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@cathieheart
I truly enjoyed my wild swim in Scotland today .. it was an almost private beach of my own while my friends went for a yomp further up the coast. Me? I just saw the water and said mine! #wildswimming #wildswimmingscotland #coldwaterswimming #watertherapy #feelingalive #tinglingskin #happyendorphins #joy #thesimplethings #thesimplelife #getmeinthesea #sunshinestateofmind (at Cove Bay Hopeman) https://www.instagram.com/p/CDT_CeUnBlx/?igshid=1lptweldbfx0x
Hashtags: Be part of the conversations and be visible
As a tech person who 'has a go' with lots of different systems I hear that people get confused over hashtags. What they are? Why use them? How do I know which ones to use etc. With all the many hundreds of hashtags for every day of the week, special interest days, weeks or months. For example its Repeat Day today .. if you loved it once, why not do it again? I like being part of conversations, learning something new because every day is a school day in this game of life! I'm still not having 6 kids, a car and a mansion thanks .. I'd rather my partner, daughter, cat and aspirations of van life!
Think of hashtags as labels of conversation.
Consider that the internet is one big room with millions of conversations happening. It would be great if would could know what those conversations were so that we could join in. Oh how I wish this were possible on networking evenings! Hashtags are the labels of what is happening in those conversations. The best way that people will know, like and trust you, is to show up in those conversations.
There are three kinds of hashtag groups to be part of:
Days of the Week There are many many hashtags that feature a day of the week, this is a great way for you to create marketing content in your business that takes part in this conversation labels. For example: use #FollowFriday sometimes also known as #FF on twitter, to tag your friend, colleague, fellow business collaboration and talk about it. #MondayMantra #MarketingMonday #MondayMotivation #ManCrushMonday #MusicMonday #ManicMonday #TransformationTuesday #TuesdayTruth #TipTuesday #TuesdayTreat #TuesdayThoughts #GoodnewsTuesday #WanderlustWednesday #WednesdayWisdom #WomanCrushWednesday #WellnessWednesday #WinItWednesday #WednesdayWorkout #ThursdayThoughts #ThankfulThursday #ThrowbackThursday #ThirstyThursday #TransformationThursday #ThinkAboutItThursday #FridayFunny #FearlessFriday #FactFriday #FridayReads #FollowFriday #FridayFeels #SaturdayShoutout #SaturdayWalk #SaturdayAfternoon #ScreenshotsSaturday #SaturdayMarket #SaturdayCoffee #SundayShopping #SundaySunggles #SundayBumDay #SundayBaking #SundayMealPrep #SundayRunDay Interesting Days and Awareness Events There's a great site that I use to figure out what is coming up in the future that I could use to start or continue a conversation. It's called: Days of the Year. I like this site because its clear, friendly and free. As well as providing our services and skills as a business, we can also be volunteers for a cause. Most causes have an awareness day, week or month. Show a rounded person in your business, what are you passionate about. It doesn't always have to be about philanthropy, the fact you're a chocoholic means that you could have spoken about it being #ChocolateMacaroonDay today. Maybe you've bought some from a local shop and they did something unique in their customer service that you loved. That inspired you to do something similar in your own business. Mixing both a personal interest with something in your business. Topics in and around what you do in your business Thirdly you can use hashtags that relate directly to what you do in your business. Think of all the ways you can name your services. Mine would be #WebDesign #WebsiteDesign #Wordpress #WebsiteDesigner #WebDesigner and even add your country initials: UK. Making it #WebDesignUK. There is an easy way to search and find what is popular and used frequently and those that are less popular and less frequently. I'd advocate mixing and matching both. When doing a # search on Instagram in their search box you will see the frequency number as well.
Always think about how to get your content shared for as long as possible. If you consider popularity numbers you'll know that in the stream of conversation used 5 million times, your content will last seconds before thousands of other posts will push it out of sight. This is why we use less popularly known hashtags so that our content will be shown for longer within that hashtag stream. Do you remember this graphic from my blog in doing your marketing using your blog AND social media?
