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China Over the top (OTT) market size, report , forecast and share 2026
The Chinese OTT services market is mainly dominated by three players namely iQiyi, Tencent Video, and Youku. The country’s OTT services market is dominated by local players other players include Mango TV, Bilibili etc. During the forecast period, Tencent video is expected to remain as a market leader followed by iQiyi.
streaming services ott market in china
The rising popularization of smartphones and smart TV has increased the usage of OTT platforms in China. The share of people using smartphones in China is estimated to be more than 55% whereas it is expected that more than 60 million smart TV are sold yearly in China.
China OTT Services Market Size & Forecast 2026
Rising penetration of smartphones, high population base along with rapidly improving economic conditions are expected to drive the China’s OTT services market. According to a report “China OTT Services Market Size & Forecast 2026”, by Chrome Media. The market size of China OTT services was valued to be around USD 9 billion and is expected to grow at a CAGR of around 15% till 2026.
Rising popularization of smartphones and smart TV has increased the usage of OTT platforms in China. The penetration of internet on mobile phones is also increasing at a significant primarily due to rising internet connectivity and speed along with lowering mobile data prices. Country’s network infrastructure has also increased at a rapid pace over the past decade. Access to high spend internet is also expected to result in improvement in quality of video browsing experience in China.
COVID-19 pandemic was first witnessed in China, and this resulted in strict implementation of lockdowns. However, the country was able to recover quickly from this and was able to register more than 2% GDP growth. However, implementation of lockdowns resulted in an increase in the consumption of OTT services. This led to shutting down of movie theatres and entertainment zones along with limited release of new content as many production companies started switching towards launching their productions on OTT platforms rather than continuing on theatres.
The OTT services market of Indonesia has been segmented by type which includes Communication services, Media services and Application services. The market has also been categorised by type of platform used which includes Smartphones, Smart TVs, laptops, gaming consoles and others.
China’s OTT services market has been segmented by type which includes Communication services, Media services and Application services, and By Platform (Smartphones, Smart TVs, laptops, gaming consoles and others). Media services segment is likely to dominate the market share with a during the next five years. Smartphone is currently the most commonly used platform for OTT services consumption. This is followed by Laptops and smart televisions. During the forecast period smartphone is likely to remain the main platform in usage for OTT services.
The report offers insights around the current market scenario which comprises of market size, growth rate along with market drivers, challenges, current trends, and opportunity areas. The report also includes detailed information around market segmentation and key competitors present in those segments.
Key market players, which are covered in the report include:
· iQiyi
· Tencent Video
· Youku
· Mango TV
· Bilibili
· CIBN
The report bifurcates OTT Services market by Type and by Platform. On the basis of type, the report segments the market into Communication services, Media services and Application services. In terms of market share by platform usage, the reports cover share by Smartphones, Smart TVs, laptops, gaming consoles and others.
The report, “China OTT Services Market”, has been developed by gathering information based upon primary as well as secondary sources. Primary research conducted during the process includes interviews with OTT product & solution providers along with various industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports, news articles and other proprietary databases.
About Chrome Data Analytics & Media
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.
Contact Us
Chrome Data Analytics & Media Pvt Ltd +91-8879550296 [email protected]
Over the Top (OTT) Streaming services in Indonesia
Indonesia’s OTT services market has been segmented by type which includes Communication services, Media services and Application services, and By Platform (Smartphones, Smart TVs, laptops, gaming consoles and others). The media services segment is likely to dominate the market share during the next five years.
Indonesia OTT Services Market Size
A high population base along with fast developing network infrastructure has resulted in the country’s OTT services market being more than USD540 million in 2021, during the forecast period, the market is expected to grow at a CAGR of morethan 24% and is expected to cross USD1.2 billion.
Indonesia OTT Services Market Size & Forecast 2026
High population base along with rapidly improving economic conditions are expected to drive the Indonesia’s OTT services market. According to a report “Indonesia OTT Services Market Size & Forecast 2026”, by Chrome Media. The market size of Indonesia OTT services is expected to reach USD1.6 billion by growing at a CAGR of around 12% till 2026.
Rapid advances in network infrastructure have resulted in emergence of better internet availability across all the regions of the country. The emergence of 4G and subsequent works on 5G technology are the reasons for people having better internet access, this has resulted in better video browsing experience and people switching over to OTT platforms for better quality content. Although the scale and penetration of OTT platforms is not as wide as the satellite television services, the growth rate of OTT services is much higher as compared to other services.
