Let's Get Strategic

A Blog for Dr. Strauss's Elon COM 312 Classes, Fall 2014

[sjacobs5]

Contacting the media doesn’t have to be scary. Here are 18 tips that will help you get started.

Good advice, easy read!

[drstrausselon]

Very good advice!

[mgarland22-blog]

The 5 Building Blocks of a Media Relations Strategy

If you are new to media relations, this is a good article to read to get off on the right foot.

[drstrausselon]

Agreed!

[msevans17]

Words to keep in mind when dealing with the slippery slope that is media relations.

[jbauld]

How To Pitch To The Press: The 8 No-Fail Strategies

[drstrausselon]

Really excellent advice here.

[drstrausselon]

The Best PR-Reporter Relationships Are Selfless

Make yourself useful and reporters will realize that you care about more than a cheap score.

Really love the approach of this article. It's a game-changer!

[tgkraus]

[drstrausselon]

A little dense to read, but there is definitely some good advice here!

[prdotco]

[drstrausselon]

Great info in this article!

[honiballsreads-deactivated20150]

What Journalists Really Think Of Your Press Release

[khoniball]

This article asks various journalists what public relations practitioners can do to make their press releases better. Somewhat valuable information, but some of it is up to personal preference, so take it with a grain of salt.

[drstrausselon]

Some good points here.

[drstrausselon]

Ummmm...yeah. Somewhere along the way, I feel like *someone* should have realized that this wasn't a good idea. (But, evidently not.)

[drstrausselon]

[drstrausselon]

Some good advice here! I especially like the suggestions about first drafts and naps. :)

[jbauld]

[drstrausselon]

A classic!

[nicolecopsis]

[drstrausselon]

This is great! Reminds me of the "social media explained with donuts" graphic (I'll post that one next).

[treedance]

Age Distribution on Social Networks

Image: By Pingdom with data from Google Ad Planner via Bit Rebels. Select to embiggen.

[drstrausselon]

A lot of valuable data here, though I'm not entirely sure this graphic is the best way to represent it....

[mgarland22-blog]

An overuse of tools displays a lack of strategy.

[drstrausselon]

Agree 100% (I'd say that I agree 110% but this *is* a class on measurement, after all, and we all know that's not statistically possible.)

[cleonard8-blog]

[drstrausselon]

As a marathoner myself (ok, half-marathoner), I love this metaphor!