One thing to note, people DO follow hashtags. If you aren't aware of it or aren't following hashtags relevant to your business .. you're missing out on being visible and part of the conversation. Share your work, your knowledge and expertise, let people know you're there. Choose the days of the week that you will regularly write and share a blog post full of value and supplement it with marketing posts to join the conversation. With hashtags that fit those days. Remember to also engage and write comments on others social media AND their blogs. Don't be the odd duck who just talks outwards, expecting praise and adoration comments. It won't happen. You also need to comment and interact with others .. soon you'll build a network of people who reciprocate and before you know it, you'll have new networks of connections. Be brave, be visible and part of the conversation, those hashtags are simply labels so that you know what the topic is that's being discussed. Wish I could have those as virtual reality bubbles above peoples heads in real life at networking events!
What will you talk about today using hashtags?
What will you comment on today via a hashtag search?
Read the full article
On Social Media Marketing - Loving Likes and Humour on Facebook
Facebook: one of the main social media marketing networks as you know, has updated its like button to be an emotion reactions. You can have a reaction to: like, love, care (a recent emoticon in these Covid19 times of 2020), laugh, wow, sad, angry.
A 'like' thumbs up nowadays is so blase, it's the simplest way for people to say 'I see what you're doing and I like it'. But. Wouldn't it be so much more powerful to have one of these more meaningful reactions: oh I love what you're doingthat is so funnyI care about what your doingwow, that is amazingoh that so sad I feel like crying with youI'm so mad that this happened Emotions are powerful, you're engaging and reacting to a post by someone show your emotions and connect with them on a deeper level. Plus if you're showing support to help a friends business, you'll help them so much more with an emotional reaction than a simple like. Yet, if you only have 1 second to click like, it's better than no engagement at all. Besides the obvious that you can feel many things, Facebook gives different engagement weights to different reaction emotions and feelings. This is powerful when it comes to marketing well on a social network, not just Facebook but all the others too that display different reaction buttons. The more different reactions you get, which includes the all-powerful comments engagement, the better your future posts displays within that network. So this is a friendly reminder that being social, is all about engagement .. that's what we are all chasing, that real connection with others. So hearts, likes, funny laughs and the highest reaction of all: a comment .. these are all engagements that social networks are tracking and weighing up. Be with your ideal people in their spaces, help them and let them know you are there with an engagement that helps them and get you noticed faster. I certainly appreciate every heart, laugh and even an anger emotion because it means I've connected with you in some way. Read the full article
The essential SEO tips to boost each blog post
Search Engine Optimisation (SEO) a phrase that strikes fear into the heart of many and sometimes seen as a black hole of effort! I get it .. search engines like Google seem like a law unto themselves and constantly changing their algorithms, you figure out one way to boost your rankings and the rules change. So if you're trying to game the system in order to appear high in the rankings? DON'T.
Google and other search engines (yes there's more than Google), they are all learning the intelligence of our language. So just be yourself, write like a human. Then, once you've written your first draft, look at what you're saying and learn how to improve the value of it by moving sentences around, and finding ways to put your main search phrases you want to be found by into the blog post titles and first paragraphs of your blog post. The key to being found by search engines today, is to write like a normal human. No keyword stuffing, no gaming .. just normal human language. I've created a graphic, so that you can see the visual anatomy of a blog post. Often the advice blogs (of which there are thousands) on this very topic, give you the key areas of where to focus your SEO efforts .. but not a visual display. So I'm doing different and giving you a visual guide as well.
an infographic showing the areas on a blog post to optimise for SEO
Keywords & Phrases
These are the words and phrases your clients will search for to find a solution to their problem. If they are looking for a Travel Photographer, put that into the titles, first sentence/paragraph of your page or post. Don’t just use that one phrase of Travel Photographer every single time, switch it up with other words and phrases like ‘Capturing Scotland’. There are always many words around your keywords and phrases to supplement them with too.
Headings
Google loves headings; it indicates a priority of information. Your blog post title is always the H1 tag, the highest priority of info. Main headers in your blog are H2, and nested under those are H3’s and so forth. Most blogs do well with two levels of headings which split and group the blog into recognisable chunks. Chunking also helps the reader too.
File Names of Images
Make the file names descriptive, for example, MysteriousMistyHighland.jpg - search engines read this and understand a descriptive file name. Once your website is indexed, it also notes all the images. If you’ve ever used Google Images, those file names are used to give context to those images.