The impact of COVID-19 in Indonesia was huge and multiple curbs enforced by the government resulted in slowing down of the economic growth. The resulting lockdown resulted in many people switching towards OTT platforms for entertainment purposes. These platforms not only provided better quality viewing experience to their customers but also filled the gap of movie theatres which were shut down during the ongoing pandemic.
The OTT services market of Indonesia has been segmented by type which includes Communication services, Media services and Application services. The market has also been categorised by type of platform used which includes Smartphones, Smart TVs, laptops, gaming consoles and others.
In terms of region, Indonesia’s OTT Services Market has been segmented into four regions, which are Java, Sumatra, Kalimantan, and Sulawesi. Java region accounted for the highest share on account of high population share and the presence of large cities in the region. This share is expected to remain the same during the forecast period.
The report offers insights around the current market scenario which comprises of market size, growth rate along with market drivers, challenges, current trends, and opportunity areas. The report also includes detailed information around market segmentation and key competitors present in those segments.
Key market players, which are covered in the report include:
· Amazon Prime
· Netflix
· Viu
· Iflix
· CatchPlay
· MNC Media
· Mola TV
· Telkomsel
· Vidio.com
· Telkom Indonesia
The report bifurcates OTT Services market by Type and by Platform. On the basis of type, the report segments the market into Communication services, Media services and Application services. In terms of market share by platform usage, the reports cover share by Smartphones, Smart TVs, laptops, gaming consoles and others.
Request for report sample:- https://chromeisr.chromedm.com/industry/19/report/indonesia-ott-services-market
The report, “Indonesia OTT Services Market”, has been developed by gathering information based upon primary as well as secondary sources. Primary research conducted during the process includes interviews with OTT product & solution providers along with various industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports, news articles and other proprietary databases.
About Chrome Data Analytics & Media
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.
Contact Us
Chrome Data Analytics & Media Pvt Ltd +91-8879550296 [email protected]
United States OTT Services Market Size & Forecast 2026
According to e Marketer, US adults spent an average of 7 hours, 50 minutes per day with digital media in 2020 which is a 15% increase from 2019. This trend is likely to continue during the next few years.
United States OTT Services Market Size & Forecast 2026
The United States is the largest OTT services market Globally. The country has one of the highest rates of OTT service penetration across multiple platforms. The OTT services market in United States was valued to be around USD12.5 billion and is anticipated to grow at a CAGR of around 12% during the period 2021-2026.
United States OTT Services Market Size & Forecast 2026
High disposable income coupled with large presence of media and entertainment industry are the key factors for high market size and growth rate of the United States OTT services Market. According to a report “United States OTT Services Market Size & Forecast 2026”, by Chrome Analytics. The market size of United States OTT services was around USD12.5 billion and is expected to grow at a CAGR of around 12% till 2026.
The availability of quality content across various OTT platforms has been significant reason for many customers completely switching towards OTT services. The content made for OTT platforms is usually of lower budget and in order to compensate for that a certain degree of creative freedom is usually granted to their artists which results in better quality than the usual content available across the satellite services. Also, the content across these platforms can be accessed on demand which makes it easier for the customer to access the content at their own leisure and frees the user of any geographic restrictions and schedules.
Impact of COVID-19 resulted in lockdown which forced many people to switch towards OTT platforms for entertainment. Shutting down of movie theatres, and entertainment zones also to the demand as production companies switched towards OTT platforms as movie theatres were closed.
The United States OTT services market has been segmented by type which includes Communication services, Media services and Application services, as well as by Platform Used which includes Smartphones, Smart TVs, laptops, gaming consoles and others.
In terms of region, United States OTT Services Market has been segmented into four regions, Midwest, Northeast, South & West. South Region which comprises of Texas and other largely populated states accounted for the highest share on account of its highest population share in the country. This share is expected to remain the same during the forecast period.
The report offers insights around the current market scenario which comprises of market size, growth rate along with market drivers, challenges, current trends, and opportunity areas. The report also includes detailed information around market segmentation and key competitors present in those segments.
Key market players, which are covered in the report include:
· Netflix
· Amazon Prime
· Disney+
· Roku
· HBO
· Apple
· CBS
· Peacock
· Spotify
· Hulu
The report bifurcates OTT Services market by Type and by Platform. On the basis of type, the report segments the market into Communication services, Media services and Application services. In terms of market share by platform usage, the reports cover share by Smartphones, Smart TVs, laptops, gaming consoles and others.
