Caroline S. Leonard @cleonard8-blog - Tumblr Blog

While it's great to know how to use Twitter to engage with reporters, don't forget about tried-and-true strategies than work in any situation.

If you’re in charge of social media management for your company, it’s time to up your game in 2014. It requires more than the random postings about your great sale, latest product or a shameless plug in the local paper. Social media marketing is easily a full-time job, and for [...]

Be your company's ambassador by sharing posts that will encourage your followers' engagement.

jbauld

drstrausselon

I especially like that this infographic attributes its sources!

Smartphones: The Corporate Personality Test

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Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on the social-mobile app. McDonald’s recently ran a number of sponsored ads on Instagram to promote the Bacon Clubhouse burger that was launche

McDonald’s attempt at strategically using Instagram fails

jbauld

cleonard8-blog

All of you are aware about one of the fabulous social media platform Pinterest. It’s a visual discovery tool that provides good business marketing strategies.

At Facebook's Instagram unit, Emily White is the point person charged with turning a billion-dollar acquisition that has never made a cent into a real business. Ad sales, she said, are expected to begin in the next year.

Perfect children, perfect vacations, perfect meals — it’s enough to make a follower gaze with longing.

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Caroline S. Leonard