Alt Tags on Images
These tags are fabulous for providing a deeper one sentence (approx. 30 words) description of what is in the image. Alt Tags are not just useful to search engines but of most benefit to blind people using screen readers. They can’t see the picture, so your description here helps them understand what you are presenting to everyone else. So be clear in your description, and you’ll help search engines and your blind accessibility customers too.
Captions of Images
Similar to the Alt Tag it allows you to add a little blurb of writing to your image, a descriptor or anecdote. It can be a direct duplicate of your Alt Tag if you wish, but it’s a chance to phrase things slightly different and capitalise on the variety of words available in our languages.
Internal Blog Links
If you’re asking someone to contact you, why not link directly to your contact page. Make it easy on your viewer. Any time you reference content written on another blog post, or you’re asking them to do an action like ‘visit our portfolio’ or ‘contact us’ .. make it a link. Search engines will crawl through your site, and the more genuine (not artificially stuffed links) will rank the pages and posts of your website depending on its cross-linking.
Use an SEO plugin
SEO plugins will do part of the heavy lifting of optimising blog posts for search engines. Some plugins will even if very detailed instructions on what to improve, for example, RankMath SEO and Yoast. All In One SEO is also a great contender but does not provide a guide per blog post on what to improve. Tip: If you are a Divi theme user, ignore Yoast. It does not play well with shortcodes.
I have a Covid19 offer that launched Monday, offering to help you launch your website fast.
Use the power of Search Engines to get found!
(click the above photo to go to the full offer) Read the full article
If you are marketing out on social media, why not do it on your own blog?
By marketing, I mean anything you share about what you do in your business.
Do you know that your own website blog can host content far far longer than any social media network?
It seems blatantly obvious to me but sometimes the stunningly obvious, its err .. not obvious! On any social network, you may have a few hours (if you're lucky: months) of your content being visible, sometimes just it's just minutes. I'm giving side-eye to Twitter here. It's a great platform that mimics live conversations and that is its strength, its immediate. But, if your customer isn't there in those minutes, they've missed learning about you, knowing something more and the chance to like what you do. Which all builds up to trusting you know what you're doing. Your marketing, especially marketing with any value needs duration and the only place you will get that is on your own website and I'm hoping that you're blogging too. Because honestly, google LOVES blog posts. Especially if its evergreen content that can keep being re-shared! I saw a really interesting graphic showing how the Twitter content lifespan was 18 minutes, Facebook is 5 hours, Instagram is 21 and so forth. It was written back in 2016 and a lot changes in 4 years, what tech did then with their algorithms is not necessarily how it works today. If you want to know the details on this read Jon-Stephen Stansel post on How Long Does Bad Content Last? .. still, even with all the changes there is a fundamental truth. Your blog content will outlast any social media presence, with one HUGE bonus that I'll tell you further down.
In the original infographic, it showed the minutes, hours, months duration for how long content was displayed effectively to your audience on each network. I've repurposed this but made it into a more abstract timeline, because while the exact hours and minutes do matter to some (plus I can't find any recent studies on it) .. its not the gist of my message here. So I won't bother sharing the original infographic, it's now out of date from 2016. But the principle of it remains true. Social media content doesn't display for long in front of your customers. So apart from scrolling your timeline, they can't search for something interesting. So let this be a hint, have a search bar on your website. If you are blogging, and creating value for your customers to learn from your experience .. help them by letting them know your blog categories and giving them a search bar as well.
So what's the HUGE bonus for writing content on your websites blog?
*drumroll* You can keep re-sharing it! Yeah, yeah I snuck that tidbit in earlier .. but seriously, recognise the power potential of this statement. You have spent time creating graphics (I hope) for some or all of your social media. That's time you're not getting back, which includes the time of posting to each network or using a scheduler. Everything in business is about what you choose to spend your time on. Social media while great for networking and being where your customers are can be a huge colossal waste of time if not done effectively. Even the masters of social media marketing won't get it right every time. The other massive benefit of having a blog is that you can reshare your content using a social media management tool like Blog 2 Social. I have a blog post that I'm writing up about that plugin that I'll release soon. So you can write once, reshare your evergreen content, again and again .. and again .. then again at any point of time you wish and any frequency too.
Now, isn't that a smarter way to work and market what you do?
