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@cesnydermarketing
***NEW CONTENT***
Introduction Video 2020
Introduction Video 2020 – Digital Marketing: An explainer vid that introduces you, your brand, and your products or services to new customers, 24/7.
#CESnyderMarketingLlc, #DigitalMarketing, #DigitalMarketingAgency, #DigitalMarketingServices, #DigitalMarketingStrategy, #ExplainerVideo, #InternetMarketingService, #IntroductionVideo, #OnlineMarketing, #OnlineMarketingStrategies, #SocialMediaMarketing, #VideoMarketing
Developing My Brand
New Post has been published on https://cesnydermarketing.com/my-personal-brand/developing-my-brand/
Developing My Brand
Developing My Brand
Developing My Brand – My Personal Brand #8. So last evening, I went live on Facebook to talk about what’s happening with my brand and my agency. Since I got into some of my thoughts about brand-building, I know it would be good to share here too. Especially when I write the article, then record the video; my thoughts tend to be more coherent.
Branding = Distribution
As a result of my ramblings in my live-stream, I’m revisiting those thoughts again today. Because I have noticed that when I write the article first, my videos seem to be much more concise. At least to me, anyway and I am able to create both much faster.
So what is a brand?
Brand is simply just a name. It can your name, the name of your business or the name of a product, a service or even an experience. For example, if someone mentions Coke, you probably know exactly what someone is talking about. Coke-A-Cola the company, Coke-A-Cola the product.
I actually wrote a lengthy article (no video) about Brand Building 101 back in 2015. But when we transitioned to the new company name, that article was archived, at least for now. However, it will be re-published again as part of a brand development product in 2020.
Anyway, a brand is simply another term for what is essentially fame. And fame is basically another way of saying name-recognition. In other words, how well people know your name. So your brand is only as good as the number of people that know your name, business, etc.
Your brand is your distribution
Distribution is just another term to describe the number of people in your audience. For example, if 100 people know you and your business, your distribution is 100 people strong. But if you want to become a household name around the world, a distribution of only 100 people isn’t much.
Growing distribution for my agency is something that I wrestle with, in my mind daily. I’m constantly thinking about ways I can get in front of new audiences while adding to the one I already have. So I have come to a few conclusions about developing my distribution.
Branding takes distribution and distribution takes money to build. It doesn’t have to be your money, but someone is always paying for it.
Building your brand takes work. You have to know who you are looking for; what publications do they read, what TV shows do they watch, what podcasts do they listen to, and so on.
Your only limitation is the extent of your imagination. Get creative and figure out how you can get in front of more people. Do you need to write a book? Who do you need to be seen with? What stages do you need to be presenting on?
Developing My Brand – My Personal Brand #8
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I'm Angry Today
New Post has been published on https://cesnydermarketing.com/my-personal-brand/im-angry-today/
I'm Angry Today
I'm Angry Today - My Personal Brand #6. I'm fed up with a lot of things. There are only two sexes, a human baby's life is not a choice and equal pay for equal performance. There's even more... https://cesnydermarketing.com/my-personal-brand/im-angry-today/
BLM Construction & Remodeling LLC
New Post has been published on https://cesnydermarketing.com/marketing-case-studies/blm-construction-remodeling-llc/
BLM Construction & Remodeling LLC
BLM Construction & Remodeling LLC
BLM Construction & Remodeling LLC – Marketing Case Studies 001. Since this is my first case study, I am reviewing a local business. I found out about them from a mutual contact, that gave me the referral. So here is what I found as soon as I started doing a little research into their business.
Some easy wins for you!
First, let me just say that Barry and Heidi’s business presence is a good start. They have a website and they have a Facebook business page with some followers. Even better yet, they have even provided before and after photos of their projects, which demonstrates their craft. Major kudos!
You’re off to a good start, but…
So let’s face it, even when we have a good start, there’s always something we can be doing better. Since the same is true for this company, here are a few recommendations that really stood out. Here are three major ones that won’t necessarily cost you any money to fix:
Improve Messenger Response Time – This one is killing you on Facebook. When I observed that your response time is about one day, you have to be concerned about what your page visitors’ perception will be when they see that. Answer in 15 minutes or less.
Customer Reviews – Your Facebook page has none and your website has three. Do you have any reviews on Yelp or some other website? Social proof (i.e. reviews) influence other people into at least checking your business out. Without it, you’re losing leads and sales!
Videos – Videos are huge, especially on social media. At the minimum, Barry should have a brief video introducing himself as the owner of the business. I would recommend that Heidi create a short video too. It builds trust and puts a human face on your business.
