What's the vibe? #112
image by Charlie Chesterman
`Hi Hellooooo, another weekkk.
This week, we're talking about many things on the internet. Right now, (I say to myself but it's probably a marketing timeline), luxury brands care about the World Cup.
This is running up after Arsenal's Premiere League win which was celebrated across the world from London, Addis Abba, Singapore, Nairobi to New York.
The win ended a 22 year drought for the team and will be celebrated with a parade this Sunday 31st May. They're also playing PSG for the Champions League title on Saturday 30th May so we'll see if that's a double celebration.
Let's start with this really cool Burberry ad.
Loewe are also now the official partners for the Spanish national teams and will dress them on occasions for beyond the pitch.
Not amazing but ok.
This is not even to start on the actual World Cup which starts on the 11th June and finishes the 19th July.
This week Ferrari unveiled its first ever EV model designed by LoveFrom/Jony Ive, and car fans were not happy. There were many complaints such as that it's ugly, it lacks USP or unique look that could be replicated by another automotive brand. This is their first ever 5 seater car also. The return of the button in the car, could be a signal for the future as we seek to become more tactile, less screen obsessed.
Why is this important? Maybe this marks a point where design which is supposed to be a leader in taste, comes together with a car brand and creates a car that at the front doesn't look too bad, but at the back looks like something unalluring, a family sports car??
In the arts, French artist JR has taken over the Pont Neuf bridge in Paris to create a cave bridge. Inspired by the artistic vision of Christo and Jeanne-Claude who wrapped the same bridge in fabric in 1985 (40 years ago!) , it offers the public the chance to reimagine a city staple.
Summer?
So, as meteorologists have mentioned, it's an El Niño summer which offers an explanation for why it's so hot, then next week it's cold. It's the hottest May that we've had in the UK and we're soon very likely to have a hot June til August. Fan sales will increase, not sure about AC units as energy prices are to go up but I know that people will figure out ways to stay cool in the
In this week’s newsletter: Forecasts suggest a stronger version of the climate phenomenon could supercharge extreme weather events, putting
What have I learned about British summers of the past? Train tracks will melt, you will be stuck in the heat somehow, if there's no rain we risk fires, things should be done early in the morning or during the late afternoon or night to avoid overheating....
Not 100% related but I keep thinking about feet and people's obsession with feet. BOF, the slightly out of beat fashion news publication posted this this weekend...
This is one side of it, beautiful shoes, the most unique shoes on the runway, trying to gain customers. But the other side is this kind of obsession with how to be a natural feet walker. Vivo Barefoot are hardcore selling their new tabis which you can customise and get a custom fit after scanning at their store.
I think they can get some serious fans this summer - get shoes you can walk in and stay cool and they're really comfortable also....
Fortnum & Mason's have been publicising their new membership. You can join for £100/year and get a welcome parcel, seasonal gifts when you shop - just things to make you come back and enjoy your time in store.
One of the things I took from this video from Rian Phin recently is that there could be this rise in modular dressing. This is an interesting prospect for SS27 which will start to be presented from next month.
Things to see in the theatre:
Buy Romeo & Juliet tickets at Harold Pinter Theatre directly from the box office.
Until 20th June
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Cole Escola in the main role from 20 July
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