The report, “United States OTT Services Market”, has been developed by gathering information based upon primary as well as secondary sources. Primary research conducted during the process includes interviews with OTT product & solution providers along with various industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports, news articles and other proprietary databases.
About Chrome Data Analytics & Media
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.
Contact Us
Chrome Data Analytics & Media Pvt Ltd +91-8879550296
South Korea OTT Services Market Size & Forecast 2026
During the forecast period, continued high consumption of these services among its users along with the entrance of global players is expected to result in a CAGR growth of more than 11% during the forecast period 2021-2026. By 2026, the market size is expected to cross USD1.2 billion.
https://www.zupyak.com/p/2958789/t/south-korea-ott-services-market-size-and-forecast-2026
The market size of South Korea OTT services is expected to reach USD1.2 billion by growing at a CAGR of more than 11% till 2026.
South Korea also has one of the biggest film and entertainment industry of more than USD900 million. The industry has gained global popularity, with many of its shows watched everywhere from Korean TV shows and films on media service platforms to pop artists.
South Korea OTT Services Market Size & Forecast 2026
High penetration of smart devices along with widespread consumption of OTT across the country is anticipated to drive the South Korea’s OTT services market. According to a report “South Korea OTT Services Market Size & Forecast 2026”, by Chrome Analytics. The market size of South Korea OTT services is expected to reach USD1.2 billion by growing at a CAGR of more than 11% till 2026.
Request for report sample :- https://chromeisr.chromedm.com/industry/17/report/korea-ott-services-market
The country has high network infrastructure with high internet penetration. The number of internet users has grown at a significant pace during the last decade with more than 96% of the total population of 51.8 million using the internet services as of 2020. South Korea also has one of the biggest film and entertainment industry globally. Many of its shows are watched globally which has resulted in many new international production houses launching their movies and TV shows over the OTT platforms in South Korea.
Onset of pandemic has also been a blessing in disguise for the OTT services market as the country’s OTT usage rate also increased during this period. Lockdowns also led to shutting down of movie theatres, and entertainment zones which further added to the demand as many production companies started switching towards launching their productions on OTT platforms rather than continuing on theatres.
The OTT services market of South Korea has been segmented by type which includes Communication services, Media services and Application services. The market has also been categorised by type of platform used which includes Smartphones, Smart TVs, laptops, gaming consoles and others.
In terms of region, South Korea’s OTT Services Market has been segmented into three regions, which are Central, Northern & Southern. Northern region accounted for the highest share on account of high population share and the presence of metropolitan areas such as Seoul and Incheon. This share is expected to remain the same during the forecast period.
The report offers insights around the current market scenario which comprises of market size, growth rate along with market drivers, challenges, current trends, and opportunity areas. The report also includes detailed information around market segmentation and key competitors present in those segments.
Key market players, which are covered in the report include:
· Netflix
· Disney+
· Wavve
· YouTube
· TVING
· Amazon Prime
· Rakuten Viki
· Hulu
The report bifurcates OTT Services market by Type and by Platform. On the basis of type, the report segments the market into Communication services, Media services and Application services. In terms of market share by platform usage, the reports cover share by Smartphones, Smart TVs, laptops, gaming consoles and others.
The report, “South Korea OTT Services Market”, has been developed by gathering information based upon primary as well as secondary sources. Primary research conducted during the process includes interviews with OTT product & solution providers along with various industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports, news articles and other proprietary databases.
About Chrome Data Analytics & Media
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.
Contact Us Chrome Data Analytics & Media Pvt Ltd
+91-8879550296
Global OTT Services Market Size & Forecast 2026
Increasing smartphone users, rising internet penetration in developing countries along with growing demand and quality of subscribers only content are the key factors driving the OTT services market across the globe. The market size of Global OTT services was around USD40 Billion and is anticipated to cross USD100 Billion by 2026, according to a report “Global OTT Services Market Size & Forecast 2026” by chrome analytics.
Surge in the media & entertainment sector across the globe has resulted in growth of online content such as videos, music, streaming services, and online games, etc. Furthermore, expanding smartphone & tablets user base, improving network infrastructure, and wider content availability on the internet such as TV shows, movies, etc., are expected to continue driving the global OTT market till 2026.
