journey of life

[menulislahkamu]

Tanda sayang Allah pada makhlukNya.

Engkau tidaklah lebih baik dari pada Musa. Dan orang yang engkau nasihati tidak lebih buruk dari pada Fir'aun. Namun Allah tetap memerintahkan agar Musa berkata lemah lembut kepada Fir'aun. Allah berfirman:

فَقُولَا لَهُ قَوْلًا لَيِّنًا لَعَلَّهُ يَتَذَكَّرُ أَوْ يَخْشَى

“Berkatalah kepada Fir'aun dengan perkataan yang lembut. Mudah-mudahan dia berpikir dan takut” (QS. Thaha: 44)

Maka lemah lembutlah ketika memberi nasihat.

[businessstudied-blog]

Ide essential pemasaran - memahami kebutuhan pelanggan dan mengembangkan proporsi untuk menawarkan nilai yg superior

Doyle, 2010

[businessstudied-blog]

7P in services marketing

Internal Mix 1. Product 2. Price 3. Promotion 4. Place External Mix 1. People 2. Process 3. Physical evidence

[businessstudied-blog]

What are services?

Historical : Smith (1776) sevices are different from goods becouse they are perishable. Say (1803) as services are imaterial. Consumption cannot be separated by productions Fresh prespective : Benefit without ownership ×rental of goods : A. Payment made by accesing something B. Allow participation in network system 5 kategori jasa (non ownership framework) 1. Layanan penyewaan barang 2. Layanan penyewaan tempat 3. Layanan keahlian dan tenaga kerja (konsultan) 4. Layanan akses lingkungan 5. Layanan penggunaan sistem dan jaringan "Economics activities offered by one party to other" In exchange for their money, time, effort. And customer expect to obtain value. Klasifikasi of service 1. People processing (ex. barber) 2. Position processing (ex. Bengkel) 3. Mental stimulus processing (ex. School) 4. Information processing (ex. Banking) Dosen : Hartoyo, PhD.

[businessstudied-blog]

Why study services?

Service account for more than 60% GDP worldwide Strongest growth area in marketing Almost all economics business have service sector Most new employey proudly by services "Kemajuan suatu negara juga dapat diukur dari besarnya proposi sector jasa" Most new jobs are generated by services 1. Fastest growth expected in knowledge-based industries 2. Significating training and educational qualifications required. But employees will be more high compensated 3. Will service jobs be lost to lower-cost country ? Yes . some services jobs can be exported 5 faktor transformasi service jasa : Peraturan pemerintah Kencenderungan bisnis Perubahan sosial Perkembangan IT Globalisasi Forces that reshape: Suply Demand Customer choices More intens competitions Inovations stimulated by technologies Sukses dalam jasa tergantung pada 3 point : Memahami customers dan kompetitor Bisnis model yg jelas Menciptakan value untuk pelanggan dan perusahaan Dosen : Hartoyo, PhD.

[businessstudied-blog]

Kuliah Manajemen Pemasaran

first impression to lecture management marketing this is wow .Why wow ?Because until lecture management marketing started had is pre test online relating to the general description of marketing by the time limited to 15 minutes .There are 20 questions in pre test about matter management marketing for example such as definitions of marketing , the concept of 4p , the implementation of marketing to companies , marketers figures , understanding market , value and satisfaction , and still many more .The end of the pre the test will look value or points reached by students in leaderboard .and i just get a half of score, yes just 50 . i found a new prespective of personality, prof Ujang tell us how to showing personality to enhance the social network. Be asimple. And get many friend. And the important is tell what you think. And people will know what you will.

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