are created on Google to attract more clients and customers to the business. If your website does not appear in the search results, you can take advantage of Google Ads and rank your website higher. We have shared all the valuable information regarding advertising on Google.

Log in to Google Ads Account

After you have set up a Google Ads account, you need to log in and add a balance to it. Keep in mind that you can’t run an ad unless your Google Ads account has a sufficient balance. Add money to it and then go further to carry out the process of setting up an advertisement on Google.

Create an Ad

As you visit the first page of Google Ads, you will see the message “Welcome to Google Ads.” Enter your email address and the URL of your website, then click Continue. You will then be redirected to another page where you can create your ad campaign. Set your daily budget. The daily budget is the amount that you want to spend on ads daily. Choose the target audience that understands your language and requires your service and assistance. You can choose the location of the target audience accordingly. In the “Networks” section, you can select the Google networks where you want your ad to appear. Keywords are an essential part of your visibility on Google.

The effective keywords determine your rank on Google and its other related networks. It is important to choose the trending keywords that yield good results. The bid is the amount you want to pay when someone clicks on an ad and visits your website. The average CPC is $0.26. You can decrease the bid amount, but the chances are that your ad will not get clicks at the low bid amount.

Write Your Ad Effectively

Write your ad as effectively as you can. Choose the most appropriate words that are easy to search and come to peoples’ minds easily when they look for a specific product. Suppose you own a company that manufactures electronic appliances, try to use simple words that describe the appliances. Avoid using rare words as these can lead to poor ranking on the search engine. You can type a term related to the product you are going to write an ad on. Find out why some specific websites are appearing in the search results, and use the tactics to write an ad.

Fill in the Landing Page, Headlines, and Descriptions

The landing page is the page where visitors will reach after clicking on your ad. It must be your website. A headline is a title that appears in large blue fonts on Google when you search for something on Google. Headline 2 may include an additional point about your product. The Description is the detailed information that is written in black words below the headline and website URL. After you have filled in all the essential details, you can click “Save.” Your ad will take about 3-5 hours to be approved. You can check the status of your ad on the Google Ads app on your device anywhere, anytime.

Conclusion

Advertising business on Google is now easy. Even prominent companies take advantage of the largest search engine to promote their products and services. The ways described above will help you reach a wider audience by advertising on Google.

Source: How to Advertise on Google