PR - Writing

A blog for my ADPR 3600 class. I am Alex Marin a Junior at Marquette University. I am majoring in Public Relations and minoring in Marketing. I hope to become well versed in blogging by the end of this class. Wish me luck!

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My takeaway

The class is over I gave my final presentation and I am left to think about what lessons did this class teach me and how will I use what I learned in the future. 

Well the one big takeaway that started from day one was: 

WHY BEFORE WHAT!

So, this is important when sending messages for our clients because we as PR people have to make our audience care about us. Why are we important? Why do we matter? Once we can master our why then we can move onto the what. Simple enough right? Wrong. 

It takes time to make sure that we understand why we are important why do do we do what we do. Why are we unique or important or matter. This takes time because we inherently think we are important and we think that we are the best and that we just produce the what without really thinking about the why. So, for anywhere I work in the future I will think about the why before the what. 

Now that is the lesson I learned and it is what I will takeaway. Though I could end here but I won't. 

In my personal life I am now thinking about why am I important and why should people care about what I do. This leads to me to thinking about the positive qualities and negative qualities I possess. I then strive to make my positive qualities better and stronger while working my negative qualities to limit them. Though no one can be perfect right cliche but it still it does not mean I cannot strive to constantly be a better me. 

So, I guess the real takeaway is to always be better and to know everything  about myself before I produce my own (what). 

There it is my last blog for PR writing. 

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Anal-ytics

So, last week when learning about analytics we had to look at our past posts to see what got the most hits and most views. Figuring out our best posts would enable us to then generate more posts that get as much attention as the popular ones. With regards to my tweets for HtW they are not that great because they do not get any re-tweets, mentions, or clicks on the links I tweet. I believe most of tweets are solid tweets and they do get viewed by all the followers that HtW has. So, in my eyes I feel happy because at least the followers that HtW has they do see my tweets. I wish some of my tweets were more popular or generated more traffic to my client’s website but I can only do with what I have been given.

  I keep using an email my client sent for my tweets because this single email is the only one where our clients expressed what messages he wants our followers to see. In his mind these are logical statements as to why people should donate to HtW. I keep using these statements to write my tweets for HtW. Since this is the only content I have to go on it is what I am using. Though this is the only content I have and use my tweets may not be popular because I am limited with what I have. Had I had more content and more from my client maybe my tweets would be more interesting and have a better twitter response.

  Another thing that was on my mind in reference to last week was our Thursday presentation from Jeff Snell. He believes in social innovation and that if you have a model that works it can be a solution to a big problem. I think HtW has a model that could be part of a social innovation and be a reason to help housing issues in the world. Though for this to work I think HtW should spend money to make some money. I think they should pay for one their concept houses to be built. Once they have something that works and can show it; more people will see the result and would want to help HtW instead of only having a great idea that they are currently trying to sell. 

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Monkeys Send Mail

So, this week in class we learned about MailChimp an email service that lets you create an email to send out to people and get your message out. I think this is pretty cool and I finally know how these email lists happen. 

For our client my partner and I decided to use our infographic that we created for House The World in the email. This approach was to give people a simple visual that lets others learn about House The World. We decided to do this instead of asking for donations because we feel that asking immediately would deter first time viewers of House the World. 

We sent the potential email to our client and they liked it but did not tell us to really do anything with it. So at the moment we have this email that could be sent out on hold.

My partner and I continue to do our job in posting and tweeting. 

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A Month To Go

With a month left in this semester I need to make sure my client has still some presence on twitter and to hopefully leave it possible for my client to take over their account after my partner and I are done with the semester. I have come to a pause with my tweeting because of lack of content. It was hard always asking for things and not receiving them. I did not want to start recycling tweets but it seems like that will be the case for my client. 

I think now I am going to use some of my old content and recycle some of the tweets but worded differently. This will probably be my plan of attack throughout the rest of the semester until I get more new content from my client. 

I hope to generate some followers and or re-tweets before I am done with the end of this year. 

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Substance

P.S. This photo was recently uploaded to our Facebook page because the Idea is to turn one of these into a Home. 

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Tweets and Posts

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House the World

My client I am going to work for is House the World. They are a non-profit whose goal is to provide suitable housing in place around the world with unsuitable housing. They plan to focus their efforts by gaining awareness and to work with other NPO’s, philanthropists and donators.

  I chose this because it looks likes I will be able to make a difference if my work is successful. I was partnered with Spencer Rose and it looks like we are about to do some excellent work in our coming future.

  The plan we have is to use social media to connect House the World with the right groups and people needed to make their goals come true. The other work I have done is to request some articles that Brian is working on to turn into potential posts and tweets. I also think LinkedIn will be one of the better social networks for House the World because that will link them with people and other NPO’s on a more business and professional level; where Facebook and Twitter will be geared towards awareness. 

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Mary Frances Fyten

  NOT FOR IMMEDIATE RELEASE – FOR EDUCATION PURPOSES ONLY

  Contact: Alex Marin

[phone]

[email protected]

THE CURRENT LIFE OF A FUTURE GLOBAL COMMUNICATOR

MILWAUKEE – Frances a young girl with goals to become a quad lingual, global communication expert in the future.

Fyten has had a love for France since she was a kid by inheriting that feeling from her mother. But, when she visited France with her grandparents she fell in love.  She plans to study abroad in France in her spring semester of her junior year of college.

A lover of sports Fyten has loved sports since she started playing youth soccer. She is currently on the Marquette Softball Club Team. She is excited about the return of hockey and her favorite team the, Minnesota Wild.

Fyten is also really involved on Marquette’s Campus and is a member of multiple organizations. She is a member of the Campus Crusade for Christ, Environment club, and French club.

As she plans to pursue her, “high ambitions”, of becoming a quad lingual she will be a benefit to the field of global communications.

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