Untitled

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COMPANY:

Grand Canyon University

TITLE:

“Honor” (:30)

MEDIA PLACEMENT:

TV-National Cable (ESPN2)

LAUNCH DATE:

December 20, 2017

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COMPANY:

Grand Canyon University

TITLE:

Better Time

MEDIA PLACEMENT:

TV-Local & National

LAUNCH DATE:

September 4th, 2017

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COMPANY:

Grand Canyon University

TITLE:

Domination

MEDIA PLACEMENT:

TV-Local

LAUNCH DATE:

September 4th, 2017

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University of Phoenix presented two full tuition scholarships to Maggie’s Place, a community that provides for pregnant and parenting women.

COMPANY

University of Phoenix

LAUNCH DATE

5.24.17

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Kaplan students look forward to Purdue's

Kaplan University students and employees discuss the acquisition and misconceptions about their online school.

COMPANY

Kaplan University

LAUNCH DATE

5.24.17

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COMPANY

University of Phoenix 

TITLE

“Fight” :60

MEDIA PLACEMENT

TV - National

LAUNCH DATE

2.27.17

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COMPANY

DeVry University

TITLE

“Technology”

MEDIA PLACEMENT

Local & National

DATE PUBLISHED

1.2.17

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Amid scrutiny, for-profit colleges see enrollment slide | Honolulu Star-Advertiser

Some of the nation’s largest for-profit colleges are suffering steep declines in enrollment amid growing competition, new regulation and government pressure that led to the collapse this month of one of the industry’s biggest players, ITT Technical Institute.

COMPANY

University of Phoenix; DeVry University

TITLE

“Amid scrutiny, for-profit colleges see enrollment slide”

MEDIA PLACEMENT

Honolulu Star-Advertiser (AP article)

DATE PUBLISHED

9.22.16

MESSAGING

This article provides facts that for-profit school’s are losing enrollment: University of Phoenix has suffered a 70% drop in enrollment since 2010 and DeVry had a 23% drop this year alone. Community Colleges, however, are winning because of this.The article notes perceived deception from for-profit schools and fear of closure or loss of accreditation are just some of the main reasons why enrollment is slipping, including new student enrollment (new students at the University of Phoenix dropped 38% this year).

IMPLICATIONS

Students seem to fear attending a school that is being talked about in the same breadth as ITT. However, some schools are responding positively by offering more scholarship money and focusing on graduation rates, showcasing more of an interest in the student rather than the profit.

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Walden University Ranked Among the Nation's Top 20 Universities for Adult Learners by Washington Monthly

MINNEAPOLIS, Sept. 21, 2016 /PRNewswire/ -- Walden University has been ranked one of the "Best Colleges for Adult...

COMPANY

Walden University

TITLE

“Walden University Ranked Among the Nation’s Top 20 Universities for Adult Learners by Washington Monthly″

MEDIA PLACEMENT

PR Newswire

PUBLISHING DATE

9.21.16

MESSAGING

Walden University was ranked 19th on a list of 100 schools for “Best Colleges for Adult Learners — 4 Year Colleges,” from the Washington Monthly 2016 College Rankings. The list reviewed 571 public and private institutions and based the criteria on adult student media earnings, services for adult learners, ease of transfer, flexibility programs, tuition and fees, number of adult students, and loan repayment rank. The rankings were compiled utilizing data from U.S. Department of Education’s Integrated Postsecondary Education Data System (IPEDS) survey, the Department’s College Scorecard data base, and the College Board’s Annual Survey of Colleges—the data was compiled in collaboration with the Council for Adult and Experiential Learning (CAEL).

IMPLICATIONS

A number of these online institutions are garnering significant notoriety by getting on these lists with other prestigious schools (i.e. Jack Welch Management Institute). These are positive developments for for-profit institutions amid the government crackdown. 

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Online Missouri university offers scholarships for ITT Tech transfers

An online university in Missouri is offering financial assistance to students who have been impacted by the recent closure of ITT Tech campuses nationwide.

COMPANY

Western Governors University

TITLE

“Online Missouri university offers scholarships for ITT Tech transfers″

MEDIA PLACEMENT

joplinglobe.com (AP article)

PUBLISHING DATE

9.24.16

MESSAGING

The Western Governors University, Missouri, is offering the “ITT Transfer Scholarship” available to eligible former ITT students. Worth up to $2000 per student, the scholarship can be put towards any of the university’s bachelor and master’s degree programs in information technology, nursing, health care, business, and teacher education. The school is also waiving the $65 application fee and $145 first-term resource fee for former ITT students.

IMPLICATIONS

Online university’s are jumping on ITT’s mishap and turning it into a positive. WGU, along with other competitor’s such as SNHU, are making it easy for ITT students to transfer seamlessly into their programs. The more school’s that get ahead of the dark cloud ITT Tech has put over online and for-profit universities, the better.

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Southern New Hampshire U to Teach-Out ITT-Owned Daniel Webster

Southern New Hampshire University and ITT Educational Services announced a teach-out agreement for Daniel Webster College students on Tuesday.

COMPANY

Souther New Hampshire University

TITLE

“Southern New Hampshire U to Teach-Out ITT-Owned Daniel Webster″

MEDIA PLACEMENT

insidehighered.com

PUBLISHING DATE

9.14.16

MESSAGING

Daniel Webster College, located in New Hampshire, was owned by ITT Tech and left students and teachers at a loss with the closing of its doors. SNHU negotiated a teach-out with the parent company. They will be taking on the 740 students that were enrolled as well as the faculty and staff so they can continue their programs over the next year. SNHU is honoring the current tuition of the students and will look to accept any of these students for the following academic year if they want to continue their coursework. SNHU is also planning on keeping the faculty members. 

IMPLICATIONS

This is another example of an online school using the closing of ITT to its advantage, while doing a good deed for those put out by the closing of ITT. It is an opportunity to gain students and qualified faculty while turning a negative into a positive. 

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COMPANY

University of Phoenix

TITLE

“The Promise” :30

MEDIA PLACEMENT

TV- Local & National

LAUNCH DATE

First Ran 9.11.16

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COMPANY

University of Phoenix

TITLE

“Promises” :60

MEDIA PLACEMENT

TV- Local & National 

National Cable - Discovery Channel

LAUNCH DATE

First Ran 9.11.16 

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COMPANY

Western Governors University

TITLE

“Exceed Expectations” :30

MEDIA PLACEMENT

TV – Local

LAUNCH DATE

7.27.15

MESSAGING

The messaging targets individuals who are looking to succeed in a corporate environment.The spot features senior level executives of successful companies like Microsoft and JP Morgan Chase advocating for WGU. The employers touch on the flexibility and affordability of the program describing it as the "perfect fit for a working adult” and that WGU’s curriculum aligns with what these execs look for in an employee. This spot may alleviate concerns a prospects have about going to an online university, by hearing directly from reputable sources about the effectiveness of the program.

IMPLICATIONS

Capella also positions themselves on similar real-world knowledge and immediate applicable value props, however may not appear as credible without these executive testimonials.