I had the opportunity to listen to a presentation created by Ben Meyerson of the Chicago Tribune, who spoke about how social media could benefit the modern-day journalist now more than ever before. His main points of the presentation included: Building your presence, Discovering content + communities, Telling your story, Safety for journalists and Resources for journalists + publishers. I’m going to talk about the main things I pulled from each of those topics that I think could be useful for others to know.
Building your presence - Dan Rather called Facebook “ a virtual town hall” that made it easier to have conversations with an audience that allowed each of their voices to be heard. Myerson explained that public reporters should build out on their Facebook profiles by setting their posts to the public so more people can interact with them. This allows them the reach that they need while also letting them keep control over their content.
Discovering content + communities - Myerson explained that both Facebook and Instagram could be vital tools for newsgathering. On Facebook, the search bar is an incredible resource for journalists to sort information by keywords, source, day, location and even by photos, video and straight text. Instagram, on the other hand, is an incredible resource to sort by location as well as hashtags to find new angles on a story. He explained having a “finsta” dedicated to your beat will allow finding sources and content much easier in the long run.
Myerson also explained how to build communities on Facebook. He stated that you should link public pages to private groups to keep those truly interested involved in a community. He went on to explain that to build communities, you need to nurture conversations and have a moderation strategy. With any public group, a moderator needs to set up rules in advance to keep people in line.
Telling your story - involves leveraging your expertise. Myerson explained the key to creating content that people return back to is to use the “Rule of thirds.” This is where you first post your finished product, then behind the scenes work(bonus that didn’t make it in your main story), and then the things that are going on in your life ( sunset at a game or celebrations at work) makes you seem more personable.
Myerson also dropped some tips on how to make a great Instagram story. He suggests that the anatomy of a good story includes using elements that are apart of the platform - a selfie-style intro, use short punchy display copy throughout, use location tags or hashtags, use interactive tools (emoji stickers, poll stickers) liberally, mix up visuals - photos, boomerangs, screengrabs, etc. , embrace GIFS (all the kids are doing it), use a swipe up link to go deeper, bonus points: involve the community.
Cater to young people, go heavy on video, tell stories quickly, add sound and subtitles, use the creative tools, and be consistent.
Safety for journalists - Myerson stressed the importance of turning on two-factor authentication. As well as assigning page roles on groups and going through your preferences each year to keep them updated.
Resources for journalists + publishers - There is a Facebook group specifically for those in the media called - media publishers - that we could join.
facebook.com/journalists - has training material for journalists
facebook.com/newsmediaupdates - if you want a newsletter sent to you
Overall, the presentation was an incredible resource that was very eyeopening on how things like Facebook and Instagram could be used professionally. Thank you to Ben Myerson for this presentation and I hope others find it as helpful as I did.