The report offers insights around the current market scenario which comprises of market size, growth rate along with market drivers challenges and current trends and opportunity areas. The report also includes detailed information around market segmentation and key competitors present in those segments.
Although, majority of the industry verticals are facing a challenging period owing to the emergence of COVID-19, OTT market has been positively affected by this. As governments of many countries-imposed lockdowns to curb the spread of the virus, the amount of time people spends on their mobile phones and other electronic devices also increased.
The report mentions that North America accounted for the highest share in the global OTT market followed by Europe whereas, in terms of growth, Asia Pacific is expected to be the fastest growing owing to its rising usage of smartphones primarily in developing economies. Developing countries, which were behind in terms of network infrastructure are now developing and implementing 4G and 5G. These initiatives have been essential in the success of many OTT companies.
It was noted that the smartphones were the highest used platform for OTT services globally and are expected to increase their share during the forecast period. Gaming consoles and smart TV are also expected to increase their share in terms of platform usage.
Key players covered in the report include:
· Amazon Prime
· Netflix
· Hulu, LLC
· Apple
· Telestra
· Rakuten Inc.
· Microsoft Corporation
· Tencent Holdings Ltd
· Globacom
· StarTimes ON (StarTimes)
· Tigo
· Kwese
· Showmax
· MTN
· MLB.TV
· HBO
The report bifurcates OTT Services market by Type and by Platform. On the basis of type, the report segments the market into Communication services, Media services and Application services. In terms of platform, the reports cover platform usage share by Smartphones, Smart TVs, laptops, gaming consoles and others.
The report has been developed by gathering information based upon primary as well as secondary sources. Primary research conducted during the process includes interviews with OTT product & solution providers along with various industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports, and other proprietary databases.
About Chrome Data Analytics & Media
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.
India OTT Services Market Size & Forecast 2026
https://chromeisr.chromedm.com/Increasing smartphone users and the growing availability of Internet facilities, along with a rising number of content creators, is expected to drive India's OTT services market till 2026. The market size of India OTT services was around USD1.4 billion and is expected to reach USD5 Billion by growing at a CAGR of around 29% till 2026 , according to a report "India OTT Services Market Size & Forecast 2026" published by chrome Media.
Rising internet and network connectivity penetration in the semi-urban and rural areas has been increasing significantly, with more than 25% of the rural population having access to it. Furthermore, growth in the media & entertainment sector and rising smartphone users across the country are a few of the primary demand generators driving the growth of OTT services in India. In terms of per capita data consumption of online video, India ranks second globally. India has also been one of the lowest cost mobile data, around USD0.25/GB.
The report offers insights around the current market scenario, which comprises the market size growth rate, market drivers, challenges, current trends, and opportunity areas. The report also includes detailed market segmentation and key competitors present in those segments.
COVID-19 affected the content consumption habit of many people in India as the resulting lockdown meant that Indians spent much more time on the OTT platform as new and better-quality content was easily available on those platforms. Consequently, India witnessed significant growth in OTT consumption, which resulted in OTT becoming a threat to the Television industry.
The northern part of India, which comprises large population bases, accounted for the highest share in the country's OTT market, followed by the West. This share is expected to remain the same due to the high population share of North coupled with a large population base having a similar language which results in similar content being generated for the majority of the population. In terms of platform usage, smartphone and laptop are the top two segments dominating the overall OTT services market and are expected to increase their share during the forecast period.
Key market players, which are covered in the report include:
• Disney+ Hotstar
• Amazon Prime
• Netflix
• Sony Pictures India
• Jio Cinema & Jio TV
• Voot
• Zee Entertainment
• Hoichoi
• MX Player
• Eros Now
The report bifurcates the OTT Services Market by Type and by Platform. Based on type, the report segments the market into Communication services, Media services and Application services. In terms of market share by platform usage, the reports cover percentages by Smartphones, Smart TVs, laptops, gaming consoles and others.
The report, “India OTT Services Market”, has been developed by gathering primary and secondary sources. Primary research conducted during the process includes interviews with OTT product & solution providers and various industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports, news articles and other proprietary databases.
About Chrome Data Analytics & Media
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.
Here’s what Chrome CISR offers...
For more information -
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Asia OTT Services Market Size & Forecast 2026
According to Chrome DM, the growing OTT services Market in Asia owes its success largely to the rebounding economy coupled with an ever-growing population base. The same report presents the market share for Asia OTT services valued at 9.5 Billion USD, and is further estimated to have a projected consumer annual growth rate of ~17% by 2026.