Read the full article
Start being known as the expert of what you do
As a WordPress website designer, I used to be the person that thought that if my work is good it will speak for itself and I will be known as an expert. I was right to an extent BUT, it didn't help people find me and know what I can do. It relied upon luck and that isn't enough in order to be in business. I think being an expert in business it's about being able to replicate a standard of work again and again and again. We actively have to share what we do, to be known as an expert. Every customer coming to your business has an unvoiced question: can you help me overcome my problems? Your website needs to show that you can and the best way to do that is to write blog posts. We have to actively share what we do, to be known as an expert. I am a website designer, I've had a website for many years and for a lot of that time thought it was enough to have a portfolio website only with no active blog. It worked but mostly because of referrals and people then checked my website to ensure I am actually a WordPress designer and what has my previous work been. That was great for a while but once those networks of reach fizzled out that was that, I need to be found by new people as well as the referral network I've built. I need to be able to market outside of my normal sphere of influence .. blogging will enable me to do that because there is one thing that Google loves: valuable content delivered in a blog. Especially when there is a question posed and answered. Let me put this in you mind. When you search for something on google, do you ask a question? If you do, then those results come from those who have answered it. Most are forum websites but a few are direct service websites and those people who did that and got indexed are the winners. So now I am blogging, it takes effort to write content but long term it is worth it because your website is your marketing powerhouse if used well.
What can we share and do to be known as an expert?
It's possible to do to show you are an expert in a few ways:
1. Have a gallery portfolio of your work, if you can show physically what you do
As I wrote above, a portfolio website is a great start to showing you are an expert in what you do, because you have a gallery of images to show that you are. Simply because you've already done the work for others. You can see my portfolio page here. This is what I mean by a portfolio website, it must have an area that displays the work you do, either in a single page design or a separate page name gallery or portfolio. That way Google knows it is something important.
2. Write about what you do and share answers to commonly asked questions
If you think about it for a few minutes, whenever you tell people in your everyday life what you do in your business .. those people will ask you questions. Are you answering those questions on your website? If you're not, you not being a resource and a proven expert for your potential customer to trust. Can you solve a problem for me? Can you prove it by already answering a question, that I as your potential customer, may ask? If you do this you already, then you have raised your 'trust' levels because you've provided value by answering their question.
3. Write about questions your customer needs to think about but may not know to ask
I experienced this recently on LinkedIn a network contact of mine, a solicitor, wrote a question about power of attorney but in regards to business. Who will take power over my business accounts if I were to unexpectedly die? Something I've never thought about but will do now! You have within your knowledge, an experience of things that your customers will not have thought about. Why not ask and answer the question as a blog post. Prove your expertise by asking questions on behalf of your clients that they would not think to ask.
4. Write about the things you want to be known for
Beyond being the person that offers a service, we are well-rounded people too .. hopefully! I build websites, branding and more but, I want to be known for raising people up to be able to do more for yourselves. To give you the skills to be great online, be found and stand out in the ways you wish to. I want you to be able to say: "I designed a life I love" which comes from choosing how to do business that supports the way you wish to live. Your website will help enable you to do that with purpose and intent. What do you wish to be known for? Tell people that.
5. Share a customer testimonial
Every happy customer of yours is a source of proof that you do good work and are an expert in what you do. Ask for that testimonial, don't think (like I used to) that if they are happy they'll write one from the goodness of their heart. People are busy, life moves on. Do you think oh I'll take two minutes and write a testimonial for someone .. I'd bet that would happen rarely unless it was an unexpectedly great service and even then .. it's a maybe. Ask your customers for testimonials and then as and when you get them, sprinkle that goodness around as social proof that you're good at what you do. As a fellow Brit, its hard to break that conditioning of not stating out loud what we are good at .. I'm inviting you to join me in breaking that unwritten rule. If we don't talk about what we are good at, how on earth will someone new to us ever know that?! So get talking to others, get writing for google to find you, settle those shoulder down and help yourself be visible.
I have a Covid19 offer that launched Monday, offering to help you launch your website fast.
So you can start being known as an expert.
(click the above photo to go to the full offer) Read the full article
I went for a beautiful and surprisingly hot walk today. I am grateful to work for myself, for the sunshine and my lovely partner to connect with on our walk. 🥰 (at York) https://www.instagram.com/p/CAYrGq7nogY/?igshid=1t5j9d2t2uxbo
Choosing your wordpress platform - there are two kinds
WordPress comes in two flavours called .com and .org! That explains things everything doesn't it. I'll go now, shall I?
