These quotations are from The Shape of Design
Our verbal cowpaths are paved through conversation. 61
The presence of the audience is what imbues the designer's work with its worth. 62
All design springs from complex ecosystems created by multiple parties' interests weaving together to produce the design. ...[the designer] produces the artifact that will join the client and audience to one another in a relationship. ... design not only becomes a way to push towards a desirable future, but also works to establish the vocabulary we use to define the terms of our engagement with one another. 62
63 negative space between flux of context... (my words)
here Chimero talks about design much as Klabbers talks about game design, that it is not cross- but trans-disciplinary
design seeks to negotiate the qualities of of the content with the affordances of the format to produce a cohesive whole greater than the sum of the parts. This situation largely describes many of the formal challenges faced by designers in their work. A wise design choice finds the tones that can slip between the content and format, snap into place, and bond one to another.
63
Design can speak the tongue of art with the force of commerce. 64
...must be transformative to be successful. 64
...the client and the audience both have a say in the design decision. ..the designer adds a third influence to the mix: she is trying to satiate her own creative needs in the work as well. ...negotiate the problem space... 65
[because the audience isn't there 'til the end] the designer...acts as a proxy for the audience's needs while arguing for her own creative concerns. This makes the whole arrangement precarious, because it means the designer is being paid by the client, but is obligated to the audience, for it is the audience's presence that imbues the work with its value. 65
so like public policy mediation when the agency pays...
Nothing is ever clear-cut when working in a shape-shifting practice no negotiate complicated terrain. Some trickery is necessary to get things moving once they are connected. [Coyote] 65
Fiction [by which he means the stories we tell about what can be] can also be corrosive and deteriorate the foundations of what's already been built, undermining the stability of our arrangements rather than helping to build new things or strengthening existing structures. Lies corrode our understanding of reality by misrepresenting it, like a snake-oil salesman that goes from town to town promising medicine, but selling swill. Snake-oil salesmen fork reality just like the visionary, but they have no intention of closing the gap that opens with their lie. 67
We have a hunger for a better condition, and we are, if nothing else, optimistic. The only way forward is through something we've never done, so we run full speed into the great imagined unknown to make this world for one another. 68