In addition to being a massive economy thanks to the key dominant players like Japan, South Korea and Israel; Asia also houses the fast growing economies of India, China and Vietnam where the native inhabitants amount to more than 58% of the global population. This is a potential market brimming on the surface, where the media and telecom industries are out to sniff their own profit margins in this ever-growing consumer base.
The severe impact of COVID-19 has ensured multiple economic shutdowns since March, 2020 where the countries such as Korea and Japan have opted for a complete lockdown to curb the raging pandemic. This phenomenon alone led to a sizable growth in OTT consumption where the total aggregate of minutes spent on weekly basis saw a substantial jump of 60%. Furthermore with theatres bulldozed into oblivion, the rising vacuum in the entertainment demand saw a potential alternative in OTT market.
According to the report, the major players dominating the Asia OTT services market are China, Japan, India, Korea and Indonesia. China accounts for the largest market share with a fast-growing middle class base. OTT will likely dominate the market in coming years where the smartphones remain the preferred mode for online consumption.
The report offers key insights into the current market scenario which comprises of market size, growth rate along with market drivers such as challenges, current trends, and opportunity areas. It also includes detailed information around the market segmentation and key competitors present in those segments.
Key market players, which are covered in the report include:
· Amazon Prime
· Netflix
· Disney
· Spotify
· Tencent Video
· iQiyi
· Youku
· Hotstar
· Setplex
· WarnerMedia
· Hulu
· Sony Pictures India
· Voot
· Jio
· Fim+
The report bifurcates OTT Services market in two ways:
· By Type, in which the report segments the market into Communication services, Media services and Application services
· By Platform, in which the reports cover share by Smartphones, Smart TVs, laptops, gaming consoles and others.
The report has been developed by gathering information based upon primary as well as secondary sources. Primary research conducted during the process includes interviews with OTT product & solution providers along with various industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports, news articles and other proprietary databases.
About Chrome Data Analytics & Media
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.
https://chromeisr.chromedm.com/press_releases_detail/asia-ott-services-market
Asia OTT Services Market Size & Forecast 2026
According to Chrome DM, the growing OTT services Market in Asia owes its success largely to the rebounding economy coupled with an ever-growing population base. The same report presents the market share for Asia OTT services valued at 9.5 Billion USD, and is further estimated to have a projected consumer annual growth rate of ~17% by 2026.
In addition to being a massive economy thanks to the key dominant players like Japan, South Korea and Israel; Asia also houses the fast growing economies of India, China and Vietnam where the native inhabitants amount to more than 58% of the global population. This is a potential market brimming on the surface, where the media and telecom industries are out to sniff their own profit margins in this ever-growing consumer base.
The severe impact of COVID-19 has ensured multiple economic shutdowns since March, 2020 where the countries such as Korea and Japan have opted for a complete lockdown to curb the raging pandemic. This phenomenon alone led to a sizable growth in OTT consumption where the total aggregate of minutes spent on weekly basis saw a substantial jump of 60%. Furthermore with theatres bulldozed into oblivion, the rising vacuum in the entertainment demand saw a potential alternative in OTT market.
According to the report, the major players dominating the Asia OTT services market are China, Japan, India, Korea and Indonesia. China accounts for the largest market share with a fast-growing middle class base. OTT will likely dominate the market in coming years where the smartphones remain the preferred mode for online consumption.
The report offers key insights into the current market scenario which comprises of market size, growth rate along with market drivers such as challenges, current trends, and opportunity areas. It also includes detailed information around the market segmentation and key competitors present in those segments.
Key market players, which are covered in the report include:
· Amazon Prime
· Netflix
· Disney
· Spotify
· Tencent Video
· iQiyi
· Youku
· Hotstar
· Setplex
· WarnerMedia
· Hulu
· Sony Pictures India
· Voot
· Jio
· Fim+
The report bifurcates OTT Services market in two ways:
· By Type, in which the report segments the market into Communication services, Media services and Application services
· By Platform, in which the reports cover share by Smartphones, Smart TVs, laptops, gaming consoles and others.
The report has been developed by gathering information based upon primary as well as secondary sources. Primary research conducted during the process includes interviews with OTT product & solution providers along with various industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports, news articles and other proprietary databases.
About Chrome Data Analytics & Media
Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.