Don't worry, it's all to do where the website is stored on the internet. if you've read my ebook that I wrote about Websites and their foundation basics what I'm about to say will be a repeat. So like I said, its about where your website will be stored on the internet. The internet is made up of a few things when it comes to website, the main two basics are domains and hosting. If you think of a house, the domain is the address to the house. The house itself, on the other hand, needs to exist somewhere and hosting is about which planet it's residing on. To scale it up the universe is analogous to the internet. Some hosting planets are lovely, they do everything for you about storing and keeping your website as safe as they can. Whereas other hosting planets are great for folks who want full control over what they can do. Each planet charges differently.
The two flavours of WordPress
WordPress.COM is Hosted For You You do not need a hosting account. This is where the folks of WordPress themselves do the hosting as a done for you service, you don’t worry about the background tech of hosting. But. You pay more, for more flexibility, as you grow. But for those who are okay with spending a bit more for the peace of mind of not worrying about servers, and security and backups .. and don't mind that you pay more again for more features. This might be your best option. WordPress.ORG is Self Hosted, i.e. you choose the hosting plnaet You do need a hosting space and, I highly recommend Siteground. This is the ‘world is your oyster’ website level, where it can grow to whatever your needs are. But. You need to learn some stuffs, like different hosting companies, website security and backing up your site. But, you pay less and gain ultimate flexibility. You are then responsible for everything in and around the management of your website.
But, how do you choose which is best for you?
There are two main questions to ask: Do you want to learn to manage the tech? You'll have to learn some in order to manage your website inside of WordPress. I'm talking about the additions of learning plugins for WordPress and talking to the hosting company if you need further help. Do you have a tight financial budget? If you have a really tight financial budget then you need to figure out how much you can afford and what service will give you the best results. It may be that you can only afford a free or very cheap static Wix site and that's okay. I would advise starting WordPress when you need more functionality like blogging and ability to grow your business with booking appointments and pre-qualifying clients as an example.
So now you've got a choice to make .. what do you choose?
For a limited time I have a Covid 19 offer giving 50% off a website launch with me. Check it out!
(click the image above to view the full offer and take me up on it) Read the full article
5 person offer - do a website launch with me in 2 days
I am launching a Covid19 offer, to help 5 people get their business websites up and running within 2 days! Yup, that's right, within a 48-hour window of time I plan to make you a clean text-based logo that makes you immediately recognised, create a WordPress website that shares what you do. What's more, this is 50% discount from my price, plus a freebie text-based logo! This is perfect for service-based businesses, where your customers want to know who you are, where you work from, how to contact you, what your prices start from and what your services are. Why would your customer choose you to work with? People visiting websites don't want to have to critically think in order to discern what they want to know. So taking that advice this is what you'll get if you choose to work with me for two days to launch your website: You'll have a simple clean text logo.
A 5-page website that covers the Home, About, Services, Blog & Contact Pages. You'll have in-person training to use both WordPress and Divi to be able to add content and edit content on your website. Each site is created to fit you and your needs. The website will be developed on my servers and transferred onto your site to go live by the end of day 2.
Check out the full offer and fill in the form to be in touch about launching your website fast.
Read the full article
A little sunset and greenery from a walk the other night. After a week of working hard talking an evening stroll was a restful break. (at York) https://www.instagram.com/p/CAQv_H3Hqcj/?igshid=1s1mvtylji0fz
Friday Fears: Can I hear your phonecall?
Owning up to your fears, especially fears in your business, never feels pretty. So here's mine: I'm terrified of spontaneous phone calls for one reason .. what if I can't hear you well? For me this is a legitimate fear: I am hard of hearing.
I cannot tell you the number of times I've been told I'm rude, arrogant and rude again because I cannot hear something. Mostly to my face, from people asking me a question in person when they've approached me from behind and I've just not been aware they were there. If they've said it while I've been turned away then my ignorance is bliss because I didn't hear it.
But this post is about phone calls.