Major hurdles to you making more sales…
Your website is slooooooow! – This is the single biggest hurdle that I saw, that is costing you a lot leads, which is throwing money away. A website that takes longer than 3 seconds to load is driving people away from your website. And this is not going to be a cheap fix.
Marketing – I did not find any evidence that you are using any sort of tracking or targeting pixels on your website and social media. If you’re not marketing at all on social media, you’re missing out on a lot of potential business. If you are advertising on social media without trackers, you’re shooting blindfolded at a moving target. Again, this is not a cheap fix, but this is what my agency does every day.
Videos – I will mention videos again because they can get you a lot of attention, drive more traffic, generate a lot more leads and boost your sales. You can create them rather cheaply and quickly, but if you want to project a professional image right away, this is something that is better left to a specialist. My agency can help you with scripts, and video editing or join our Marketing Ninja Weekly Kicks Club.
Some recommended articles & videos
Being Shy Means Being Broke – My Personal Brand #2
The Power Of Video – 1 Minute Marketing Tips #22
Page Speed Matters – Charles Snyder Raw #141
Recommended services for BLM Construction & Remodeling LLC
Marketing Ninja Weekly Kicks Club – At the bare minimum, I would highly encourage you to consider joining. The incredible value it will be to you is ridiculously cheap when you consider its only $5/month.
Hire Us – My agency primarily does social media marketing or simply put, we get you more customers. We can also build your social media following and develop your brand too. Last but not least, we can also help you with your website problems.
Marketing Ninja Weekly Kicks Club, a little bit of AWESOME in your inbox!
BLM Construction & Remodeling LLC – Marketing Case Studies 001
C. E. Snyder Marketing LLC – We Help You Get More Customers, Hire Us!
New Post has been published on https://cesnydermarketing.com/webinars/ninja-club-benefit-inspiration/
Ninja Club Benefit: Inspiration
Ninja Club Benefit: Inspiration
Ninja Club Benefit: Inspiration – Marketing Ninja Weekly Kicks Club. Are you finding it hard to stay inspired and motivated with your marketing? What are you doing to stay positive day in and day out? Who do you turn to for accountability and feedback?
Inspiration is included!
Our Marketing Ninja Weekly Kicks Club is all about inspiring and motivating you with your marketing and sales. So one of your biggest benefits with membership is staying connected to a positive community. Since our community members are entrepreneurs and marketers too.
Our goal is to inspire you!
So I wanted to take a moment to talk about some of the benefits of joining. There are many, but I’m just going to talk about one of the major ones, here. And as the title suggest, the first one I will cover is inspiring you.
I believe that it’s not enough to just have a dream or a clear vision of the future. Also, in my experience, being a solo operator or even having a small team can be a lonely world. Since not everyone understands what it means to be the owner of a business. I do.
As a result, we are here to help and support you. When you find it hard to stay inspired and motivated, our community is here to help you too. That’s why we make it our mission to post awesome and inspiring messages. And the great thing is that we do it six days a week.
But it’s not just about us, we encourage members to share the wins, big and small, with the rest of the community. So when one of us wins, we all do! Wouldn’t it be great to have a group of like-minded folks celebrating with you? Who knows, maybe your story will inspire someone too.
Join today because membership has its benefits and the value is incredible! Click HERE or on the banner below to get started right now.
Ninja Club Benefit: Inspiration – Marketing Ninja Weekly Kicks Club
One email a week, daily inspiration!
My Salute To Veterans
My Salute To Veterans - My Personal Brand #5. My Salute To Veterans, all of them. While I specifically refer to my father's service, his story is shared by many vets. But they all served our country.
My Salute To Veterans
My Salute To Veterans – My Personal Brand #5. So today I wanted to take some time and dedicate it to all who have served. Our military vets that have served our great nation during times of war and peace. Because I believe that they are one of our greatest national treasures.
Thank you!
As you likely know, today is Veteran’s Day. Originally known as Armistice…
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Stuff Will Break
Stuff Will Break - My Personal Brand #4. And you'll have to find a way to work around it. It just happened to me yesterday when I published new content. Here's what I'm doing now...
Stuff Will Break
Stuff Will Break – My Personal Brand #4. So if there is one constant in life, it is that things will break and go wrong from time to time. Unfortunately, there’s no avoiding it and we have to deal with it. Since I’m not exempt from that reality, I bet you can’t guess what I’ve been dealing with…
Something’s not right here…
First of all, yesterday I published Branding…
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Branding Inspiration
Branding Inspiration. I see and hear people make excuses about why they can't build their business. Not enough money, time, etc. Here's what I say...
Branding Inspiration
Branding Inspiration – My Personal Brand #3. Since I’ve been discussing a lot about personal branding, I would like to share more related thoughts. Specifically, some observations I’ve made and hopefully, it will help to inspire you too. That is, after all, part of the reason I am doing this.
