What are these boxes?
Mostly, they are a celebration of a new era of Caitie McCabe Photography. The idea started as a simple announcement of this site relaunch, but it turned into six months of creating an intricate marketing campaign. From nailing down the logistics of the physical box and its contents, to conceptualizing and shooting a video with shareable content; this project evolved into one of the largest and most fun experiences of my life. Friends and family joined together to help me create this box and send them all over the country. Hope you get as much joy out of it as we did! To the moon, Caitie
Congrats! You got a box which means you're a big deal. Take a moment to watch this silly "safety" video and then launch your own take-off video on social media with #LetsLaunchThis for the chance for a special prize! Click on ROCKETS! for more info.
Launchpad
Engines
Launch Controller
FAQs & FACTS!
FAQs:
How many people helped during Rocket Weekend?
35 people, 1 dog, 1 frog.
How long did it take to put the entire box together?
All together, from inception to delivery, six months. Dedication.. amiright?
What did each box weigh?
1.7 pounds. Why, are you calling them fat?
Does your head explode if you combine pop rocks and soda?
Probably not, but I wouldn’t suggest you try it, just in case.
Where did you even get all these rockets from?
…that’s a really long story...
Do the rockets really work?
Technically yes, but you have to get some extra supplies and read up on how to launch yours safely. We would prefer you use it for display and tag #LetsLaunchThis so we can see your new awesome desk decoration!
Were there any injuries in the making of the rocket boxes?
Oh no no no! We are so sorry for that, please don't get upset. Unfortunately mistakes happen when 70% of your workforce is a Girl Scout troop. Email [email protected] and we'll get you fixed up.
The box arrived pretty F!**ed up McCabe...
Damn- same reason as above but this time I'm like... super sorry. I will talk to my team sternly.
FACTS:
MoonPie is a traditional celebratory food for remembering the Apollo 11 moon walk that took place on July 20, 1969. MoonPies are used in the commemorative celebration by aerospace workers and enthusiasts across the globe.
Tang, a fruit flavored powder, was used by NASA on John Glenn's Mercury flight in February 1962, and subsequent Gemini missions. Since then, it was closely associated with the U.S. manned spaceflight program. Tang's creator, William A Mitchell, is an American food chemist who also invented Pop Rocks!
Model rockets — like the ones in the rocket boxes — were first engineered in 1957 by a man named Orville Carlisle.
There are a range of engines (AKA motors) that propel the rocket skyward. Each engine has a letter-number code. A “B” engine is twice as powerful as an “A” engine, and a “C” is even more powerful than a “B,” and so on. The more powerful the engine, the higher your rocket will fly.
