Playfulness and programmatic advertising: help for primary prevention strategies?
Playfulness and programmatic advertising: help for primary prevention strategies?
Playfulness” is a bona fide example of a travelling concept (Bal 2002),with a complex conceptual history that ranges from anthropology andpsychology (e.g., Lieberman 1977; Sutton-Smith 1997) via literary theory(e.g., Stewart 1979; Hutchinson 1983) to the interdisciplinary field ofgame studies (e.g., Ensslin 2014; Sicart 2014). Playfulness has been used in conjunction with concepts such as…
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