Okay so I’m gonna list as many ads as I can think of and grade them based on the stripping content within. Going from S tier down to F. S tier obviously being an all-time great and F tier being ads which are complete missed oppourtunities, where it’s teased but never happens or maybe happens completely off-screen. D tier will be ads that actually have LSS content but execute them really poorly.
I definitely didn’t list all the ads I could remember so I might do a Part 2 soon. If you have any ads you’d like to see me grade please send them in!
adidas: B - "The parking inspector gets stripped by a supersonic tennis ball" is probably a sentence that hasn't been typed before, so points to this ad for uniqueness. I like that one of her bra straps has broken in the process, that's some nice attention to detail that you just don't see in a lot of these.
BI Norwegian Business School: B - The one scene worth noting is the hot blonde losing her business suit in a job interview. Quite a restrained embarrasment, it's fun.
Best & Less: C - Fun, but underwhelming. I like her surprised and dare I say excited reaction, but it doesn't go anywhere from there.
Citroen Happy Days: C - Good but I can't find a high quality version anywhere which doesn't help. Probably B tier if there was.
DIM: A - Both these ads are utter classics, but my favorite of the two is the one with the cat. Yes it doesn't show anywhere as much skin but the woman is an utter bombshell.
Doritos Dinamata: B - I love the build-up to the stripping. Really builds the tension. Bonus points to the shot of her scrubs coming apart at the seams, really ties it together.
Doritos Power of the Crunch: A - CLASSIC bit of LSS. Hot woman wears dress, dress flies off, hot woman gets embarrassed.
Dunlop: A - The runners version is above the tennis ones simply because there's more to it. (First they lose their tracksuits, then their uniforms). All three versions of this ad are classic though.
EU Personal Data: B - The fact that she's stripped naked is superb, but it's a damn shame we A: don't get to see actual nudity beyond some generous side boob and B: she doesn't react at all, really keeps this from the upper echelons. So close.
Elephant Auto: B - This feels like a classic LSS ad. All the flying junk gets in the way of her which doesn't help it but besides that it's great.
Gilt: B - Another ad that benefits from a build-up. It works for the payoff and it delivers. Not spectacular, and there's a version of this ad with another woman who gets stripped off-screen which is a bit of a tease but it's fun.
Juiced: S - It hits all the right notes. Losing clothes bit by bit, great evolving reaction, utterly hot woman, breasts!
Kit Kat Ice Cream: C - Nearly a B but it just falls short, love the unravelling dress but there's hardly any reaction to it. It just doesn't really reach the peaks it could.
L'Etoile: C - Really creative way of doing it, just wish it was longer.
Magnet: A - Classic ad. Enough said really.
Marks and Spencer: C - Again nearly a B but the scene where she loses her clothes is VERY brief, and is somewhat obscured by camera angles and such.
Mastika Peshtera: A - SO GOOD, I just wish we had it in better than potato quality. It also came with these nice print ads which are stills from mid-strip.
Media Markt: B - The classic vacuum sucks off dress gag, done pretty well, the girl is a babe, do wish we got to see more of her reaction but it's still fun
MetroPCS: S - Two different LSS's take place here, the highlight of course is the Bridesmaids losing their dresses simultaneously, all with different reactions. It was already pretty much S Tier off that alone but the other woman who loses her dress right after too is just sugar on top. Great shit.
NOVY TV: B - The women are hot and their reactions are great. Good solid B Tier ad.
O'Charleys Bread: C - Barely any skin is seen after the rip but her reaction is cute and the shot of the dress ripping from her shoulders is nice. Just inches into C Tier.
Odol - D: It’s creative, I’ll give it that much, but you barely see anything and it’s over so quickly.
PACT Office of Eden: A - FANTASTIC Scene where the woman's clothes rip off in slow motion as her hair falls out of it's ponytail. HOLY SHIT it's good, and it's her real lack of reaction that keeps it from being S Tier. Really great ad though, highly recommended.
Que Chosir réseaux sociaux: B - Smartly dressed woman losing her clothes piece by piece, it's good but it's still lacking somewhat. Maybe becuse its pixilated, maybe she reacts too quickly. Love it in throry but just falls short a little bit.
Sekonda: B - Lingerie? Yes. Reaction? Embarrassed. Hotel? Trivago. ...man if only Trivago had an LSS ad to their name.
Sela: S - Not only is it a fantastic LSS ad, it's a fantastic ad in general. Parkour, a love story, great visuals and titties! Also the censored version features the girl holding on to her bra in a very cute way so extra credit there.
Sex Education Show: B - A woman loses her pyjamas while falling through the sky. I love this but it's held back by the shots of her losing her clothes either being obscured or really close-up, no inbetween. Great ad though, comes close to being an all time great for me. The opening titles also have her losing her clothes too though how is happens is not as obvious, bonus points anyway.
Sheetz: B - The brunette who loses her clothes to 'the force' is a fun yet it's an oh so brief scene.
Target Color: C - The woman who gets her winter clothes blown off down to summery swimwear is fun but it's brief and there's not much reaction.
Target Jeans: B - Great reaction to her teleporting jeans but why DID she react like that? There's no one in the changing booth with her.
The Sims Katy Perry: D - I loved this when it first came out because it was a Katy Perry LSS. Like come on, Katy Perry's dress magically flying off, of course I loved it. But it really isn't that good. She doesn't react to it at all and what she's wearing underneath barely shows more skin than what she had.
Triumph V-Shape: D - I LOVE the shots of the dress turning to ribbons but in the shot where she reacts she's so far away! What is this, an LSS for ants?!?
Under the Skin: C - It's fun but brief. Simple as that.
Vestel: S - Hot blonde woman loses her clothes one by one to a magic washing machine. Fantastic. Only thing that could've made it better was actual nudity but there is generous sideboob.
Vittel: F - THIS FUCKING AD. Right, so there are two ads in this series. One male and one female. The male version has the guys clothes rip apart in very high detail for like 15 seconds and then he runs off to the bathroom in his boxers. The fact that there is a woman version of this should put it in S Tier automatically, right? Wrong. It starts with said lady lounging poolside when she goes to drink the bottle of Vittel and her clothes start to tear. Great start. But instead of reducing her to a bikini or her underwear, it just replaces what she's wearing with almost exactly the same thing, then she goes to dance on the grass. Utter fail, why did they not follow the pattern set by the other ad?!? She's by a pool for fuck's sake it writes itself!! So much potential wasted here.
Vivelle Dop: B - This is great, I just wish there was a bit more to it. Also wish there were HD versions of it but that's neither here nor there.
Westfield Online: C - Damn this had potential! The idea of a hot, smartly dressed woman getting her clothes blown off one by one is fantastic. I like what we got but what we see is HEAVILY obscured and all too brief. Doesn't help that the only copy I ever found was not quite HD. She seems to be naked at the end of it all so bonus points but this could've been so much better. If anybody ever finds a better copy of this please send it my way, it might be enough to bump it up to B.