I have been called rude for not answering phone calls .. often because I don't always hear them, even with the ringer on max. Another scenario that still happens is: where I cannot hear a thing the other person is trying to say and I have to apologise, say that I truly can't hear them, provide my email as a way to contact me and then hope they email me. The agony that causes me and the stress of knowing I'm being judged on weakness and disability I cannot help. It hurts, especially when it's an out of the blue call from people I've not had the chance to say I'm deaf to or know who the heck is calling me?! As a sideline this happens mostly with companies I pay for services, Three Mobile being the worst offender. I'm flagged in their system as a deaf user do not call for marketing / advertising or to check I'm happy customer .. I'm not a happy customer if you're still calling me. Yet I still get calls from them .. you can probably imagine my very unimpressed face right now. I HATE noisy call centres, very few have quiet desks for people like me who can't decipher the callers' voice from the dozens speaking around them. Ugh! Okay .. detour over. It's good to face up to your fears. After that: find ways to mitigate or manage them.
Nowadays .. I don't have my phone number publicly available.
So if you're wondering how to reach me, email is the best way or via Facebook / LinkedIn chat, or via one of my lovely contact forms on this website .. hint, nudge, my contact form page. If you ever wonder why a business doesn't list their phone number .. it might just be someone else who can't hear well and needs other ways to communicate! Or they just .. er.. don't have a phone number. *shrugs* This is my blog post to say that I work differently, and that's a great thing. I'm really really good at typing, and pretty good at speaking on video with the wonderful backup of having the chat feature for anything that I flub at hearing!
Here's how to do a phone call with me if I've given you my number:
You have my number, that means you are a client of mine woohoo, not just anyone gets my number!Text me to let me know you want to contact me, I usually have my phone right with me. You can try calling me out of the blue but please be patient if I'm flustered and need 5 minutes to gather myself into phone call mode. Which normally involves me finding my headset. If I truly struggle, please don't judge me if I say so on the call and tell you a different way to communicate with me. This doesn't happen often but enough that I dread this. Chat with me via messenger.Lastly, schedule a time to chat via video call on Zoom, Skype, WhatsApp etc. So many many people meet me face to face and never have a clue that I'm hard of hearing. My aids are small and tucked behind my ears, which are fully visible as I'm a gal with short back and sides with a long blue top streak of (currently) blue hair. You'd be amazed how many people never guess or understand I'm deaf / hard of hearing, even after telling them. It was #deafawarenessweek last week, but I think #deafawareness should be all the time. Thank you. Read the full article
Love this sentence. We can actively choose to make the familiar things we don't want in our lives, unfamiliar. YES! We can choose where to out our focus and actively redirect our thoughts and experiences away from negative stuffs. (at York) https://www.instagram.com/p/B_2T4kSFE-V/?igshid=1kq3bcneu0ede
Work Smarter: See the future of your blog post flow
Had some fun doing pro selfies in the back garden
Had some fun doing pro selfies in the back garden, I'm still a goofball and not going to grow old gracefully, especially not with blue hair.
Yesterday I was going little crazy during this lockdown isolation. I’m used to working from home but I miss just going out and driving somewhere for a nice walk on the beach or long circular country walk. Instead it was a short walk near home (fortunately still countryside) and with a sunny afternoon and barely any wind, I saw an opportunity ..
.. an opportunity to finally take a profesh…
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Another from yesterday's pro selfie shoot with my Fuji xt1 and cactus rf60 speedlights. This time I was being a goober and trying to be a cool dude instead I'm just a dorky lesbian having a fun half hour playing with my lights in the back yard! 😂 I have blue hair and I don't care .. just some silly fun. 😉💙 (at York) https://www.instagram.com/p/B_cug3PHcKs/?igshid=1a7mne6rlabfm
Ive been inspired by @chrisordphoto and his behind the scenes photos. So like all good artists I'm stealing the idea and sharing my perspective. Self portrait to properly capture my blue hair fun. Finally in my 40th year I am ticking another thing of my "I'd love to ..." list. 🥰 (at York) https://www.instagram.com/p/B_as-KInWmN/?igshid=11itc9cn2oeow
Enjoying the last slice of sunshine in our garden .. plus being amused Miss Fliss FluffyButt herself 😉 So nice feeling the peace and quiet without my hearing aids in. Feels so healing to slow my thoughts down after a busy day. (at York) https://www.instagram.com/p/B_VOIwInmFu/?igshid=13jteuh7zyhia