CANNES[X]

Thanks for popping by! CANNES[X] was a connected experience between the 2013 Cannes Lions Festival and all curious willing to be inspired and share inspiring thoughts about advertising - as well as an experiment through the eyes of a Cannes first timer. Feel free to browse the categories to discover a full week dedicated to creativity and drop me a line if you are keen to know more!

[cannesx]

As the festival concluded last night with some glitters, it was also time for the last seminars and great talks including an inspiring organisational presentation from Big Spaceship or a panel of creative ‘underdogs’ led by Latin works.

The conclusion, for an event where you can expect the unexpected, goes to Márton Jedlicska, creative director at isobar Hungary: Thanks and stay creative not comfortable!

While looking forward to next year, there are plenty of new projects to bring the great talks to life, starting with the Cannes Chimera challenge.

Feel free to drop me a line if you would like to be part of a multicultural collaborative team and enter the challenge with us, regardless your area of expertise.

[cannesx]

Minimundi

Awesome platform originated from Guatemala to promote recycling to the youngest

[cannesx]

Without a face we can’t make history

Sergio Alcocer about cultural minorities

[cannesx]

A Wharton school project - What advertising will look like in 7 years? Hear from industry professionals and have your say. 

[cannesx]

What changes our behaviour is not the message we receive, it is what we feel. 80% of our decisions is still based on emotions. Advertisers should be focusing on the take out rather than what we put in communications.

Dare’s deadly 60 panel

[cannesx]

Observations and learnings from the Lions: some of this year’s entries via Morihiro Harano

[thecontentbrief]

Cannes Lions Cyber Lions Winners | Contagious

Jury chair and founder of R/GA, Bob Greenberg, described The Beauty Inside as having ‘an incredible storytelling capability that ties in very specifically to Intel Inside.’ The content-led, professionally produced project encouraged participation and gained impressive results for the brand, including 70 million views and a 360% sales lift. 

[cannesx]

The evolution of technology should be driven by serendipity meeting surprise

Chacho Puebla Partner, Creative MD @ LOLA

[cannesx]

IBM has analysed the social media activity around the Cannes Lions…

The result: Celebrities, group influence, grand prix and parties.

Not sure creativity and edginess are the adjectives that come to my mind looking at those datas

[cannesx]

SourceEcreative work, outside the festival just across the red carpet:evolution of a 3-day work. So for the most effective idea in terms of attention and longevity with all delegates posing for their pictures since Wednesday. Thoughts?

[cannesx]

Insights into Africa with Diageo & The Hardy Boys and illustration of diageo ubiquity, from football to drink driving or supporting young directors

[cannesx]

A look at the future of advertising innovation in collaboration with tech folks: David Karp at the Lions invites marketers and advertisers to play on the platform, surprise the Tumblr’s team and work closer to use their technological expertise.

[lionsofstyle]

As seen in the Cannes Lions Daily today.

[cannesx]

After twitter yesterday and before tumblr this afternoon, the YouTube show at the Lions supported by Dove, Chevrolet & Topshop

[cannesx]

Saving Greece is on! Hyper island workshop: Sylvia's life, 30 urban professional imagined by Argentina, US, Hungaria & Slovakia

[cannesx]

Visualising twitter conversations as a soundtrack: opportunity to use the platform with relevance in time and context according to people agenda 1-new York soundtrack over a year 2-Saudi Arabia over a year 3-sunset soundtrack across 4 different US cities

# high jack has never looked as exciting :)

[cannesx]

An analysis of the social conversation for the walking dead premiere - with Deb Roy at Cannes the twitter show introduced a level of analysis on live events we might see more often with the implementation of the Nielsen partnership