Forget Snowden and the NSA! Commercial Interests Make Them Look Like Amateurs
Too late! The damage is already done and the fuss over Edward Snowden and the data collection activities of the NSA and the Utah ‘data farms” being built to house it are silly. Even though specialist will “mine” the data for information about us, the damage has already been done by commercial interests and these invasions of our privacy have been going on for a number of years.
Look at a product on line and go back to Facebook, chances are you’ll see an ad for the product to the side….a result of data collection. If you go to the doctor or hospital, have one of those electronic cards at the grocery store, use a credit or debit card and so on, someone is collecting and selling information about you.
Any survey you take, an application you fill out, anything you do online provides more information which is nearly always collected and sold or give to companies which specialize in the collection, mining and resale of the information they discover.
Commercial enterprises have the government beat all to hell and have been working on it nearly since computers have been available for household use. You’ve heard of computer “cookies?” If you use a computer connected to the Internet, someone is collecting information about your activities. Like to look at boobs or hot, ripped young firemen? No secret.
In addition to the server/data farms being constructed in Utah, a huge number are being built in Iceland. They’re converting an old NATO air force base into a huge facility, using Iceland’s colder temperatures to help cool the servers for commercial use. So far, $41 billion has been spent on that project which uses data speeds of five terabytes per second.
And think of all the data they can collect: medical including prescriptions, financial, eating habits, how time is spent, programs you like to watch and listen to, books you like to read, the kinds of clothes you wear and cars you drive, hobbies, political and charity activities, favorite colors, travel habits, and much, much more. Its all already out there!
More examples…..they track over the counter drug purchases and everything your cell phone carrier knows. They know your gender, ethnicity, education, hobbies, income levels, if you’re pregnant or have children or have aids or have been raped or nearly any other health condition. They know if you smoke, are selling your home, have trouble sleeping. Further, the data is collected and associated with your ZIP code, so every time someone asks you for it, they are enabling some company to learn more about you.
The data is sold to data brokerages by retailers, banks, credit card issuers, airliners, hotels, auto sales companies, Facebook and all other social media and so on. “Data brokers” who work in the companies that have sprung up, compile the information for “predictive analysis or modeling.” Companies come back to them for information, up to 800 separate attributes about each of us and the groups we are in
The largest of these companies is Acxiom which had, as of several years ago, information about 190 million people. Verizon started a branch of their company called “Precision Marketing Insights” and combined information they had with demographic data compiled by Experian. They claim to be able to provide data about specific groups which will give a 35% lift to sales.
Think about the vast electronic seas of information, all digital, 0s and 1s, electrons and protons swirling around. One can only wonder when some technologic spark will enable some sort of living, sentient, independent creature(s) to merge from the electronic swamp, come to life and haunt us from inside our computers or something.
OK, a bit fanciful, but my point is that you might as well stop worrying about it. Everything has already been done and the NSA looks like an amateur next to the commercial interests doing it. Everything is already out there. So get so much data out there, get your name in so many places as you can and hope that mining the data becomes more and more difficult,
If you want proof, check out aboutthedata.com or search the terms “data brokers” and so on. You’ll find lots of information from reputable sources.