A new way of being together
Since the World Wide Web’s conception in 1989, we have been continually exposed to the unforeseen consequences of such a rapidly evolving technological phenomenon. In 2004, Web 2.0 emerged, a name was given to the new way in which software developers and regular Internet users, like you and me, began to modify, collaborate and actively participate in online content, rather than simply consuming individually published material (M. Kaplan & Haenlein 2010, pp.61). Also known as User-Generated Content, this shift in the way we are involved in the information we consume has opened many doors to new ways of thinking, learning, as well as the way we live together as a society.
How is it that we can be effortlessly connected through social networks such as Facebook, but at the same time, be so disconnected from the people right in front of us (TED 2013)? That is one of the questions I seek to clarify in the coming weeks of Digital Communities.
Learning about the transformation of sociality: that is, being together with others, is important in answering the above question. Something that particularly resonated with me was the distinction explained by German sociologist Ferdinand Tönnies, between early communities and modern societies. Early communities were established instinctively, organically and with the natural human will to associate with others. Modern societies, however, revolve around rational will, purpose and are goal orientated. With the introduction of technology, we must now add another layer to this complex development of sociality.
Networked individualism seeks to explain how we are no longer organized based on close groups or networks connecting place-to-place but are now connected person-to-person, through linkages created by individuals based on preferences, skills, knowledge, background etc. (Siarpera 2012, p. 200). These networks are supported by platforms allowing endless communication and interaction (Gillespie 2010, p. 351).
For example, Reddit is a platform for many different networks, such as the particular niche and controversial ‘reddit gonewild’ group. This group, centered on remaining anonymous whilst exposing intimate parts of the body online, highlights one of reddit’s many affordances, a product’s use the designer could have never imagined (van der Nagel 2013). As explained by van der Nagel (2013), this group opens up a new can of worms regarding the pros and cons of anonymity online. On one hand, users are at risk of abuse, bullying, harassment, fraud and illegal activity with no recorded accountability. However, on the other hand, they have freedom of speech, are free from surveillance and free from being personally judged. Do these positives outweigh the risks? Even if the answer is no, it would be impossible to regulate such a thing. Therefore, as van der Nagel (2013) puts perfectly, online anonymity is ‘a dynamic social practice that makes an important contribution to being social online’.
Twitter is another example of a platform supporting a plethora of networks, specifically those of media broadcasting. With the ability to use Twitter without the need for a smartphone, broadband Internet or computer, this service is able to reach even the most underprivileged countries, linking strangers who may have never otherwise been connected (Murthy 2013). Whilst this microblog only permits users to write short messages of feelings and reflections, the global impact and reach of Twitter must not be underestimated. For example, after the attacks in Paris in 2015, Donald Trump, as well as actor Rob Lowe caused major controversy after some extremely insensitive tweets (bshilliday 2015). These tweets show how effortlessly strangers are now connected, highlighting the drastic effects that technology has had on society.
Bshilliday, 2015, ‘Donald Trump Blasted After Insensitive Tweet About Paris Attack Resurfaces’, Hollywood Life by Bonnie Fuller, 13 November, viewed 16 November, <http://hollywoodlife.com/2015/11/13/donald- trump-paris-gun-control-laws-france-terrorist-attacks/>.
Bshilliday, 2015, ‘Rob Lowe Blasted On Twitter After Insensitive Comments About Paris Attacks, Hollywood Life by Bonnie Fuller, 13 November, viewed 16 November, <http://hollywoodlife.com/2015/11/13/donald- trump-paris-gun-control-laws-france-terrorist-attacks/>.
Gillespie, T 2010, ‘The politics of platforms’, New Media & Society, vol. 12, no. 3, Sage.
Kaplan, AM & Haenlein, M 2010, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons. vol. 53, no.1, pp. 59-68.
Murthy, D 2013, Twitter: Social Communication in the Twitter Age, Polity, Cambridge.
Siapera, E 2012, 'Socialities and Social Media’, in Introduction to New Media, pp 191-208.
TED-Ed 2013, Connected, but alone?- Sherry Turkle, 19 April, viewed 26 August 2014, <https://www.youtube.com/watch?v=rv0g8TsnA6c>.
van der Negal 2013, 'Faceless Bodies: Negotiating Technological and Cultural Codes on reddit gonewild’, Scan Journal of Media Arts Culture, vol. 10, no. 2, Macquarie University.