To win, you have to begin!
So this time around, I want to talk about…
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Being Shy Means Being Broke
Being Shy Means Being Broke - My Personal Brand #2. Today I share painful memories from my teenage years and why shy or fear will never make you any money. Or get you some dates...
Being Shy Means Being Broke
Being Shy Means Being Broke – My Personal Brand #2. So today I am going to open up and share painful memories with you. Not that I really want to, but I know it has a valuable lesson. One that I know will help some of you, especially those of you that fear making videos and public speaking.
Don’t be selfish…
However, while I am sharing this story with you,…
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Who Is Charles Snyder
Who Is Charles Snyder? Why should you care? I always bring my "A-game" and deliver value because I want to earn your business for life. Follow my journey and join our movement!
Who Is Charles Snyder?
Who Is Charles Snyder – My Personal Brand #1. So instead of the same old stories of where I came from, I am taking a different approach. Rather this is about who I am becoming and sharing it with you. Since this will be my first installment as part of my personal brand-building series.
Who am I?
Of course, if you are interested in my past, I have already shared…
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Marketing Ninja Weekly
Our Marketing Ninja Weekly Kicks Club launches on Friday, 6 December 2019.
Marketing Ninja Weekly
On Friday, 1 November 2019, we did a soft-launch of our new Marketing Ninja Weekly Kicks Club. My announcement was made in our private Facebook Group, The Marketing Ninja Group. At a few minutes past 5 PM Eastern, I excitedly live-streamed my announcement within our group.
The Marketing Ninja Weekly Kicks Club soft-launch made via live-streaming in The Marketing…
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The Power of Video
The Power of Video is here and it continues to grow every year. And yet only 2 out of 3 marketers are even using it! Since 2008 I've been saying do this...
The Power of Video
The Power of Video – 1 Minute Marketing Tips #22. So are you finding it hard to reach Millennials? Did you know that people aged 25 – 34 years old watch the most videos online? Do you use any videos in your marketing and advertising?
I’ve been saying it since 2008…
Since 2008 or thereabout, I have been saying that video is huge and is a powerful marketing tool. In…
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Because She Believes In Me
Because She Believes In Me - Our Why #3. Ann found me when I was picking up the pieces from the worst part of my life. But she believed in me, even when I didn't...
Because She Believes In Me
First, I met Ann back in late 2015 or maybe it was early 2016; it was the December – January time-frame. I remember that we chatted a little, but I wasn’t really interested in a relationship, much less a long-distance one. So I kept my distance because she is from the Philippines and I am from the U.S. – the opposite sides of the planet. But Because She Believes…
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My Passion Is Teaching
My Passion Is Teaching and looking back on my life now, it always has been. But I also believe in creating opportunities that benefit us all. You and me! Our Why #2 revised for 2019.
My Passion Is Teaching
Even though I Lost Everything a few years ago, I realize now that My Passion Is Teaching. But I didn’t know that at first until I did some serious reflection during the hardest time of my life. So in other words yes, I Enjoy Helping Others and this is the updated version (for 2019) of that previous post and video.
I can see it clearly now!
Since as far back as I…
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I Lost Everything
I Lost Everything and I hit rock-bottom in the worst part of my life. But I had to in order to climb up out of the ashes transformed by my new life-calling. Our Why #1 revised for 2019.
I Lost Everything
When my days as a firefighter came to an end, I Lost Everything! As a result I had no job, no income, no place to call home and I was all alone. Additionally, I questioned basically every choice I have ever made in my life. So I did a lot of ugly thinking in those days.
But then I manned up!
Since publishing the first version, Injured Firefighter, I have struggled…
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Always Add Value
Always Add Value - 1 Minute Marketing Tips #21: The easiest way to add value is demonstrating it by picking a problem and solving it. Using your products or services of course.
Always Add Value
Always Add Value – 1 Minute Marketing Tips #21. Have you ever wondered why some ads seem to get so much more love than yours? So is there really an easier way to get a lot more clicks when you run ads online? Would you like to know my secret sauce formula to find more leads for a lot less money?
Pick a problem and fix it!
So if you are anything like me, when I…
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Target Your Niche
Target Your Niche - 1 Minute Marketing Tips #20. The biggest secret there is to creating a winning ad campaign is knowing who you are targeting.
Target Your Niche
Target Your Niche – 1 Minute Marketing Tips #20. Have you ever wondered why it seems like your competition has an unfair advantage? Why do some businesses seem to effortlessly get more customer than they can handle? So the real tough question becomes, why aren’t you doing just as good or better?
It ain’t rocket-science!
Since we covered the basics in the last three…
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